Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
The document discusses building a successful organizational social media program. It outlines seven essential elements: an executive champion, clear lines of authority, a social media evangelist, sensible metrics and measurement, partnership with legal, a solid social media policy, and employee education and training. It emphasizes the importance of having clarity on social media roles and responsibilities within the organization to avoid inconsistencies and conflicts. It also stresses measuring social media success based on defined goals and engagement rather than just reach and numbers.
How to structure your social media team, presented by Crystal KingSocialMedia.org
In her Brands-Only Summit presentation, Keurig Green Mountain's Crystal King teaches a class on how to organize and structure your social media team.
She explains how to manage social media as your brand's needs change, the market shifts, and more departments get involved.
The document provides guidance on building an effective social media team. It discusses determining team roles and responsibilities, including both front-facing roles for community engagement and back-end roles to analyze insights. Key areas covered include assembling a cross-functional team with skills in listening, problem-solving, and product knowledge; defining responsibilities for participation, education, and analyzing learnings; and planning for employee turnover.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
This document discusses using Facebook for business and dispels common myths about social media. It recommends businesses experiment with social media to understand the tools and participate in discussions to leverage word of mouth marketing. The key lessons are to make a plan, listen to customers, contribute meaningfully and transparently, and accept that social media requires resources and can't be controlled entirely.
The document discusses building a successful organizational social media program. It outlines seven essential elements: an executive champion, clear lines of authority, a social media evangelist, sensible metrics and measurement, partnership with legal, a solid social media policy, and employee education and training. It emphasizes the importance of having clarity on social media roles and responsibilities within the organization to avoid inconsistencies and conflicts. It also stresses measuring social media success based on defined goals and engagement rather than just reach and numbers.
How to structure your social media team, presented by Crystal KingSocialMedia.org
In her Brands-Only Summit presentation, Keurig Green Mountain's Crystal King teaches a class on how to organize and structure your social media team.
She explains how to manage social media as your brand's needs change, the market shifts, and more departments get involved.
The document provides guidance on building an effective social media team. It discusses determining team roles and responsibilities, including both front-facing roles for community engagement and back-end roles to analyze insights. Key areas covered include assembling a cross-functional team with skills in listening, problem-solving, and product knowledge; defining responsibilities for participation, education, and analyzing learnings; and planning for employee turnover.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
This document discusses using Facebook for business and dispels common myths about social media. It recommends businesses experiment with social media to understand the tools and participate in discussions to leverage word of mouth marketing. The key lessons are to make a plan, listen to customers, contribute meaningfully and transparently, and accept that social media requires resources and can't be controlled entirely.
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Creating An Integrated Social Media Strategypholbrook
This document discusses creating an integrated social media strategy. It begins by asking who from various departments is present and what their social media policies and usage entail. It then provides statistics on social media usage and reviews Tony Hsieh's advice on having a vision, transparency, defining your culture through core values, and focusing on repeat customers. The document concludes by outlining the steps to developing an integrated social media strategy across departments with a focus on content, community, and commerce.
We interviewed over 100 business owners and asked them about what they were doing with regard to social media for their business. This report details what's working, what's not and some recommendations
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Social Media - Marketing in the 21st CenturyRamsey Mohsen
This document discusses marketing in the 21st century and provides tips for social media success. It outlines five steps for an effective social media strategy: 1) set objectives, 2) define targets and personas, 3) set measurements, 4) plan content calendar, 5) try, learn and refine. Content is highlighted as the most important aspect of social media. Both opportunities and risks of social media are presented. The summary concludes by thanking the audience and inviting questions.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
This document provides an overview of social selling and why it is important for businesses to adopt social selling strategies. There are three main reasons why businesses need social selling: 1) Customers are already engaging with companies on social media as they research purchases, so businesses need a social presence to reach customers; 2) Competitors are adopting social selling, so businesses need to as well to keep up; 3) Employees and new hires expect companies to utilize social technologies in their work. The document also notes that with social media, buyers start the purchasing process without sales involvement, so sales teams need to shift from transactional to social, consultative approaches to engage with buyers online.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
How to conduct a social media assessmentAndrea Baker
This document provides guidance on conducting a social media assessment for an organization. It recommends conducting an organizational assessment, brand assessment, and initial planning. It asks a series of questions to consider such as the benefits of social media, target audiences, available resources, and metrics. The assessment involves understanding how social media fits with overall goals, competitors, and conversations. It also provides a checklist for various stages of developing a social media strategy and presence.
