This document provides an overview of digital communication strategies for attracting Chinese tourists. It includes data on the growth of Chinese tourism and top destinations. For France, it analyzes social media usage by different French tourism organizations on platforms like Weibo and WeChat. It also examines search engine optimization strategies and keyword rankings for destinations in France. Overall, the document presents quantitative data and qualitative assessments of digital marketing approaches to engage Chinese travelers.
Digital communication in tourism has led to tourism discourse becoming more promotional and persuasive in nature, relying on multimodality. Official tourism websites for London, Edinburgh, and Manchester were analyzed from 2003-2016. All three shifted from static, brochure-style sites in 2003 to more dynamic sites in 2007/2008 emphasizing visuals and persuasion. By 2011, sites disrupted traditional reading patterns. In 2016, sites remained innovative but mature, balancing information and promotion through visual and textual elements tailored to each destination's personality.
This document provides information about an English language course taught by Professor Maria Teresa Prat in the 2006-2007 academic year. The course focuses on specialized discourse and translation. It will include studying reference books on the topics, attending lectures, completing weekly reading assignments and translation tasks, and writing a final paper analyzing and translating a text from a specialized genre. Students will have the option to take an exam or write a research paper to complete the course requirements. The course aims to provide knowledge of international communication languages and cultural topics related to those languages. It will help students develop skills applicable to jobs involving linguistic and cultural mediation.
An electronic document management system (EDMS) is a computer system designed to store and track electronic documents and media. Key features of an EDMS include formalized systems to manage documents, metadata assignment to files for organization and tracking, automatic document routing and workflow, version control, concurrent access by multiple users through master document storage, and security restrictions.
SIPPO Digital Marketing Trends MabonengWilliam Price
This document outlines 5 key digital marketing trends for tourism: 1) the rise of social media advertising and need to pay to reach audiences, 2) the primacy of mobile experiences for travelers, 3) a content overload environment where video stands out, 4) the power of video marketing to sell destinations, and 5) remarketing ads that track consumers online. The main message is that digital marketing practices must be consumer-centric, follow travelers' shifting behaviors online, and leverage different channels like social media, video, and mobile to engage consumers throughout their travel journey.
This presentation Web Design by Galaxy4u Pune shall help students to learn how and where to start. It shall also help MSME, SME, small businesses go online and be prepared to take their business to Global Reach. I shall be all the help for any assistance.
Forum 2016 - A reinvenção do turismo e da venda de experiências pelo e-commer...E-Commerce Brasil
O documento descreve a evolução do turismo online ao longo do tempo, desde 1950 até 2020, destacando o crescimento contínuo dessa indústria e a crescente importância do comércio eletrônico para o setor. Ele também fornece dados sobre receitas e participação de mercado das principais empresas de viagens online.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Robert Phillips - The Future of Tourism in the Digital EraRobert Phillips
The document discusses the future of tourism in the digital era. It outlines how online travel agencies (OTAs) like Expedia and Priceline have consolidated online travel services. While OTAs are popular for price comparisons, many users still book directly with airlines and hotels. The document also discusses how travel agencies need to reinvent themselves by having an online presence on platforms like Google and social media. It emphasizes that agencies provide valuable knowledge and personalized service that technology cannot replace.
Digital communication in tourism has led to tourism discourse becoming more promotional and persuasive in nature, relying on multimodality. Official tourism websites for London, Edinburgh, and Manchester were analyzed from 2003-2016. All three shifted from static, brochure-style sites in 2003 to more dynamic sites in 2007/2008 emphasizing visuals and persuasion. By 2011, sites disrupted traditional reading patterns. In 2016, sites remained innovative but mature, balancing information and promotion through visual and textual elements tailored to each destination's personality.
This document provides information about an English language course taught by Professor Maria Teresa Prat in the 2006-2007 academic year. The course focuses on specialized discourse and translation. It will include studying reference books on the topics, attending lectures, completing weekly reading assignments and translation tasks, and writing a final paper analyzing and translating a text from a specialized genre. Students will have the option to take an exam or write a research paper to complete the course requirements. The course aims to provide knowledge of international communication languages and cultural topics related to those languages. It will help students develop skills applicable to jobs involving linguistic and cultural mediation.
An electronic document management system (EDMS) is a computer system designed to store and track electronic documents and media. Key features of an EDMS include formalized systems to manage documents, metadata assignment to files for organization and tracking, automatic document routing and workflow, version control, concurrent access by multiple users through master document storage, and security restrictions.
