AdMedia is a digital marketing company that offers cross-channel advertising solutions through their marketing platform. They generate millions of actions per day by targeting ads through social media, games, display, email, mobile, search and video. Their network receives over 100 million impressions per day and delivers billions of local and national searches per month. They provide benefits like zero management fees, dedicated account representatives, and real-time reporting to help advertisers reach their goals through awareness, lead generation, conversion, and remarketing across multiple channels.
This document provides an overview of using a demand-side platform (DSP) to accurately target consumers at scale. It discusses:
- How the consumer journey has fragmented across channels and DSP allows multi-channel targeting with access to consumer data.
- Common marketing goals that can be achieved through DSP like awareness, engagement and conversion.
- A three-step approach including retargeting audiences, prospecting for consideration, and mass reach for awareness.
- Examples of audience targeting like lifestyle, in-market interests, and contextual categories.
- Measurement metrics like delivery, sales, and return on ad spend that can evaluate campaign performance.
This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing users' interest through ads displayed as they browse the internet. Retargeting is effective because it increases brand recognition and traction each time an ad is seen. The document promotes S-WIFI's retargeting solution, which uses location data and other targeting methods to display highly relevant ads with the goals of greater engagement, conversions, and maximum ROI.
This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing the interest of people who visited a site but didn't convert. Retargeting ads are shown to this targeted audience across the internet, increasing brand awareness and engagement. Implementing a retargeting campaign through S-WIFI's WiFi network and technology platforms allows marketers to reach the right potential customers in the right locations and drive higher conversion rates and returns on investment.
This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing the interest of people who visited a site but didn't convert. Retargeting ads appear on other sites users visit later, increasing awareness and engagement. Implementing a retargeting campaign through S-WIFI's WiFi network allows marketers to target customers based on location and reach potential customers across multiple digital channels.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
AdMedia is a digital marketing company that offers cross-channel advertising solutions through their marketing platform. They generate millions of actions per day by targeting ads through social media, games, display, email, mobile, search and video. Their network receives over 100 million impressions per day and delivers billions of local and national searches per month. They provide benefits like zero management fees, dedicated account representatives, and real-time reporting to help advertisers reach their goals through awareness, lead generation, conversion, and remarketing across multiple channels.
This document provides an overview of using a demand-side platform (DSP) to accurately target consumers at scale. It discusses:
- How the consumer journey has fragmented across channels and DSP allows multi-channel targeting with access to consumer data.
- Common marketing goals that can be achieved through DSP like awareness, engagement and conversion.
- A three-step approach including retargeting audiences, prospecting for consideration, and mass reach for awareness.
- Examples of audience targeting like lifestyle, in-market interests, and contextual categories.
- Measurement metrics like delivery, sales, and return on ad spend that can evaluate campaign performance.
This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing users' interest through ads displayed as they browse the internet. Retargeting is effective because it increases brand recognition and traction each time an ad is seen. The document promotes S-WIFI's retargeting solution, which uses location data and other targeting methods to display highly relevant ads with the goals of greater engagement, conversions, and maximum ROI.
This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing the interest of people who visited a site but didn't convert. Retargeting ads are shown to this targeted audience across the internet, increasing brand awareness and engagement. Implementing a retargeting campaign through S-WIFI's WiFi network and technology platforms allows marketers to reach the right potential customers in the right locations and drive higher conversion rates and returns on investment.
This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing the interest of people who visited a site but didn't convert. Retargeting ads appear on other sites users visit later, increasing awareness and engagement. Implementing a retargeting campaign through S-WIFI's WiFi network allows marketers to target customers based on location and reach potential customers across multiple digital channels.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
CityAds is a global CPA (cost-per-action) performance marketing platform. It uses big data and proprietary technologies to connect publishers and advertisers. CityAds has over 100,000 publishers, 4.5 million daily clicks, processes over 17 billion data points from its DMP, and delivers over 150,000 transactions daily. It offers a full suite of online marketing tools and channels to help advertisers grow sales and conversions.
MADNET is a global real-time bidding advertising platform that allows advertisers to run campaigns across devices. It has offices in North America, Latin America, Europe, Asia, and access to over 100 billion monthly ad requests. MADNET's platform provides tools like audience optimization, cost-per-click and cost-per-action bidding, and targeting options including location, demographics, and retargeting.
