Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
The document provides an overview of the Asian mobile landscape, highlighting several key points:
- APAC has the most mobile subscribers globally, with over 2.5 billion in 2014, and will have 4 times as many smartphone users as Western Europe by 2017.
- Mobile ad spending in APAC will increase to $5.4 billion in 2014, making it the second largest region for mobile internet ad spending after North America.
- Smartphone penetration has increased rapidly across Asia, surpassing many Western markets, though feature phones still dominate in emerging markets.
- Top mobile activities across Asian countries include social networking, messaging, gaming, and music/video. Mobile is also increasingly impacting e-commerce,
This document provides key statistics on internet, mobile, and social media usage in India as of August 2015. Some key figures include: 350 million active internet users out of a total population of 1.3 billion; 590 million mobile subscriptions; 134 million active social media users on platforms like Facebook. It also breaks down usage trends by demographics, devices, urban vs rural areas, and time spent on different activities. Sources of the data are cited as organizations like the Internet and Mobile Association of India, Facebook, and survey results from GlobalWebIndex.
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
Social Media Stats in the Philippines 2015Fleire Castro
The document summarizes social media statistics in the Philippines in 2015 according to data from WeAreSocial.sg. It finds that the Philippines had the highest time spent on social media per day at 3 hours and 48 minutes. There were around 53 million internet users in the country, with Facebook being the most popular social network with over 45 million active users. Mobile connections also surpassed the population, with over 108 million mobile connections in the Philippines in 2015.
Smartphone User Persona Report 2015 - PhilippinesVserv
This document summarizes smartphone user personas in the Philippines based on a Nielsen study. It identifies 7 primary personas based on their app usage and engagement: App Junkies, Dabblers, Gaming Buffs, Utilitarians, Power Users, Explorers, and Social Stars. For each persona, it provides demographic profiles, top devices used, most used apps, time spent on activities, and data consumption patterns. The smartphone user base in the Philippines is growing rapidly and is predominantly young users under 30.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Digital behaviour in Indonesia (Media Day Nontondotcom)Seno Pramuadji
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
The document provides an overview of the Asian mobile landscape, highlighting several key points:
- APAC has the most mobile subscribers globally, with over 2.5 billion in 2014, and will have 4 times as many smartphone users as Western Europe by 2017.
- Mobile ad spending in APAC will increase to $5.4 billion in 2014, making it the second largest region for mobile internet ad spending after North America.
- Smartphone penetration has increased rapidly across Asia, surpassing many Western markets, though feature phones still dominate in emerging markets.
- Top mobile activities across Asian countries include social networking, messaging, gaming, and music/video. Mobile is also increasingly impacting e-commerce,
This document provides key statistics on internet, mobile, and social media usage in India as of August 2015. Some key figures include: 350 million active internet users out of a total population of 1.3 billion; 590 million mobile subscriptions; 134 million active social media users on platforms like Facebook. It also breaks down usage trends by demographics, devices, urban vs rural areas, and time spent on different activities. Sources of the data are cited as organizations like the Internet and Mobile Association of India, Facebook, and survey results from GlobalWebIndex.
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
Social Media Stats in the Philippines 2015Fleire Castro
The document summarizes social media statistics in the Philippines in 2015 according to data from WeAreSocial.sg. It finds that the Philippines had the highest time spent on social media per day at 3 hours and 48 minutes. There were around 53 million internet users in the country, with Facebook being the most popular social network with over 45 million active users. Mobile connections also surpassed the population, with over 108 million mobile connections in the Philippines in 2015.
Smartphone User Persona Report 2015 - PhilippinesVserv
This document summarizes smartphone user personas in the Philippines based on a Nielsen study. It identifies 7 primary personas based on their app usage and engagement: App Junkies, Dabblers, Gaming Buffs, Utilitarians, Power Users, Explorers, and Social Stars. For each persona, it provides demographic profiles, top devices used, most used apps, time spent on activities, and data consumption patterns. The smartphone user base in the Philippines is growing rapidly and is predominantly young users under 30.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Digital behaviour in Indonesia (Media Day Nontondotcom)Seno Pramuadji
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
This document is a report from We Are Social that provides global and regional statistics on digital trends as of January 2014. Some key findings include: there were over 2 billion internet users worldwide in 2014 representing 35% internet penetration globally; nearly 1.9 billion people actively used social media accounting for 26% of the world's population; and over 6.5 billion mobile subscriptions amounted to a 93% mobile penetration rate worldwide. The report also analyzes and compares regional data on internet, social media, and mobile connectivity.