Enhancing your Academic online presence using LinkedInSue Beckingham
This document provides tips for enhancing one's academic online presence using LinkedIn. It recommends completing your profile with a photo, headline, experience, skills, and publications to tell your professional story. It also suggests getting recommendations, showcasing work, optimizing your profile's searchability, and regularly updating your profile to remain visible to potential connections and opportunities. Maintaining an active online presence through social media is important for both students and academics.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
The document discusses building brands through harnessing the power of social media. It defines branding and public relations, explaining how social media provides powerful and easy-to-use tools for everyone to create content. It then discusses examples of how Target and Goodwill have used social media as part of their branding and marketing strategies, and provides tips on developing a strategic social media engagement plan to complement traditional outreach.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Chapter 2 is all about defining social business strategy. Essentially, I condense the entire content of my first book, Smart Business, Social Business, into one chapter and introduce new thinking, implementation strategies and new models.
[Free Guide] 5 Habits of Successful Social Media Managers Mohamed Mahdy
The document outlines 5 habits of successful social media managers. The habits are: 1) Learn new tools but don't act impulsively without evaluating a tool's viability; 2) Set clear social media strategies that support business goals and track results; 3) Collaborate with other departments and set boundaries for social media participation; 4) Understand that brand evangelism is 24/7 but social media managers need rest too; 5) Regularly evaluate social media networks and be willing to discontinue networks that are no longer effective. Adopting these habits can help social media managers improve performance and stay sane in their high-pressure roles.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
This document discusses how social media can be an important tool for small businesses to reach customers. It begins by explaining that social media allows people to connect, interact and share online. It then discusses how small businesses can use social media strategies to engage with existing and potential clients while promoting their products and services. The document provides tips on how to build a successful social media strategy, including defining goals and target audiences, choosing appropriate platforms, getting started, and building an online presence. Key platforms discussed include Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube and others. The document emphasizes focusing efforts on a few carefully selected platforms that match business goals and audiences.
Customer Experience Development - Leadership Class IntroductionSociety3
The document introduces the Social Media Academy leadership class. It provides an overview of the class which takes a cross-functional business approach to teaching social media strategy. The class covers topics like social media assessments, developing social media strategies, integrating social media across different business functions, selecting tools, developing engagement plans, analytics, and consulting. The class is taught online over 14 days and includes exercises, tests, and a final exam to graduate. The goal is to help business professionals understand how to best apply social media across their organizations in a holistic way.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Creating An Integrated Social Media Strategypholbrook
This document discusses creating an integrated social media strategy. It begins by asking who from various departments is present and what their social media policies and usage entail. It then provides statistics on social media usage and reviews Tony Hsieh's advice on having a vision, transparency, defining your culture through core values, and focusing on repeat customers. The document concludes by outlining the steps to developing an integrated social media strategy across departments with a focus on content, community, and commerce.
We interviewed over 100 business owners and asked them about what they were doing with regard to social media for their business. This report details what's working, what's not and some recommendations
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Social Media - Marketing in the 21st CenturyRamsey Mohsen
This document discusses marketing in the 21st century and provides tips for social media success. It outlines five steps for an effective social media strategy: 1) set objectives, 2) define targets and personas, 3) set measurements, 4) plan content calendar, 5) try, learn and refine. Content is highlighted as the most important aspect of social media. Both opportunities and risks of social media are presented. The summary concludes by thanking the audience and inviting questions.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
This document provides an overview of social selling and why it is important for businesses to adopt social selling strategies. There are three main reasons why businesses need social selling: 1) Customers are already engaging with companies on social media as they research purchases, so businesses need a social presence to reach customers; 2) Competitors are adopting social selling, so businesses need to as well to keep up; 3) Employees and new hires expect companies to utilize social technologies in their work. The document also notes that with social media, buyers start the purchasing process without sales involvement, so sales teams need to shift from transactional to social, consultative approaches to engage with buyers online.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
How to conduct a social media assessmentAndrea Baker
This document provides guidance on conducting a social media assessment for an organization. It recommends conducting an organizational assessment, brand assessment, and initial planning. It asks a series of questions to consider such as the benefits of social media, target audiences, available resources, and metrics. The assessment involves understanding how social media fits with overall goals, competitors, and conversations. It also provides a checklist for various stages of developing a social media strategy and presence.
