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Ideas & nnovation Simple Premise – Small Starts Adam Polansky UX Director, IA & Usability Travelocity @adamtheia Tweet: #ideasandstuff
Ideas &Innovation How do you define innovation?
Academic      Definition Innovation  =  New Combinations
New combinations MMM…  Pizza scented hand lotion! aren’t always good combinations
Eureka Moment   Epiphany Stroke of Genius    Light Bulb  Flash
Not so much
Slow Hunch
Allow hunches to meet Connecting  vs. Protecting
Liquid Networks… …Like the Human Mind
Ideas &Innovation What do you do when hunches meet?
Good combinations have the right mix Value Effort
Business Value Users Technology
Money Time Effort
high Value Effort low high
Ideas &Innovation Okay, so…
Where do we go  with our ideas?
Channels you may have… Existing bug or enhancement tools Organize “Hack days” or design contests Networking – Get to know the people with the keys
Once upon a time… Harnessing the power of neurotic obsession * CE – Customer Experience
Pain=Big revenue hits due to poor CE Direct cause/effect hard to identify quickly So…CE fixes take a back seat to enhancements that can more easily be tracked
A list of small enhancements based on the following criteria:  Small bug-level fixes.   No projects Majority of the burden on CE.  No big development efforts Clear solutions.   No unqualified proposals Help me!
The Pitch  Death by 1000 cuts No current projects suffer We’ll do this simply because you’ll let us
Ideas &Innovation So…what happened? not what we thought
Re-cap Let hunches meet Capture the ideas Assess the value Assess the effort Choose the right channel Stick with it
Q A & Thank you @adamtheia Tweet: #ideasandstuff

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Ideas & Innovation: Simple Premise - Small Starts

Notas do Editor

  1. Okay. Now what. Now I know I have a really good idea. What next?
  2. Okay. Now what. Now I know I have a really good idea. What next?
  3. Okay. Now what. Now I know I have a really good idea. What next?