This document summarizes Ipsos' 2013 Digital Landscape report on internet, social media, and smartphone usage in Middle Eastern and North African countries. Some key findings include:
- Internet penetration increased in all studied countries, with Saudi Arabia having the highest at 82%. Social media penetration also increased across all countries, with 99% of internet users in Saudi Arabia and UAE using social networks.
- Online streaming and downloads grew substantially year-over-year in most countries. Saudi Arabia saw the largest increase in online streaming, from 51% to 63% of internet users.
- Smartphone ownership surged across the region, with Egypt seeing the greatest rise from 36% to 63% of the population.
This survey of 219 Hong Kong social media users found that:
- Facebook, YouTube, and LinkedIn were the most commonly used platforms, with over 90% using social media in the past 6 months.
- Respondents reported using social media for staying in touch with friends (94%) and gathering information (73%), as well as for business networking (67%) and promoting products/services (57%).
- 70% of respondents had already incorporated social media into their marketing, and over 65% planned to increase their social media budgets.
The document provides information about the Middle East Social Media Summit & Awards 2016 event. It will be held on March 2nd 2016 in Dubai and will focus on how to engage, educate, and entertain on social media. The event aims to connect over 400 regional and international communications experts to discuss trends in social and mobile media. It will feature speakers and panels on topics like crowdfunding, branding on social media, and building an online personality. Awards will also be given in categories like best social media campaign, marketing strategy, and use of platforms like Facebook, Twitter, and YouTube.
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
- Social media usage in urban India reached 62 million users by December 2012, accounting for 74% of active internet users. Highest usage is among young men (84%) and college students (82%).
- Over a third (35%) of India's 58 million social media users are from small towns with populations under 500,000. Facebook is the dominant social networking platform, used by 97% of social media users.
- Mobile internet users account for half of India's active internet base, and they are more likely to use social media (82%) than the overall internet population (72%). Social media and entertainment apps see the most daily usage on mobile devices.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on active internet users, social media users, mobile phone users and time spent online for various regions and countries. The key findings are that in January 2015 there were over 3 billion internet users, over 2 billion active social media accounts, over 3.6 billion unique mobile users and over 1.6 billion active mobile social media accounts globally. Mobile's share of total web traffic continues to grow rapidly at 39% year-over-year.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Singapore has very high rates of internet and broadband penetration, with over 4.8 million broadband connections. The majority of online users are aged 25-44 and earn moderate incomes. Singaporeans spend much of their online time using search engines like Google, social networks like Facebook, and engaging in online shopping and product research. Digital advertising is growing rapidly in Singapore, especially display advertising, and new forms of online and mobile media are expected to continue integrating and converging in the coming years.
China's GDP growth slowed to 6.9% in 2015, the lowest rate since 1990. Consumer confidence remains stable in China despite the economic slowdown. Total advertising expenditure in China reached RMB 456 billion in 2015 but growth is slowing, with internet advertising expected to account for 50% of total ad spending by 2016 with a 21% increase. Digital media consumption in China continues to rise across all age groups and cities while traditional media declines. Mobile internet penetration reached over 50% of the population in 2015 with mobile internet users growing 11% year-over-year.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
The document provides information about demographics, economy, culture, religion, and technology landscape in the Philippines. It notes that the Philippines has a population of over 90 million people, with Filipino and English as the main languages. The family is highly valued in Filipino culture. Most Filipinos are Catholic. Mobile phone use is widespread, with over 1 billion SMS sent daily, while internet penetration is around 21.5%. Social media like Facebook have grown in popularity, surpassing earlier leaders like Friendster. The government has engaged with citizens through social media platforms as well.
Video content marketing brand perpective - sharing session kelas blogger up...Seno Pramuadji
This document discusses the rise of social video and content marketing in Indonesia. It notes that while total population in Indonesia is 255.5M, active internet users number 72.7M and active social media users number 74M, representing penetration rates of 28% and 29%. Millennials and those aged 15-24 are more likely to watch and search for video online. Various studies and data from Instagram show that video is becoming more prominent and engaging on social media platforms compared to other content types. The document promotes the use of video on platforms like Instagram, Twitter, Snapchat and Vine for brands to engage audiences.