The document discusses Linkstorm, a company that provides an interactive advertising platform. Their technology overlays existing banner ads with navigational menus that users can engage with. This improves user experience and drives higher click-through and conversion rates for advertisers. The menus are customizable based on marketing goals and customer segments. Linkstorm also offers analytics to track user interactions. Case studies demonstrate their ads significantly outperform standard formats in driving deeper engagement and qualified clicks.
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Mpire Network is a performance marketing company that connects advertisers to affiliates to optimize digital advertising campaigns. It provides attribution tracking and reporting to give clients visibility into campaign performance. Clients only pay for conversions like sales, installs or leads through a cost-per-action model that reduces risk. Mpire has over 2000 global affiliates and delivers brand-safe traffic through anti-fraud measures and rigorous affiliate screening.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Top 10 Best Ad Networks for Publishers by @monetizemoreMonetizeMore
There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2016.
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes over 100GB of location data per hour and analyzes 26 billion bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions like geo-fencing, audience targeting, and cross-device retargeting using location and behavioral data. EDS also provides performance reporting and measurement tools to help advertisers understand user engagement.
Features of Real Time Bidding (RTB) PlatformProjects Kart
The document lists the key features of a real-time bidding (RTB) platform, including taking control of ad impressions in real-time, using an intuitive self-serve interface, reaching millions of international and mobile impressions, creating custom audiences for retargeting, participating in private ad exchanges, and automating campaign optimization. It also mentions features like revenue tracking, buying premium publisher traffic, building ads, integrating social sharing, importing creative from an ad vault, targeting users by device/OS/browser, discovering profitable URLs, scheduling ads, and more.
The document discusses programmatic advertising, noting its projected strong worldwide growth of 34% in 2016. It states that programmatic buying allows advertisers to efficiently reach large audiences at scale but brings complexity as the number of technology providers has grown by 98%. The challenges of ensuring ads reach the right audiences with high viewability and in a brand-safe environment are discussed. The document then promotes LinkedIn's programmatic display ads as a way for advertisers to combine efficiency, control, and measurement to reach quality professional audiences at scale in a premium context.
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Affiliate Marketing in Digital MarketingDelitaGading
Affiliate marketing involves a business rewarding affiliates for bringing customers or visitors through their marketing efforts. There are four core players - the merchant, network, publisher (affiliate), and customer. Web 2.0 platforms like blogs and online communities have impacted affiliate marketing by allowing improved communication between merchants and affiliates. Common compensation methods include revenue sharing, pay per sale, cost per action, and cost per click. Affiliates can locate programs through directories, large affiliate networks, or directly on advertiser websites.
Case study spanish hotel chain - channel mgt rate shoppingRateGain®
The Spanish hotel group wanted to improve revenue management, online distribution, and pricing. RateGain provided solutions to connect the group's hotels to new online travel agencies, manage inventory distribution and pricing on these sites, and track competitor rates. Over 75 hotels now use RateGain's ChannelGain solution to increase OTA partnerships and dynamically adjust rates and inventory. An additional 40 hotels use PriceGain to monitor competitor prices and inform their own pricing decisions, improving occupancy and revenue.
MobAir provides a complete suite of mobile user acquisition and marketing services through its offices globally. It has a team of experienced marketers and tech-oriented services to allow flexible promotion on any scale. MobAir is part of GDM Group, a digital performance marketing company, and focuses specifically on mobile monetization and user acquisition for international brands.
Group 8 presented on efficient mechanisms for mobile advertisements. The document included:
1) An introduction to mobile advertising and the ecosystem involving publishers, advertisers, and ad networks.
2) Steps to launch a mobile ad campaign, including choosing objectives, targets, pricing models, and creating ad content.
3) A comparison of pricing models like CPM, CPC, CPI, and real-time bidding. The group analyzed factors influencing pricing and provided suggestions for ad networks.
4) An overview of real-time bidding, how it works through an auction system, its benefits for publishers, ad networks and advertisers, and limitations for mobile.
Header bidding - Everything you need to knowAutomatad Inc.
Header Bidding is an advanced programmatic technique which allows you to call multiple demand partners or bidders to bid on your ad inventory, before sending the ad request to the Ad server.
This increases CPMs and Yield of your inventories. It has been used by 71% of the US publishers and proven method of increasing your Ad revenue by 60%.
