Frank & Oak is an online menswear retailer and subscription service startup based in Montreal, Canada. It was founded in 2012 and has received $5 million in funding. Frank & Oak has experienced 500% growth in its first two years, with 1.1 million users and 56% of buyers being repeat customers who purchase an average of 6.6 times per year. The company focuses on delivering personalized clothing recommendations and content to its target audience of young professional males through a cross-channel digital marketing strategy and style recommendation engine.

1. Tradi&onal
and
Social CRM
analysis
Presented
by:
Jeremy
O(o

2. Frank
&
Oak
is
an
online
menswear
retailer
and
subscrip&on
service
startup
offering
members
a
limited
monthly
feed
of
clothing
and
accessories.
Founded:
February
2012
Funding:
$5m
Headquarters:
Montreal,
QC

3. v Ver&cal
business
strategy
–
design
/
create
/
sell
v 1.1
Million
users
v 500%
growth
in
the
first
two
years
v 56%
of
company’s
buyers
are
repeat
customers
who
buy
on
average
6.6
&mes/year
v 20%
of
transac&ons
comes
through
mobile
who
spend
60
percent
more
than
desktop
v 35,000
orders/month

5. v Young
professional
males
v Age
22
–
35
v Technology
v Design
v No
&me
or
desire
to
shop

6. v Focus
on
simplicity
v Real,
human
v Personaliza&on
v Membership
–
HUNT
CLUB
v Transparency
v Content
driven
v Exclusivity

7. v Value
proposi&on
v Content,
product
&
service
v Technology
v Customer
service
v Conversion
strategy
v Loyalty,
incen&ves
&
rewards
v Partnership
alignment
v Follow-­‐up
&
feedback
process
v Brand
ambassadors

8. web

11. blog

13. App
/
mobile

15. v Browsing
v Purchasing
v Geo-­‐loca&on
v Track
&me
of
day
v Track
&me
used
v Track
relevant
content

16. magazine

18. v Facebook
v Twiber
v Instagram
v Pinterest
v Google+
v Blog
v Soundcloud

22. partnerships

24. email

30. Style
recommenda&on
engine

31. v Member’s
style
choices
/
preference
v Shopping
history
v Content
/
product
relevance
v Technology
preferred
v Timing
and
geography
v Trends
in
home
market
v Climate
changes
v Reward
meter
v Personal
style
boards
(sharable)
v Drives
new
content

32. Frank
&
Oak
is
great
(Canadian)
example
of
a
successful
startup
applying
the
right
sCRM
strategy
with
the
right
technology
with
the
right
product.
v Cross-­‐channel
digital
marke&ng
strategy
v Compelling
content
&
recommenda&on
engine
v Membership
and
reten&on
program

33. Thank
you