Understanding EAA - Key requirements, timelines, and essential steps agencies must take before June 2025 to ensure compliance. Positioning accessibility as a service - How to educate clients, communicate the value of accessibility, and seamlessly integrate it into your agency's offerings. Tools & strategies for scalable compliance - Practical solutions and workflows to efficiently build and maintain accessible websites at scale while enhancing user experience, SEO, and legal protection.

1. WEBINAR - APRIL 29
From compliance to opportunity
how EAA reshapes agency strategies

2. Overview
Adapting agency processes
Accessibility as growth strategy
Development best practices
Assistive technology overview
WCAG standards & testing
Real‑world case study
VoiceOver navigation simulation
Integrating inclusive design

3. Embedding EAA
compliance into
ZIP.ch workflow 🚀
We have updated our workflows to integrate
accessibility at production stage to ensure compliance
with the European Accessibility Act. Through targeted
training, clear documentation and usability tests, we
deliver inclusive websites that meet both legal
requirements and high user‑experience standards.
ADAPTING
AGENCY
PROCESSES

4. Accessibility
Awareness
Key WCAG
principles awareness
Team
Training
Workshops &
accessibility guidelines
Usability
Testing
To validate
conformance
Monitoring
& Reporting
Accessibility
KPIs tracking

5. Swiss clients have not yet felt a
strong impact. National regulations
remain unchanged and awareness of
the EAA is still limited among SMBs.
Swiss
awareness
gap🇨🇭

6. Accessibility as growth strategy
DRIVE ROI, UNLOCK NEW MARKETS AND
STRENGTHEN BRAND LOYALTY

7. Bringing
real
value
Reach
Over 100 million
Europeans face digital
barriers (sensory, motor
or cognitive). 20% in CH
Barriers
Common obstacles
include low color
contrast, missing alt
text and incorrect
heading structure
Engagement
Addressing these
issues opens
customer’s site to a
wider audience and
boosts engagement
Missing digital
opportunities
SEO & UX
Accessible design
improves SEO, usability
and overall user
satisfaction

8. Overcoming
client resistance
SHOW QUICK WINS
Easy fixes like adding alt text
and improving contrast
DEMONSTRATE VALUE
Before/after demos and
metrics to prove impact
ALIGN WITH GOALS
Tie accessibility to brand
growth & customer loyalty

9. Development best practices
IMPLEMENT FOUNDATIONAL ACCESSIBILITY FEATURES

10. Semantic structure
(headings & lists)
Alt text for
meaningful images
Resizable text
(up to 200%)
Clear labels on
icons & buttons
WCAG‑compliant
color contrast
Consistent layout
& navigation
Best
practices
Media captions
& transcripts
Streamline and simplify
accessibility (AudioEye)

11. Assistive tools
KEY TECHNOLOGIES ENABLING WEB ACCESS

12. Users rely on various
assistive technologies
to access web content

13. Screen readers
(VoiceOver, NVDA)
Convert visual content
into audio output
Keyboard‑only
navigation
Navigate web functions
without a mouse
Speech recognition
software
Control interfaces via
voice commands
Screen magnifiers &
alternative input
devices
Enlarge screen elements &
use specialized controls
beyond keyboard
1 2 3 4
Assistive technology overview

14. WCAG standards & testing
DEFINE REQUIREMENTS AND VERIFY CONFORMANCE

15. WCAG Levels
A, AA, AAA
LEVEL A
Foundation for accessibility. Contrasting text, audio captions, alt text
LEVEL AA
The standard for accessibility. Level A + improved color contrast, text resizing,
consistent navigation, logical headings, form labels, error suggestions
LEVEL AAA
Highest level of conformance. Not always feasible or necessary for
all content. Ex. sign language translation for videos, 7:1 contrast ratio

16. YOUR DEFINITIVE
REFERENCE FOR WEB
ACCESSIBILITY
GUIDELINES
W3C WAI
Official guidelines

17. Automated
tools
Usability
testing
Rapid scans catch common
accessibility issues
ENSURING COMPLIANCE
Stakeholder
validation
Testing
Observe real‑user interactions
for genuine insights
Gather feedback from
people with disabilities

18. Real‑world case study
DEMONSTRATING IMPACT WITH
DUDA CMS AND AUDIOEYE

19. Initial
assessment
The original site lacked alt text for images, had
poor color contrast, provided no labels for contact
form fields, and offered no captions for media.

20. We applied Duda CMS’s
AI‑driven alt‑text generation and
built‑in accessibility checks, then
integrated the AudioEye widget
for real‑time monitoring and
enhanced screen‑reader
support.
Implementation
🚀 DUDA’S
ACCESSIBILITY CHECKLIST

21. After these upgrades,
WCAG AA compliance
improved significantly,
accessibility errors dropped
by 80%, and user feedback
was very positive, showing
that combining platform
features with third-party
tools drives quick,
measurable results.
Results &
insights

22. 21
Blind user simulation
EXPERIENCE A WEBSITE
THROUGH A SCREEN READER

23. CONCLUSION
Embed accessibility at
every stage - from concept
to launch - to ensure every
site welcomes all users.
Design for
everyone
22

24. Thank you
for committing to build a more
inclusive web for everyone
Lausanne
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1003 Lausanne
Genève
Rue Pierres-du-Niton 17
1207 Genève
Bern
Uferweg 17
3013 Berne