Google began as a search engine project in 1996. It now has over 200 million daily users and $89.46 billion in annual revenue. Google's initial business model involved licensing its search technology, but it later adopted a paid listings model where advertisers pay for placement. This allows users, content providers, and advertisers to connect via Google's platform. Key factors in Google's success include its talent recruitment, innovation culture, and strategic applications like AdWords which monetized search rankings. The case study provided insight into Google's evolution and the paid listings business model that generates most of its revenue.

1. PRESTIGE INSTITUTE OF MANAGEMENT
AND RESEARCH
Submitted To:
Dr. Alok Bansal
Submitted By:
Anubha Bhatnagar
Divya Dubey
Irfan Ali
Shweta Patel
Urja Jain
E-Business Fundamentals
Presentation on
E-Business model of GOOGLE

2. Introduction :-
• Google is the world's most popular search engine.
• It began as a search project in 1996 by Larry Page and
Sergey Brin.
• Every day more than 200 million (200,000,000) people
use it.
• Revenue: 89.46 billion USD.

3. Conti..
• In August 2015, Google announced
plans to reorganize its various interests
as a conglomerate called Alphabet Inc.
• Mission :- "organize the world's information
and make it universally accessible and useful.“
• Vision:- To make search engine so powerful
that they understand every thing.

4. Rationale
• Through our study people will understand
how the best company to work for in the
world actually earns and generate revenue.

5. Objective
• To study the E-Business Model of Google.
• To understand how Google generates
revenue.
• To know how Google worked on different
models .

6. Analysis of Google
• Type of company: Public.
• Industry: Internet, Computer software, Telecoms
equipment.
• Major sector: Advertising ,search engine and
cloud computing.
• Primary revenue source: Advertising.

7. Google product offering

8. Google provided service
• Google AdSense - A service that pays website
publishers or blog developers to show
advertisements on their site.
• Google AdWords - Service that enables users to
pay to advertise on the Google search engine and
other websites using Google AdSense.

9. Google provided service
• Android - The most widely used operating system for
Smartphone.
• Blogger - View and create your own blog.
• Chromebook - Laptop using the Google ChromeOS.
• ChromeOS - Operating system developed by Google for
laptop and portable computers.
• Froogle - Search for products based on prices, location,
type, etc.
• Gmail - Free online e-mail service with over 1gb of
storage and the best Spam protection available.
• Google+ - Google social networking site.

10. Google provided service
• Google Images - Google search that allows you to
search for images instead of text.
• Google Mail - More well known as Gmail, is one of the
most popular email hosts.
• Google Maps - A great feature that enables users to
search for directions from one location to another,
search for local businesses, and more.
• Google Translator - Translate a foreign language web
page or text into your language.
• YouTube - Video service that allows users to freely
upload videos and view others videos.
• Google didn’t stopped at this it has started hardware
segment also.

11. Description of E-Business Model
• Initial Business Model (Algorithmic Search
Technology Development)
Content
Providers
Content
Providers
Content
Providers
Users
Users
Users
Users

12. Initial Business Model (Algorithmic
Search Technology Development)
• Initially google started as search engine,where it can
provide the information searched on its search engine
• As shown in the above diagram,content provider and
users were linked via a platform called search engine
• Via this google helped in connecting data to users.
• Earned revenue solely through proprietary licensing its
search technology to Yahoo and other 3rd parties
• Google’s website contained no portal, communications,
tools, or advertising content
• Google soon became the leader in algorithmic search
technology and stood well positioned to move toward
the more robust business model of paid listings, which
further monetized search technology.

13. Description of E-Business Model
• Expanded Business Model (Search Engine
Funded by Paid Listings)

14. Expanded Business Model (Search
Engine Funded by Paid Listings)
• As shown in the above model as compared to previous model one more
element was added i.e. advertisers.
• It helped Google to generate revenue via paid listings.
• In this model Google formed a network of advertisers, users, content
providers and via this network this elements of model can exchange the
information to their advantage
• Search technology becomes a critical component of Paid Listings as
“search engine ads deemed more effective for marketers” than banner
ads
• Leveraging its strength in algorithm design, Google adopts a variant of
“cost-per-click” that incorporates “expected click-through-rate” into the
ranking of ads to help ensure the viewer saw the most relevant ads first.
• Google’s new algorithm not only provides better service to marketers, but
also increases Google’s revenue through better conversion rates.

16. Factors to Google’s Success
• Corporate environment attracts top talent, fosters innovation,
and promotes some risk taking has made Google a leader in
both algorithm search technology as well as strategically
significant virtual applications.
• Governance - Google maintains a corporate structure designed
for the long-term horizons with some independence from Wall
Street
• Corporate Values – Google’s values and unconventional
management practice promote trust among employees and
clients by providing commitment to leading-edge technology
driven solutions.
• Managing Innovation – Google’s resource allocation promotes
risk taking and “bottom-up” innovation, which tends to driver
high-reward projects with larger margins.

17. Implications
• Help the researchers and students to understand
the various google models and how they work.
• Shows how Google evolved into giant by working
on different areas, by this students and
researchers can innovate and work on further
improving the existing search engine model.
• This study will give a insight about the various
services provided by google.
• Can help student and researchers that how the
paid listings work and by this paid listing how
google earns money.

18. Conclusion
This minor research project on Google E-Business
model was very helpful for business understanding.
We get to know about how the fastest search Engine
works and generates revenue. Various model of
business are useful to understand how e-business
happens in contemporary world.