SIPPO Digital Marketing Trends MabonengWilliam Price
This document outlines 5 key digital marketing trends for tourism: 1) the rise of social media advertising and need to pay to reach audiences, 2) the primacy of mobile experiences for travelers, 3) a content overload environment where video stands out, 4) the power of video marketing to sell destinations, and 5) remarketing ads that track consumers online. The main message is that digital marketing practices must be consumer-centric, follow travelers' shifting behaviors online, and leverage different channels like social media, video, and mobile to engage consumers throughout their travel journey.
This presentation Web Design by Galaxy4u Pune shall help students to learn how and where to start. It shall also help MSME, SME, small businesses go online and be prepared to take their business to Global Reach. I shall be all the help for any assistance.
Forum 2016 - A reinvenção do turismo e da venda de experiências pelo e-commer...E-Commerce Brasil
O documento descreve a evolução do turismo online ao longo do tempo, desde 1950 até 2020, destacando o crescimento contínuo dessa indústria e a crescente importância do comércio eletrônico para o setor. Ele também fornece dados sobre receitas e participação de mercado das principais empresas de viagens online.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Robert Phillips - The Future of Tourism in the Digital EraRobert Phillips
The document discusses the future of tourism in the digital era. It outlines how online travel agencies (OTAs) like Expedia and Priceline have consolidated online travel services. While OTAs are popular for price comparisons, many users still book directly with airlines and hotels. The document also discusses how travel agencies need to reinvent themselves by having an online presence on platforms like Google and social media. It emphasizes that agencies provide valuable knowledge and personalized service that technology cannot replace.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
This document provides a marketing strategy to position Singapore as a destination that offers unique experiences from around the world. It involves three phases:
1) Launching an initial video and social media campaign called "All-In-Singapore" showing experiences through an alien's perspective to make Singapore seem new.
2) Facilitating actual trips to Singapore by collaborating with companies like AirBnB for hotel bids and creating customized travel packages.
3) Generating user-generated content on social media using hashtags like #AllInSingapore and #IDidItInSingapore to inspire people to share their Singapore experiences. The goal is to change the perception that Singapore lacks new experiences compared to other destinations.
The document provides an overview of Antero Resources Corporation. It notes that the presentation contains forward-looking statements subject to risks and uncertainties. It also highlights several changes made in the presentation since February 2017, including updated slides on Antero's reserve growth, liquids-rich resource base, and increasing NGL realizations. The document introduces Antero as the largest liquids-rich natural gas producer and consolidator in Appalachia.
A presentation on document management system presented by Converse Solutions during the Global Executive Event in Colombo, Sri Lanka, 22nd August 2010.
The document discusses the concept of tourism and the tourism industry. It defines tourism as activities that take place when people travel to places other than where they live for at least 24 hours for leisure or business purposes. The tourism industry comprises small firms that provide holiday packages within and between countries. It outlines some key government initiatives to promote tourism in India such as Incredible India campaign and focuses on guest hospitality. It also discusses various internal and external factors that affect the tourism business environment.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
This document provides an overview of discourse analysis as a discipline within linguistics. It defines discourse both narrowly as language above the sentence level, and widely as a social practice. Examples are given of different types of discourse, including spoken, written, and visual. Discourse is discussed as both a linguistic concept involving cohesion between language elements, and a social phenomenon influenced by issues like gender, race, and power dynamics. Key aspects of discourse analysis are outlined, such as identifying implicit power relations and alternative perspectives that could be presented.
This document summarizes the proceedings of a plenary session of the France Tourism Development Agency. It includes welcoming remarks and introductions from Jean-Philippe Perol, the Director Americas of Atout France. It then provides an overview of Atout France's strategic plans, key priorities in the US market, and the various products and services it offers like FranceGuide. It also recognizes award winners from the previous year. Simon Spinks from Air France-KLM then presents on the airline's financial results and strategies for thriving in the new competitive environment. The document concludes with questions and answers from various panel discussions on topics like e-marketing, publications, destination France, and trade events.
Sameer Desai, MD Seagull takes the members of RAMA (Regional Advertising & Marketing Association) through his journey at the Cannes. He also talks to them about the kind of work that is recognised at the Cannes festival of Creativity,
Sustainable Tourism Mass Implementation: The presentation looks at the past 20 years and the next 20 years ito what should be achieved fro South Africa to become a sustainable tourism destination.
