How to communicate in a crisis
•
0 gostou•20 visualizações
Communicating in a crisis, big or small, is one of the most important tasks a leader will have to deliver and must be pre-prepared. To make sure you get it right here are 4 key elements to remember.
Denunciar
Compartilhar
Denunciar
Compartilhar
Baixar para ler offline
Recomendados
7 critical steps to crisis management
The document outlines 7 critical steps for effective crisis management: 1) Have a written crisis plan, 2) Identify a spokesperson, 3) Be honest and transparent, 4) Keep employees informed, 5) Communicate with customers and suppliers, 6) Update stakeholders early and often, 7) Don't forget social media. It emphasizes the importance of planning ahead, appointing a spokesperson, maintaining transparency, and frequent updates. A crisis that is not managed well can damage a company, while an effective response confirms a company is prepared to address issues.
Managing Your Brand And Corporate Reputation During Hard Times
This document discusses managing corporate reputation and brand during an economic downturn. It provides 6 points on communications strategies during a recession: 1) assess threats and strengths, 2) continue communicating, 3) have leaders be visible, 4) focus on staff, 5) leverage key influencers, and 6) prioritize creativity. The document was created by Hill & Knowlton China to offer communications services and help companies navigate hard times.
navigating-chaos-mastering-crisis-communication-and-its-undeniable-importance...
crisis communication in crisis management
Crisis management tips
1. Plans and procedures should include specific crisis response actions and communications plans. Objectives are to protect people and ensure organizational survival.
2. Identify key spokesperson to ensure consistent messaging. Prepare clear media responses and inform stakeholders and customers as the crisis evolves to control the narrative.
3. Regularly update social media to monitor sentiment and respond to questions as was important for communicating during the Ebola crisis.
Crisis Communications from the Inside Out
We often focus only on the external side of crisis communications, however the internal component is just as, if not more, important…and often overlooked.
14 • COMMUNICATION WORLD • DECEMBER 2013 by Oliver S. Schm.docx
The document discusses key stakeholders that organizations must communicate with during a crisis to protect their reputation. It identifies the three key stakeholders as employees, reporters from traditional news media, and social media users. It provides tips for effective crisis communication with each of these stakeholders, emphasizing the importance of establishing communication plans and designating spokespeople, building long-term relationships, monitoring coverage, and being prepared to engage on social media. The crisis communication approaches highlighted include empowering employees, addressing media inquiries quickly, and correcting any false information that emerges online.
Business communication
Business communication involves the sharing of information both within and outside an organization for commercial benefit, such as relaying information to employees or promoting products/services to consumers. Effective communication skills are important for business success as most managers spend 75-80% of their time communicating and communication provides the critical link between business functions. The document then discusses various types of business communication like one-on-one conversations, meetings, and written communication, and emphasizes the importance of clear communication, preparation, and considering your audience.
Corporate communication
This document discusses corporate communication. It begins by stating the objective is to cover corporate communication, its types, how it works, and benefits. It then defines corporate communication as managing internal and external communications to explain an organization's mission. There are different types of corporate communication including internal, upward, downward, and external. Benefits include better services through addressing customer needs, transparency to enhance trust, and boosting employee engagement. Objectives of corporate communication are to increase awareness, encourage goal-oriented actions, and ensure performance meets budgets to achieve a return on investment. The conclusion states that corporate communication is important for businesses to gain popularity and secure customers and investors for long-term strength.
Recomendados
7 critical steps to crisis management
The document outlines 7 critical steps for effective crisis management: 1) Have a written crisis plan, 2) Identify a spokesperson, 3) Be honest and transparent, 4) Keep employees informed, 5) Communicate with customers and suppliers, 6) Update stakeholders early and often, 7) Don't forget social media. It emphasizes the importance of planning ahead, appointing a spokesperson, maintaining transparency, and frequent updates. A crisis that is not managed well can damage a company, while an effective response confirms a company is prepared to address issues.
Managing Your Brand And Corporate Reputation During Hard Times
This document discusses managing corporate reputation and brand during an economic downturn. It provides 6 points on communications strategies during a recession: 1) assess threats and strengths, 2) continue communicating, 3) have leaders be visible, 4) focus on staff, 5) leverage key influencers, and 6) prioritize creativity. The document was created by Hill & Knowlton China to offer communications services and help companies navigate hard times.
navigating-chaos-mastering-crisis-communication-and-its-undeniable-importance...
crisis communication in crisis management
Crisis management tips
1. Plans and procedures should include specific crisis response actions and communications plans. Objectives are to protect people and ensure organizational survival.
