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História WSG
1. PERSPECTIVA HISTÓRICA
O fascínio do windsurf levou, em 1986, três jovens com espírito empresarial a
abrir em Cascais a primeira loja Windsurf Guincho, oferecendo artigos de
windsurf, surf, bodyboard e acessórios.
A descoberta da praia do Guincho para a prática do funboard e a proximidade
da loja Windsurf Guincho, onde praticantes nacionais e estrangeiros podiam
adquirir o material necessário, transformou aquela praia no ponto de encontro
de windsurfistas profissionais, que cedo a baptizaram de "Hawaii da Europa".
Em 1986, a Windsurf Guincho organiza, na praia do Guincho, o 1º Campeonato
de Funboard (Guincho Wave Classic), que foi o primeiro evento internacional
do género em águas portuguesas. Em 1987, com a participação de alguns
windsurfistas de renome internacional, organiza a 2ª Guincho Wave Classic. O
seu sucesso permite a realização, em 1988, de uma terceira prova, já com
reconhecimento da PBA (Professional Boardsailors Association), entidade
responsável pelo circuito mundial da modalidade.
O excelente espectáculo proporcionado por alguns dos melhores praticantes
mundiais abre as portas à "Peter Stuyvesant Pro World Cup Guincho" que foi,
em 1989, uma das 6 provas do "Grand Slam" do Campeonato do Mundo de
Funboard Profissional, o PBA World Tour.
Em Setembro de 1989, a Windsurf Guincho organiza em Portugal uma prova de
Surf (Buondi Instinct Pro), integrada no circuito mundial da ASP (Association
of Surfers Professional), que reuniu em Ribeira de Ilhas, perto da vila da
Ericeira, grande parte da elite dos surfistas mundiais.
Em 1990, além da reedição da prova internacional de funboard no Guincho e
do campeonato mundial de Surf na Ericeira, com o dobro dos prémios em
dinheiro e toda a fina flor do Surf mundial, a Windsurf Guincho trouxe a
Portugal cinco dos melhores skatistas mundiais, entre os quais se contava o
campeão do mundo, Tony Hawk, para uma exibição no Pavilhão do Dramático
de Cascais. A Windsurf Guincho dava assim também a sua contribuição ao
boom do skate em Portugal.
Foi o crescimento acentuado dos mercados do surf, windsurf, skate e
bodyboard que conduziu à abertura, em Abril de 1989, de uma segunda loja,
situada no Amoreiras Shopping Center em Lisboa. Logo no primeiro ano a loja
atingiu volume de vendas superior a 50 mil contos e ultrapassou 87 mil contos
2. 2
em 1990. Desde então a facturação da loja foi aumentando, tendo em 2001
excedido 120,000 contos.
Em Abril de 1991 é aberta a terceira loja, no Cascaishopping, a actual campeã
da rede, com facturação anual superior a 180,000 contos. O sucesso comercial
da marca justificou o lançamento de nova loja no Riviera Center - Carcavelos,
em Novembro de 1999.
Assente em conceito de negócio testado e maduro, apoiada no profundo
conhecimento do mercado e dos produtos, dotada de know how na gestão de
lojas, a Windsurf Guincho decidiu em 2002 franchisar a sua marca e o seu
conceito de negócio para expandir a sua rede de lojas a todo o país.
Março / 2002