International tourism is a major source of income for many countries. Some of the top countries for tourism include France, the United States, China, Spain, and Italy. These countries attract tens of millions of international visitors annually due to major attractions like Paris, New York City, the Great Wall of China, Barcelona, and Rome. Popular attractions include historic and cultural sites, natural landscapes, amusement parks, and cities with diverse activities. Tourism provides significant economic benefits through employment and foreign income.
MM - University of Calgary - Nov. 17, 2011 - ENctc-cct
The document discusses the power and growth of global tourism. It notes that global tourist arrivals grew from 25 million in 1950 to over 935 million in 2010 and are projected to reach 1.6 billion by 2020. In 2010, Canada's tourism sector contributed $73.4 billion to the Canadian economy, $29.3 billion to GDP, and $20.1 billion in government tax revenues. The Canadian Tourism Commission (CTC) is focused on growing tourism export revenues for Canada by marketing Canada as a destination and inspiring the world to explore Canada through various initiatives.
Mediakeys is an independent media agency with 12 hubs across more than 50 countries. It provides full-service media strategy, planning, buying and reporting for over 150 clients. Some key points about Mediakeys include:
- Tailor-made local and international campaigns for both large global brands and smaller local clients
- Unique in-house tools like GlobalAd and LocalAd to support international and local media planning and monitoring
- Over 20 years of experience in sectors like luxury, fashion, tourism, automotive, and more
- International network allows for local market expertise and adaptations across markets
IC-Agency is a digital marketing firm founded in 2000 that specializes in luxury brands. They conducted the sixth edition of the WorldWatchReport, the leading watch market research analyzing 500 million online searches across 10 markets and 25 brands. The report found that China was a major market, with Omega and Rolex among the most searched brands. It provided brands insights into customer expectations, a competitive benchmark, and helped media coverage of the industry.
Presenter: Damian Cook, Managing Editor, E-Tourism Africa
Utilising computers, hand-held devices, cameras and phones, this multimedia tour, as seen through the eyes of the tech-savvy traveler, reveals the role of technology in every step of the travel experience. It focuses specifically on key issues facing the industry in Africa.
The document discusses the state of the youth and student travel industry in light of the economic recession. It provides perspectives from industry experts on how different sectors within the industry are faring and where they see things heading in 2010. Language travel and au pair programs have experienced declines in certain markets but see potential growth areas. Youth hostels and working holiday programs in Australia remain resilient. The youth travel retail sector sees continued interest in destinations like Latin America, New Zealand, and less traveled areas, while Australia and the US may see slowing growth. An expert futurist predicts a volatile decade with regular recoveries and downturns ahead for the industry.
This document provides information about WorldVentures, a global travel club company. Some key details include:
- WorldVentures offers travel packages and membership programs that allow members to save money on travel and earn income through referrals.
- Their flagship product is the DreamTrips membership which provides access to organized group trips around the world.
- The company has over 7 years of experience in the travel industry and operates in 25+ countries globally with offices in Texas and Malaysia.
- Members can book flights, hotels, tours and other travel through Rovia, WorldVentures' online booking platform.
- The opportunity allows members to earn rewards points, qualify for monthly bonuses,
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
The document discusses the development of a tourism training project at the Institut Français du Tourisme in France. It provides context on the tourism industry and the goals of the Institut Français du Tourisme. The project aims to develop professional training modules for tourism companies and professionals. An analysis of tourism trends identifies key topics to focus on, including innovation, sustainable tourism, digital tourism, and heritage valorization. A strategic analysis is conducted to guide the development of the training modules. The proposed modules would cover these trends and topics essential for the tourism industry.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
This document provides a marketing strategy to position Singapore as a destination that offers unique experiences from around the world. It involves three phases:
1) Launching an initial video and social media campaign called "All-In-Singapore" showing experiences through an alien's perspective to make Singapore seem new.
2) Facilitating actual trips to Singapore by collaborating with companies like AirBnB for hotel bids and creating customized travel packages.
3) Generating user-generated content on social media using hashtags like #AllInSingapore and #IDidItInSingapore to inspire people to share their Singapore experiences. The goal is to change the perception that Singapore lacks new experiences compared to other destinations.