2. Identify key spokesperson to ensure consistent messaging. Prepare clear media responses and inform stakeholders and customers as the crisis evolves to control the narrative.
3. Regularly update social media to monitor sentiment and respond to questions as was important for communicating during the Ebola crisis.
Crisis Communications from the Inside Out
We often focus only on the external side of crisis communications, however the internal component is just as, if not more, important…and often overlooked.
14 • COMMUNICATION WORLD • DECEMBER 2013 by Oliver S. Schm.docx
The document discusses key stakeholders that organizations must communicate with during a crisis to protect their reputation. It identifies the three key stakeholders as employees, reporters from traditional news media, and social media users. It provides tips for effective crisis communication with each of these stakeholders, emphasizing the importance of establishing communication plans and designating spokespeople, building long-term relationships, monitoring coverage, and being prepared to engage on social media. The crisis communication approaches highlighted include empowering employees, addressing media inquiries quickly, and correcting any false information that emerges online.
Business communication
Business communication involves the sharing of information both within and outside an organization for commercial benefit, such as relaying information to employees or promoting products/services to consumers. Effective communication skills are important for business success as most managers spend 75-80% of their time communicating and communication provides the critical link between business functions. The document then discusses various types of business communication like one-on-one conversations, meetings, and written communication, and emphasizes the importance of clear communication, preparation, and considering your audience.
Corporate communication
This document discusses corporate communication. It begins by stating the objective is to cover corporate communication, its types, how it works, and benefits. It then defines corporate communication as managing internal and external communications to explain an organization's mission. There are different types of corporate communication including internal, upward, downward, and external. Benefits include better services through addressing customer needs, transparency to enhance trust, and boosting employee engagement. Objectives of corporate communication are to increase awareness, encourage goal-oriented actions, and ensure performance meets budgets to achieve a return on investment. The conclusion states that corporate communication is important for businesses to gain popularity and secure customers and investors for long-term strength.
Immaculate Conception Shelter Communications Plan
The document outlines ICSHC's communications plan, including its audiences, tools, and strategies. It discusses the importance of managing ICSHC's image and perceptions. Key internal audiences are employees, clients, and the board. External audiences include funders, community leaders, and government. The plan describes guidelines for effective internal and external communications, including with the media, and a process for crisis communications.
How to give Successful Interviews - A Guide for Spokespersons
This document provides guidance for spokespersons on how to prepare for and conduct successful interviews with the media. It discusses the key responsibilities and characteristics of an effective spokesperson, including having authority and knowledge on topics, and the ability to convey messages clearly. The document recommends spokespersons identify goals, audiences, topics, and 2-3 key messages for an interview. It also suggests preparing questions and answers in advance, and being available to respond to media at all times. Effective preparation is important to represent the organization well and avoid improvisation.
Unit 3
This document discusses various aspects of corporate communication and public relations, including media relations, employee communication, and crisis communication. It provides details on building effective media relations through researching media needs and crafting compelling stories. It also outlines the importance of media relations for credibility and lower costs compared to advertising. Regarding employee communication, it describes communicating effectively within an organization through both formal and informal channels, and the benefits this provides such as clarity of purpose, motivation, and improved productivity. Crisis communication guidelines include the role of communication during crises and how to handle crises through trust building.
Crisis communication.pptx
A crisis is defined as an unstable situation that threatens an individual, group, or organization. Common types of organizational crises include natural disasters, technological issues, confrontations, misconduct, and attacks. Crises can damage public safety, cause financial loss to a company, and hurt an organization's reputation. Crisis communication aims to protect an organization facing reputational challenges. It involves connecting various internal and external stakeholders, such as employees, leadership, crisis teams, and first responders. Effective crisis communication demonstrates competence, credibility, caring, capability, and commitment. Key principles include managing information flow, appointing a trained spokesperson, and understanding media interests.
Corporate communication for managers
This document discusses corporate communication and basic communication skills. It provides information on different types of corporate communication, including communications with internal and external publics. It also outlines the four basic communication skills of writing, speaking, listening, and reading. Additionally, it gives guidance on various aspects of writing, such as knowing your audience, purpose, and style. Effective communication skills are important for both academic and professional success.
Englis Bussiness CECEP.docx
The document discusses three key things needed to be a good public relations practitioner:
1. Communication skills are essential, including both verbal and non-verbal communication abilities.
2. Building and maintaining good relationships with both internal and external stakeholders, such as consumers, media, government, and company employees is important. Establishing trust with media can help disseminate information and shape public opinion during a crisis.
