Created by the team at Twenty20 Marketers that can leverage the new tools on Instagram and learn how to start trending on Instagram now will have a leg up on their peers. On Twitter and Facebook, companies have grown by jumping on to trending hashtags, topics, or locations in the posts that they publish. Instagram has now joined these mature social networks in providing tools for users to explore the current trends on Instagram. This is a great starting point to get your content distributed in front of consumers. The next step is to focus on standing out with eye-catching, authentic photos.