Enhancing your Academic online presence using LinkedInSue Beckingham
This document provides tips for enhancing one's academic online presence using LinkedIn. It recommends completing your profile with a photo, headline, experience, skills, and publications to tell your professional story. It also suggests getting recommendations, showcasing work, optimizing your profile's searchability, and regularly updating your profile to remain visible to potential connections and opportunities. Maintaining an active online presence through social media is important for both students and academics.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
The document discusses building brands through harnessing the power of social media. It defines branding and public relations, explaining how social media provides powerful and easy-to-use tools for everyone to create content. It then discusses examples of how Target and Goodwill have used social media as part of their branding and marketing strategies, and provides tips on developing a strategic social media engagement plan to complement traditional outreach.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Chapter 2 is all about defining social business strategy. Essentially, I condense the entire content of my first book, Smart Business, Social Business, into one chapter and introduce new thinking, implementation strategies and new models.
[Free Guide] 5 Habits of Successful Social Media Managers Mohamed Mahdy
The document outlines 5 habits of successful social media managers. The habits are: 1) Learn new tools but don't act impulsively without evaluating a tool's viability; 2) Set clear social media strategies that support business goals and track results; 3) Collaborate with other departments and set boundaries for social media participation; 4) Understand that brand evangelism is 24/7 but social media managers need rest too; 5) Regularly evaluate social media networks and be willing to discontinue networks that are no longer effective. Adopting these habits can help social media managers improve performance and stay sane in their high-pressure roles.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
This document discusses how social media can be an important tool for small businesses to reach customers. It begins by explaining that social media allows people to connect, interact and share online. It then discusses how small businesses can use social media strategies to engage with existing and potential clients while promoting their products and services. The document provides tips on how to build a successful social media strategy, including defining goals and target audiences, choosing appropriate platforms, getting started, and building an online presence. Key platforms discussed include Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube and others. The document emphasizes focusing efforts on a few carefully selected platforms that match business goals and audiences.
Customer Experience Development - Leadership Class IntroductionSociety3
The document introduces the Social Media Academy leadership class. It provides an overview of the class which takes a cross-functional business approach to teaching social media strategy. The class covers topics like social media assessments, developing social media strategies, integrating social media across different business functions, selecting tools, developing engagement plans, analytics, and consulting. The class is taught online over 14 days and includes exercises, tests, and a final exam to graduate. The goal is to help business professionals understand how to best apply social media across their organizations in a holistic way.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
The document provides an overview of a webcast on developing a successful social media strategy for business growth. It discusses evaluating the social media landscape and an organization's readiness. It also covers creating a social media strategy using a balanced scorecard approach, developing action plans, monitoring performance, and addressing organizational issues. The key areas covered in the webcast are evaluating the external social media environment, conducting an internal analysis, developing a strategic plan and action items, performance evaluation, and ensuring organizational support.
The document provides an overview of a workshop on mastering social media for business growth. It discusses the opportunities social media presents, such as increased customer insight, brand awareness, and sales. It also notes that while interest is growing, many businesses lack clear social media strategies and objectives. The workshop aims to help businesses develop successful social media strategies and determine how to measure their return on investment.
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesSociety3
Welcome Keynote
Axel Schultze, Founder Social Media Academy, http://xeesm.com/axels
Social Media - Impact to businesses of all sizes, all industries
# SMTW
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
This document discusses the concept of Enterprise 2.0, which uses social media and online communities to transform organizations. It outlines the benefits of internal and external communities for employees, shareholders, and customers, such as increased productivity, reduced costs, higher innovation, and improved brand perception. Some challenges of adopting social media like resistance to change and lack of resources are also presented. The document provides solutions for helping employees embrace new technologies through communication, evangelism, motivation, and teaching new skills. It describes a step-by-step process for organizations to become a social enterprise and how communities can be used throughout the product development and marketing process.
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
The document provides guidance on using social media successfully for business. It discusses that social media can increase market exposure, sales, and trust from customers when used effectively. The key social media platforms are identified as Facebook, Google, YouTube, LinkedIn, and Twitter. Engagement with customers on social media and sharing quality content regularly are emphasized as important for building authority and influencing the marketplace. A six step approach is presented for leveraging social media including choosing the right platforms, monitoring competitors, broadcasting your business, participating in discussions, nurturing followers, and pursuing collaborations.