3. Handling crisis situations is a key responsibility, including determining spokespeople, preparing responses to frequent questions, and countering negative news with positive information.
How to Handle Communications During a Financial Crisis.pdf
A financial crisis in business can arise from internal or external factors. Failure to meet monthly quotas and poor cash flow management are examples of internal factors, while a weakened economy due to the pandemic is an example of an external factor. Whatever the cause, financial crises are almost always a heavy burden on companies. Here are some tips for dealing with communications inside and outside the company to curb the effects of financial crises.
Crisis communications class_pr423_sherie_hodds
This document discusses crisis communication management and outlines best practices for organizations to follow. It defines a crisis as a major occurrence with potentially negative outcomes that interrupts normal business. It emphasizes the importance of having a crisis communication plan to minimize damage through dialogue with stakeholders before, during, and after a crisis. The five stages of a crisis are outlined as detection, prevention, containment, recovery, and learning. Public relations plays a key role in building relationships and reputation through regular communication so organizations are prepared to respond effectively if a crisis occurs.
Survive the Unthinkable Through Crisis PlanningWhat is a Crisis.docx
Survive the Unthinkable Through Crisis Planning
What is a Crisis?
A crisis is a situation that has reached an extremely difficult or dangerous point.
A crisis is an event, revelation, allegation or set of circumstances which threatens the integrity, reputation, or survival of an individual or organization.
Crisis management means
· having a plan in place,
· having identified who will do what,
· and having practiced the plan for most conceivable events.
No organization can just "wing it."
You need to develop a crisis management plan.
You need to develop variations of the plan to cover any emergency your company might be expected to encounter.
The goal of the plan itself is to ensure your people have the tools to get the crisis under control as quickly as possible to minimize the damage.
It's about Proactive vs. Reactive
Crisis Communications Planning is the process of managing the strategy, messages, timing and distribution channels necessary to communicate effectively with the media, employees, core constituencies, clients, customers and stake holders.
The focus of the crisis communications function is to facilitate the rapid de-escalation of the crisis through timely and effective communications methods.
Observe, Orient, Decide, and Act
The idea behind success, in a dogfight, a business situation, or a crisis, is to complete loops of decision making that are faster than those around you, such as your adversaries.
We want to shorten the life cycle of our decisions without increasing the failure rate of the decisions made.
If we have no preparation, if we don't take into account all the elements of the environment, including the possibilities of problems that haven't occurred but may, then we are
· either too slow in our decisions to be careful, and this allows the other guy to do things faster and thus better than us,
· or we are either too hasty in our decisions, and this leads to costly errors.
For crisis communication, preparation guarantees orientation
· In a crisis, you job is not to minimize the stockholder expense, it is to maximize the company's chances of survival. You need to limit the cost, but also you need to limit the damage to the company's reputation and credibility.
· You need to react as quickly as a crisis breaks.
· By acting quickly, and doing immediately the things you are eventually have to do anyway, you maximize your chances of staying ahead of events where you have some chance to influence the story.
What's the DEAL?
An effective crisis communications plan should:
· Define response strategies that can be implemented when a crisis occurs;
· Assign crisis communications resources and responsibilities;
· Enable you to reach target audiences with key messages, and
· Launch public information and media relations campaigns immediately during a crisis.
In a crisis tell it all, tell it fast and tell the truth.
Other things to remember:
· Never try to lie, deny or hide your involv.
Campofrío Crisis Management Protocol
A detailed outline of Crisis Management Protocol created by e-learning company, Raccoon, for the Campofrío Food Group based in Madrid.
Romancing the Media for your Business
The document provides guidance on effectively engaging with mass media and social media to promote a business. It discusses maintaining positive relationships with press, preparing for interviews, crafting press releases, and pitching stories to media. The document aims to teach business owners and marketers how to leverage different media platforms to generate publicity and buzz for their company.
Comm 399 power point
- The document provides guidance on developing a communication plan for responding to a crisis. Such a plan should maintain trust, emphasize commitment to goals, and focus on tasks needed.
- Employees must be informed first so they can address questions from the public. Rumors should be addressed proactively through a press conference to maintain confidence.
- When informing employees, be upfront with thorough details about the problem, decision process, decision made, and how it affects the company and employees. Focus on the future and give employees tools to complete required tasks.