ENGAGE 2017 Prague - The Changing World of SocialJan Rezab
This years Engage was in the theme of understanding social marketing and my talk was about finding out the engagement difference on Facebook and Instagram. While Facebook of course is happy about both platforms, and of course on a per-user basis, we know Instagram is more engaging - yet still its interesting to learn and break down the data into categories.
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
This document is a report from We Are Social that provides global and regional statistics on digital trends as of January 2014. Some key findings include: there were over 2 billion internet users worldwide in 2014 representing 35% internet penetration globally; nearly 1.9 billion people actively used social media accounting for 26% of the world's population; and over 6.5 billion mobile subscriptions amounted to a 93% mobile penetration rate worldwide. The report also analyzes and compares regional data on internet, social media, and mobile connectivity.
This document summarizes Ipsos' 2013 Digital Landscape report on internet, social media, and smartphone usage in Middle Eastern and North African countries. Some key findings include:
- Internet penetration increased in all studied countries, with Saudi Arabia having the highest at 82%. Social media penetration also increased across all countries, with 99% of internet users in Saudi Arabia and UAE using social networks.
- Online streaming and downloads grew substantially year-over-year in most countries. Saudi Arabia saw the largest increase in online streaming, from 51% to 63% of internet users.
- Smartphone ownership surged across the region, with Egypt seeing the greatest rise from 36% to 63% of the population.
This survey of 219 Hong Kong social media users found that:
- Facebook, YouTube, and LinkedIn were the most commonly used platforms, with over 90% using social media in the past 6 months.
- Respondents reported using social media for staying in touch with friends (94%) and gathering information (73%), as well as for business networking (67%) and promoting products/services (57%).
- 70% of respondents had already incorporated social media into their marketing, and over 65% planned to increase their social media budgets.
The document provides information about the Middle East Social Media Summit & Awards 2016 event. It will be held on March 2nd 2016 in Dubai and will focus on how to engage, educate, and entertain on social media. The event aims to connect over 400 regional and international communications experts to discuss trends in social and mobile media. It will feature speakers and panels on topics like crowdfunding, branding on social media, and building an online personality. Awards will also be given in categories like best social media campaign, marketing strategy, and use of platforms like Facebook, Twitter, and YouTube.
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
- Social media usage in urban India reached 62 million users by December 2012, accounting for 74% of active internet users. Highest usage is among young men (84%) and college students (82%).
- Over a third (35%) of India's 58 million social media users are from small towns with populations under 500,000. Facebook is the dominant social networking platform, used by 97% of social media users.
- Mobile internet users account for half of India's active internet base, and they are more likely to use social media (82%) than the overall internet population (72%). Social media and entertainment apps see the most daily usage on mobile devices.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on active internet users, social media users, mobile phone users and time spent online for various regions and countries. The key findings are that in January 2015 there were over 3 billion internet users, over 2 billion active social media accounts, over 3.6 billion unique mobile users and over 1.6 billion active mobile social media accounts globally. Mobile's share of total web traffic continues to grow rapidly at 39% year-over-year.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Singapore has very high rates of internet and broadband penetration, with over 4.8 million broadband connections. The majority of online users are aged 25-44 and earn moderate incomes. Singaporeans spend much of their online time using search engines like Google, social networks like Facebook, and engaging in online shopping and product research. Digital advertising is growing rapidly in Singapore, especially display advertising, and new forms of online and mobile media are expected to continue integrating and converging in the coming years.
China's GDP growth slowed to 6.9% in 2015, the lowest rate since 1990. Consumer confidence remains stable in China despite the economic slowdown. Total advertising expenditure in China reached RMB 456 billion in 2015 but growth is slowing, with internet advertising expected to account for 50% of total ad spending by 2016 with a 21% increase. Digital media consumption in China continues to rise across all age groups and cities while traditional media declines. Mobile internet penetration reached over 50% of the population in 2015 with mobile internet users growing 11% year-over-year.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
The document provides information about demographics, economy, culture, religion, and technology landscape in the Philippines. It notes that the Philippines has a population of over 90 million people, with Filipino and English as the main languages. The family is highly valued in Filipino culture. Most Filipinos are Catholic. Mobile phone use is widespread, with over 1 billion SMS sent daily, while internet penetration is around 21.5%. Social media like Facebook have grown in popularity, surpassing earlier leaders like Friendster. The government has engaged with citizens through social media platforms as well.