The document discusses strategies for using social media to gather customer feedback, co-create products, and launch new products. It emphasizes engaging customers, influencers, and partners in the product development process from an early stage. Specific tactics mentioned include setting up an advisory board made of these groups, identifying influencers in relevant networks, integrating customer feedback and letting customers help promote the product launch through sharing on social media. The goal is to leverage the networks and influence of these external groups to reduce risks and promote the product in a cost-effective way.
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
Text 100 is a global PR agency with 28 offices and 500 staff. Though large, it prides itself on providing boutique-level service. The agency focuses on consistent methodology and measurement to deliver clear value and ROI for clients. Its Singapore office serves as the regional ASEAN headquarters, managing local and regional partners. The document discusses how social media has changed the role of PR and created new opportunities by facilitating conversations and providing insights into audiences. It outlines Text 100's approach to social media including listening, identifying influencers, engaging audiences, and measuring impact.
The document summarizes key points from a workshop on identifying value and benefits in social media. It discusses different social media models and strategies for content creation and distribution. It also covers guidelines for measuring success and managing internal stakeholders. Audience analysis findings from a student survey are presented which could help improve engagement and relationships with prospective and current students.
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
The document summarizes a presentation about using social media and online communities in business. It discusses how social media can be used to engage customers, employees, and partners. Specific uses include social marketing, customer support, product development, sales enablement, and corporate communications. The presentation recommends having a social media strategy aligned with business goals and prioritizing which aspects of social media will be most effective, such as enabling customer reviews, creating connected social campaigns, holding social contests, and integrating marketing efforts.
The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
Semelhante a Organization models for social media (20)
Social Media Academy Certified Social Media StrategistSociety3
The document provides information about Social Media Academy's Certified Social Media Strategist certification program. It includes an introductory workshop agenda, details on the 27 self-paced lessons and 11 instructor-led workshops, technical requirements, and overviews of lessons 1-4 and 5-7 which cover various topics on social media strategies and engagement. Upon completion of the lessons and workshops, students will have an online graduation meeting to achieve the Certified Social Media Strategist certification.
Wie Social Media die Geschaeftswelt veraendertSociety3
Presentation Axel Schultze auf der Internet World Messe und Kongress in Muenchen, 2012
Mitschnitt / Video verfuegbar auf
http://socialmedia-academy.com/dach/?p=514
In diesem Online-Seminar (Webinar) gibt die Social Media Academy Einblicke in Aufgaben und Verantwortung von Social Media Managern auf Basis von ca. 6 Jahren Erfahrung und Zusammenarbeit mit internationalen Social Media Managern.
Agenda:
Profil eines Social Media Manager (30 Minutes)
Was sind die Aufgaben eines Social Media Managers?
Welchen Verantwortungsbereich muss ein Social Media Manager abdecken?
Welches Wissen und welche Erfahrung muss ein Social Media Manager mitbringen?
Welchen Herausforderungen muss sich ein Social Media Manager gegenüberstellen?
Unterschiede in Deutschland, Europa, USA und Australien
Das Ausbildungsprogramm der Social Media Academy (15 Minuten)
Ausbildungsinhalte und Erfahrungen
Online versus Klassenzimmer
Social Media Projektarbeit
Methoden und Strategiemodell
Ein Wort aus dem Kreis der Alumni
Certified Social Media Strategist - Social Media Academy Society3
The Social Media Strategist Class is an 8-week online course that teaches a methodical approach to social media strategy. Students work on a social media project and apply major methodologies like audits, frameworks, planning, and reporting. They learn customer engagement, presence development, and online collaboration. The course covers assessing situations, developing strategies, selecting tools and networks, and executing and reporting on plans. It is designed for consultants, managers, and others who need to develop social media business strategies.
The document provides information about hiring a Director of Social Media. It discusses that the Director should create a social media strategy across the company, own the budget for social media tools, recruit and oversee a social media team, coordinate social media campaigns, and provide data analysis to inform company decisions. The Director will also monitor social media trends and represent the company within the industry.
Social Media ROI - Social Media Academy - Online Management BriefingSociety3
High Impact Enterprise Social Media Strategies with ROI above 100% ;
Online Management Briefing
Social Media ROI It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start – who to hire.Audience: Business managers / Business consultants
Takeaway : Get the big picture for high impact ROI on social media
The document provides information about the Social Media Academy orientation program. It discusses the academy's certification programs for social media strategists and business masters, which involve online lessons, workshops, and projects over several weeks. It promotes the academy's methodological approach and highlights comments from alumni about the benefits of the training and alumni network.
