Introducing Buzzinga! - A Social Media Listening, Analysis and Reporting Framework

QUANTIFYING THE SOCIAL!
Contact
Web: http://www.buzzinga.com Email: sales@buzzinga.com
Tel : +91 80 26783274 Twitter : @buzzingasocial
For more information on how Buzzinga enables strategic insights for your business
Powerful Social Media Listening, Analysis and Reporting Framework to enable strategic decision making
through actionable insights

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Buzzinga : Why Social Listening?
Buzzinga aims to harness the power of
wholesome unstructured social media to
directly impact strategic decision making
The advent of social media as a platform
where the story of a product or brand is
made or lost has brought forth a paradigm
shift in the way organizations listen, analyze
and respond to online data

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Buzzinga : Where do we fit into the social media delivery schema

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Buzzinga : The Listening -> Analysis -> Reporting Flow
Buzzinga social listening, analysis and reporting is a powerful framework that enables your organization to monitor social
media channels like Twitter, Facebook, Blogs, Forums and News. Track products, brands, competitors and campaigns
globally and in real time to gain a holistic understanding of your customers and business across the social web.

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Buzzinga : Organized Social Listening
Buzzinga listens into all social media sources
including Twitter, Facebook public pages, YouTube,
Google Plus, Instagram, Flickr and Tumblr
In addition to the above, Buzzinga’s secret sauce in
data listening lies in a mass data index of Country
and Industry Specific Blogs, Forums, News and
adhoc client requested data crawlers making up a
continually growing index of over 10 million
sources
Data is cleansed and enriched based on customer
requirements
Enriched data is exposed to customers either
through the Buzzinga dashboard for analysis and
reporting or through an API as part of data-as-a-
service

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Buzzinga : Intelligent Content Analysis
It is one thing to aggregate relevant data and a
whole other thing to derive meaningful insights
from the same. Buzzinga provides a crisp and
comprehensive dashboard that enables analysis of
every facet of data that defines and measures social
performance
Slice and dice your social data to derive insights on
your product, brand or service, analyze rich social
data to measure and optimize your marketing and
harness social intelligence to drive better decision
making

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Buzzinga : The Analysis Feature Set
Automated sentiment analysis processed
through world class sentiment analysis APIs
Original article from social source coupled
with time and date of posting, author and
description
The potential reach of an article to social
media users based on social friends, followers
and author influence
Automated language detection of articles
covering all major world languages
Detection of article origin location for Twitter,
News, Blogs and Forum posts
Automated and manual identification of the
most influential authors by source
Showcasing of brand associations through
real time tag clouding
Gender classification algorithm to determine
most probable gender of article authors

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Buzzinga : Social Publishing
Integrate your personal or corporate twitter
and facebook accounts with your Buzzinga
login to publish posts directly through the
dashboard
Identify, manage and publish social content
while protecting your brand and tailor the right
message for your audience

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Buzzinga : Automated Insights Reporting
Buzzinga’s detailed on-demand performance
reports offers customer both, a holistic view of
their projects as well as in depth analysis on
key performance measurement indicators
Buzzinga’s XLS report provides customers with
a comprehensive data dump that includes the
original post, article timestamps, automated
sentiment, author, location, gender and key
influencers
Buzzinga’s PDF report gives an overview of
project statistics with automated detailing on
key social performance indicators over the
timeline of the report

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Buzzinga : Where we fit in

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Buzzinga : How we fit in

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Buzzinga : Product Demo
Do write in to us at sales@buzzinga.com or tweet us at @buzzingasocial
and we’ll whip up a demo for you in no time!

Introducing Buzzinga! - A Social Media Listening, Analysis and Reporting Framework

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