This document summarizes a research paper that investigated the relationship between environmental response, emotional response, and consumer buying behavior in Pakistan. The study found that emotional response has a strong association with consumer buying behavior, as people are more likely to purchase brands they feel an emotional attachment to. The mobile sector in Pakistan has grown significantly in recent years, with cellular subscribers increasing from 3.29% of the population in 2004 to 64.8% in 2011, representing a huge potential market for advertisers.
The document is a research report submitted to Jiwaji University in Gwalior, India. It examines the impact of advertisements on consumer buying behavior in the laptop industry in the Gwalior region. The report includes an introduction, literature review, research methodology, results, and conclusion sections. It uses a survey methodology with a sample size of 100 respondents to understand how advertisements influence consumer decision making when purchasing laptops.
Investigating the types of e advertising strategyadvertising strategy and i...Alexander Decker
This document discusses different types of online advertising strategies and their influence on consumer buying behavior. It begins by defining online/e-advertising and some common online advertising methods like banner ads, social media advertising, and email marketing. It then describes three main types of online advertising strategies: banner advertising, animated banner ads, interactive banner ads, and transactional banner ads. The document aims to examine the relationship between environmental responses and emotional responses to advertising as independent variables, and their impact on consumer buying behavior as the dependent variable.
Investigating the types of e advertising strategyadvertising strategy and i...Alexander Decker
This document discusses different types of online advertising strategies and their influence on consumer buying behavior. It begins by defining online/e-advertising and some common online advertising strategies like banner ads, social media advertising, and email marketing. It then describes three main types of banner ads: animated banners, interactive banners, and transactional banners. The purpose is to examine the relationship between environmental responses and emotional responses to advertising (independent variables) and their impact on consumer buying behavior (dependent variable).
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.
IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONlobnaqassem
This study examined the impact of social media marketing on purchase intention and brand loyalty in Indonesia's banking industry. A survey of 286 respondents was conducted. The results found:
1) Social media marketing has a positive impact on both purchase intention and brand loyalty. Customers who engaged more with banks on social media were more likely to purchase from and remain loyal to those banks.
2) Purchase intention also positively impacts brand loyalty. Customers with a stronger intention to purchase from a bank in the future were more loyal to that bank's brand.
3) All hypotheses were supported, providing insights for both research and practice. Social media marketing can influence customer purchasing behaviors and long-term loyalty to bank brands in Indonesia.
This document summarizes a research paper that investigated the relationship between environmental response, emotional response, and consumer buying behavior in Pakistan. The study found that emotional response has a strong association with consumer buying behavior, as people are more likely to purchase brands they feel an emotional attachment to. The mobile sector in Pakistan has grown significantly in recent years, with cellular subscribers increasing from 3.29% of the population in 2004 to 64.8% in 2011, representing a huge potential market for advertisers.
The document is a research report submitted to Jiwaji University in Gwalior, India. It examines the impact of advertisements on consumer buying behavior in the laptop industry in the Gwalior region. The report includes an introduction, literature review, research methodology, results, and conclusion sections. It uses a survey methodology with a sample size of 100 respondents to understand how advertisements influence consumer decision making when purchasing laptops.
Investigating the types of e advertising strategyadvertising strategy and i...Alexander Decker
This document discusses different types of online advertising strategies and their influence on consumer buying behavior. It begins by defining online/e-advertising and some common online advertising methods like banner ads, social media advertising, and email marketing. It then describes three main types of online advertising strategies: banner advertising, animated banner ads, interactive banner ads, and transactional banner ads. The document aims to examine the relationship between environmental responses and emotional responses to advertising as independent variables, and their impact on consumer buying behavior as the dependent variable.
Investigating the types of e advertising strategyadvertising strategy and i...Alexander Decker
This document discusses different types of online advertising strategies and their influence on consumer buying behavior. It begins by defining online/e-advertising and some common online advertising strategies like banner ads, social media advertising, and email marketing. It then describes three main types of banner ads: animated banners, interactive banners, and transactional banners. The purpose is to examine the relationship between environmental responses and emotional responses to advertising (independent variables) and their impact on consumer buying behavior (dependent variable).
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.
IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONlobnaqassem
This study examined the impact of social media marketing on purchase intention and brand loyalty in Indonesia's banking industry. A survey of 286 respondents was conducted. The results found:
1) Social media marketing has a positive impact on both purchase intention and brand loyalty. Customers who engaged more with banks on social media were more likely to purchase from and remain loyal to those banks.
2) Purchase intention also positively impacts brand loyalty. Customers with a stronger intention to purchase from a bank in the future were more loyal to that bank's brand.
3) All hypotheses were supported, providing insights for both research and practice. Social media marketing can influence customer purchasing behaviors and long-term loyalty to bank brands in Indonesia.
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
This document provides an overview of a research paper on the impact of internet advertising on consumer buying behavior towards mobile phones. The paper includes 10 chapters that discuss topics such as the concept of online advertising, the growth of internet and mobile phone users in India, the objectives and scope of the research, a literature review on related topics, the research methodology, data analysis and findings, a SWOT analysis, challenges faced by the online advertising industry in India, and conclusions and recommendations. The research aims to study the effectiveness, reliability and relationship between internet advertising and purchase decisions for mobile phones. A survey was conducted of 100 respondents to collect primary data on their experiences with internet advertising.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
This document summarizes a research paper on the impact of social media marketing on consumer purchase behavior, using Dialog Axiata in Sri Lanka as a case study. The research used surveys and interviews to study how social media marketing influences factors like cost, information satisfaction, trust, and experience. The findings found relationships between these factors and purchase behavior. The research provides recommendations to Dialog Axiata on using social media marketing to predict customer behavior.
