This is why a well-planned e-commerce marketing strategy should be there to overcome these challenges and for boosting your e-commerce sales. If done correctly a good e-commerce marketing strategy can give you the competitive advantage over your competitors even though they might use the same marketing channels as yours.

1. E-COMMERCE MARKETING THE RIGHT
WAY
E-commerce marketing
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2.  Even though there are many similarities between
marketing of an e-commerce store and that of a
physical store. However e-commerce marketing
has many of its challenged that are unique to its
domain. Unlike physical stores, an e-commerce
websites cannot draw customer attention with
sweet music, relaxing smell and helpful sales
person. This is why a well-planned e-commerce
marketing strategy should be there to overcome
these challenges and for boosting your e-
commerce sales. If done correctly a good e-
commerce marketing strategy can give you the
competitive advantage over your competitors even
though they might use the same marketing
channels as yours.
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3. E-COMMERCE
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4. USE ONLINE FORUMS
 People consult forums before deciding to buy a
specific product. Use these forums to provide
information about your product and to communicate
with your prospective customers.
LEVERAGE INSTAGRAM
 According to an L2 Intelligence Report in 2013,
Instagram gives brands 25% more engagement
than the other social platform. You can utilize
Instagram for connecting to your customers. With
the right hashtags, filters and timing you can create
a large following in Instagram.
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5. ENABLE REVIEW
 Enabling review in your online store can result in
greater conversion rate. When we shop, we try to
listen to what people are saying about particular
product and shop. By enabling review you can gain
the trust of your customers.
E MAIL MARKETING
 Try to collect as many customer email as possible.
Use automated tools to communicate with them
through email. For instance when the sign up send
a welcome email, send them regular updates and
inform them about new products and offers.
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6. SOCIAL MEDIA CAMPAIGN
 Modern day customers and especially the millennial
like to connect with their brands through social
media. Social media campaigns are great way to
maintain your customer relationship. Especially viral
social media postings can carry your brands to the
millions of potential customers.
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7. SEARCH ENGINE OPTIMIZATION
 Search engine optimization is very crucial for e
commerce marketing. Modern search engine
marketing rely on good markup and keyword
optimization. Which is why you need to hire a good
SEO firm as well as good web developers. Also,
regularly research about trending and related
keywords to incorporate them into your contents.
Also, beware of using same contents in multiple
blogs as modern search engines identify them as
spammy links and will result in decreasing the rank
of your shop.
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8. COMMENTS ARE FUTILE
 Many new e commerce websites tend to post there
website links in the comment section of whatever
blog, video they lay their hand onto. This is a futile
practice. Not only they will project a bad image in
the eyes of the readers but also search engines
ignores the link in the comment sections.
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9.  When writing review or creating user
communication try to be genuine. Because, people
are becoming immune to advertisements and fake
contents. Try to be honest while suggesting your
product on some forum or social media website.
Because no one will buy product from you if they
think you are an imposter or some spam bot.
TRY TO BE GENUINE
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