The document discusses Argos' gadget trade-in programme, which allows customers to exchange old mobile phones and tablets for an Argos gift voucher. The products are then responsibly refurbished or recycled, extending their lifespans and keeping resources in use. By offering this service, Argos hoped customers would trade in old devices when buying new ones, and potentially expand to other devices like laptops and cameras. Key aspects included using external data to support the idea, socializing it throughout the company, and piloting the model to gain operational insights before a national rollout. The programme aims to benefit both the environment and Argos' business through increased customer loyalty, footfall, and spending.