The document discusses fashion, trends, and the fashion industry. It defines fashion as a state of mind and way of translating self-esteem into personal style. Fashion is important because it accommodates different aspects of people's identities and celebrates diversity. Fashion represents different cultures through factors like climate and beliefs. It also serves as a symbol for different time periods and regions. The global fashion industry is a big business involving millions of workers worldwide. Fashion has evolved over time, with styles periodically becoming popular again.

1. FASHION AND TRENDS
~A spirit, an extension of one's self ~

2. WHAT IS FASHION?
 A state of mind.
 A synonym for glamour, beauty and
style.
 Fashion talks
 Its about translating self-esteem
into a personal style.

3. WHY IS IT IMPORTANT?
 Fashion is something we deal with everyday.
 Fashion accommodates the chameleon in all of us.
 It's a way of celebrating the diversity and variety of the world in which we live.
 Fashion is about change, which is necessary to keep life interesting.
 Fashion is about starting new trends.
 Fashion is a mirror – a way of measuring a mood that can be useful in many
aspects, culturally, socially even psychologically.
 Fashion – serious? No way

4. CULTURES!
 Represents cultures and beliefs.
 Factors - region, beliefs, climate, and gender.
 Time also serves as a constant in which the fashion of clothing evolves.
 Fashion is a symbol for certain time periods and regions.
 A billowing white toga is usually associated with the Roman Empire.
 A brilliantly colored, ornate kimono is most often associated with Japan.
 As Coco Chanel once said, "Fashion is not something that exists in dresses only. Fashion is in
the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

5. FASHION INDUSTRY
Fashion is big business. More people are involved in
buying, selling and production of clothing than any
other business in the world. Everyday, millions of
workers design, sew, glue, dye, and transport
clothing to stores. Ads on buses, billboards and
magazines give us ideas about what to
wear, consciously, or subconsciously. Current global
fashion centers are London, Milan, Paris and New
York, but other cities like Rome and Tokyo are also becoming
well known.

6. EVOLUTION…
Fashion has indeed evolved throughout the
years. Fashion is like a big circle, styles come
back, and then they go out of style once again.
E.g.: Skinny jeans were a big hit in the
70s, today they're an even bigger hit! Fashion
has changed in the sense of "the more
updated look", but they still take the same
concepts from back then to inspire new styles.

7. INTERESTING TRIVIA
 Why are buttons sewed on sleeves of jackets? (blame the soldiers)
 Did you think kids’ fashion has become famous only now? Lets look back!
 Up to the 19th century there were no models, and designers had to use little dolls to
demonstrate their creations to customers.
 If you are in Napoleon’s Russia shave like an European!
 Up to 1850 70% of people used to make clothing for themselves.
 You think only women can’t live without jewelry – Who said so?
 Some time ago only unfaithful wives used to wear short hair. (I dare you cut it short now)

11. Thank You
9th A
Manasvee Saraf