In this slide, you'll learn 'What is Header Bidding', 'How header bidding works', the current state of the technology, and more.
At Automatad Inc, we've deployed our 'Header Bidding' solution to 100+ publishers across the globe and seen a drastic increase in the revenue.
Kwanko is a digital marketing company that provides cross-device tracking, analytics, targeting, and retargeting to boost clients' web and mobile performance. They collect multi-device user data to build segmented audience clusters for better return on investment. Kwanko's proprietary technologies and network of 150,000 publishers allow them to connect clients to targeted audiences across multiple channels like display, email, video, and social media. They have over 15 years of experience managing performance marketing programs and have delivered over 30 million sales and 82 million leads for over 2000 clients.
Reduce Data is a third party analytics service that helps advertisers optimize their ad spending through insights from tracking user behavior and campaign performance across networks and channels. Their platform captures data from ad campaigns, tracks user retention and engagement metrics, and provides recommendations to reduce redundant spending by up to 30% based on comparative analysis of campaign and network performance. Key features include tracking cross-channel campaigns, comparing performance, and generating user profiles and retention reports to identify marketing waste.
Webinar on Readiness of Ecommerce before Holiday Season and what changes to be done on your Ecommerce platform to maximize conversions. What is the standard Checklist? You’ll get to learn:
• How technology can help lower your customer acquisition costs?
• How AI is the secret success weapon of Storefronts?
• What Checklist to be followed before the onset of Holiday Season?
• How can you prevent downtime, mobile unresponsiveness, integration issues, cart bounce-offs?
• What can you ask from your Managed Services partner to prevent any dreadful crashes?
- AdIQuity is a mobile ads platform from Guruji.com, India's first search engine company, which has seen 6 billion impressions across 200+ countries.
- It offers a premium publisher offering that allows mobile publishers to segment their site/app inventory and manage multiple ad sources like direct sales ads and various ad networks.
- The platform provides a full functionality mobile ad server with tools for campaign creation, targeting, reports and an easy to use interface.
- AdIQuity is a mobile ads platform from Guruji.com, India's first search engine company, which has seen 6 billion impressions across 200+ countries.
- It offers a premium publisher offering that allows mobile publishers to segment their site/app inventory and manage multiple ad sources like direct sales ads and various ad networks.
- The platform provides a full functionality mobile ad server with tools for campaign creation, targeting, reports and an easy to use interface.
CityAds is a global CPA (cost-per-action) performance marketing platform. It uses big data and proprietary technologies to connect publishers and advertisers. CityAds has over 100,000 publishers, 4.5 million daily clicks, processes over 17 billion data points from its DMP, and delivers over 150,000 transactions daily. It offers a full suite of online marketing tools and channels to help advertisers grow sales and conversions.
MADNET is a global real-time bidding advertising platform that allows advertisers to run campaigns across devices. It has offices in North America, Latin America, Europe, Asia, and access to over 100 billion monthly ad requests. MADNET's platform provides tools like audience optimization, cost-per-click and cost-per-action bidding, and targeting options including location, demographics, and retargeting.
The document discusses Linkstorm, a company that provides an interactive advertising platform. Their technology overlays existing banner ads with navigational menus that users can engage with. This improves user experience and drives higher click-through and conversion rates for advertisers. The menus are customizable based on marketing goals and customer segments. Linkstorm also offers analytics to track user interactions. Case studies demonstrate their ads significantly outperform standard formats in driving deeper engagement and qualified clicks.
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Mpire Network is a performance marketing company that connects advertisers to affiliates to optimize digital advertising campaigns. It provides attribution tracking and reporting to give clients visibility into campaign performance. Clients only pay for conversions like sales, installs or leads through a cost-per-action model that reduces risk. Mpire has over 2000 global affiliates and delivers brand-safe traffic through anti-fraud measures and rigorous affiliate screening.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Top 10 Best Ad Networks for Publishers by @monetizemoreMonetizeMore
There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2016.
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes over 100GB of location data per hour and analyzes 26 billion bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions like geo-fencing, audience targeting, and cross-device retargeting using location and behavioral data. EDS also provides performance reporting and measurement tools to help advertisers understand user engagement.
