Here are the slides for our latest talk. They aren't fully self-explanatory. If you'd like to see us "live", visit...
http://www.conversion-rate-experts.com/speaking-engagements/
This document discusses 15 common reasons why website conversions may be low ("conversion killers"). It provides examples of each killer and potential remedies. The killers include a lack of split-testing, weak calls to action, an unclear value proposition, usability issues, and distractions that take visitors away from the goal. The document promotes Optimizely and Conversion Rate Experts as solutions to help address these problems and increase conversions.
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Conversion for companies that put people in touch with each other (like class...Conversion Rate Experts
If your company had only one user, would he or she be happy? With some types of business the answer is a definite no. No one would want to join a dating site that had only one member. The same is true for many types of business, including
* Sites that put members in touch with other members, like auction sites, trading platforms, job sites and classifieds sites.
* Sites that depend on user-generated content, like YouTube, Flickr, IMDb and StackOverflow.
This talk describes winning strategies for such companies, and gives tools and techniques that are effective in scaling them. It includes a case study of how Conversion Rate Experts helped to grow the conversion rate of Voices.com by 400%.
The talk was given to the members of ICMA, the International Classified Media Assocation (http://www.icmaonline.org/).
You can watch the video of this talk at http://www.conversion-rate-experts.com/matchmaker/
11 Questions to Answer to Improve Your Conversion RateCraig Kistler
Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
This document discusses 15 common reasons why website conversions may be low ("conversion killers"). It provides examples of each killer and potential remedies. The killers include a lack of split-testing, weak calls to action, an unclear value proposition, usability issues, and distractions that take visitors away from the goal. The document promotes Optimizely and Conversion Rate Experts as solutions to help address these problems and increase conversions.
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Conversion for companies that put people in touch with each other (like class...Conversion Rate Experts
If your company had only one user, would he or she be happy? With some types of business the answer is a definite no. No one would want to join a dating site that had only one member. The same is true for many types of business, including
* Sites that put members in touch with other members, like auction sites, trading platforms, job sites and classifieds sites.
* Sites that depend on user-generated content, like YouTube, Flickr, IMDb and StackOverflow.
This talk describes winning strategies for such companies, and gives tools and techniques that are effective in scaling them. It includes a case study of how Conversion Rate Experts helped to grow the conversion rate of Voices.com by 400%.
The talk was given to the members of ICMA, the International Classified Media Assocation (http://www.icmaonline.org/).
You can watch the video of this talk at http://www.conversion-rate-experts.com/matchmaker/
11 Questions to Answer to Improve Your Conversion RateCraig Kistler
Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
6 Hacks to Take Your B2B Website Conversion to the Next LevelOptimizely
Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors.
As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience.
Join this webinar and learn:
- 6 ways you can skyrocket your site conversion
- Example of real conversion tests run
- Website hacks that you can start implementing right away
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
This document discusses the important role that brand plays in conversion rate optimization (CRO). It notes that brand represents the promised experience based on how a product or service is mentally represented. It then provides examples showing how strong brands like Amazon Prime create loyalty that reduces cross-shopping between retailers. The document argues that brand has a nonlinear impact on value and revenue, and that CRO efforts should not hurt the brand's promise of experience. It aims to convince readers that optimizing both brand and CRO can have the greatest impact on acquiring and retaining customers.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
This document summarizes Hiten Shah's presentation on killer content marketing at MicroConf 2013. The presentation discusses building an audience through free content and tools, growing the audience through additional educational content, and converting the audience into customers through products like SaaS subscriptions. Specific strategies discussed include integrations with other platforms, using work emails, embeds, powered by links, and free tools/guides to acquire and engage an audience. The presentation emphasizes learning from customers, teaching people how to solve their problems, and optimizing these distribution strategies based on metrics.
To make informed decisions about your business, you need a clear understanding of your end-to-end customer experience. How do they find out about your product? How can you make sure to keep your customers year after year? And what about every step in between? In this session we will walk through each step of the customer funnel, examine the available data, and identify the best opportunities for improvement.
5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get M...Aggregage
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn:
• How to turn brand awareness into tangible market value
• What are the most common CRO mistakes
• How to get out of your own way so the leads can flow in
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
Advanced Conversions - Bill Yucatonis - Affilicon Fall 2008affilicon
The document discusses testing and optimization techniques for online marketing. It emphasizes the importance of understanding user behavior through segmentation, testing multiple variables, and viewing traffic as real people to better optimize conversions. Personas with specific demographic and personality details are presented as an example of how to understand users.
