Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Experience cloud for salesforce user group wellington may 2021
1. Experience Cloud & CMS
Updates for Wellington User
Group
Duncan Farquharson
Product Lead - Experience Cloud & CMS
Lukman Anasril
Solution Engineer - Experience Cloud
2. Intros & Lightning Web Runtime (LWR)
1 3
2 4
Questions (hopefully I can
answer)
Platform Agenda
5
Roadmap
What’s new in Summer 21
Salesforce Hybrid/Headless CMS
Duncan Farquharson
Product Lead - Experience Cloud & CMS
Duncan Farquharson
Product Lead - Experience Cloud & CMS
Duncan Farquharson
Product Lead - Experience Cloud & CMS
Duncan Farquharson
Product Lead - Experience Cloud & CMS
3.
4. Forward-Looking Statements
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and
operating results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings
per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax
rates, stock-based compensation expenses, amortisation of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals and
expected capital allocation, including mergers and acquisitions, capital expenditures and other investments. The achievement or success of the matters covered by such
forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialise or if any of the assumptions prove incorrect, the
company’s results could differ materially from the results expressed or implied by the forward-looking statements it makes.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact
of geopolitical events, natural disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange
rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud
computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive
nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our
customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated
downtime and prevent, detect and remediate potential security breaches; the expenses associated with our data centers and third-party infrastructure providers; additional
data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services
beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights;
the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to realise the benefits from strategic
partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market
conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to execute our business plans; our ability to successfully integrate
acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to protect our intellectual property
rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the
infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those
related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the
release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws;
uncertainties affecting our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual
property, including the tax rate, the timing of the transfer and the value of such transferred intellectual property; the impact of expensing stock options and other equity
awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility and loan associated with 50 Fremont; compliance with our debt
covenants and lease obligations; current and potential litigation involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings
it makes with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section
of the company’s website at.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
5. Evolution of Experience Cloud’s Digital Experience Platform
CRM +
Collaboration
Brand
Ecosystem
Process
Content-as-a
Service
Personalization
2013-14
2015
2016
2017
2018
B2B Commerce
& Emails
2020
2019
Mission Critical Availability, B2C
Commerce, Websites, DAM & RTIM
2021
6. Community Cloud → Experience Cloud: Rebrand
Rationale
Product/Name Fit Clarity in the Market Awareness in Market Drive Revenue
The name does not
match the product
portfolio
Make customer think of
Salesforce FIRST when
they think of “Digital
Experience”
Name confusion causes
deal friction
Customers (and AEs)
don’t understand
product capabilities
Salesforce CMS
Websites
DAM
Personalization
Portals
“People don’t know you
[Salesforce] as anything other
than a CRM vendor. You need to
invest more in building that brand
awareness around digital
experiences.”
-
Irina Guseva, Sr. Research Director
I don’t need a community. I
need a portal.
Jesper Højer, CEO, Lidl
“The name confuses our
customers. They don't understand
what Community means, they
think it's a whole different cloud”
Everyone
7. Lightning Web Runtime
User
Volumes
Self-Service
FAQ /
Knowledge
Collaborative
Project /
Case Mgt
Digital
Communities
Case Mgt
Workflow
Project
Collaboration
Process
Integration
Deployments auto-mature with
new capabilities, channels and
devices
All channel interactions recorded
against 360˚ internal view of
Customer
High speed to deploy
SAAS + Config + Code
Anonymous
Web Site
Access
IAAS + PAAS + Code
Highly flexible deployments
Custom
Experience
Heroku
Connect
Bespoke
Experience
Self-Service
FAQ /
Knowledge
Web to
Case
H2H, H2M
Chat
Customer
Experience
+
CMS / CDN 3rd
party process
interaction
● Build with Lightning Web Runtime for sub-second
performance
● Enables fully custom experiences with your design
system
● Access CRM and Apex with 100% LWC technologies
Extreme Peaks
Read - Write
High Volume
Transactional
Forms
CMS / CDN
Sub-Second
Performance
CMS / CDN
Anonymous
Web Site
Access
8. FPO
Lightning Web Runtime
Salesforce Functions
Lightning Web Security
Lightning Web Components
Salesforce Design System
routing apis lwc
i18n data ...more
Lightning Web Runtime
Application
index.html
routes.json
theme.json
components #
Component
home
home.js
home.html
home.css
Build B2C Performant Experiences on
Lightning Web Runtime
9. Lightweight and
Developer-focused
Build Your Own
(LWR)
Template
Unparalleled Performance
✓ Sub-second page loads
Developer Standards
✓ Code your developers
understand
Minimal and Lightweight
✓ Full control and flexibility
over your site
Generally
Available
Spring ‘21
10. What’s New in Spring 21
Duncan’s Personal Highlights
Duncan Farquharson
Product Lead - Experience Cloud & CMS
11. Summer ‘21 Release Preview
Duncan’s Highlights
➔ Declarative “Site-Not-Available” on CDN
➔ Increasing CDN bandwidth to 48 TB* (GA)
➔ (LWR) “Build Your Own” template for all (GA)
➔ Content Scheduling** (GA)
➔ External URL redirect support for migration of SEO equity
➔ Full CRUD on Tasks for Customer Community license (GA)
➔ AppEx package to connect Marketing Cloud / Content
➔ Edit custom content types (GA)
➔ Support for validating SEO performance using Google
Lighthouse and performance using Google PageSpeed
➔ Native navigation for Mobile Publisher (GA)
➔ Slack app to broadcast slack channels (June GA)
* - Only in Experience Cloud’s Paid SKUs
** - Only in Experience Cloud’s Salesforce CMS SKU
12. Schedule & Expire Content
1) Choose to schedule the content for publishing
2) Set the date time to publish, and optionally, to unpublish
3) View a list of upcoming publish activity, or completed
publishing activity for the workspace with the new
Publication Calendar
13. Mobile Publisher Bottom Tab Bar
Mobile Publisher
bottom tab bar is
configured in builder
(this section is only
available for orgs
where Mobile
Publisher is enabled).
