Growing your blog is about delivery content that feels valuable. Blogging and content marketing are huge channels for B2C and B2B marketers today. 57% of organizations now have two or more people dedicated to content marketing. With all of this investment and expectation of growing a blog as a source for leads and customers, what are the best ways to ensure your blog is growing? Using authentic photos that are relevant to the specific audience of your blog is the best way to simply drive more engaged readers and down-funnel conversions for your company.