The document provides an overview of Antero Resources Corporation. It notes that the presentation contains forward-looking statements subject to risks and uncertainties. It also highlights several changes made in the presentation since February 2017, including updated slides on Antero's reserve growth, liquids-rich resource base, and increasing NGL realizations. The document introduces Antero as the largest liquids-rich natural gas producer and consolidator in Appalachia.
A presentation on document management system presented by Converse Solutions during the Global Executive Event in Colombo, Sri Lanka, 22nd August 2010.
The document discusses the concept of tourism and the tourism industry. It defines tourism as activities that take place when people travel to places other than where they live for at least 24 hours for leisure or business purposes. The tourism industry comprises small firms that provide holiday packages within and between countries. It outlines some key government initiatives to promote tourism in India such as Incredible India campaign and focuses on guest hospitality. It also discusses various internal and external factors that affect the tourism business environment.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
This document provides an overview of discourse analysis as a discipline within linguistics. It defines discourse both narrowly as language above the sentence level, and widely as a social practice. Examples are given of different types of discourse, including spoken, written, and visual. Discourse is discussed as both a linguistic concept involving cohesion between language elements, and a social phenomenon influenced by issues like gender, race, and power dynamics. Key aspects of discourse analysis are outlined, such as identifying implicit power relations and alternative perspectives that could be presented.
This document summarizes the proceedings of a plenary session of the France Tourism Development Agency. It includes welcoming remarks and introductions from Jean-Philippe Perol, the Director Americas of Atout France. It then provides an overview of Atout France's strategic plans, key priorities in the US market, and the various products and services it offers like FranceGuide. It also recognizes award winners from the previous year. Simon Spinks from Air France-KLM then presents on the airline's financial results and strategies for thriving in the new competitive environment. The document concludes with questions and answers from various panel discussions on topics like e-marketing, publications, destination France, and trade events.
Sameer Desai, MD Seagull takes the members of RAMA (Regional Advertising & Marketing Association) through his journey at the Cannes. He also talks to them about the kind of work that is recognised at the Cannes festival of Creativity,
Sustainable Tourism Mass Implementation: The presentation looks at the past 20 years and the next 20 years ito what should be achieved fro South Africa to become a sustainable tourism destination.
International tourism is a major source of income for many countries. Some of the top countries for tourism include France, the United States, China, Spain, and Italy. These countries attract tens of millions of international visitors annually due to major attractions like Paris, New York City, the Great Wall of China, Barcelona, and Rome. Popular attractions include historic and cultural sites, natural landscapes, amusement parks, and cities with diverse activities. Tourism provides significant economic benefits through employment and foreign income.
MM - University of Calgary - Nov. 17, 2011 - ENctc-cct
The document discusses the power and growth of global tourism. It notes that global tourist arrivals grew from 25 million in 1950 to over 935 million in 2010 and are projected to reach 1.6 billion by 2020. In 2010, Canada's tourism sector contributed $73.4 billion to the Canadian economy, $29.3 billion to GDP, and $20.1 billion in government tax revenues. The Canadian Tourism Commission (CTC) is focused on growing tourism export revenues for Canada by marketing Canada as a destination and inspiring the world to explore Canada through various initiatives.
Mediakeys is an independent media agency with 12 hubs across more than 50 countries. It provides full-service media strategy, planning, buying and reporting for over 150 clients. Some key points about Mediakeys include:
- Tailor-made local and international campaigns for both large global brands and smaller local clients
- Unique in-house tools like GlobalAd and LocalAd to support international and local media planning and monitoring
- Over 20 years of experience in sectors like luxury, fashion, tourism, automotive, and more
- International network allows for local market expertise and adaptations across markets
IC-Agency is a digital marketing firm founded in 2000 that specializes in luxury brands. They conducted the sixth edition of the WorldWatchReport, the leading watch market research analyzing 500 million online searches across 10 markets and 25 brands. The report found that China was a major market, with Omega and Rolex among the most searched brands. It provided brands insights into customer expectations, a competitive benchmark, and helped media coverage of the industry.
Presenter: Damian Cook, Managing Editor, E-Tourism Africa
Utilising computers, hand-held devices, cameras and phones, this multimedia tour, as seen through the eyes of the tech-savvy traveler, reveals the role of technology in every step of the travel experience. It focuses specifically on key issues facing the industry in Africa.