SMX Stockholm - Conversion OptimizationTheo Lentjes
Conversion Optimization presentation I gave at SMX Stockholm 2010. Focusing on visitors, removing barriers and persuading customers are the main topics in the presentation.
Anatomy of a killer retail website - 'Triggr The Web'Triggr In
This document provides seven tips to increase online sales and conversion rates for retail websites. The tips are: 1) Focus on converting "Researchers" who are undecided into buyers by answering their questions. 2) Have a single, clear call to action on pages. 3) Reduce text and use visuals because people make impressions within 50 milliseconds. 4) Ensure headlines convey the site's purpose clearly. 5) Use social proof like customer logos and reviews to build trust. 6) Good design associates with higher trust. 7) A/B test all elements to maximize conversions. Regular testing of small variations can significantly increase key metrics like signups and downloads.
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
La bonne stratégie pour votre premier jeu concoursSPREAD
Lancer un jeu-concours ? N'est-ce pas trop simpliste pour animer sa communauté ?
- avantages et stratégie marketing
- choisir les lots à faire gagner
- gagner de la visibilité sur Facebook et Twitter
- bonnes pratiques
- aspects juridiques, dépôt de règlement huissier,
- éviter les concouristes
- comment donner de la visibilité à votre jeu-concours pour maximiser les résultats
This document discusses how to simplify mobile media planning and buying by overcoming the inherent complexities. It identifies that dedicated Mobile Demand Side Platforms can dramatically reduce workload for agencies by eliminating manual processes. These platforms allow agencies to plan, book, execute and optimize mobile campaigns through a single interface in real-time. The emergence of these platforms marks an end to large inefficiencies that have prevented many agencies from considering mobile as a viable advertising channel.
6 Hacks to Take Your B2B Website Conversion to the Next LevelOptimizely
Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors.
As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience.
Join this webinar and learn:
- 6 ways you can skyrocket your site conversion
- Example of real conversion tests run
- Website hacks that you can start implementing right away
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
This document discusses the important role that brand plays in conversion rate optimization (CRO). It notes that brand represents the promised experience based on how a product or service is mentally represented. It then provides examples showing how strong brands like Amazon Prime create loyalty that reduces cross-shopping between retailers. The document argues that brand has a nonlinear impact on value and revenue, and that CRO efforts should not hurt the brand's promise of experience. It aims to convince readers that optimizing both brand and CRO can have the greatest impact on acquiring and retaining customers.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
This document summarizes Hiten Shah's presentation on killer content marketing at MicroConf 2013. The presentation discusses building an audience through free content and tools, growing the audience through additional educational content, and converting the audience into customers through products like SaaS subscriptions. Specific strategies discussed include integrations with other platforms, using work emails, embeds, powered by links, and free tools/guides to acquire and engage an audience. The presentation emphasizes learning from customers, teaching people how to solve their problems, and optimizing these distribution strategies based on metrics.
To make informed decisions about your business, you need a clear understanding of your end-to-end customer experience. How do they find out about your product? How can you make sure to keep your customers year after year? And what about every step in between? In this session we will walk through each step of the customer funnel, examine the available data, and identify the best opportunities for improvement.
5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get M...Aggregage
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn:
• How to turn brand awareness into tangible market value
• What are the most common CRO mistakes
• How to get out of your own way so the leads can flow in
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
Advanced Conversions - Bill Yucatonis - Affilicon Fall 2008affilicon
The document discusses testing and optimization techniques for online marketing. It emphasizes the importance of understanding user behavior through segmentation, testing multiple variables, and viewing traffic as real people to better optimize conversions. Personas with specific demographic and personality details are presented as an example of how to understand users.
SMX Stockholm - Conversion OptimizationTheo Lentjes
Conversion Optimization presentation I gave at SMX Stockholm 2010. Focusing on visitors, removing barriers and persuading customers are the main topics in the presentation.
Anatomy of a killer retail website - 'Triggr The Web'Triggr In
This document provides seven tips to increase online sales and conversion rates for retail websites. The tips are: 1) Focus on converting "Researchers" who are undecided into buyers by answering their questions. 2) Have a single, clear call to action on pages. 3) Reduce text and use visuals because people make impressions within 50 milliseconds. 4) Ensure headlines convey the site's purpose clearly. 5) Use social proof like customer logos and reviews to build trust. 6) Good design associates with higher trust. 7) A/B test all elements to maximize conversions. Regular testing of small variations can significantly increase key metrics like signups and downloads.
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
La bonne stratégie pour votre premier jeu concoursSPREAD
Lancer un jeu-concours ? N'est-ce pas trop simpliste pour animer sa communauté ?