Features of Real Time Bidding (RTB) PlatformProjects Kart
The document lists the key features of a real-time bidding (RTB) platform, including taking control of ad impressions in real-time, using an intuitive self-serve interface, reaching millions of international and mobile impressions, creating custom audiences for retargeting, participating in private ad exchanges, and automating campaign optimization. It also mentions features like revenue tracking, buying premium publisher traffic, building ads, integrating social sharing, importing creative from an ad vault, targeting users by device/OS/browser, discovering profitable URLs, scheduling ads, and more.
The document discusses programmatic advertising, noting its projected strong worldwide growth of 34% in 2016. It states that programmatic buying allows advertisers to efficiently reach large audiences at scale but brings complexity as the number of technology providers has grown by 98%. The challenges of ensuring ads reach the right audiences with high viewability and in a brand-safe environment are discussed. The document then promotes LinkedIn's programmatic display ads as a way for advertisers to combine efficiency, control, and measurement to reach quality professional audiences at scale in a premium context.
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Affiliate Marketing in Digital MarketingDelitaGading
Affiliate marketing involves a business rewarding affiliates for bringing customers or visitors through their marketing efforts. There are four core players - the merchant, network, publisher (affiliate), and customer. Web 2.0 platforms like blogs and online communities have impacted affiliate marketing by allowing improved communication between merchants and affiliates. Common compensation methods include revenue sharing, pay per sale, cost per action, and cost per click. Affiliates can locate programs through directories, large affiliate networks, or directly on advertiser websites.
Case study spanish hotel chain - channel mgt rate shoppingRateGain®
The Spanish hotel group wanted to improve revenue management, online distribution, and pricing. RateGain provided solutions to connect the group's hotels to new online travel agencies, manage inventory distribution and pricing on these sites, and track competitor rates. Over 75 hotels now use RateGain's ChannelGain solution to increase OTA partnerships and dynamically adjust rates and inventory. An additional 40 hotels use PriceGain to monitor competitor prices and inform their own pricing decisions, improving occupancy and revenue.
MobAir provides a complete suite of mobile user acquisition and marketing services through its offices globally. It has a team of experienced marketers and tech-oriented services to allow flexible promotion on any scale. MobAir is part of GDM Group, a digital performance marketing company, and focuses specifically on mobile monetization and user acquisition for international brands.
Group 8 presented on efficient mechanisms for mobile advertisements. The document included:
1) An introduction to mobile advertising and the ecosystem involving publishers, advertisers, and ad networks.
2) Steps to launch a mobile ad campaign, including choosing objectives, targets, pricing models, and creating ad content.
3) A comparison of pricing models like CPM, CPC, CPI, and real-time bidding. The group analyzed factors influencing pricing and provided suggestions for ad networks.
4) An overview of real-time bidding, how it works through an auction system, its benefits for publishers, ad networks and advertisers, and limitations for mobile.
Header bidding - Everything you need to knowAutomatad Inc.
Header Bidding is an advanced programmatic technique which allows you to call multiple demand partners or bidders to bid on your ad inventory, before sending the ad request to the Ad server.
This increases CPMs and Yield of your inventories. It has been used by 71% of the US publishers and proven method of increasing your Ad revenue by 60%.
In this slide, you'll learn 'What is Header Bidding', 'How header bidding works', the current state of the technology, and more.
At Automatad Inc, we've deployed our 'Header Bidding' solution to 100+ publishers across the globe and seen a drastic increase in the revenue.
Kwanko is a digital marketing company that provides cross-device tracking, analytics, targeting, and retargeting to boost clients' web and mobile performance. They collect multi-device user data to build segmented audience clusters for better return on investment. Kwanko's proprietary technologies and network of 150,000 publishers allow them to connect clients to targeted audiences across multiple channels like display, email, video, and social media. They have over 15 years of experience managing performance marketing programs and have delivered over 30 million sales and 82 million leads for over 2000 clients.
Reduce Data is a third party analytics service that helps advertisers optimize their ad spending through insights from tracking user behavior and campaign performance across networks and channels. Their platform captures data from ad campaigns, tracks user retention and engagement metrics, and provides recommendations to reduce redundant spending by up to 30% based on comparative analysis of campaign and network performance. Key features include tracking cross-channel campaigns, comparing performance, and generating user profiles and retention reports to identify marketing waste.
Webinar on Readiness of Ecommerce before Holiday Season and what changes to be done on your Ecommerce platform to maximize conversions. What is the standard Checklist? You’ll get to learn:
• How technology can help lower your customer acquisition costs?