The document discusses the state of the youth and student travel industry in light of the economic recession. It provides perspectives from industry experts on how different sectors within the industry are faring and where they see things heading in 2010. Language travel and au pair programs have experienced declines in certain markets but see potential growth areas. Youth hostels and working holiday programs in Australia remain resilient. The youth travel retail sector sees continued interest in destinations like Latin America, New Zealand, and less traveled areas, while Australia and the US may see slowing growth. An expert futurist predicts a volatile decade with regular recoveries and downturns ahead for the industry.
This document provides information about WorldVentures, a global travel club company. Some key details include:
- WorldVentures offers travel packages and membership programs that allow members to save money on travel and earn income through referrals.
- Their flagship product is the DreamTrips membership which provides access to organized group trips around the world.
- The company has over 7 years of experience in the travel industry and operates in 25+ countries globally with offices in Texas and Malaysia.
- Members can book flights, hotels, tours and other travel through Rovia, WorldVentures' online booking platform.
- The opportunity allows members to earn rewards points, qualify for monthly bonuses,
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
The document discusses the development of a tourism training project at the Institut Français du Tourisme in France. It provides context on the tourism industry and the goals of the Institut Français du Tourisme. The project aims to develop professional training modules for tourism companies and professionals. An analysis of tourism trends identifies key topics to focus on, including innovation, sustainable tourism, digital tourism, and heritage valorization. A strategic analysis is conducted to guide the development of the training modules. The proposed modules would cover these trends and topics essential for the tourism industry.
Forum Brand Milano - ONLYLYON Action Plan 2015, Lionel FlasseurComitato Brand Milano
The ONLYLYON 2015 Action Plan has 3 key challenges: 1) Boosting Lyon's position and attractiveness, 2) Strengthening programs in key areas like education and business, and 3) Prioritizing geographical targets like Paris. The plan proposes a cross-disciplinary approach, targeting cities travelers frequent, and strengthening communication through digital screens and campaigns in key cities. It also focuses on partnerships, ambassador networks, and governance to execute the strategic marketing and operational plans.
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In BrazilDigital Luxury Group
This document analyzes search data from Brazil to identify the top 50 most searched luxury brands from January to June 2012. Automobiles represent 50% of searches, with Audi, BMW, and Mercedes among the top brands. Beauty is the second largest sector, led by MAC Cosmetics. Fashion brands like Lacoste and Armani are also popular. Brazilians show strong interest in luxury cars, especially SUVs and sports cars. The Range Rover Evoque is the second most searched car model.
This document provides an overview of Voyage-Privé.com, a French online travel agency founded in 2006 that is the 5th largest online travel agency and 7th largest e-tourism platform in France. It generates €400 million annually in revenue with over 350 employees. The luxury travel industry has grown 48% from 2010-2015, generating €172 billion annually from 46 million international luxury trips. Voyage-Privé is developing a new concierge service to provide customized, surprise luxury trips in Europe, competing against traditional booking, concierge, and innovative travel companies. The service aims to target middle class digital users and millennials with customized itineraries priced around €4,500 per person per week
The document discusses trends in the global tourism and hospitality industry. It notes that the number of international tourists is projected to reach 1.6 billion by 2020, with Europe, Eastern Asia and the Pacific, and the Americas being the top destinations. It also outlines top skills needed in hospitality like Microsoft Office, language proficiency, and customer service. Finally, it promotes studying hospitality management in France, highlighting programs at schools like Vatel and benefits like paid internships, opportunities for permanent residency, and cost of attendance being much lower than private institutions in other countries.
This article discusses the relationship between hotels and online travel agencies (OTAs). While the relationship is sometimes strained over issues like revenue sharing, the consensus is that hotels and OTAs need each other. As online bookings increase, OTAs help hotels fill rooms that may otherwise be empty. Moving forward, both sides will need to focus on cooperation and developing long-term partnerships for mutual benefit. The relationship will continue to evolve alongside changes in consumer behavior and technology.
The document provides information about Chic Outlet Shopping Villages, a collection of 9 luxury outlet villages operated by Value Retail across Europe. It discusses the villages' locations, brands offered, hospitality services provided, and strategic approaches to promoting the villages to international tourists through travel trade partnerships, media campaigns, digital initiatives, and public relations efforts. In 2010, the villages attracted over 26 million shoppers, with tax refund sales from countries like China and the Middle East growing significantly compared to the previous year.