Comparative study between conventional marketing and E marketingUsman Khalid
This document provides an overview of the effectiveness and application of e-marketing in Pakistan compared to conventional marketing. It discusses how companies in various industries in Pakistan, including airlines, banking, and garments, are utilizing e-marketing techniques like websites, emails, mobile apps and social media to engage with customers and conduct business online. While conventional marketing is still widely used, more companies are recognizing the benefits of e-marketing in terms of lower costs, greater convenience, and ability to target broader audiences.
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOREnamul Islam
Advertising is a form of communication intended to convince the audiences or consumers to purchase or take some action upon products, information or services. In this study, we tried to find out the impact of advertising on consumers’ minds about the product and their buying behavior. We have surveyed 100 respondents who are studying in the universities of the southern part of Bangladesh to identify the relationship between consumer buying behavior and advertisement. We mainly collected our data from three universities which are Khulna University, University of Barisal and Patuakhali Science and Technology University. The major finding of our study after analyzing all data is that there is a positive impact of advertising on consumer’s buying behavior and advertising plays a vital role to know about a new product.
This document summarizes a study that explored how influencer marketing impacts the consumer behavior of millennials. The study used qualitative research methods, including interviews with 25 millennial consumers, 5 influencers, and 3 marketing experts. It analyzed how factors like attitudes, perceived behavioral control, subjective norms, source credibility, and product-influencer fit influence purchase intentions, based on theories of planned behavior and social learning. Key findings included that positive attitudes toward influencers and increased domain knowledge from them favorably impacted behavior. Personal relevance, inspiration, and trust in influencers also positively influenced behavior. The type of influencer needs to fit the specific product category to be effective. Influencers impact awareness, expertise, preferences and brand preference at different levels
This document discusses a conceptual review of the effects of advertising on consumer buying behavior. It examines how advertising can persuade consumers to adopt new or existing products, with a focus on Nigeria. The study aims to analyze how advertising impacts consumer purchasing decisions within the Nigerian context. The findings indicate that well-packaged advertisements can persuade consumers to try a product, and advertising campaigns need to be long enough to generate curiosity and motivation for consumers to buy.
This document summarizes a study on the influence of advertisements on consumer brand preferences in the soft drink market in Sri Lanka. The study examined three main variables: information, communication, and comprehension. A survey was conducted with 200 respondents in Manmunai North Divisional Secretariat Division. The results found that advertisements have a high influence on brand preferences across all three variables for the major soft drink brands. Certain demographic groups, such as younger consumers and higher-income groups, showed higher levels of influence from advertisements. The study provides recommendations to advertisers on how to improve influence based on the findings.
This document summarizes a study on the influence of advertisements on consumer brand preferences in the soft drink market in Sri Lanka. The study examined three main variables: information, communication, and comprehension. A survey was conducted with 200 respondents in Manmunai North Divisional Secretariat Division. The results found that advertisements have a high influence on brand preferences across all three variables for the major soft drink brands. Certain demographic groups, such as younger consumers and higher-income groups, showed higher levels of influence from advertisements. The study provides recommendations to advertisers on how to improve influence based on the findings.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
Advertisement remains a major tool for telecom companies to gain market share in Nigeria. The study investigated the effects of advertisements on consumer brand preference among the major telecom brands (MTN, Airtel, and Glo) in Nigeria. A mixed-methods approach was used, collecting data through questionnaires and interviews with 200 university students and 80 people at a market. The study found that advertisement creates awareness and influences consumers' choices, with 60% of MTN users reporting they chose the brand after learning about promos from advertisements. However, perceived quality may outweigh advertising, as MTN maintains the largest market share despite competitors' advertisements, since it is seen as providing the best reception. Celebrity endorsements can increase brand recall
This document provides an overview of a research project on the impact of television advertisements on children's buying behavior. It discusses the positive and negative effects of advertisements on children and describes the research methodology used, including collecting data through questionnaires from children aged 5-15. Various types of advertising media are defined, such as television, online, print, and billboard advertising. Data and information collected through the research is presented, including children's television viewing hours and their attitudes towards food advertisements. The document concludes with thanking those involved in the research project.
This document summarizes research on the impact of social media marketing on consumer purchase intentions of banking products at Stanbic Bank in Ghana. The study used a mixed methodology including surveys of 80 Stanbic Bank customers and an interview with a marketing manager. Key findings included that less than half of Stanbic Bank customers were aware of the bank's social media presence, though most customers use some social media. The document defines terms related to social media marketing and outlines objectives, significance and an overview of social media use in the banking industry.
Impact of Sales Promotion’s advertised on TV on Buying Behavior. [With Specia...inventionjournals
Sales Promotion's advertised on TV influence women consumers' buying behavior of FMCG products in Samoa in the following ways:
1) Television advertisements raise awareness and familiarity of FMCG products but do not strongly stimulate the desire to purchase the advertised products. Women consumers are more influenced by price and in-store promotions than the quality or company promoted on TV.
2) While television advertisements do not provide comprehensive information on product features, they do offer alternative FMCG product choices that influence purchase decisions. Nearly half of women consumers would be willing to switch brands if a competing product was advertised and sold at a discounted price.
3) Television advertisements serve as an informative medium for FMCG products rather than one that