• How AI is the secret success weapon of Storefronts?
• What Checklist to be followed before the onset of Holiday Season?
• How can you prevent downtime, mobile unresponsiveness, integration issues, cart bounce-offs?
• What can you ask from your Managed Services partner to prevent any dreadful crashes?
- AdIQuity is a mobile ads platform from Guruji.com, India's first search engine company, which has seen 6 billion impressions across 200+ countries.
- It offers a premium publisher offering that allows mobile publishers to segment their site/app inventory and manage multiple ad sources like direct sales ads and various ad networks.
- The platform provides a full functionality mobile ad server with tools for campaign creation, targeting, reports and an easy to use interface.
- AdIQuity is a mobile ads platform from Guruji.com, India's first search engine company, which has seen 6 billion impressions across 200+ countries.
- It offers a premium publisher offering that allows mobile publishers to segment their site/app inventory and manage multiple ad sources like direct sales ads and various ad networks.
- The platform provides a full functionality mobile ad server with tools for campaign creation, targeting, reports and an easy to use interface.
Based on our DCO service for Advertisers, we've developed a platform for Publishers for them to manage their own native shopping ads. Our platform let's publishers create and customize their own ads, manage advertiser campaigns, show reports on ads and advertisers, but most importantly: automatically boost the Publisher's eCPM while delivering great ROI to their Advertisers.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
ADP Digital Marketing provides online advertising solutions and campaign management for car dealers. This includes pay-per-click (PPC) campaigns on Google AdWords and cost-per-thousand-impressions (CPM) display ads on affiliated websites. ADP experts help dealers create ads, manage bids, and optimize campaigns to drive traffic to dealership websites and showrooms. Site targeting allows targeting ads to specific websites relevant to the dealer's local market and car buyers. ADP campaign managers use various Google AdWords tools to select keywords and websites for effective targeted campaigns.
This document describes VIZIBL, a self-serve demand side platform (DSP) for programmatic advertising. It offers access to over 100 billion global display and mobile impressions daily through leading ad exchanges. Key features include powerful real-time bidding algorithms, real-time campaign optimization and reporting, full control over media spending, and granular audience targeting options. VIZIBL provides transparent insights and flexible pricing models for advertisers of all budgets and sizes.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
RTB (real-time bidding) technology allows advertisers to bid on impressions in real-time auctions to display ads to targeted audiences across websites. The document discusses how RTB data can be used to optimize digital marketing campaigns and improve ROI. It provides examples of how RTB-Media has used data-driven testing of audiences and ad channels to improve metrics like CPA, CTR, and viewability for clients. The company offers services like audience segmentation using first and third-party data, campaign management and optimization, and reporting to help clients achieve their goals.
Raftika helps developers monetize their apps through an efficient combination of technology and personal support to make the monetization process smooth and profitable. Their platform allows easy setup and integration, real-time reporting and optimization to maximize revenue, and dedicated account managers and global support. Major companies like AOL, Enflick, and MocoSpace already monetize their traffic through Raftika's offerings of various ad units and formats.
Appodeal is a programmatic ad mediation solution that engages ad networks in real-time auctions for every ad impression. This allows publishers to maximize their revenue by selling inventory directly to advertisers or through ad networks. Appodeal's solution includes data enrichment of impressions, support for all ad formats, transparent reporting, and tools for customizing monetization strategies.
Linkstorm is an advertising technology company that has built a platform to help brands engage consumers through online display ads and targeted content. Their solution provides an overlay navigation menu that allows consumers to easily navigate to different areas from an ad, systematically increasing key performance indicators like click-throughs and conversions across devices and ad networks. They work with various industry partners to deliver performance and insights to advertisers.
This document describes InventoryON, a retargeting solution that helps optimize advertising campaigns on a company's own display inventory. It automatically collects user behavior data, creates targeted audience groups, and optimizes campaigns in real-time. Dynamic ads can be created without designers using InventoryON's drag-and-drop tools. The solution is claimed to increase CTR by over 1000%, ROI, eCPM, eCPC, and conversion rates for campaigns run on a company's owned inventory. Contact information is provided to learn more.