Amadeus is a global technology company dedicated to the travel industry. It has over 11,000 employees worldwide and provides solutions that help travel agencies, airlines, hotels, and other travel companies improve their business performance. The document discusses several trends in the global travel industry, including the growing importance of mobile and wearable technology. It also debunks some myths about travel behaviors in the United States.
Semelhante a L atelier chinese tourist digital tourism (20)
L’Atelier BNP Paribas dévoile le portrait-robot de l’entrepreneur innovant en France. Qu’il soit "inventeur", "conquérant" ou "bâtisseur", le créateur d’entreprise innovante est un homme jeune et diplômé du supérieur. Motivé par la liberté et l’indépendance, il est satisfait de ses choix.
This document provides an overview of the digital landscape in Taiwan. It is divided into three parts. Part I discusses internet and mobile internet users, finding that 75.44% of Taiwanese are internet users, with most users aged 20-29. Facebook and YouTube are the most visited sites. Part II covers social media users, noting that 63.1% of Taiwanese have social networking profiles. Part III examines e-commerce users, who primarily purchase apparel, electronics, and appliances online for convenience and discounts. Beauty, electronics, and apparel are the most popular purchase categories.
Corporate presentatie van L'Atelier BNP Paribas APAC office in Shanghai. Wat kan L'Atelier voor uw onderneming betekenen? Een op maat gemaakte strategie voor e-commerce, 020, social media integratie,... Neem gerust contact met ons op zodat wij kunnen luisteren naar uw wensen.
The document discusses online payment solutions in China, comparing payment gateways and third party payments. It outlines the main stakeholders that provide payment gateway services in Asia, including Alipay, Tenpay, 99Bill, China UnionPay, China PNR, and Yeepay. These companies offer a range of payment solutions and charge different fees structures for merchants in China.
During this all day event (22nd of November), there will be four rounds:
1 - Do we need to believe Data/Tangible or Emotional/Intuition?
2- Should we not invent and build a completely new infrastructure of storage?
3 - Did the current marketing models have become totally obsolete and should be replaced by a new vision?
4- Like watching the world, Big Data transforms the business; is this world only one it can be measured? Or is there any chance to see the human face of Big Data?
L'Atelier is BNP Paribas' innovation unit with 30 years of experience detecting disruptive trends, building digital strategies, and cultivating digital culture. It has a global presence through offices in major cities and acts as a neutral stakeholder within the digital ecosystem, connecting brands, startups, and service providers. L'Atelier offers a unique set of services including trends monitoring, market analysis, consumer journey design, service provider mapping, events organization, and helping companies with their internal digitalization. It aims to provide companies with insights and ideas to make informed strategic decisions and better engage digital customers.
New Zealand has high rates of internet and mobile device usage. 88% of New Zealanders use the internet, with the most common activities being browsing the web, searching, social networking, and downloading content. 58% own smartphones, which are commonly used for browsing, searching, social media, and mobile apps. Social media is popular, with over half using sites monthly, and Facebook being the dominant platform. E-commerce is growing, representing 6% of retail sales worth $3.1 billion NZD. Most online shopping is for entertainment, fashion, electronics and food. Mobile devices influence purchase decisions both online and in-stores.
2013 02 20 presentation lex esante dans la silicon valley by l'atelierL'Atelier BNP Paribas
Au niveau mondial, la santé reste un chantier à structurer, et en particulier aux Etats-Unis. L’avance technologique offre des possibilités uniques et le web offre une plateforme d’échanges très efficace, qui soulève cependant des questions autour de sa régulation.
Grâce à des nouveaux outils d’échanges en ligne et mobile, Internet permet d’engager et de construire une relation particulière avec les clients, patients, médecins, où qu’ils se trouvent. Nous ne sommes qu’au début de la simplification proposée par les technologies pour réformer de manière efficace les systèmes de santé. L’accès aux soins aux Etats-Unis est constamment remis en cause, ce qui force la nécessité de l’implantation de modèles innovants et durables.
Un programme de 5 jours conçu et organisé par L’Atelier pour appréhender les dernières tendances avec : l'intervention d’un avocat sur la législation américaine, une rencontre avec une équipe de Stanford Medicine, une conférence sur "Le futur de la médecine, les applications et le mobile”, un Débat sur "Les enjeux du 3D Printing" et une intervention de L'American Telemedicine Association.
