SlideShare uma empresa Scribd logo
EMPOWERING CONTENT
Strossle offers the most
natural way to promote
stories and drive traffic
to your content
”We want to acquire unique visitors, interested in cars, to engage with our content
about the new Honda Civic Type-R”
Klas Tejning, Digital Planner, Starcom
THE HONDA CASE
PURPOSE
The purpose of the campaign was to get an engaged
audience to interact, engage and learn more about
Honda Civic Type-R.
Primarily with a video
CAMPAIGN OBJECTIVES
Bounce Ratio: < 60 %
Spent Time: > 2 min
We combined our two different formats to enable and
maximize the engagement with both the video and the
other content. In total we used three different creatives.
We targeted the verticals and our algorithm to
recommend Honda’s content in a context that fitted their
targeted audience.
OVERLAY
CLICK-TO-OPEN LIGHTBOX
After a click the visitor gets redirected to Honda’s own
channels to read and engage within their own channels.
DIRECT LINK
DIRECT LINK OVERLAY
CTR: 0,37 % CTR: 0,41 %
Bounce Rate: 42 %
Spent Time: 3m 27s
View-Through (average): 72 %

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Honda case: Acquiring unique visitors interested in cars

  • 1. EMPOWERING CONTENT Strossle offers the most natural way to promote stories and drive traffic to your content
  • 2. ”We want to acquire unique visitors, interested in cars, to engage with our content about the new Honda Civic Type-R” Klas Tejning, Digital Planner, Starcom THE HONDA CASE
  • 3. PURPOSE The purpose of the campaign was to get an engaged audience to interact, engage and learn more about Honda Civic Type-R. Primarily with a video CAMPAIGN OBJECTIVES Bounce Ratio: < 60 % Spent Time: > 2 min
  • 4. We combined our two different formats to enable and maximize the engagement with both the video and the other content. In total we used three different creatives. We targeted the verticals and our algorithm to recommend Honda’s content in a context that fitted their targeted audience.
  • 6. After a click the visitor gets redirected to Honda’s own channels to read and engage within their own channels. DIRECT LINK
  • 7. DIRECT LINK OVERLAY CTR: 0,37 % CTR: 0,41 % Bounce Rate: 42 % Spent Time: 3m 27s View-Through (average): 72 %