Releadgion is a self-service mobile advertising tool that provides access to highly convertible traffic on Facebook, Google, Instagram, and RTB networks. It allows advertisers to run campaigns on mobile apps and websites across various verticals like games, entertainment, and e-commerce. Releadgion offers features like automated campaign management, audience segmentation, and real-time analytics to optimize bids and disable non-performing ads. It provides banner creation and ad testing services to help launch effective mobile advertising campaigns in a simple three-click process.
Hubally is a technology platform that uses big data and automation to personalize ads on a large scale. Their real-time bidding (RTB) system ensures stable delivery across devices by considering cross-screen data and consumer behavior. Hubally helps brands accurately invest in mobile advertising to maximize return on investment and return on ad spend. Their solutions include automated bid rules, insights into spending and performance, and access to global inventory sources.
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
This PPT conveys What is Programmatic Advertising, what are its Mechanics, its Advantages and Challenges in Programmatic Advertising.
To get more information you can visit us on
https://www.publander.com/
AdMedia is a digital marketing company that offers cross-channel advertising solutions through their advertising platform. They generate millions of actions per day by targeting ads through social media, games, display, email, mobile, search, and video. Their network receives over 100 million impressions per day and delivers billions of local and national searches per month. AdMedia provides benefits such as zero management fees, dedicated account representatives, design services, and real-time reporting to buyers who use their client services program.
Rendezvous, social recommendation technology by Rancard, improves digital conversion rate via targeted, relevant recommendations to your social network. For digital marketing agencies.
Programmatic Ad Mediation | Pavel GolubevJessica Tams
Delivered at Casual Connect Europe 2016
For years, advertisers were using programmatic ad buying solutions to get the most out of their ad budget. Now, publishers can level the playing field with programmatic ad mediation. Programmatic ad mediation increases revenue for publishers by engaging ad networks in real-time auction-based competition for every ad impression.
Semelhante a Full Picture For Ad Serving On Multiple Screens (20)
How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR...Axel Hoehnke
The Mobile Marketing Cheat Sheet 2014 -
Mobile Marketing can provide a seamless, immediate frictionless user experience. Or it ends in a technical glitch that causes a loss of budget.
What goes together perfectly – what does not ? - How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS
Mobile webseiten deutscher Banken im TestAxel Hoehnke
Performance und Navigations - Test der mobilen Internetauftritte der Comdirect, ING DiiBa, Deutsche Bank und Postbank auf Grundlage der Keynote DeviceAnywhere Testumgebung.
Microsoft Publisher Solutions - product portfolioAxel Hoehnke
editorial VDZ - outlining the microsoft publisher solutions - product portfolio and platform benefit. Finest technology and core of Microsoft Advertising´s technology and services offering in 2008
Social media club 2012 10, Mobile MedaAxel Hoehnke
Mobile media is reshaping how consumers spend their time and money across various industries. Mobile not only influences purchasing decisions but also impacts post-purchase opinions sharing. The mobile ecosystem involves advertisers utilizing various buy-side and sell-side tools to maximize effectiveness and minimize costs, while publishers use networks and direct sales to maximize revenue and minimize their own costs. Different mobile formats like search, banners, rich media, and video are used for different goals like brand building and transactions.
Mobile Monday goes Reeperbahn FestivalAxel Hoehnke
This document announces a Mobile Monday event taking place on September 20th from 18:00-22:00 at the Sommersalon in Hamburg, Germany. The event is co-organized with the Reeperbahn Festival and Whole day - Mobile x Music conference. The evening event is free but requires registration. The program includes a final panel on Mobile x Music and a talk by Taner Kizilok on the imi-mo mobile search tool. Contact and registration details are provided.
Mobile Innovation is changing Media and Offline IndustriesAxel Hoehnke
Smaato is a mobile advertising platform that helps mobile publishers and developers earn money from mobile advertising. It monetizes mobile apps and websites by optimizing ad requests across 80+ ad networks in 230+ countries to increase earnings per thousand impressions (eCPM) and fill rates. Smaato's platform automates the process of monetizing mobile inventory through a single integration and dashboard that provides transparency and analytics.
The document advertises an upcoming MobileMonday event in Hamburg, Germany on February 13-22, 2012. It provides details on the location, contact information for registration, sponsors, and speaker biographies on topics like mobile and cloud applications, social media APIs, and augmented reality experiences. The event will focus on mobile innovations, trends, and networking in the industry.
bizabacus helps brands to get their message seen and manage the evolution of social media.