- avantages et stratégie marketing
- choisir les lots à faire gagner
- gagner de la visibilité sur Facebook et Twitter
- bonnes pratiques
- aspects juridiques, dépôt de règlement huissier,
- éviter les concouristes
- comment donner de la visibilité à votre jeu-concours pour maximiser les résultats
This document discusses how to simplify mobile media planning and buying by overcoming the inherent complexities. It identifies that dedicated Mobile Demand Side Platforms can dramatically reduce workload for agencies by eliminating manual processes. These platforms allow agencies to plan, book, execute and optimize mobile campaigns through a single interface in real-time. The emergence of these platforms marks an end to large inefficiencies that have prevented many agencies from considering mobile as a viable advertising channel.
Techniques, tools and examples of integrated marketing to apply in 2014.
Presented as a webinar by Dave Chaffey at the Smart Insights Digital Marketing summit.
The document discusses 7 key changes to LinkedIn in 2014 that will affect B2B marketing and personal usage. It outlines that Profile Organizer is no longer a premium feature, contacts can no longer be segmented and must be exported to a CRM, and users can now publish posts on their profiles. It recommends using groups instead of status updates, creating showcase pages for products and services, and following LinkedIn Pulse for industry updates. The document advises developing a lead generation and LinkedIn strategy, and ensuring adequate resources for digital marketing activities on LinkedIn.
Conversation Research: Leveraging the power of social media market researchInSites on Stage
Conversation Research: Leveraging the power of social media market research by Robert Dossin, presented at the MRS Member Evening on February 10, 2014 in London (UK).
Steal This Slide: eCommerce Video Conversion Rates & StatisticsAndrew Davis
Getting your team on board with an easy way to benchmark your success with product-related video content is difficult. These two slides should help you and your team understand what to measure and how to benchmark your success.
Marketo - Definitive guide to marketing metrics marketing analyticsKun Le
This document provides guidance on establishing marketing metrics and analytics. It discusses the importance of measurement in building marketing credibility and accountability. Some key points:
1) Marketing needs to use metrics that matter to executives like revenue, profits, and growth, not just soft metrics. Measurement helps marketing earn a seat at the revenue table.
2) Marketing should know the impact of each investment, forecast results rather than just report spending, and make business cases for budgets as investments rather than costs.
3) Planning for marketing ROI involves establishing goals and ROI estimates upfront, designing measurable programs, and focusing on decisions that improve marketing. Measurement should guide continuous improvement.
4) Accountability is a process that marketing may resist
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
The document discusses how owned media will become increasingly important for brands over the next two years. It argues that brand experiences and communication are converging, so owned channels that companies control directly, like websites and social media, will be prioritized over paid and earned media. The key to success will be using owned media's three pillars: content marketing and strategy, technology optimization, and data and reporting. This "owned first" approach places owned media at the heart of multichannel marketing.
The document discusses findings from a survey on digital marketing and consumer behavior. Key findings include:
- Most consumers receive many promotional emails each week but find less than 10% interesting
- Money off offers and free delivery are most enticing to consumers
- Travel, retail, and food industries are seen as doing promotional email well
- Content must be interesting, informative, humorous, or from a trustworthy source to be shared
- Most interaction occurs on desktop computers, but mobile use for social media is growing
Paul Rouke from PRWD introduces you to usability and user experience, and provides you with a range of insights, tips and best practice that can be used when working on web projects.
The presentation slides cover key site areas such as homepages, landing pages and enquiry pages.
The twitter hashtag is #UX101
Performics Life on Demand 2012 Summary DeckPerformics
1) The document analyzes data on social media usage. It finds that nearly all respondents have a Facebook account, over half have a YouTube account, and accounts are evenly split between 1-4 accounts.
2) It also examines posting behaviors, finding that over half of respondents post status updates at least weekly, while fewer post videos, pictures, or jokes. Women post status updates more while men post other content more.
3) Regarding content preferences, pictures are the most enjoyed from others, followed by status updates and jokes, with older users preferring pictures and links and younger preferring updates and jokes.
1) Debenhams faced barriers to innovation in 2010 as it migrated platforms and had a full year of planned work.
2) They decided to produce an iPhone app through a lightweight agency project that was delivered in 8 weeks and paid for itself.
3) This proved smaller, tactical projects could break the development model, leading them to deliver a mobile website in 3 months through front-end developers and hardware.
This document discusses how user experience (UX) is becoming the new brand order and a key driver of brand value. It argues that customers now define brands based on their experiences, not just marketing messages. It provides examples of how companies like American Airlines and Merrill Lynch are innovating their customer experiences to strengthen their brands. The document recommends that companies map customer journeys, establish design principles, and create a vision to integrate brand and experience across organizational silos. The goal is to deliver consistent, differentiated experiences that fulfill brand promises and drive relevance, authenticity, and customer perception of value.