Effective Business Communication .pptx
The document discusses the meaning and importance of organizational communication. It states that communication is vital for coordinating efforts to achieve goals and is the process of influencing people's actions through interaction. It also provides definitions of communication from various authors.
Communication project management approach for non govermentals by wyc
Publication about past project of Wrocław Youth Club Association - New communication and new technology pathways for NGO project organized with 14 different Non-Governmental Organizations from all over Europe!
Responding to Crisis: Assessing Situational Crisis Communication of the Costa...
This document summarizes a case study of the crisis communication response to the Costa Concordia cruise ship disaster in January 2012. It finds that the response did not follow recommendations of situational crisis communication theory by providing contradictory messages. However, the corporate reputation of Costa Cruises survived. It emphasizes the importance of careful crisis preparation, having response structures and procedures in place, and designating an appropriate spokesperson to improve crisis outcomes and ensure corporate survival, especially in today's fast-paced media environment.
Developing effective messages
This document provides guidance on developing effective messages to communicate research findings to policymakers. It stresses that research is often not acted upon due to poor communication that fails to reach the intended audience. To have impact, research must be tailored and communicated to the right people using the right tools. Key messages should be designed with the target audience in mind, be memorable, limited in number, and answer "why they should care." Effective messages are relevant, compelling, clear, concise, and action-oriented using techniques like the AIDA rule to attract attention, raise interest, encourage desire for action, and prompt a solution.
6 blue eddie johnson
Short term gain = long term pain
Eddie Johnson discusses the importance of telling the truth in marketing and communications. While self-promotion in CVs is acceptable, exaggerating abilities can damage credibility long term. Personalization and telling different truths depending on perception can lead to difficult decisions and consequences. Ultimately, marketing should foster trust and build bonds between consumers and brands through relevant, consistent communication that listens to feedback and builds community.
Crisis communications webinar
This document provides guidance on crisis communications for a consulting client. It outlines best practices for establishing credibility, designating a single spokesperson, providing regular updates, and being transparent with available information. When a crisis occurs, key steps include gathering facts, convening a crisis team, developing messaging, identifying audiences, and leveraging media and social media to control the narrative. Post-crisis, companies should evaluate media coverage and debrief to identify successes and areas for improvement to update crisis plans.
PR_Organization;_International_and_Diplomatic_Public_Relations_(final)[1].pdf
Pr organizational structure
Public diplomatic relations
International relations
Public diplomacy
Public advocacy
Branding
Communicating With Impact
This document contains advice for effective communication and outlines a 7-step process. It emphasizes the importance of understanding the audience, creating audience-focused messages, choosing the best communication methods to reach key audiences, listening to feedback, and evaluating effectiveness. The goal is to design and implement policies that enhance food security and build resilience to conflict by recognizing their relationships and refraining from subsidies that do not create long-term solutions.
How to write a Business Continuity Plan
According to our 2023 Data Health Check, less than half of organisations have an up to date Business Continuity Plan. But creating a plan isn't hard, and we will show you the proven methods to deliver something practical and usable.
Listen to the webinar and learn how to:
- Identify your risks and create mitigation strategies
- Create your Business Impact Analysis
- Find the right people for an effective crisis team
- Accurately identify the scope of continuity projects
- Make testing and exercising more frequent, productive and frictionless
How to write an effective Cyber Incident Response Plan
Set the standard for dealing with cyber incidents at your organisation.
What to include & what to pre-prepare
Managing and maintaining the plan
Identifying a cyber incident
Isolating & safely bringing systems back online
Mais conteúdo relacionado
Semelhante a How to communicate in a crisis
Immaculate Conception Shelter Communications Plan
The document outlines ICSHC's communications plan, including its audiences, tools, and strategies. It discusses the importance of managing ICSHC's image and perceptions. Key internal audiences are employees, clients, and the board. External audiences include funders, community leaders, and government. The plan describes guidelines for effective internal and external communications, including with the media, and a process for crisis communications.
How to give Successful Interviews - A Guide for Spokespersons
This document provides guidance for spokespersons on how to prepare for and conduct successful interviews with the media. It discusses the key responsibilities and characteristics of an effective spokesperson, including having authority and knowledge on topics, and the ability to convey messages clearly. The document recommends spokespersons identify goals, audiences, topics, and 2-3 key messages for an interview. It also suggests preparing questions and answers in advance, and being available to respond to media at all times. Effective preparation is important to represent the organization well and avoid improvisation.