Social Relationship Management (or SRM) is the conversation market that is a mandate for every business.
MoMo Hamburg - Event Deck October 18.th - Mobile Update and Meetup Mobile Veloper Congress
- App Market Update: International - Trends & Metrics of the mobile Web
- The potential of Voice Assistants - Nuance, Reimund Schmald
- The potential of Rich Media - adsmobi - Alexander Voss
- Best Practice: GigaLocal | Fishlabs
- In cooperation with mobile DevCon, smaato and HH @ Work
MoMo Hamburg | Welcome Deck | Mobile Retail 30.05.2011Axel Hoehnke
On May 30.th - MoMo Hamburg puts the Spotlight on Mobile Retail. Join the largest Mobile Community talking about the chances & risks that mobilisation brings to the retail industry.
MoMo Hamburg | Soren Harbel - British Columbia | Mobile HealthCareAxel Hoehnke
This document discusses the potential for mobile/wireless health technologies to transform healthcare delivery by lowering costs and improving outcomes. It notes that healthcare systems face challenges from rising costs due to aging populations and chronic diseases. Mobile health solutions could help by shifting the focus from acute, location-specific care to preventative, lifestyle-focused care that can be accessed anywhere, anytime. This would allow for earlier detection and intervention, reducing intensive and high-cost treatments. The document argues that focusing on costs and outcomes will be key to building a sustainable healthcare industry around wireless technologies.
MoMo Hamburg | Welcome Deck | Mobile HealthcareAxel Hoehnke
This document provides information about a Mobile Healthcare event being held in Hamburg, Germany on April 19-22. It includes details about the location, sponsors, and agenda for the event. The event will feature presentations from representatives of Medicon Valley Alliance, Lavandoo Mobile Solutions, Nokia, and GHS German Healthcare Services on topics related to mobile health solutions, telemedicine, and trends in mobile and health-focused lifestyles. The Mobile Monday community aims to encourage innovation in mobile and help companies participate in international initiatives by sharing ideas and best practices.
Social Media-Center-vs-Call-Center | Vodafone-Company-Camp-2011Axel Hoehnke
"Gestalten Kunden Ihre Produkte in Zukunft selbst ?" beschreibt provokativ die Bedeutung von Social Media auf die Gestaltung und Unterstützung von Waren und Dienstleistungen. Sich verändernde Marktbedingungen steigern die Wahrscheinlichkeit, mit dem ursprünglichen Konzept am Markt zu scheitern. Die Konsequenz ist, die "schnellen"Social Media - Response Kanäle" zu nutzen und frühstmöglich Kundenstimmen ind die Gestaltung und Realisierung des Produktkonzepts mit einzubinden.
Digital Innovators Summit, Atlas, Microsoft AdvertisingAxel Hoehnke
Keynote Presentation at Digital Innovator´s Summit - VDZ Conference.
Germany´s premium event for tier one publisher technology and services.
YieldManagement and Services to increase your return on audience
Axel Hoehnke for Atlas - Microsoft Advertiser & Publisher Solutions
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Full Picture For Ad Serving On Multiple Screens
1. Axel Hoehnke Managing Partner sembassy a@sembassy.com +49 173 9528000 The Full Picture for AdServing on multiple Screens Future Systems Requirements to AdServing & Yield Monetization
2. Publishers will extend their business to multiple other communication channels! Web goes IPTVMobile goes webWeb goes performance Cross Media gets famous … What does that mean for the Publisher´s system´s provider (… not to get mad)?
3. Data from all Channels must be integrated Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks.
4. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing Core Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. The AdServing Basics
5. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for web Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. must work on the web
6. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for Mobile Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. include mobile
7. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for IPTV Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. include IPTV
8. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable cooperation with networks Multi Network Interface
9. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable enhanced business models Marketplace
10. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable enhanced Yield Management Enhanced Yield Management
11. Web IPTV Mobile Workflow optimization Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable workflow optimization
12. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Targeting Analytics Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. Integrate data from 3rd party systems
13. Web IPTV Mobile Workflow optimization Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for IPTV AdServing Core AdServing for web Targeting Analytics Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Marketplace Enhanced Yield Management Multi Network Interface Ad placement optimization, eCPM management, remnant inventory management through ad networks. to provide Publisher with the Full Picture