14. Mobile Publisher Bottom Tab Bar
End result when using Mobile
Publisher.
Click here for a video recording
15. Marketing Cloud Push Notifications For Mobile
Publisher
Send Rich Push Notifications To Mobile
Publisher Apps Using Marketing Cloud.
This integration supports:
- Rich media push notifications.
- Notifications For Guest Users.
16. Lightning SNA Page comes OOTB with every
compatible site
SNA is the experience shown to the users when the site is down or not responding
Lightning Service Not Available (SNA) Page
Admins can customize the Lightning SNA Page declaratively in Builder
making it custom and branded to their site.
New OOTB Service Not
Available Page in Builder
OOTB default
image and text
Limited set
of allowed
OOTB LWC
components.
No custom
components
allowed
Multiple
components
can be
added to the
page
OOTB HTML Editor component
allows customization of text.
Image and text can be
customized with LWC Rich Text
Editor component
Multiple
components
can be added to
body, header
and footer of
the page
Allows business
continuity with Email
infra. If Email2Case is
configured, can add text
to SNA page to invoke
Case creation via Email
even while site is down.
Other objects can be
created with Email-to-
packages available on
AppExchange
Lightning SNA Page works for sites that use our integrated Akamai CDN (iCDN) and supported in:
● LWR BYO and B2C templates.
● Aura CPT, Help Center, Napili, PRM, Service, Starter, B2B templates.
● Default is the recommended option if available, but works alongside existing “Use your own static resource” option for SNA.
● VF sites can re-use SNA Page generated as static resource from any of their other LWR or Aura sites.
17. Product Overview
Starting Summer ‘21 we now
support Google Lighthouse and
Page insights for seo. This feature
would enable one to quickly run
these tools against experience
cloud sights to determine seo gaps
and seo performance metrics
Starting Summer ‘21 we now
support canonical tags in SEO
Assistant for Site Pages in Builder.
This feature would enable one to
insert canonical link tags into site
page headers
Starting Summer ‘21 we now
support External url redirect
primarily focused on seo. This
feature would enable one to
redirect non-sf site page urls to
experience cloud site-page urls on
the same domain and thus transfer
seo ranking and equity with
migrated sites.
Canonical Link Tag Support External URL Redirect Support
Third Party SEO Tool Support
25. Create Content Once & Use Anywhere
Create & Manage Content in
Salesforce CMS
1
Syndicate Content to any Touchpoint as Reference
2
Mobile App Social Any Channel
Email Website, Portal, Storefront
26. Experiences Built on the World’s #1 CRM
What Can You Do With Salesforce CMS
(Content Management System)?
Create/Manage/
Syndicate Headless
Content Across Every
Digital Channel
*B2C Commerce Lightning & AppEx package to connect
Salesforce CMS with Marketing Cloud Content Builder
Launching in Summer 2021
Enrich Emails in Pardot
using Images from
Salesforce CMS
Build Mobile Responsive &
Personalized Departmental
/ Marketing Websites,
Portals, Storefronts
Enrich Commerce
Products using Images &
Documents from
Salesforce CMS
Salesforce CMS
Headless Content Service
Salesforce CMS
Experience Builder
Pardot Lightning Email Builder &
Marketing Cloud Content Builder*
B2B & B2C* Commerce
for Lightning
28. How Salesforce CMS
Works with Pardot
Marketing Cloud
Modern Email Building
• Create email templates and emails in a modern and
sleek drag-and-drop builder built on the platform
Consistent Building Experience
• With Sales, Service, and Marketers all using the same
builder, your emails will be consistent across your
organization
Responsive HTML Design
• Automatically responsive out of the box email
components
Simple easy to use CMS to maintain brand
consistency by reusing content from CMS in my
emails.
32. Page Designer for B2C
Commerce + CMS
Commerce Cloud
Native to the Salesforce Commerce Platform
• All the power, scale, and trust of the Salesforce Commerce
Platform now with clicks to code
Define and Create Custom Experiences
• Minimal development effort delivers reusable components to
create custom experiences
Minimize Developer Dependency
• Empower Business users to safely create and manage
experiences w/out developer support, at scale, adhering to
brand standards
End to End Integrated CMS for Commerce Solution
• Unified content management for seamless commerce
experiences
