Slideshow for my Personal brand

1. PERSONAL BRAND EXPLORATION
Robert Garcia
Project & Portfolio 1: week 1
Sports BroadCasting

2. CAREER CATEGORY: Purstuit of
professionality

3. PROFESSION
Sports Media
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4. NBA NFL NH
L
HS
TEAMS
COLLEGE
X X
MLB
X
X
X
X
X
X
X X
X X

5. Randy Silver
Work Experience:
• Former Sales Development Rep out of UC Santa Cruz
• Former tech global sales manager
Education:
• Bachelor’s degree of applied science
• Environmental Science and Economics double major
Noteworthy Experience:
• Public speaking experience in large crowds at global events
• Sales Manager II, Americas at Oyster®
• Senior Sales Manager at Cisco
• Sales Intern at Plantronics
• UCSC Lacrosse Team
• Supervisor at UC Santa Cruz Office of Physical Education and
Recreational Sports
Skills and Proficiencies:
• Multimedia Journalist at Randy Silver TV
• Production and Social Media Intern for Foul Territory at Make
Plays Media
• Production and Social Media Intern for Foul Territory at Make
Plays Media
Overall Online Presence:
• 500+ connections
• Polished Headshot, hard worker great work ethic, lots of
experience in the sportscasting field with degree experience in
other colleges.
Work Experience
• 2 Years of leadership as boat ride supervisor at Pintos Farm
Education
• High school diploma
Noteworthy Experience
• Studying at Dan Patrick School of Sportscasting
• 2 of videography as LBA (Lunch Basketball Association) cameraman
• LBA co-founder and coordinator
• 2 years of interviewing experience (LBA)
• 3 Years video editing experience (Sports and general film)
Skills Experience
• Adobe Creative Skills
• Conflict management
• Sports marketing - 2 years
• Photo Editing - 4 years
• Events management
• Bilingual (Spanish/English)
• Public speaking
• Video editing - 3 years
• Leadership
• Content creation
• Interviewing - 2 years
• Basketball - 6 years
• Social media marketing - 2 year
Overall Online Presence
• I just created an Indeed account, have experience in the work field with jobs, and learned how to use
Abobe and edit videos along with creative writing. No articles published, no professional headshot
Robert Garcia

6. Core Values
• FAITH
• LOYALTY
• COMMITMENT
• GROWTH
• KNOWLEDGE
Vision
I will teach the masses about the bible through a
sports lens. Utilizing Sports media to reach
players and fans alike. Hopefully one day
reaching a position such as Chaplain for a sports
team or league.
Guiding Principle
The Bible
GOLDEN CIRCLE
Why?
To reach people with the words and values of Jesus through a platform in sports.
How?
Formulating a brand and creating content that not only makes sports fun and
understandable but also shares the values, principles, and teachings of Jesus.
What?
I would love to interact with younger audiences through sports this could be through social
media, radio, or TV. Despite this in-person work would be amazing.
Passion
Proclaiming the name of Christ
Jesus
Super Power
Communicating

7. I help outsiders that don’t understand sports to make it
fun and For everyone While showing a little nervous for
teams in for a specific sport, by spreading it through
media platforms and TV
The sports World and the impact it has on society
is amazing even more so when used to proclaim
the name of Jesus Christ

8. Career Development Open Door Day February 21st, 2024
Objective: Meet with the career development team to
show face and make myself known to them.
• Athletes in Action meetings
Objective: Meet with the individuals whom I've been
told have similar visions and objectives to me. ask and
learn how I can be effective in my community through
sports media.
Have you ever wondered how you can spread the Gospel
through the world of sports? The sports atmosphere
breeds community, identity, and familiarity, all things
that the Bible tells us we should seek through God. now
what if we could use these key parts of sports to reflect
the teachings of Jesus Christ? The way I see it the
Disciplines needed to succeed in sports mirror those
that are needed to succeed in your walk as a follower of
Christ, from self-control to discipline, perseverance, and
commitment there are millions of ways in which the
world of sports and faith can align and I choose to use
my platform to highlight said synergy.
Seek out the Orlando Magic Chaplain and interview him
about his journey, and the different opportunities and
advice that got him to where he is.

9. • Volume: BG
• Relevance: BG
• Purity: 10%
• Diversity: BG
• Validation: Less than 0
Archetype: The Sage
Description: To understand the
world and teach others what you
know. To seek and share the
truth.
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Exuding Brand
Archetype
Focus Variables: Validation
Types of content: Storytelling content in which I relate
biblical themes and teachings through sports metaphors
or historical sporting moments.
Types of content: Lifestyle Sports and Faith content

10. TRANSFERABLE
TECHNICAL
• Task: Create a Photography portfolio
(Emphasis on Sports)
• add-ons: Master Photoshop and
Lightroom
• Due: March 2024
• Task: Complete my linked-in account
for publicity for the industry
• Org: Linked in
• Due: March 2024
• Task: Hoan in on my storytelling skills
• How: Reading books and meeting and
listening to great orators/ practicing
• Due: NOW
• Task: Learning how to share thoughts and
ideas confidently and captivatingly
• Due: NOW

11. Resources
• https://www.linkedin.com/posts/silverrandall_danpatrickedu-fullsail-intermiami-activity-7119681281696620544-dRPw/?trk=public_profile_like_view
• https://simonsinek.com/golden-circle/
• https://sites.lsa.umich.edu/mje/2022/12/20/is-baseball-a-dying-sport/
• https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
• https://www.google.com/search?q=core+values+of+christianity&rlz=1C5CHFA_enUS1081US1086&oq=core+values+of+chr&gs_lcrp=EgZjaHJvbWUqBwgAEAA
YgAQyBwgAEAAYgAQyBggBEEUYOTIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIICAcQABgWGB4yCAgIEAAYFhgeMggICR
AAGBYYHqgCALACAA&sourceid=chrome&ie=UTF-8
• https://www.linkedin.com/in/kevin-valentine-308a92114/
• https://profile.indeed.com/resume