Advanced Link Building Strategies for Affiliate Sites - Patrick Atloftauexpo Conference
This document provides advanced strategies for link building for affiliate sites. It discusses how links are the most important ranking factor for search engines like Google. While on-site optimization can help rank for low competition keywords, links are what Google uses to differentiate between similar sites. The document recommends analyzing competitors' link profiles to identify the types of links that rank highly, such as branded and keyword anchor text links. It also provides tips for link building through content syndication, guest posts, link exchanges, and more to build brand authority over competitors before focusing on keyword anchor text links. Paying for links is risky unless a site already has strong brand authority.
The unconscious mind drives much of human behavior and decision making. It accounts for approximately 95% of mental activity and is influenced by sensory experiences, social cues, habits, and the seeking of rewards. Marketers aim to understand the unconscious through user testing and by optimizing aspects like quality cues, imagery, speed, and social recognition to guide consumers throughout their journeys.
Mobile Marketing Conference - Business Design Centre 1 OctCraig Sullivan
In this presentation, I outline 4 key themes for optimising the performance of Mobile Optimised Websites. I also shed light on why call tracking (on mobile and other devices) to see what channel traffic is being driven, will be a game changer for many companies.
Buttons on forms and surveys: a look at some research 2012Caroline Jarrett
The document summarizes several studies on button placement in forms and surveys. The key findings are:
1) Buttons should be aligned with the left-hand side of text boxes as users' eyes naturally scan left to right.
2) A "surprise" layout with the Previous button on the right performed poorly in tests compared to more standard layouts.
3) While unusual layouts can be completed, they take longer and are less preferred by users compared to expected layouts with Previous on the left of Next. The best practice is to avoid non-standard button placements.
Going global - Clarks European ecommercePracticology
Dave Elston oversees Clarks' eCommerce operations in Europe. He discusses challenges with communication across different country teams and the importance of highlighting wins to maintain engagement. Key learnings from different European markets include the importance of localization, payment options, and leveraging affiliates. Top opportunities for Clarks online in Asia include establishing a presence on major marketplaces in China and Japan to protect the brand from fakes while the market grows.
This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.
Conversion Killing Mistakes: 15 things Affiliates still aren't doing in 2010 ...auexpo Conference
The document discusses 16 common conversion killers that can negatively impact sales. Some examples mentioned include not conducting split tests, making small tweaks without bold changes, customers not being in shopping mode, lack of trust, usability issues, and competitors getting the sale. It provides remedies for these killers such as establishing trust through proof, addressing objections, improving the customer experience, and focusing marketing efforts. The author encourages taking specific actions like reviewing popular reports and attending a conversion clinic for more tips to improve conversions.
Here are the slides for our latest talk. They aren't fully self-explanatory. If you'd like to see us "live", visit...
http://www.conversion-rate-experts.com/speaking-engagements/
This document discusses online reputation management and provides tips for monitoring online mentions, responding to reviews, and publishing content. It recommends setting up Google Alerts and social media monitoring tools to track what is being said. It advises having a plan to publish content regularly to search engines and social media to influence online reputation. For negative reviews, it suggests assessing the situation, formulating a private response, and responding positively while addressing issues and leading the discussion where you want it to go.
The document discusses common mistakes made with landing pages that negatively impact conversions. It identifies the six most costly mistakes as: 1) speaking to all visitors the same rather than tailoring the message to their stage in the buying funnel, 2) not A/B testing pages to determine which performs better, 3) not including essential design elements like prominent headlines and calls to action, 4) not using a customized thank you page, 5) not driving enough targeted traffic to the pages, and 6) not implementing an email marketing strategy to follow up with leads. The document provides examples and recommendations for addressing each mistake.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
LSA19: Engineering the Experience — Take Control of the Customer JourneyLocalogy
The document discusses engineering the customer experience by taking control of the customer journey. It emphasizes that customer experience management separates superior brands from inferior ones. An engineered customer experience (1) controls the brand's voice and image, (2) addresses customers' needs at the right time, (3) creates an effortless experience, (4) increases conversion rates, (5) leaves a positive impression, and (6) increases positive word of mouth. The document uses the failed Fyre Festival as an example of what happens when the customer experience is not properly engineered. It provides steps to understand customers, map their touchpoints, optimize the experience, and test the engineered experience.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
Lead Generation Best Practices (learned from 500+ website redesigns)
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
What are the key elements of high-performing service pages?
