The world is shifting, changing, moving, some said it turbulent in a very high paced. but its the problem on how do we see reality empirically. Social Relationship relatively stable even others changes. in fact, the reality, human are interconnected traversing the edges. Welcome to the era of interconnectivity

1. Winning the Local Election &
Action Network Research
Rendy A. Prasetya,
Lecturer, Department of Anthropology, Faculty of Social & Political
Sciences, University of Indonesia
Director, Center for Social Network Analysis (PAJS)
Director, Indonesian Social Network Researchers Association (APJARSI)

2. An Uncertainty in Winning Local Election
• Getting closer and negotiating with majority political parties and
community organizations will not guarantee you from winning the
local election. Citizens who are members of political parties,
organizations, Islamic organizations and any other formal figures -
informal (FPI, KADIN, Golkar, PKS, PSI, PDIP, study assemblies ) not
necessarily and automatically will choose you.
• Banners, gifts, money politics, free ambulance / social support are not
a warranty for winning local election contestation
• What valuable – important – significant for me, you and the society
has its own different ‘meaning’. What matters most from the voters is
not always the same from the perspective of the candidate leader.

3. The conventional perspective: (1) assume formal
leader - social organization – mass organizations,
political, religion organization can be a ticket /
warranty for winning local election; (2) society
defined by its territorial bounded unit
(geographically), categorically, attributively.

4. •Each person builds social relationship not in a random
way, there is always a repetitive relatively stable
pattern (political support, financial, vent,
coordination, protection, buying a house, investment,
information, financial assistance, buying a car, etc.).
•Relationships are like a "pipe". This is what we must
look for in society

5. • Social relations in the social network of voters greatly affect and even
determine the success of a regional head candidate in winning the
election contestation.
• From our social research, we will get: (1) the logic of the situation
(rules-laws-norms) that are formed, the types of controls and the
types of exchanges in order to formulate an appropriate election
program and strategy (2) formulate significant campaign material ; (3)
utilizing actors who have important positions (in the network) (a) as a
communication channel that is useful for image formation or imaging
of a candidate; (b) and is useful for establishing agreements for
maximum votes.

6. •Based on the above framework, the
"needs / problems" faced by voters and
the applicable "norms-laws" can be
explored from the community.
Furthermore, campaign "materials" can
be made from a relatively acceptable
and will have the support of voters

7. •In addition, we also get sociograms (social
relations diagrams) of the social networks in
the voters, which we can use as (channels)
of communication to socialize (influence,
embed, change mindset/perspective)
campaign programs and monitor what has
been and will be planned by the other
candidates.

8. Lecturer
Wife
Students
Money
Husband
Lecture
• We emphasize on the Social Content (Agusyanto, 2007;2010;2018)
and actual needs that flow among the voting citizens, making the
data gathered, compiled for campaign material.
A B
Thugs, Drugs etc

9. Example of Sociogram

10. Steps
•Social Mapping
•Action Research (Compose – decompose) /
Special Operation

11. Assembling Political Support
•Polling states 30%, 40%, 60% is not an absolute
numbers, it can be changed through special
operation