Google Design Sprint (english) #GoogleDE
An intensive and compact introduction into the method mix from Google Ventures, that combines aspects from business strategy, design thinking, and user research from places like IDEO and Stanford d.school. How the structured process works, and what its strengths are, as well as its comparison and interplay with the established combination of Design Thinking and Lean Startup. How Design Sprint helps answering critical business questions through rapid prototyping and user testing. How teams reach clearly defined goals and deliverables and gain key learnings, quickly. How the structured process helps to spark innovation, encourage user-centered thinking, aligning teams under a shared vision, and gain insights about a products marketability before launch. This presentation offers answers to these questions and a lot of practical insights. #DesignSprint, #DesignThinking, #LeanStartup #GoogleForEntrepreneurs
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Google Design Sprint (english) #GoogleDE
- 1. DESIGN SPRINT GOOGLE, BERLIN JUNE 7, 2018 @BENNOLOEWENBERG
- 2. AUTOMATIC DOORS Photo: @BennoLoewenberg
- 3. @BennoLoewenberg AUTOMATIC DOORS Video: @BennoLoewenberg
- 4. THINKING + LEAN UNDERSTAND IDEATE DEFINE PROTOTYPE EVALUATE MEASURE BUILDLEARN + @BennoLoewenberg
- 5. HILLS ≈ MVP Graphic: @BennoLoewenberg (aft. IBM) COMBINATION
- 6. Graphic: @BennoLoewenberg (aft. IBM) DESIGN SPRINT
- 7. LAUNCHIDEATE BUILD LEARN 1 3 4 2 Here it costs a lot of time & money Graphic: @BennoLoewenberg PRODUCT
- 15. TEAM & SPACE Photo: @BennoLoewenberg (in “The Garage” at Google)
- 16. 1. UNDERSTAND Graphic: DesignSprintKit Shared knowledge and shared brain View from/illustrate all angles Mapping the problem space
- 17. Graphic: DesignSprintKit Individual work Focus and strategy Not the 1st ready, but many ideas 2. SKETCH
- 18. Graphic: DesignSprintKit 3. DECIDE Collaboratively surfacing the best ideas Narrowing down to what makes sense Building consensus on solutions
- 19. Graphic: DesignSprintKit 4. PROTOTYPE Gaining knowledge earlier on what has potential Rapid Prototyping to test ideas before investing a ton of time, money, or resources Real Enough-Experience
- 20. Graphic: DesignSprintKit 5. VALIDATE Most important part of a sprint Answer the hardest question: “How good is this idea actually ?” Immediate feedback from potential users
- 22. VISION & MOONSHOT Photo: @BennoLoewenberg
- 23. FEATURES & ROADMAP Photo: @BennoLoewenberg
- 24. CHALLENGE STATEMENT @BennoLoewenberg at the beginning of the sprint: We will redesign {what} to improve the experience {for whom} because they value {why} later during the sprint: by {taking what action}
- 25. EXECUTION TIMELINE Graphic: @BenoLoewenberg (aft. @kaihaley) NOW SHORT MID and LONG TERM WHAT IS POSSIBLE ?
- 26. Graphic: @BennoLoewenberg (aft. @mpowel85) BEFORE SPRINT AFT. WORK TIME PREPARATION
- 27. FLEXIBLE FRAMEWORK @BennoLoewenberg Tailored to each task and team On the fly-adjustments by Sprint Master Method toolbox, no rigit corset/cookie cutter
- 28. TOOLS & TIPS @BennoLoewenberg
- 29. NO GUESSWORK … Photo: @BennoLoewenberg
- 30. … BUT THINKING & TESTING Photo: @BennoLoewenberg (prototyping an elevator cabin)
- 31. @BennoLoewenberg BENEFIT Ensuring that customer needs have been identified and looked at from different angles Several solutions validated in a very short duration in an early stage & with real users Clear vision of the actual customer acceptance before execution/production
- 32. NO ROCKET SCIENCE … Photo: @BennoLoewenberg (in a real spacesuit at Eurpoean Space Agency)
- 33. … BUT A PRACTICAL SHORTCUT Photo: @BennoLoewenberg