Video content marketing brand perpective - sharing session kelas blogger up...Seno Pramuadji
This document discusses the rise of social video and content marketing in Indonesia. It notes that while total population in Indonesia is 255.5M, active internet users number 72.7M and active social media users number 74M, representing penetration rates of 28% and 29%. Millennials and those aged 15-24 are more likely to watch and search for video online. Various studies and data from Instagram show that video is becoming more prominent and engaging on social media platforms compared to other content types. The document promotes the use of video on platforms like Instagram, Twitter, Snapchat and Vine for brands to engage audiences.
ENGAGE 2017 Prague - The Changing World of SocialJan Rezab
This years Engage was in the theme of understanding social marketing and my talk was about finding out the engagement difference on Facebook and Instagram. While Facebook of course is happy about both platforms, and of course on a per-user basis, we know Instagram is more engaging - yet still its interesting to learn and break down the data into categories.
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
This document provides key digital statistics for Spain in January 2015, including:
- 46.5 million total population, with 35.7 million active internet users and 22 million active social media accounts.
- Top social platforms are WhatsApp (42%), Facebook (33%), and Facebook Messenger (20%).
- 50.3 million mobile connections, with 17.8 million actively using mobile social media.
- Average daily internet use is 3 hours 58 minutes via PC/tablet and 1 hour 51 minutes via mobile.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides key digital statistics for Indonesia in January 2015, including:
- Total population of 255.5 million with 72.7 million active internet users (28% penetration).
- 72 million active social media accounts and 62 million active mobile social accounts.
- 308.2 million total mobile connections (121% of population) with growth of 9% since 2014.
- Top social platforms are Facebook at 14% of population and WhatsApp at 12%.
This document is a report by We Are Social on digital trends in Brazil in 2015. It provides statistics on internet, social media, mobile and e-commerce usage in Brazil including:
- 110 million active internet users in Brazil representing 54% of the population as of January 2015.
- 96 million active social media accounts representing 47% of the population as of January 2015.
- 276 million mobile connections representing 135% of the population as of January 2015.
- Facebook is the most widely used social network with 25% of the population using it monthly.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in January 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Australia in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Japan in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 Philippines (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 South Korea (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Korea in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 United States (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States of America in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Semelhante a Digital, Social & Mobile in China in 2015 (20)
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
This document provides statistics on global internet, social media, and mobile usage from April 2017. Some key findings include:
- There were 7.497 billion people worldwide with 3.811 billion using the internet, representing 51% of the global population.
- On social media, 2.907 billion people were active users, accounting for 39% of the world's population.
- For mobile phones, there were 4.960 billion unique mobile users globally, equating to 66% of people.
- Facebook had 1.968 billion monthly active users, with 89% accessing via mobile and 61% using it daily.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview and summary of internet, social media, and mobile use in the Caribbean region. It includes statistics on internet and social media penetration across 27 countries in the Caribbean, lists the countries covered in the report, and shows their rankings by internet users. The summary also notes that the document is part of a larger 2017 Global Digital Report that covers internet trends in regions worldwide.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
1. We Are Social wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT
SIMON KEMP • WE ARE SOCIAL
KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE,
AND SOCIAL MEDIA USAGE IN CHINA IN AUGUST 2015
we
are
social
CHINA
3. We Are Social wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS INDIVIDUALS
WITH AN ACTIVE MOBILE
SUBSCRIPTION / CONNECTION
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
MILLION MILLION MILLION MILLION MILLION
DIGITAL IN CHINA
668 574659 6751,371
AUG
2015
URBANISATION: 55% PENETRATION: 49% PENETRATION: 48% PENETRATION: 49% PENETRATION: 42%
• Sources: World Population Clock, Wikipedia, CNNIC, Tencent, Sina, GSMA Intelligence
4. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
12 MONTHS TO JUL 2015 12 MONTHS TO AUG 2015 12 MONTHS TO JAN 2015 12 MONTHS TO AUG 2015
NOTE THAT THIS FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
+6% +2% +8% +15%
+36 MILLION + 14 MILLION + 94 MILLION + 77 MILLION
• Sources: CNNIC, Tencent, Sina, GSMA Intelligence
5. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 45M 2H 46M 1H 43M 1H 24M
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
6. We Are Social wearesocial.sg • @wearesocialsg
DIGITAL MEDIA WILL ACCOUNT
FOR MORE THAN HALF OF THE
TIME CHINESE ADULTS SPEND
CONSUMING MEDIA IN 2015
• Source: eMarketer
7. We Are Social wearesocial.sg • @wearesocialsg
INTERNET IN CHINA
8. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
668M 49% 594M 42%
• Sources: CNNIC; Wikipedia for population data
9. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE: RURAL vs. URBAN
ACTIVE INTERNET
USERS LIVING IN
CHINA’S URBAN AREAS
INTERNET PENETRATION
AMONGST CHINA’S
URBAN POPULATION
ACTIVE INTERNET
USERS LIVING IN
CHINA’S RURAL AREAS
INTERNET PENETRATION
AMONGST CHINA’S
RURAL POPULATION
COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS
# #
473M 64% 186M 30%
• Source: CNNIC
10. We Are Social wearesocial.sg • @wearesocialsg
INTERNET USE BY DEVICE
AUG
2015
• Sources: CNNIC; Wikipedia for population data
INTERNET USERS:
ALL DEVICES
INTERNET USERS:
MOBILE DEVICES
668
MILLION
594
MILLION
VS
89% OF ALL CHINA’S
INTERNET USERS
49% OF CHINA’S
TOTAL POPULATION
11. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
TABLETS
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
56% 42% 3%
-29% +136% -22%
• Source: StatCounter, August 2015
12. We Are Social wearesocial.sg • @wearesocialsg
AVERAGE CONNECTION SPEEDS
AUG
2015
• Source: Akamai State of the Internet Report
FIXED INTERNET
CONNECTIONS
MOBILE INTERNET
CONNECTIONS
4.7
MBPS
VS
56% OF MOBILE CONNECTIONS
ARE ‘BROADBAND’ (4MBPS+)
3.7
MBPS
32% OF FIXED CONNECTIONS
ARE ‘BROADBAND’ (4MBPS+)
13. We Are Social wearesocial.sg • @wearesocialsg
SOCIAL MEDIA IN CHINA
14. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SOCIAL MEDIA USE
##
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE SOCIAL NETWORK
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
659M 48% 574M 42%
• Sources: Tencent, Sina, Baidu; Wikipedia for population data
15. We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: PLATFORM CLAIMED
AUG
2015
• Sources: latest company statements, correct as at 12 August 2015
ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
843 !
659 !
600 !
300 !
176 !
105 !
627 !
574 !
600 !
N/A!
141 !
30 !
QQ
QZONE
WECHAT &
WEIXIN
BAIDU
TIEBA
SINA
WEIBO
YY
TOTAL USERS [ANY DEVICE]
USERS ACCESSING VIA MOBILE DEVICES
16. We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: USER REPORTED
AUG
2015
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
61%!
54%!
54%!
38%!
38%!
20%!
17%!
15%!
14%!
14%!
WECHAT &
WEIXIN
SINA
WEIBO
QZONE
TENCENT
WEIBO
BAIDU TIEBA
RENREN
GOOGLE+
FACEBOOK
KAIXIN001
TWITTER
17. We Are Social wearesocial.sg • @wearesocialsg
MOBILE IN CHINA
18. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SUBSCRIPTIONS vs. USERS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
NUMBER OF
UNIQUE MOBILE
SUBSCRIBERS
AVERAGE NUMBER OF
SUBSCRIPTIONS PER
UNIQUE MOBILE USER
# #
675 M 1,300 M 1.93
• Sources: GSMA Intelligence, Ericsson
19. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
95% 46%79% 21%1.3B
• Source: GSMA Intelligence
20. We Are Social wearesocial.sg • @wearesocialsg
MOBILE SHARE BY DEVICE TYPE
AUG
2015
• Source: Counterpoint, as cited in Wall Street Journal; GSMA Intelligence
SALES OF NEW MOBILE PHONE
HANDSETS IN CHINA IN Q1 2015
SHARE OF MOBILE CONNECTIONS IN
CHINA BY ACTIVE DEVICES IN Q1 2015
90% 10% 62% 38%
SMART
PHONES
FEATURE
PHONES
SMART
PHONES
FEATURE
PHONES
21. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 ACTIVITIES ON MOBILE
PEOPLE SHOPPING
VIA MOBILE DEVICES
(M-COMMERCE)
PEOPLE USING
MOBILE PAYMENT
SERVICES
PEOPLE MAKING
TRAVEL BOOKINGS
VIA MOBILE DEVICES
$!