Unit 3
This document discusses various aspects of corporate communication and public relations, including media relations, employee communication, and crisis communication. It provides details on building effective media relations through researching media needs and crafting compelling stories. It also outlines the importance of media relations for credibility and lower costs compared to advertising. Regarding employee communication, it describes communicating effectively within an organization through both formal and informal channels, and the benefits this provides such as clarity of purpose, motivation, and improved productivity. Crisis communication guidelines include the role of communication during crises and how to handle crises through trust building.
Crisis communication.pptx
A crisis is defined as an unstable situation that threatens an individual, group, or organization. Common types of organizational crises include natural disasters, technological issues, confrontations, misconduct, and attacks. Crises can damage public safety, cause financial loss to a company, and hurt an organization's reputation. Crisis communication aims to protect an organization facing reputational challenges. It involves connecting various internal and external stakeholders, such as employees, leadership, crisis teams, and first responders. Effective crisis communication demonstrates competence, credibility, caring, capability, and commitment. Key principles include managing information flow, appointing a trained spokesperson, and understanding media interests.
Corporate communication for managers
This document discusses corporate communication and basic communication skills. It provides information on different types of corporate communication, including communications with internal and external publics. It also outlines the four basic communication skills of writing, speaking, listening, and reading. Additionally, it gives guidance on various aspects of writing, such as knowing your audience, purpose, and style. Effective communication skills are important for both academic and professional success.
Englis Bussiness CECEP.docx
The document discusses three key things needed to be a good public relations practitioner:
1. Communication skills are essential, including both verbal and non-verbal communication abilities.
2. Building and maintaining good relationships with both internal and external stakeholders, such as consumers, media, government, and company employees is important. Establishing trust with media can help disseminate information and shape public opinion during a crisis.
3. Handling crisis situations is a key responsibility, including determining spokespeople, preparing responses to frequent questions, and countering negative news with positive information.
How to Handle Communications During a Financial Crisis.pdf
A financial crisis in business can arise from internal or external factors. Failure to meet monthly quotas and poor cash flow management are examples of internal factors, while a weakened economy due to the pandemic is an example of an external factor. Whatever the cause, financial crises are almost always a heavy burden on companies. Here are some tips for dealing with communications inside and outside the company to curb the effects of financial crises.
Crisis communications class_pr423_sherie_hodds
This document discusses crisis communication management and outlines best practices for organizations to follow. It defines a crisis as a major occurrence with potentially negative outcomes that interrupts normal business. It emphasizes the importance of having a crisis communication plan to minimize damage through dialogue with stakeholders before, during, and after a crisis. The five stages of a crisis are outlined as detection, prevention, containment, recovery, and learning. Public relations plays a key role in building relationships and reputation through regular communication so organizations are prepared to respond effectively if a crisis occurs.
Survive the Unthinkable Through Crisis PlanningWhat is a Crisis.docx
Survive the Unthinkable Through Crisis Planning
What is a Crisis?
A crisis is a situation that has reached an extremely difficult or dangerous point.
A crisis is an event, revelation, allegation or set of circumstances which threatens the integrity, reputation, or survival of an individual or organization.
Crisis management means
· having a plan in place,
· having identified who will do what,
· and having practiced the plan for most conceivable events.
No organization can just "wing it."
You need to develop a crisis management plan.
You need to develop variations of the plan to cover any emergency your company might be expected to encounter.
The goal of the plan itself is to ensure your people have the tools to get the crisis under control as quickly as possible to minimize the damage.
It's about Proactive vs. Reactive
Crisis Communications Planning is the process of managing the strategy, messages, timing and distribution channels necessary to communicate effectively with the media, employees, core constituencies, clients, customers and stake holders.
The focus of the crisis communications function is to facilitate the rapid de-escalation of the crisis through timely and effective communications methods.
Observe, Orient, Decide, and Act
The idea behind success, in a dogfight, a business situation, or a crisis, is to complete loops of decision making that are faster than those around you, such as your adversaries.
We want to shorten the life cycle of our decisions without increasing the failure rate of the decisions made.
If we have no preparation, if we don't take into account all the elements of the environment, including the possibilities of problems that haven't occurred but may, then we are
· either too slow in our decisions to be careful, and this allows the other guy to do things faster and thus better than us,
· or we are either too hasty in our decisions, and this leads to costly errors.
For crisis communication, preparation guarantees orientation
· In a crisis, you job is not to minimize the stockholder expense, it is to maximize the company's chances of survival. You need to limit the cost, but also you need to limit the damage to the company's reputation and credibility.
· You need to react as quickly as a crisis breaks.
· By acting quickly, and doing immediately the things you are eventually have to do anyway, you maximize your chances of staying ahead of events where you have some chance to influence the story.
What's the DEAL?
An effective crisis communications plan should:
· Define response strategies that can be implemented when a crisis occurs;
· Assign crisis communications resources and responsibilities;
· Enable you to reach target audiences with key messages, and
· Launch public information and media relations campaigns immediately during a crisis.
In a crisis tell it all, tell it fast and tell the truth.
Other things to remember:
· Never try to lie, deny or hide your involv.
Campofrío Crisis Management Protocol
A detailed outline of Crisis Management Protocol created by e-learning company, Raccoon, for the Campofrío Food Group based in Madrid.
Romancing the Media for your Business
The document provides guidance on effectively engaging with mass media and social media to promote a business. It discusses maintaining positive relationships with press, preparing for interviews, crafting press releases, and pitching stories to media. The document aims to teach business owners and marketers how to leverage different media platforms to generate publicity and buzz for their company.
Comm 399 power point
- The document provides guidance on developing a communication plan for responding to a crisis. Such a plan should maintain trust, emphasize commitment to goals, and focus on tasks needed.
- Employees must be informed first so they can address questions from the public. Rumors should be addressed proactively through a press conference to maintain confidence.
- When informing employees, be upfront with thorough details about the problem, decision process, decision made, and how it affects the company and employees. Focus on the future and give employees tools to complete required tasks.
Effective Business Communication .pptx
The document discusses the meaning and importance of organizational communication. It states that communication is vital for coordinating efforts to achieve goals and is the process of influencing people's actions through interaction. It also provides definitions of communication from various authors.
Communication project management approach for non govermentals by wyc
Publication about past project of Wrocław Youth Club Association - New communication and new technology pathways for NGO project organized with 14 different Non-Governmental Organizations from all over Europe!
Responding to Crisis: Assessing Situational Crisis Communication of the Costa...
This document summarizes a case study of the crisis communication response to the Costa Concordia cruise ship disaster in January 2012. It finds that the response did not follow recommendations of situational crisis communication theory by providing contradictory messages. However, the corporate reputation of Costa Cruises survived. It emphasizes the importance of careful crisis preparation, having response structures and procedures in place, and designating an appropriate spokesperson to improve crisis outcomes and ensure corporate survival, especially in today's fast-paced media environment.
Developing effective messages
This document provides guidance on developing effective messages to communicate research findings to policymakers. It stresses that research is often not acted upon due to poor communication that fails to reach the intended audience. To have impact, research must be tailored and communicated to the right people using the right tools. Key messages should be designed with the target audience in mind, be memorable, limited in number, and answer "why they should care." Effective messages are relevant, compelling, clear, concise, and action-oriented using techniques like the AIDA rule to attract attention, raise interest, encourage desire for action, and prompt a solution.
6 blue eddie johnson
Short term gain = long term pain
Eddie Johnson discusses the importance of telling the truth in marketing and communications. While self-promotion in CVs is acceptable, exaggerating abilities can damage credibility long term. Personalization and telling different truths depending on perception can lead to difficult decisions and consequences. Ultimately, marketing should foster trust and build bonds between consumers and brands through relevant, consistent communication that listens to feedback and builds community.
Crisis communications webinar
This document provides guidance on crisis communications for a consulting client. It outlines best practices for establishing credibility, designating a single spokesperson, providing regular updates, and being transparent with available information. When a crisis occurs, key steps include gathering facts, convening a crisis team, developing messaging, identifying audiences, and leveraging media and social media to control the narrative. Post-crisis, companies should evaluate media coverage and debrief to identify successes and areas for improvement to update crisis plans.
PR_Organization;_International_and_Diplomatic_Public_Relations_(final)[1].pdf
Pr organizational structure
Public diplomatic relations
International relations
Public diplomacy
Public advocacy
Branding
Communicating With Impact
This document contains advice for effective communication and outlines a 7-step process. It emphasizes the importance of understanding the audience, creating audience-focused messages, choosing the best communication methods to reach key audiences, listening to feedback, and evaluating effectiveness. The goal is to design and implement policies that enhance food security and build resilience to conflict by recognizing their relationships and refraining from subsidies that do not create long-term solutions.
Semelhante a How to communicate in a crisis (20)
How to give Successful Interviews - A Guide for Spokespersons
How to give Successful Interviews - A Guide for Spokespersons
How to Handle Communications During a Financial Crisis.pdf
How to Handle Communications During a Financial Crisis.pdf
Survive the Unthinkable Through Crisis PlanningWhat is a Crisis.docx
Survive the Unthinkable Through Crisis PlanningWhat is a Crisis.docx
Communication project management approach for non govermentals by wyc
Communication project management approach for non govermentals by wyc
Responding to Crisis: Assessing Situational Crisis Communication of the Costa...
Responding to Crisis: Assessing Situational Crisis Communication of the Costa...
PR_Organization;_International_and_Diplomatic_Public_Relations_(final)[1].pdf
PR_Organization;_International_and_Diplomatic_Public_Relations_(final)[1].pdf
Mais de Databarracks
How to write a Business Continuity Plan
According to our 2023 Data Health Check, less than half of organisations have an up to date Business Continuity Plan. But creating a plan isn't hard, and we will show you the proven methods to deliver something practical and usable.
Listen to the webinar and learn how to:
- Identify your risks and create mitigation strategies
- Create your Business Impact Analysis
- Find the right people for an effective crisis team
- Accurately identify the scope of continuity projects
- Make testing and exercising more frequent, productive and frictionless
How to write an effective Cyber Incident Response Plan
Set the standard for dealing with cyber incidents at your organisation.
What to include & what to pre-prepare
Managing and maintaining the plan
Identifying a cyber incident
Isolating & safely bringing systems back online
Lessons from 100+ ransomware recoveries
In this session, Databarracks will share lessons learned recovering from complex cyber attacks. These are real-life lessons, learned the hard way.
Agenda:
• The evolution of ransomware attacks
• 5 specific recovery stories that outline different recovery approaches
• The timeline of an attack
• The key lessons to improve your cyber resilience
How to write an IT Disaster Recovery Plan
The written plan is the most important part of any disaster recovery solution. Yes, the recovery software is crucial, the failover environment must be stable and your connectivity must be reliable, but these are just components. Without a plan they’re useless.
Having a well-designed and thoroughly tested plan in place will substantially increase your ability to withstand, and recover from, disruption. We’re going to share with you the methods, exercises, tools and expertise needed to create a plan that works when you need it most.
• Assessing your risks and creating a Business Impact Analysis
• Setting realistic recovery objectives
• Making incident response plans that work
• How to communicate in a disaster
Cyber Incident Response Plan
A cyber incident response plan should include procedures for categorizing incidents based on their nature and severity, identifying and prioritizing incidents from initial alerts, isolating and containing incidents to limit their impact, eradicating threats and recovering systems, communicating with relevant stakeholders, and reviewing incidents to improve the plan. The plan needs to enable quick reaction to prevent cyber attacks from causing major impacts.
Who's responsible for what in a crisis
Whose responsibility for what in a disaster scenario can become blurred in a stressful situation.
Responsibility lies with the IT admins up to the IT Director and CEO.
How to protect backups from ransomware
If cyber criminals can compromise your backups, they leave you with no alternative but to pay up.
So how can you protect your backups to stop them being encrypted along with your production data?
Requirements for cyber insurance
Insurance companies are setting more stringent requirements to obtain cyber insurance cover.
Databarracks spoke to several to review their application questionnaire.
Here is a summary of what's changed and what you need to get cover.
How to make your supply chain resilient
In Business Continuity, your most difficult challenge is making your supply chain resilient.
A cyber attack on a supplier or a shortage of stock can immediately impact your operations but is much harder to resolve.
We're sharing our Toolkit to let you measure, track and improve your supply chain resilience.
Download the toolkit here: https://www.databarracks.com/resources/supplier-continuity-toolkit
How to recover from ransomware lessons from real recoveries
It’s hard to overstate the magnitude of a ransomware attack.
Ransomware incidents are incredibly complex. They take days, weeks and sometimes months to resolve. There is a huge additional burden on the IT team to co-ordinate, feed information to relevant parties and restore systems.
We share our experience across multiple ransomware recoveries over the last year.
How to decommission a data centre
There are lots of reasons to decommission a data centre.
Perhaps you’re closing down an office? Or saving money by outsourcing your Disaster Recovery? Maybe your hardware is reaching end-of-life and you’re moving to the cloud?
But It’s not an easy project. It can take longer than expected, eating into cost-savings and brings an increased risk of service-interruption.
Key takeaways:
• A checklist for Discovery, Implementation and Disposal stages
• How to create an accurate budget and timetable
• Choosing between a phased or ‘big bang’ approach
Zerto in azure technical deep dive
This document provides an overview and agenda for a technical deep dive on using Zerto for disaster recovery in Microsoft Azure. It discusses Zerto's journal-based continuous data protection and replication technology, which allows for application-consistent recovery down to the second. It also describes how Zerto leverages Azure technologies like scale sets and queues to provide scalable and high-performance disaster recovery in Azure. The presentation demonstrates Zerto's orchestration capabilities for failover and failback of VMs between on-premises and Azure cloud environments.
How to know when combined backup and replication is for you
Why would anyone want to use two different products for backup and DR instead of one? You wouldn’t. If a single product reduces your IT complexity, you’re taking it, right?
Vendors have always combined backup and replication, taking various approaches to deliver backup and DR in one product.
This webinar shows you the pros and cons of each approach. And you’ll get recommendations to fit each use case.
How to write an effective Cyber Incident Response Plan
Set the standard for dealing with cyber incidents at your organisation.
What to include & what to pre-prepare
Managing and maintaining the plan
Identifying a cyber incident
Isolating & safely bringing systems back
Introducing rubrik a new approach to data protection
Find out about the innovative technology behind the headlines and how Rubrik can solve your backup, replication and archive challenges.
How to invoke Disaster Recovery
Invoking Disaster Recovery isn’t as easy as some might have us believe. In fact, it’s probably one of the most intensely scrutinised and difficult times for any IT professional.
How to setup disaster recovery
There are two big considerations you need to tackle – one is dealing with the human and operational factors. The other is the nuances of the technology setup. Step-by-step guide to setup Server dependencies and setting recovery priority Planning for connectivity issues Testing and matching performance on the DR environment Completing the project and the move to Business as Usual operations
DRaaS to Azure with Zerto
This document discusses how IT environments have evolved from physical servers to virtualization and cloud computing. It notes that disruptions, both planned and unplanned, are an inevitable part of IT operations. The document advocates for an approach called IT resilience, which enables organizations to adapt to changes and disruptions while protecting the business. It presents disaster recovery as a service (DRaaS) on Microsoft Azure using Zerto virtual replication software as an affordable and flexible alternative to on-premises disaster recovery sites. The document outlines a 5-step process for preparing, connecting, enabling disaster recovery to Azure, configuring replication of virtual machines (VMs), and testing recovery of VMs from Azure.
The Databarracks Continuity Toolshed: Free tools for better recoveries
Over the past 3 years, we’ve been developing practical tools that take the heavy lifting out of in-depth continuity planning, making it faster and more approachable to newcomers.
But there’s an important caveat. Shiny, interactive tools can trick you into feeling productive by outputting important-looking information. Without a plan, instructions, or good data, they’re not useful.
That’s what The Recovery Toolshed: free tools for better recoveries is all about.
Explaining how Databarracks range of free recovery tools combine to output meaningful metrics and useful information that can be practically applied to great continuity planning.
Webinar how to write a business continuity plan
Business continuity has a PR problem. From the outside, it seems boring, difficult, and not a priority. According to our 2017 Data Health Check, less than half of organisations with small IT teams (1-5) have a BC plan.
The thing is, it’s never been easier.
Continuity today is a mature area of study. There are established best practices and proven processes that do most of the heavy lifting for you.
Mais de Databarracks (20)
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
How to recover from ransomware lessons from real recoveries
How to recover from ransomware lessons from real recoveries
How to know when combined backup and replication is for you
How to know when combined backup and replication is for you
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
Introducing rubrik a new approach to data protection
Introducing rubrik a new approach to data protection
The Databarracks Continuity Toolshed: Free tools for better recoveries
The Databarracks Continuity Toolshed: Free tools for better recoveries
Último
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Último (20)
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
How to communicate in a crisis
- 1. HOW TO COMMUNICATE IN A CRISIS Communication is a critical component of your Business Continuity Plan. To make sure you get it right, remember the four, key elements.
- 2. The Audience How to communicate in a crisis Who needs to know? You’ll need to communicate with several different audiences, both internally and externally. 1
- 3. The Message What do they need to know? Avoid ambiguity. Keep your comms regular, concise and accurate. 2 How to communicate in a crisis
- 4. The Spokesperson Who’s the best person to deliver the message? Your CEO is the best external spokesperson but other senior staff can help share the load for internal and stakeholder comms. 3 How to communicate in a crisis
- 5. The Channel 4 What’s the best way to reach them? Channels include direct, mass- communications like email and SMS or notices on your website, social media and to the press. How to communicate in a crisis