En participant à cette mission d'étude, vous pourrez :
Plonger au cœur des dernières tendances digitales dans les domaines de la santé, de la télémédecine et bénéficier de l’expertise de L’Atelier
Rencontrer les acteurs clés et émergents de la Silicon Valley : des startups innovantes aux organismes de santé référents pour comprendre et s’inspirer de leurs pratiques.
Si vous souhaitez participer à cette mission d'étude aux USA, contactez dès maintenant nos équipes : atelier-ventes@atelier.fr
Interagir avec les consommateurs où qu'ils soient ! L'exemple de la communica...L'Atelier BNP Paribas
Le programme de ce voyage d'étude a été spécifiquement conçu pour les dirigeants, les directeurs de la communication, les directeurs marketing de grands groupes et de moyennes entreprises.
L'objectif de cette mission, axée sur la communication de la marque en Chine, est de détailler les mécanismes mis en place par des marques chinoises et internationales pour dialoguer avec leurs consommateurs, tout au long de la journée, partout, et quels que soient les dispositifs.
A l’issue de ces 3 journées passées à Shanghai, vous aurez intégré les dernières tendances en matière de communication digitale, vous aurez complété votre vision de la journée numérique des consommateurs.
Si votre entreprise est, ou veut s'installer en Chine, vous aurez ainsi les outils nécessaires pour optimiser votre implantation.
Ce voyage d’étude vous donnera les clefs pour vous approprier les meilleures pratiques chinoises en Europe.
Si vous souhaitez participer à cette mission d'étude en Chine du 3 au 6 mars 2013 contactez dès maintenant nos équipes pour préparez votre voyage : ventes@atelier.fr
L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15thL'Atelier BNP Paribas
- Conference: Developing e-Commerce activities in China, Hong Kong, May 15th
- Presentation by Patrice Nordey (CEO, L'Atelier BNP Paribas Shanghai)
- Contents:
Introduction to L'Atelier and DB Club
Introduction to e-Commerce landscape in China
Zero Moment of Truth (ZMOT)
How to run an e-Commerce website
Learning Expedition à New York, Community Management & E-Reputation L'Atelier BNP Paribas
À l'occasion du Personal Democracy Forum 2012* à New-York, L'Atelier vous propose de partir à la rencontre des leaders américains du web tels Facebook ou Google ainsi que de découvrir les étoiles montantes du marché comme Foursquare. Enfin, nous rencontrerons des entreprises innovantes du secteur (Buzzhub, RatePoint, Mobile Commons,etc.) et assisterons aux conférences d'experts (Lawrence Lessig, Danah Boyd).
*Depuis 7 ans le PDF est la conférence annuelle qui traite du rôle des technologies dans le changement politique.
http://www.atelier.net/events/learning-expedition/personal-democracy-forum-community-management-new-york
For more than 30 years, L’Atelier BNP Paribas have been working as an “innovation enabler” for international groups and mid-cap companies.
With a mission of detecting the latest digital trends and innovative technologies, L’Atelier assists companies in building efficient digital strategies and cultivate their digital culture.
www.atelier.net
L’Atelier, in coordination with P1.CN and SAME SAME, organized a conference last March 8 entitled “Social Branding for Luxury in China” . This event mainly targeted luxury brands which recognized the need to change with the digital landscape and make better decisions on how to engage China’s affluent consumers through social media.
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
How To Change Your Name On American Airlines Aadvantage.pptx
L atelier chinese tourist digital tourism
1. Chinese Tourism – Digital communication
L’Atelier BNP Paribas – February 2013
2. PART I: DATA ABOUT CHINESE TOURISM 3-9
PART II: FRANCE 10
Paris – Île de France 11
Social Media 12-17
SEO&SEM 18-20
PART III: EUROPE 21
Italy 22-23
Spain 24-25
Belgium 26-27
UK 28-30
Germany 31-32
Switzerland 33-38
Greece 39
SEO & SEM 40-41
PART IV: NORTH AMERICA 42
USA 43-44
Quebec 45-47
PART V: APAC 48
New Zealand 49-51
Taiwan 52
Maldives 53
Japan 54-56
Hong Kong 57-58
Australia 59-61
Indonesia 62
Thailand 63
South Korea 64-65
PART VI: MEA 66
Morocco 67
Tunisia 68
UAE 69
Israel 70-71
South Africa 72
PART VII: ABOUT L’ATELIER BNP PARIBAS 73