Spring 2011 Class Information
Introductory Workshop Agenda
Technical Requirements
Lesson Details & Workshop Dates
Workshop Calendar
Main elements of the certification
Social Media Academy Orientation Program - Key elements of certificationSociety3
Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info:
http://socialmedia-academy.com
The Key Elements Of The Certification
Comprehending a cross functional business approach
Leveraging social media assessment methods
Using a social media strategy framework
Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development
Experience with tools, places & networks
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
Social Media Strategies for highly sucessful Virtual EventsSociety3
The document discusses strategies for using social media to promote and engage audiences for virtual events. It recommends connecting with influencers on social networks to build buzz for an event. During events, it suggests leveraging social platforms to encourage participation and sharing of content. After events, the document advocates continuing engagement through social media to provide feedback and extend discussions on a personal level. The goal is to maximize reach through social amplification and monitoring to influence over 100,000 people with a team of 20 through focused, professional social business efforts.
Leveraging Social Media as a Way To Grow Business Society3
While social media is considered one of the most powerful business tools today, helping some companies to even grow during the economic down turn, many barely have a presence and don't know where to start. Let's explore how social media is forming today’s "educated purchase decisions" and what you can do to be part of the new process, growing your business and win back influence in the decision making process. Leading businesses leveraged social media to make a difference on the bottom line - without even having fancy fan page. Smart vendors leverage their channel as secret weapons in the social media world. Smart VARs and system integrators leverage social media to grow their vendor relationships. Get inspired how to unleash this power and make a difference for your own business.
Leading Edge Technologies and Partner Programs Empowering the Channel of Today and Tomorrow:
Axel Schultze, http://xeems.com/axels @ XChange Tech Innovators event Nov. 2010 Las Vegas
Channel Empowerment - Social Media Academy Society3
The Channel is the stepchild of the family
At least for the last 50 years
75% of world trade goes through channels
Mainly through the power of direct marketing
How to empower your partners with Social Media
Social Media for
business managers
Stop thinking in "spending" time for or in social media - elevate your view and think "investing" your time. Stop messing with tweets that talk about some stranger ordering pizza - be able to tune into business relevant conversations. Stop being satisfied with your LinkedIn profile, it is static - instead understand to leverage business groups
Social Media Assessment Case Study Citrix WebexSociety3
Citrix / Webex - a social media case study
An example for a social media assessment, assessing customers, brand, partners and competition.
The case study was performed by certified consultants using the methods and models developed by the Social Media Academy
Thanks to the Team
Barbara Daniels http://xeesm.com/BarbaraDaniels/
Wendy Soucie http://xeesm.com/WendySoucie/
Matson Sparling http://xeesm.com/MatsonSparling/
Catherine Sherwood http://xeesm.com/CatherineSherwood/
Matthias Beckmann http://xeesm.com/MatthiasBeckmann
Lyn-Dee Eldridge
Lisa Robb
http://xeesm.com/lisarobb/
Nancy Chou
http://xeesm.com/nancychou/
Mark Eldridge
http://xeesm.com/eldridge2m/
Elsom Eldridge http://www.xeesm.com/ElsomEldridge
Mark Moore
http://www.xeesm.com/RMarkMoore
Susan Rice Lincoln
http://www. xeesm.com/SusanRice200036826/
Steve Gasser http://www.linkedin.com/in/stephengasser
Sales in the new enterprise
(10 reasons sales people need to care about social media)
Many sales people will totally ignore social media – except keeping connections in their social networks. For some it is a
frightening development, for others it is the greatest opportunity for more success.
What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
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Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. Speaker Introduction Axel Schultze is the founder and president of the Social Media Academy. He is an accomplished entrepreneur and experienced executive in the fields of social media, Software as a Service and global alliance management. He is an author, chaired Groups in industry associations and won the SF Entrepreneur Award in 2008. Axel SchultzePresident XeeSM.com/AxelS
3. Elevate your point of view for the next 50 minutes Get away from the tools, blogs, campaigns and the other noise and elevate your point of view Take off and have a look at the social media world from outer space. Get a holistic view, let’s think business, implications and the consequential development.
