18. @dadovanpeteghem
70
1960 2025
Over the last 50 years,
the average lifespan of
companies shrunk from
60 to 18 years.
S&P 500 - Standard&Poor’s
15
1. TO SURVIVE
24. INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZEN
EXPERIENCE
LEADERSHIP &
CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
25. Indicate where you are hurt most.
@dadovanpeteghem
Tackle that one first.
To know where to start…
32. @dadovanpeteghem
Problem Transformation Canvas
PROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY
(benefits)
TECHNOLOGY
What problem are we solving
and for who?
What are the basic emotions that problem
and solution are addressing?
What is the overall solution
that would fix this problem?
What are the different functions
a customer would expect this
solution to have?
What could eventually be the
product or service that we are
selling?
What technology is most suited
and relevant to build this?
What are the benefits and
are they strong enough to
have people change their
preference?
47. @dadovanpeteghem
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
51. gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france
They want to achieve 3 goals:
1. Educate 200K people
in 3 years for digital roles.
2. Pilot a smart city project
in a French city.
3. Support digital innovation
through $100M in investments
in French start-ups by Cisco.
The French government has partnered with Cisco to try
to become the European leader in Digital Transformation.
68. Do you have a future 2020 vision on how
digital is transforming your service and
how you need to act upon that?
69. Transformation Mission
Think about your future
role, citizens, challenges, …
If you would rebuild the service from
scratch, what would it look like?
70. @dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book
72. @dadovanpeteghem
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman
Co-founder LinkedIn / VC
75. bmwi.de/EN/Topics/Technology/digital-agenda.html
1. Digital Infrastructure
2. Digital economy & workplace
3. Innovative public administration
4. Shaping digital environments in society
5. Transformation in education, science,
research, culture and media.
6. Online security, protection and trust.
7. Integration of the Digital Agenda in the
European/International context.
Germany’s 7 point Digital Agenda for 2017
77. @dadovanpeteghem
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research
78. @dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook)
Orin Smith (CEO, Starbucks)
Former members:
Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
82. @dadovanpeteghem
McDonald’s has a Digital Transformation
Team with people coming from Facebook,
Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to
grow to 200+
employees within the
next year.
83. @dadovanpeteghem
Rachel Haot became the CDO
of New York City in 2011, but
after surpassing every
target, she became CDO of
New York State and won the
CDO of the Year 2014 Award.
“Our digital goals are
using innovation to
better serve constituents
and using technology to
drive the economy.”
84.
85. @dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech
talent from the likes of Google and Facebook.
Their mission: to reboot how government
86. @dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS
- UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZED
WAS, THIS COULD BE A
RECIPE FOR
SOMETHING LARGER,”
THE PRESIDENT
EXPLAINS. IF THE TECH
TEAM SUCCEEDS, IT
COULD TRANSFORM
AMERICANS’
ATTITUDES ABOUT
GOVERNMENT.
96. INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZEN
EXPERIENCE
LEADERSHIP &
CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
98. @dadovanpeteghem
Start your transformation
The time is now.
1. Forget ideas, start solving problems
2. Involve everyone
3. Disrupt your own business model
4. Bring digital in the core of your organisation
5. Ship it: a horizon vision and a tomorrow strategy
6. Install digital leadership
7. Introduce agile platforms