Bente Kalsnes of Origo discusses how Norwegian newspapers are using digital tools like Origo's social network to engage readers and incorporate user-generated content. Origo allows newspapers to gather comments, blogs, and images from local communities. Some newspapers now print over 30,000 pages annually based on this user content. The tools help transition newspapers from a traditional monologue to a dialogue that engages readers as contributors.
Where 2.0 Ignite - The Man who took a LeakEspen Systad
A 36-year-old married father of two from Norway went on an expedition with friends where he took a leak in a cave, which resulted in negative media attention. He documents the expedition and their discovery that they made the news by taking pictures at various locations during their trip, including in caves and fields. He thanks his friends for joining the expedition that led to the unintended media coverage.
Origo and A-pressen facilitate the transition from readers to participants by encouraging user-generated content. Participants bring more people than readers and allow for a closer relationship with the newsroom. Participants also provide more information for product development by sharing their interests. One in ten print pages at A-pressen now features user-generated content from Origo users, who produce 7-8 times more content than A-pressen's 2,800 employees. This user-generated content helps revitalize print editions and strengthens web content.
This document describes several mobile and web applications. It summarizes the purpose and user experience provided by each application. The applications cover domains including sports, news, banking, financial services, TV and video streaming, entrepreneurship resources, and home services. Most aim to deliver innovative online experiences in their respective domains through features like live streaming, interactive tools, social sharing, and customized content.
Bente Kalsnes discusses why public data should be open while also noting exceptions for personal, security, and criminal data. She provides examples of open road accident, school testing, map, and political voting data from Norway and highlights both successes and remaining challenges in fully utilizing these datasets. Kalsnes argues Norway needs increased government awareness of open data value, media knowledge on using public data, and support for technological journalism innovation.
Mobile first, Responsive Design and The Core ModelIda Aalen
This document discusses designing websites with a mobile-first and responsive approach. It recommends (1) focusing on "core" pages that users rely on the most to accomplish tasks, rather than the front page, (2) designing first for mobile to prioritize important content, and (3) using responsive design with a grid system to display content adaptively across different screen sizes.
Alexandre Roldan is a 49-year-old Brazilian electrical engineer with over 23 years of experience coordinating electrical design, control software development, and commissioning for presses in the automotive industry worldwide. He has strong expertise in PLCs from Siemens, Rockwell, and Beckhoff, as well as networks like Profibus, DeviceNet, and Profinet. Roldan holds a degree in electrical engineering with an emphasis on electronics and has worked extensively on projects in Brazil, Germany, the US, China, and Argentina.
Where 2.0 Ignite - The Man who took a LeakEspen Systad
A 36-year-old married father of two from Norway went on an expedition with friends where he took a leak in a cave, which resulted in negative media attention. He documents the expedition and their discovery that they made the news by taking pictures at various locations during their trip, including in caves and fields. He thanks his friends for joining the expedition that led to the unintended media coverage.
Origo and A-pressen facilitate the transition from readers to participants by encouraging user-generated content. Participants bring more people than readers and allow for a closer relationship with the newsroom. Participants also provide more information for product development by sharing their interests. One in ten print pages at A-pressen now features user-generated content from Origo users, who produce 7-8 times more content than A-pressen's 2,800 employees. This user-generated content helps revitalize print editions and strengthens web content.
This document describes several mobile and web applications. It summarizes the purpose and user experience provided by each application. The applications cover domains including sports, news, banking, financial services, TV and video streaming, entrepreneurship resources, and home services. Most aim to deliver innovative online experiences in their respective domains through features like live streaming, interactive tools, social sharing, and customized content.
Bente Kalsnes discusses why public data should be open while also noting exceptions for personal, security, and criminal data. She provides examples of open road accident, school testing, map, and political voting data from Norway and highlights both successes and remaining challenges in fully utilizing these datasets. Kalsnes argues Norway needs increased government awareness of open data value, media knowledge on using public data, and support for technological journalism innovation.