4. Let’s start with YOU, ME, all of us When you select a brand or product You read blogs You check forums or online groups You get some feedback in Twitter or other tools You ask friends in your social network When you are “ready to buy” your brand and product decision is pretty much set in stone Most of us ignore advertising Most of us dismiss cold calls Most of us through mail in the waste basket Most of us have spam filters Most of us have changed
5. Now let’s look at our companies The current way of doing business: Buy contact lists, do mail shots From small Google ads to bill boards Augment lead generation with cold calls Qualify, engage, try selling … Compete harder then ever – lower profits than ever Lead flow dried out The previous slide indicated: A brand decision is made before a sales process even began. A huge disconnect between company and market
6. Why social media IS NOT marketing Why it appears so: Because marketing is the only budget an average social media “expert” can tap into. Why it is not: The most asked question: “Has anybody experience with…” The second most searched term: “I have problems with…” Customers want to talk to real people – not to a “campaign” Customers have something important to say and need somebody to listen Customers have a voice that an operations manager should be able to hear
7. Social media is where customers meet customers forexperience, skill development, failure prevention…
8. Social Media Stories / Cases Domino Pizza– Video causing disaster Mattel – Mother’s feedback – Awareness Starbucks – Customer Co-Creation of business Burger King – Attention Deficit – Drop your friends Blend Tec – Video Clip – Awareness Dell – Holistic approach - Revenue LinkSys – customers help customers – support cost Cisco – Partner Engagement Skittles – Lot of noise – but new business? eBags – Product Quality Engagement +30% Salesforce.com – Idea Exchange The larger portion of social media engagement is based on a tactical marketing idea – rather than a customer experience driven holistic business strategy.
10. A strategic Model Assessing what your customers, partners and the market has to say Analyze your strength and weakness, opportunities and threats Develop a strategy based on your findings Create a plan to execute the strategy Build out an organizational structure that allows you to actually execute the strategy Measure, model and tune your progress and results
11. Most likely corporate social media scenario Company need to be more approachable and provide better touch points for customers and prospects Service response time and quality is not satisfactory – need improvements Product features do not exactly match what customers really want Overly advertised products do not meet expectation Product availability does not match consumer requirements The social media requirements span everything from support, product definition, availability, sales, marketing and business approachability.
12. Developing a social media strategy 10 Questions to ask for forming a profound social media strategy What is the purpose of the engagement? What are the main topics in the eco system? What are the top goals of our customers? What are our partners doing? Which internal groups need to be involved? What benefits can we offer? What will we need to do to achieve our and our customers objectives? How will we leverage our team, partners and other resources? What tools and places are important? How will we measure progress and success? Don’t walk because it is too complex – make it work
13. Cross functional Social Media engagement Product Management Connect with the market, listen to customers, give them part ownership, co-create what they want The most economic way to introduce a new product Support Group Augmenting support forces with engaged customers is more powerful and less costly than an outsourced call center and improves the customer experience Logistics and Procurement Trend analysis through a vast open network - think of the implication to procurement Sales Social selling is theoretically not new – yet with the new tools we see an 5X in productivity increase over traditional outbound sales calls Marketing The biggest change in marketing history – don’t market INTO but WITH your ecosystem
15. Managing a community 180 large farmers in Brazil Over 500 groups and communities 800 US Customers It takes probably 1-3 people in different countriesto properly engage and leverage that ecosystem Over 500 groups from New Holland
16. Social Media Leverage IS Orchestration, big time Managing an ecosystem of thousands of customers and hundreds of partners with hundreds of team mates requires some planning Topics, timelines, sentiments and news need to be covered and at the same time company news, product launches, product updates, technology introductions, organizational changes need to be orchestrated AGAIN: Customer Service, Support, Product Management, Sales, Procurement…
17. STOP !!!! You cannot tweet and chat with your customers without the involvement of sales You cannot discuss topics in a forum without the involvement of your support team You cannot have a product feature dialog without the participation of your product managers You cannot explore trends and demands without the inclusion of your procurement department
19. From a vertical to a horizontal structure PAST A small group maybe in marketing focusing on social media “doer” Managing the social media places and spaces and engaging with the communities Posting blog posts, dealing with comments and taking care of the communities The rest of the organization continues with business as usual FUTURE The Social Media Service Team (ComStar™) Works as an internal service team supporting all relevant departments The whole organization develops a more connected approach organically
20. Social Media Growth Phase I A few people blog, tweet, random noise A “strategy” evolves based on some social media marketing ideas Phase II Lack of impact elevates the topic and some major social media campaigns get developed The rest of the company does “business as usual” Phase III Lack of impact – or worst – negative impact brings the engagement to a complete review A cross functional engagement strategy is on the agenda – social media rock stars are questioned A structural shift from isolated blogging and tweeting social media teams – to a social media service group.
