Delaney Cruz Head of Partner Program, AudioEye Understanding EAA - Key requirements, timelines, and essential steps agencies must take before June 2025 to ensure compliance. Positioning accessibility as a service - How to educate clients, communicate the value of accessibility, and seamlessly integrate it into your agency's offerings. Tools & strategies for scalable compliance - Practical solutions and workflows to efficiently build and maintain accessible websites at scale while enhancing user experience, SEO, and legal protection.

1. © 2025 | AudioEye, Inc.
Mastering Web
Accessibility &
EAA Compliance

2. Why it matters for your clients:
→ Compliance: Avoid lawsuits and meet global legal
requirements like the EAA.
→ Reputation: Brands that prioritize inclusion win
customer trust and loyalty.
→ SEO: Accessible websites are easier for search
engines to crawl and index.
Accessibility is good business.
What is web
accessibility and
why does it matter?
Web accessibility means ensuring your websites can
be accessed and used by everyone — including the
1.3 billion people across the world living with a
disability.
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What is web accessibility?

3. The EAA timeline and what it means for you
Starting June 2025, commercial
websites and digital services must
be accessible.
Applies across industries from
eCommerce, to banking,
transportation, and more.
Any business selling digital
products or services in the EU.
That includes many agency clients
— especially those with global
reach.
EAA Timeline 3
Updating websites takes time —
and 28 June is just a few short
weeks away.
WHAT’S HAPPENING WHO’S AFFECTED? WHY ACT NOW?
The European Accessibility Act (EAA) sets a new bar for digital accessibility across the European Union.

4. → Perceivable: Is the information presented in ways
everyone can perceive visually, audibly, or through
assistive tech?
→ Operable: Can all users navigate and interact with
the content, including with a keyboard?
→ Understandable: Is the interface clear, predictable,
and easy to use for people with diverse cognitive
abilities?
→ Robust: Is the content compatible with a wide range
of current and future assistive technologies?
POUR principles:
The backbone of
the EAA
The European Accessibility Act (EAA) requires digital
content to follow the POUR principles — a foundational
approach to accessible design.
The EAA requires content that is perceivable, operable,
understandable, and robust (POUR) - a framework of four
core principles of web accessibility defined by the Web
Content Accessibility Guidelines (WCAG).
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POUR Principles

5. Meet AudioEye: your
accessibility partner
AudioEye
AudioEye helps agencies deliver scalable, ongoing accessibility
without the heavy lift with:
→ Automated Testing: 400+ tests run against WCAG 2.2
success criteria on every page load.
→ Instant Fixes: Our automation resolves 50% of issues within
minutes.
→ Expert Backing: Certified accessibility professionals support
complex issues.
→ Compliance as You Grow: Our solution evolves as your site
and content do.
Whether you manage 10 sites or 10,000, AudioEye fits into your
workflow and grows with you.
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6. AudioEye Case Studies 6
REAL-WORLD RESULTS
How agencies win with AudioEye
This agency transformed accessibility into a growth engine:
→ Enhanced client trust and reduced legal exposure by
proactively addressing compliance.
→ Engaged 1,300 clients through an educational campaign.
→ Sold 192 accessibility packages, creating a new
revenue stream.
→ Achieved a 4x increase in client acquisition after
integrating Duda and AudioEye.

7. AudioEye Case Studies 7
REAL-WORLD RESULTS
How agencies win with AudioEye
A large-scale agency streamlined accessibility across 14,000+
client sites:
→ Automatically detected up to 70% of accessibility issues,
saving significant developer time.
→ Utilized AudioEye’s reporting dashboard for instant,
real-time client reports.
→ Reduced legal risk through a combination of fixes and
expert legal support.

8. Digital accessibility drives compliance and results
Key Takeaways
With AudioEye + Duda, agencies can:
→ Provide services to clients that offer protection and adhere to EAA regulation requirements.
→ Win more deals by offering accessibility as a value-add.
→ Improve client SEO and performance metrics.
→ Help ensure ongoing compliance.
→ Strengthen brand trust through accessible design.
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