Mobile first, Responsive Design and The Core ModelIda Aalen
This document discusses designing websites with a mobile-first and responsive approach. It recommends (1) focusing on "core" pages that users rely on the most to accomplish tasks, rather than the front page, (2) designing first for mobile to prioritize important content, and (3) using responsive design with a grid system to display content adaptively across different screen sizes.
Alexandre Roldan is a 49-year-old Brazilian electrical engineer with over 23 years of experience coordinating electrical design, control software development, and commissioning for presses in the automotive industry worldwide. He has strong expertise in PLCs from Siemens, Rockwell, and Beckhoff, as well as networks like Profibus, DeviceNet, and Profinet. Roldan holds a degree in electrical engineering with an emphasis on electronics and has worked extensively on projects in Brazil, Germany, the US, China, and Argentina.
This document discusses strategies for Aftenposten, a Norwegian newspaper, to develop new digital revenue streams. It outlines three steps: 1) Improving existing ad products; 2) Growing classified ads; 3) Developing user-paid services. For the third step, it explores repackaging content, creating special services/clubs, and mobile apps/services. Some example projects are discussed, like revitalizing the e-paper, digital archives, and niche products. The goal is to create unique value through improved content, convenience, usefulness, packaging, and experience.
Svein-Erik Hole: How to win new audiences and keep them engagedAikakausmedia
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TU.no on digitaalinen lehti, joka on kasvattanut yksittäisten viikkokävijöiden määrää 500 prosentilla viimeisten kolmen vuoden aikana.
Osteolink is building an online community for people with osteoporosis, their families, and physicians. It launched pilot programs in Sweden, Austria, and Germany to provide information sharing, offline and online connections, and ensure privacy. The site allows users to create profiles, participate in forums and blogs, find events, and view maps. Content was created and engagement strategies developed to educate users. Local osteoporosis groups helped spread awareness of the site. Initial results showed increased unique users and high site engagement across medical information and community features.
The document discusses Aftenposten's plans to develop new digital revenue streams. It outlines three steps: 1) Improving existing ad products; 2) Developing classified ads as a new revenue stream similar to Finn.no; 3) Developing user-paid services. For user-paid services, it explores repackaging existing content, creating special services/clubs, and developing mobile apps. Specific ideas discussed include revitalizing the e-paper, creating a paid digital archive, and developing new digital versions of Aftenposten for tablets and e-readers.
This document discusses how individuals can help Greenpeace online through social media like Twitter, Facebook, Instagram and Pinterest. It provides statistics on Greenpeace's reach on these platforms and encourages sharing Greenpeace's message and content with one's own networks. Specific suggestions are made, such as taking photos at actions and sharing them online, using hashtags, and inviting friends to like Greenpeace's Facebook page. The overall aim is to expand Greenpeace's online outreach and communication of its campaigns.
How to tap in to the two mega trends; digitalisation and the fact that non professional creates products.
Peter Svarre book Den Perfekte Storm (The Perfect Storm) gives answers on how to move your business to a position where you can take advantage of the trends and make your more visible in social media.
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Bring your communications to life with multimedia contentCharityComms
The document discusses a conference on measuring and communicating impact. It provides information about CharityComms, a professional membership body for charity communicators, and Sound Delivery, a digital media training and production company. The bulk of the document focuses on the use of multimedia content in charity communications, providing examples and case studies of how smaller charities like ColaLife and Child's i Foundation utilize video, audio, photos and blogs to effectively tell their stories and engage supporters.
Event marMetropolia digital marketing lecture2-pgPeter Gréen
The document discusses planning a digital marketing campaign for events. It provides details on:
- Defining personas to represent target audiences
- Developing a concept/story and content plan that follows a "before-during-after" structure
- Creating engagement through both digital and physical experiences at events
- Examples of past digital campaign case studies that enhanced live events through integrations like photo sharing, polls, and mobile games.
Vi är både en PR-byrå och en webbyrå. Vi vet att samverkan mellan dessa discipliner gör att de uppsatta affärsmålen nås. Detta görs genom att skapa genuina relationer; genom att tillföra värde för målgruppen förbättrar vi upplevelsen för alla. Vi har valt att kalla det Public Engagement.