21. Social Media Team Responsibility The social media teams may grow and have different objectives, tasks, responsibilities and support different departments Social relationships are like assets and other values and need to be treated that way Like Finance and IT, the Social Media Team will service all aspects of an organization’s ecosystem The core responsibilities include: Initial and ongoing assessment Managing the social media strategy Orchestrating internal and external resources around the demand of the ecosystem Managing and reporting progress and objective achievements
22. Organization Size Social media team considerations for different company sizes: Small business 20-100 employees SMT most likely 1-3 people SMB 100-1,000 employees SMT most likely 3-6 people Enterprise > 1,000 employees Country organizations Product line or brand organizations SMT may grow to 500+ people It’s probably all initiated by one person!
23. Tools Selection – What makes sense for business ONLY IF WE KNOW: What customers want What the objectives are How support needs tobe involved What role PM plays How sales will get engaged How marketing will be involved What our strategy is… THEN WE SELECT THE APPROPRIATE TOOLS AND ENGAGE
24. Reporting – Reporting - Reporting Network size Connection strength Influence Social Capital Sentiment Communication frequency Authority level …
25. Methodical approach versus a “campaign” Objective driven “Creating a better business experience for the respective eco system” Methodical assessment of the social landscape, customers, prospects, influencer, sentiments, brand presence, partners and competitors. Creating a strategy, a media plan, using tools and frameworks to make that possible for an enterprise Developing a strategic social media service organization Result: Turning a company into a well recognized, approachable, and highly competitive organization!
26. Some of the key methodologies (5 out of 7) Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition Hexagon Strategy Framework Goals, Mission, Benefits, Action, Programs, Reporting NCP Model Network – Contribution – Participation ComStar Organization Model A Social Media Service Architecture Advocacy Driven Engagement Model Advocacy is the currency for customer satisfaction and business success
27. The new social media manager Start with an assessment for the eco system you are currently responsible Share it with others and help them do the same Develop a strategy that makes sense for the customers Again work with others and guide and support them Help the respective departments to understand that they need to remain responsible and keep control Develop a position of guidance and support, with ongoing monitoring you help the company to stay on top of things. Build your position on proven methodologies
29. The Key Elements Of The Leadership Class Cross functional business approach Social media assessment method Social media strategy framework Functional social media in sales, marketing, support, HR, logistics, product development Tools, places & communities Detailed presence & execution plan Reporting & analytics Budgets, resources, ROI Corporate organization strategy Consulting & team building MethodsModelsFrameworks
30. Leadership Class Details Online Entrance Examination (required) All sessions are instructor lead online classes US Morning Session 08:00 AM (PST) US Evening Session 05:00 PM (PST) EU Session starting 16:00 (BST) London time AU Session starting 10:00 AM Sydney Time Classes are 20 – 25 people max Leadership Class, $3,195 /AU$3,920 / £1,960* Admission at: http://www.socialmedia-academy.com payment: paypal or credit card * = Gold Member
31. Social Media Academy Team Axel Schultze Marita Roebkes John Todor Adrienne Corn Walter Adamson Kevin Mannion
32. Social Media Academy Alumni Xeesm.com/KM Xeesm.com/LaureenEarnest Xeesm.com/MikeDubrall Xeesm.com/NancyChou Xeesm.com/TomSwift Xeesm.com/SusanRice Xeesm.com/CatherineSherwood Xeesm.com/MarkEldridge Xeesm.com/ElsomEldridge Xeesm.com/SteveGasser Xeesm.com/MatthiasBeckman Xeesm.com/MatsonSparling Xeesm.com/WendySoucie Xeesm.com/LisaRobb Xeesm.com/RMarkMoore Xeesm.com/BarbaraDaniels Xeesm.com/SpecialeXeesm.com/LamiaLee Xeesm.com/BoughtyXeesm.com/Walter
34. About The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field. The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. The Social Media Academy is based in Palo Alto, California. For more information go to http://www.socialmedia-academy.com