What features are common to blog templates but probably shouldn’t be?
What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to contact forms, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Customer experience and product instructionsSharon Burton
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
How do you know if your product instructions are meeting your customers needs?
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
The document provides guidance on growth strategies for subscription businesses, including acquiring customers through improved inbound marketing, freemium models, and personas; monetizing and expanding the customer base through value-based pricing, add-ons, and localization; and changing prices in a data-driven way by not penalizing existing customers, doing research and impact analysis, and using proper messaging about added value.
Right from the Start : From Failing Fast to Succeeding Sooner - Alan Albert a...Alan Albert
What if you could truly know - right from the start of every product and feature - exactly what your customers care about most?
Together we'll explore where iterative development works and where it doesn't.
With stories from 25+ years of building products, I'll illustrate how understanding Customer Perception of Value can shortcut your path to success. You'll learn - and get to try out - new ways to discover what your customers will value most and how this insight will help you move every product and feature from failing fast to succeeding fast.
Right from the Start : From Failing Fast to Succeeding Sooner
An Interactive Presentation + Mini-Workshop
Presented by Alan Albert, MarketFit
at ProductCamp Portland, March 7 2020
For All Audiences from beginner to expert
Automatic Sales Lead Generation MachineCraig Klein
This document outlines sales and buying processes and how to generate qualified leads at lower costs. The sales process involves finding, connecting with, and qualifying leads before proposing, negotiating, and closing deals. The buying process involves awareness, engagement, and action stages where customers may not be actively looking. It then discusses lead generation options like outsourcing to websites or appointment setters that can provide "pre-qualified" leads for $150-800 each. The document proposes a sales ready lead starter kit involving automated emails and calls to pre-qualified leads to obtain warmer calls with higher qualification rates at a lower cost than traditional lead generation methods. It provides steps and pricing for using SalesScripter, SalesNexus, and LeadFer
Along with its brand, a firm's reputation is its most solid asset. More than ever, digital marketing and organic search results are relying on the most obvious and oldest marketing tools: the testimonial. Think about them in terms of sharing more of a company's "story" and a strategy for collecting and publishing them will be easy.
The document discusses new technologies and marketing strategies for real estate agents to increase business and client referrals. It promotes several tools including single property websites, social media marketing, video content, and lead generation forms to help agents adapt to modern communication trends. The author guarantees that using these programs can help agents increase production by 100% in the next 90 days and provides various online resources and support for agents.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Every business, whether online or offline, aspires to grow. But the competition it faces from the incumbents in the market makes it difficult for it to get in front of their target audience.
In this webinar, Mogens Møller, CEO and Co-Founder, Sleeknote, will share insights on how eCommerce businesses can beat the incumbents and make a strong presence in their target market by truly understanding their visitor personas and motivating the visitors to make a purchase decision.
Semelhante a Conversion killers, part 1 – for a webinar with Optimizely EMEA (20)
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
21. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
22. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
2
23. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
23
24. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
25. How long will your A/B split-test take?
Bold, “Meek tweaking” targetted changes
…for a page with a
conversion rate of 5%
More profit
More fun
Much much
much quicker
No wins
Disheartening
Lose
commitment
43. Reese’s Pieces Trail for a seller of fishing boats
What the visitor wants What the company wants How to do it
§ To look at inflatable fishing
boats.
§ Get the visitor to click on the § Sales copy
“Buy now” button (or order by
phone), then pay.
44. A better Reese’s Pieces Trail for a seller of fishing boats
What the visitor wants
§ To look at inflatable fishing
boats.
What the company wants
§ Become their “trusted
advisor”.
§ Integrate them into your
community
§ Capture their email address
§ Get the visitor to click on the
“Buy now” button (or order by
phone), then pay.
How to do it
§ Offer valuable free reports
§ Offer useful selection tools
§ Have a forum
§ Compelling reasons to give
their email address in return
for more:
§ Valuable free report
§ Free DVD about fishing
boats
§ A useful email course,
delivered daily
§ Sales copy
45.
46. I don’t know
what you do
#4: Unclear value proposition
47.
48. #5: Lack of trust
I find my
lack of faith
disturbing
49.
50.
51. I don’t need
this type
of product
#6: Lack of interest
57. What you should do now
Grow your optimization skills:
http://learn.optimizely.com
Get your free CRO toolkit:
www.conversion-rate-experts.com/learning-zone/
58. Q&A
Grow your optimization skills:
http://learn.optimizely.com
Get your free CRO toolkit:
www.conversion-rate-experts.com/learning-zone/