Vi arbetar både traditionellt och digitalt; PR: Strategi,
Planering och analyser, Omvärldsbevakning och mätning, Medierelationer, Textproduktion (t.ex. releaser, debattartiklar), Rådgivning/utbildning sociala medier, Kriskommunikation, medieträning. Online: Strategi, Planning och analyser, Design och utveckling av webbsiter, Intranät och annan intern kommunikation, eCommerce, Mobilt innehåll (applikationer, mobilsajter), Sociala funktioner (design och utveckling av bloggar, communities, widgets, interaktiva banners, applikationer), Foto- och filmproduktion
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Visitnorway.com is the official website of Innovation Norway, a government agency that promotes tourism and business development in Norway. The website aims to make visitors want to visit Norway by providing comprehensive travel information and inspiring user-generated content. It uses an integrated social media strategy involving promotions, PR, ads and social media integration. Examples include a video that garnered over 1.3 million views without paid marketing, and online games that generated over 360 million plays and 30,000 email subscribers. The site has been successful, receiving several design awards and being named the best national tourism website in France.
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- SVT has 300,000 hours of material in its archive, 80% digitized. The Open Archive project aims to make 10,000 hours available online for free by 2019.
- A team was formed in 2012 to negotiate rights, select content, develop workflows and tools like a new website and reporting system to manage the Open Archive.
- The Open Archive launched in April 2013 with 300 titles and has since grown to include 2,000 titles and 1,500 hours of content. Usage has increased and 5% of Swedes access it weekly.
Canela Digital is a new department at Canela Public Relations dedicated to digital communication strategies. It provides services such as digital media audits and strategies, blogger outreach, social media news releases, and campaigns for social media sites. The department aims to help clients maximize their online impact and reach their target audiences through digital channels. It has experience creating successful social media campaigns and updating client profiles across sites like Twitter, Facebook, and YouTube. Canela Digital offers specialized digital expertise and tools to help brands engage audiences online within budget.
The HP Summer Camp for Young Gamers campaign created a summer camp and HP Inferno Webradio to promote HP's new gaming computer Z800 to young gamers. Through influencers and the radio, over 100,000 listeners were reached monthly, far exceeding the goal. The camp had 6,000 visitors, also surpassing its goal, and increased gaming product sales by 70%.
The AudioPro campaign created a music widget featuring a DJ's selections that was placed on over 5,700 MySpace profiles and 1,000 other sites. It became the top MySpace music app and spread the brand's message internationally.
The Apollo "Silence...Aaaand...Action!" campaign invited consumers to create and upload
This document provides an overview of social media marketing presented by George Anagnostopoulos. It discusses key concepts like the importance of social media for building trust and driving purchases. Case studies are presented that demonstrate how social media campaigns increased brand awareness and engagement, resulting in higher sales. Measurement metrics for social platforms like Facebook, Twitter, YouTube and Instagram are also reviewed.
The document discusses the NEXT conference, which focuses on the interactive consumer and how consumer behavior is evolving online. The two-day conference will have over 100 speakers and 50 hours of programming across four parallel tracks on topics like commerce, media, mobile, social, branding, and technology. The motto of NEXT11 is "Data Love" and will examine how data is fueling the digital economy and how businesses can create value from consumer data. The conference aims to provide knowledge for business developers, marketing experts, and agency managers.
Liten i Riksdagen, stor på sosiale medier? Bente Kalsnes
Presentation held at Stockholm University at the seminar "Sociala Medier, Journalistik & Svenska Valet 2014 – #VemsVal14?" "http://www.ims.su.se/om-oss/nyheter/nyheter-fr%C3%A5n-enheten-f%C3%B6r-journalistik-medier-och-kommunikation/sociala-medier-journalistik-svenska-valet-2014-vemsval14-1.203840
The document discusses open data and open access, noting that research funded by the public should be publicly and digitally available. It warns about the losses to society when knowledge is kept offline rather than openly accessible. Specifically, it suggests that keeping academic publications and data private could end the use of impact factors to evaluate the quality of journals, papers, and researchers if the pattern continues. The document advocates for public data funded by taxpayers to also be made public and digitally available.
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Semelhante a How to save your local newspaper with social tools
This document discusses strategies for Aftenposten, a Norwegian newspaper, to develop new digital revenue streams. It outlines three steps: 1) Improving existing ad products; 2) Growing classified ads; 3) Developing user-paid services. For the third step, it explores repackaging content, creating special services/clubs, and mobile apps/services. Some example projects are discussed, like revitalizing the e-paper, digital archives, and niche products. The goal is to create unique value through improved content, convenience, usefulness, packaging, and experience.
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This document discusses how individuals can help Greenpeace online through social media like Twitter, Facebook, Instagram and Pinterest. It provides statistics on Greenpeace's reach on these platforms and encourages sharing Greenpeace's message and content with one's own networks. Specific suggestions are made, such as taking photos at actions and sharing them online, using hashtags, and inviting friends to like Greenpeace's Facebook page. The overall aim is to expand Greenpeace's online outreach and communication of its campaigns.
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Vi är både en PR-byrå och en webbyrå. Vi vet att samverkan mellan dessa discipliner gör att de uppsatta affärsmålen nås. Detta görs genom att skapa genuina relationer; genom att tillföra värde för målgruppen förbättrar vi upplevelsen för alla. Vi har valt att kalla det Public Engagement.
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How to save your local newspaper with social tools
1. How to save yourlocalnewspaper
withdigital tools?
A Norwegian case:
Origo and A-
pressen
Bente Kalsnes
CommunicationAdvisor,
Origo
@benteka
bente@bengler.no
http://blogg.origo.no/
http://www.flickr.com/photos/timo/10689184/
6. How to make a
”journalisticHawk Sandwich”, aka a
digital
environmentwhereyourreaderswant
to contribute and
sharewiththelocalcommunity and
thenewsroom?
12. • But now,
let’sfocuson
NEWSPAPERS
• First, a short
descriptionofthe
media market in
Norway
13. Norwegiannewspaper facts
• 230 newspapers in Norway
• 1,6 average -
numberofnewspapersNorwe
giansread EVERY day
• Financial press support by
government (310 mill NOK/
40 mill euro)
• We’reworkingwith A-
pressen, media
consortiumowning 50 local
and regional newspapers
23. Online editorial news vs user created content
Professional online content User created content 2006
ca 100 news websites Twitter 10
Underskog 10.0002009
User createdd content
Origo -
A-pressen’s news sites: Underskog- 20.000
Facebook
ca 5.000 articles, images, Twitter 105.000
Blink/Nettby
comments a week Origo 155.000
Facebook 2.200.000
Origo-users:
ca 35.000 image, comments,
events a week
Redaksjonene creating 7 times more
Origo users are already
content than the journalists
100 nettaviser EspenSystad - A-pressenDigitaleMedier
24.
25.
26. Tools for cooperation
Blogging, image sharing,
socialcalendar, filesharing, etc
Group blogging is common
at Origo
Easy to distributecontent to Twitter
and Facebook
28. Digital tool for the newspapers
The newspapers are using Origo to gather user created
content (comments, blog posts, images)
Each newspaper has a geographic area (local zone)
Importes from Origo to the online site
and the newspaper
29. A-pressen’s goal for 2010:
Print 30.000
newspaperpagesbasedo
nusercreatedcontent
33. These people have at least one thing
in common.
They care about something and want
to share it with others.
34. Firda.no Papir-Firda
Firdas Origo-sone
Fjordaglimt
Jølster
Nettionen
Nationen Origo sone
Helen registers an event in
a local zone.
Nationen.no
Papir-
Nationen
57. • Clear rules, journalists should be present in comment section
• Be strict on personal attacts
• Encourage good comments
• Encourage people to add profile picture