How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Arts Panel, May 15, 2012

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LikeableU panel: how the American Museum of Natural History, the Museum of Modern Art and the Metropolitan Museum of Art use niche social media channels for branding, content marketing and engagement

How #Museums use
#Niche Networks for
Content Marketing

Niche (nich): noun, adjective, verb

1. an ornamental recess in a wall or the like, usually
semicircular in plan and arched, as for a statue or other
decorative object.
2. a place or position suitable or appropriate for a person or
thing: to find one's niche in the business world.
3. a distinct segment of a market.
4. Ecology . the position or function of an organism in a
community of plants and animals.

Dictionary.com

Niche Small

Pinterest 104M
LinkedIn 86M
Google+ 61M
Tumblr 42M blogs
Foursquare 20M
Flickr 15M
Instagram 15M

Source: Various

Why Tumblr?

• An active, passionate community where
sharing is encouraged
• Tumblr loves photos
• AMNH has tons photos taken by our
talented, in-house Photo Studio
• Could we engage with this community and
generate excitement and awareness of the
Museum through great photography?

Goals
Become a go-to channel for science content

Goals
Represent the complexity of the Museum and
what goes on behind the scenes

Goals
Foster a community of followers and ambassadors

Results

In one year, we’ve:
• Gained over 16k followers
• Seen steady growth each week
• Named one of the “10 Must-Follow Tumblrs for
“Science Lovers” by Mashable
• Featured in Tumblr Spotlight: Science and Museums
• Consistently featured under “official” science tag

Find us on:
Twitter @amnh

Facebook facebook.com/naturalhistory

YouTube youtube.com/AMNHorg

Tumblr amnhnyc.tumblr.com

Pinterest pinterest.com/naturalhistory

Ustream ustream.tv/user/AMNH

Google+

Flickr
flickr.com/photos/themuseumofmodernart

“Official” MoMA group on Flickr

Joined Feb 2009
1,997 members
6,678 photos

Pinning Beauty:

Pinterest.com/metmuseum
Sharing 5,000 Years of Art on Pinterest

Why Pinterest?

• A visual platform is suited to visual art

• The network's growth allows us to reach new
audiences

• We have a wealth of content to share

• Allows users to discover more on our website

A Thematic Approach
Theme-focused boards allow users to enjoy works of
art from a variety of cultures and time periods without
feeling overwhelmed

Selecting Objects by Type
Striking Swords: The Deadly and the Delightful

Selecting Objects by Motif
The Radiant Peacock: Associated with royalty and
symbolizing beauty, immortality and exoticism, the
peacock has long been a favorite motif of artists

Novel Ways to Highlight Content
Museum staff were invited to share personal perspectives
on works of art in the 100-episode series Connections.
This program translates beautifully to Pinterest

Beyond Images
• Pin videos from YouTube and Vimeo
• Share blog posts and essays—keep it visually
compelling
• Start conversations. Use @[user name] to reach a
specific person
• Take advantage of hashtags
• Use Google Analytics and look into the growing
arsenal of Pinterest-specific tools
• Have fun! Frankly, it's difficult to avoid

Find us on:

Facebook facebook.com/metmuseum
Twitter @metmuseum
YouTube youtube.com/metmuseum
Flickr flickr.com/groups/metmuseum
Flickr flickr.com/photos/metmuseum
Foursquare foursquare.com/metmuseum

Contact

@srhalligan: Susan Halligan, Halligan Consulting

@vsamra3: Victor Samra, MoMA

@amnh: Jessica Ulrich, American Museum of Natural History

@jennettem: Jennette Mullaney, Metropolitan Museum

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Energy Efficient Video Encoding for Cloud and Edge Computing Instances

Alpen-Adria-Universität

Main news related to the CCS TSI 2023 (2023/1695)

Jakub Marek

An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers. The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 . The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .

How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Arts Panel, May 15, 2012

1. How #Museums use #Niche Networks for Content Marketing

2. Niche (nich): noun, adjective, verb 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one's niche in the business world. 3. a distinct segment of a market. 4. Ecology . the position or function of an organism in a community of plants and animals. Dictionary.com

3. Niche Small Pinterest 104M LinkedIn 86M Google+ 61M Tumblr 42M blogs Foursquare 20M Flickr 15M Instagram 15M Source: Various

4. Tumblr amnhnyc.tumblr.com

5. Why Tumblr? • An active, passionate community where sharing is encouraged • Tumblr loves photos • AMNH has tons photos taken by our talented, in-house Photo Studio • Could we engage with this community and generate excitement and awareness of the Museum through great photography?

6. Goals Become a go-to channel for science content

7. Goals Represent the complexity of the Museum and what goes on behind the scenes

8. Goals Foster a community of followers and ambassadors

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13. Results In one year, we’ve: • Gained over 16k followers • Seen steady growth each week • Named one of the “10 Must-Follow Tumblrs for “Science Lovers” by Mashable • Featured in Tumblr Spotlight: Science and Museums • Consistently featured under “official” science tag

14. Find us on: Twitter @amnh Facebook facebook.com/naturalhistory YouTube youtube.com/AMNHorg Tumblr amnhnyc.tumblr.com Pinterest pinterest.com/naturalhistory Ustream ustream.tv/user/AMNH Google+

15. Flickr flickr.com/photos/themuseumofmodernart

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18. “Official” MoMA group on Flickr Joined Feb 2009 1,997 members 6,678 photos

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34. Andy Warhol’s Screen Tests

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43. Thank you!

44. Pinning Beauty: Pinterest.com/metmuseum Sharing 5,000 Years of Art on Pinterest

45. Why Pinterest? • A visual platform is suited to visual art • The network's growth allows us to reach new audiences • We have a wealth of content to share • Allows users to discover more on our website

46. A Thematic Approach Theme-focused boards allow users to enjoy works of art from a variety of cultures and time periods without feeling overwhelmed

47. Selecting Objects by Type Striking Swords: The Deadly and the Delightful

48. Selecting Objects by Motif The Radiant Peacock: Associated with royalty and symbolizing beauty, immortality and exoticism, the peacock has long been a favorite motif of artists

49. Novel Ways to Highlight Content Museum staff were invited to share personal perspectives on works of art in the 100-episode series Connections. This program translates beautifully to Pinterest

50. Beyond Images • Pin videos from YouTube and Vimeo • Share blog posts and essays—keep it visually compelling • Start conversations. Use @[user name] to reach a specific person • Take advantage of hashtags • Use Google Analytics and look into the growing arsenal of Pinterest-specific tools • Have fun! Frankly, it's difficult to avoid

51. Find us on: Facebook facebook.com/metmuseum Twitter @metmuseum YouTube youtube.com/metmuseum Flickr flickr.com/groups/metmuseum Flickr flickr.com/photos/metmuseum Foursquare foursquare.com/metmuseum

52. Contact @srhalligan: Susan Halligan, Halligan Consulting @vsamra3: Victor Samra, MoMA @amnh: Jessica Ulrich, American Museum of Natural History @jennettem: Jennette Mullaney, Metropolitan Museum

How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Arts Panel, May 15, 2012

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How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Arts Panel, May 15, 2012