276M 270M 168M
PENETRATION: 20% PENETRATION: 12%
• Sources: CNNIC; Wikipedia for population data
PENETRATION: 20%
22. We Are Social wearesocial.sg • @wearesocialsg
MOBILE DEVICES WILL ACCOUNT
FOR ROUGHLY ONE-THIRD OF THE
TIME CHINESE ADULTS SPEND
CONSUMING MEDIA IN 2015
• Source: eMarketer
23. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 REGULAR MOBILE ACTIVITIES
PURCHASED A
PRODUCT ONLINE
VIA A MOBILE DEVICE
CHECKED THE
WEATHER ONLINE
USING MOBILE DEVICE
USED A SOCIAL
NETWORKING SERVICE
VIA MOBILE DEVICE
CHATTED TO SOMEONE VIA
INSTANT MESSENGER OR
LIVE CHAT TOOL ON MOBILE
UPLOADED
PHOTOS USING A
MOBILE DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL CHINESE POPULATION THAT PARTICIPATED
IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD
20% 19%20% 20%22%
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
24. We Are Social wearesocial.sg • @wearesocialsg
E-COMMERCE IN CHINA
25. We Are Social wearesocial.sg • @wearesocialsg
CONSUMER E-COMMERCE IN CHINA
GENERATED MORE THAN US$253 BILLION
(RMB1.6 TRILLION) IN SALES IN THE FIRST
HALF OF 2015 – ROUGHLY 10% OF
CHINA’S TOTAL CONSUMER RETAIL SALES
• Source: National Bureau of Statistics of China
26. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
18% 29% 15% 20%
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
27. We Are Social wearesocial.sg • @wearesocialsg
M-COMMERCE WILL ACCOUNT
FOR HALF OF ALL CONSUMER
E-COMMERCE IN CHINA IN
2015 – UP 85% FROM 2014
• Source: eMarketer
28. We Are Social http://wearesocial.sg • @wearesocialsg
CLICK HERE TO READ OUR IN-DEPTH REPORTS ON
DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD:
http://bit.ly/SDMW2015 http://bit.ly/DSMAP15
29. We Are Social wearesocial.sg • @wearesocialsg
CLICK HERE TO
DOWNLOAD YOUR
COMPLIMENTARY
COPY OF THIS REPORT
CLICK HERE TO READ
OUR ANALYSIS OF THESE
STATS AND FIND MORE
DATA ON OUR BLOG
DOWNLOAD READ MORE
CLICK HERE TO SUBSCRIBE
TO OUR MAILING LIST AND
RECEIVE OUR LATEST STATS
& REPORTS IN YOUR INBOX
SUBSCRIBE
31. We Are Social wearesocial.sg • @wearesocialsg
SPECIAL THANKS
We’d also like to offer our thanks to the following data partners
for providing much of the valuable data included in this report:
STATCOUNTER!
GSMA
INTELLIGENCE!
AKAMAI
TECHNOLOGIES!
ERICSSON
MOBILITY!
32. We Are Social wearesocial.sg • @wearesocialsg
SOURCES USED IN THIS REPORT
Population data
Latest reported country population from World Population Clock as cited by Wikipedia, correct
as at August 2015. Urbanisation data from China’s National Bureau of Statistics, as cited by
Xinhua, January 2015
Internet user data
Latest available data from CNNIC (36th Statistical Report, Jul 2015); data extrapolated from
GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); TechInAsia; TechCrunch;
ChinaInternetWatch; Akamai’s State of the Internet report (Q2 2015).
Social media active account data
Latest reported monthly active user data as reported by Tencent, Sina, Baidu, and YY, all
correct as at August 2015; data extrapolated from GlobalWebIndex (Q2 2015).
Mobile phone connections and user data
Latest reported data from GSMA Intelligence (Q2 2015; Q4 2014); Ericsson Mobility Report (Jun
2015); data extrapolated from GlobalWebIndex (Q2 2015); Akamai’s State of the Internet report
(Q2 2015); Counterpoint, as cited in the Wall Street Journal (May 2015).
Icons and graphics
Special thanks to TheNounProject.com for inspiring many of the icons in this report.
33. We Are Social wearesocial.sg • @wearesocialsg
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
34. We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG