This document discusses the importance of online reviews and reputation management for contractors. It provides tips for developing a proactive online review strategy, including setting goals, training staff, asking customers to review in a non-rewarding way, responding to all reviews, and using mobile and alerts. The key advice is to proactively showcase work, aggressively seek high quality reviews across sites, and mandate responsiveness to any reviews. Developing a strong online presence is critical even for referrals-based businesses.