We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Digital 2022 July Global Statshot Report (Jul 2022) v02DataReportal
This report explores the global "state of digital" in July 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-july-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Digital 2021 Indonesia (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 Indonesia report. Specifically, it notes that internet user numbers no longer include data from social media platforms, social media user numbers may not represent unique individuals, and various figures are not comparable to previous reports due to changes in sources and calculations. Readers are directed to the end of the report for a full list of data sources and advised that social media user numbers can exceed internet users, which may seem counterintuitive but is not incorrect.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Digital 2022 July Global Statshot Report (Jul 2022) v02DataReportal
This report explores the global "state of digital" in July 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-july-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Digital 2021 Indonesia (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 Indonesia report. Specifically, it notes that internet user numbers no longer include data from social media platforms, social media user numbers may not represent unique individuals, and various figures are not comparable to previous reports due to changes in sources and calculations. Readers are directed to the end of the report for a full list of data sources and advised that social media user numbers can exceed internet users, which may seem counterintuitive but is not incorrect.
Digital 2023 Egypt (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Egypt in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Digital 2020 Indonesia (January 2020) v01DataReportal
The document discusses changes to data sources and methodologies that mean figures in the report may not be comparable to previous reports. It provides important notes on these changes to data sources and reporting. It then provides links to read the full Digital 2020 Global Overview and Global Digital Yearbook reports, which contain charts, insights, and essential digital data for every country.
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2023 Indonesia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Indonesia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Indonesia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
POPULARITAS TOKOH POLITIK DI INDONESIA OKT 2022Ismail Fahmi
Dokumen tersebut memberikan ringkasan tentang popularitas tokoh-tokoh politik Indonesia berdasarkan pemberitaan dan perbincangan di media online dan sosial media dari tanggal 1-17 Oktober 2022. Anies Baswedan menjadi tokoh politik paling populer selama periode tersebut, diikuti Ganjar Pranowo dan Erick Thohir. Sedangkan Airlangga Hartarto dan Sandiaga Uno menjadi tokoh yang paling minim popularitasnya. Perbincangan tentang Anies dan AHY didominasi oleh nar
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022 April Global Statshot Report (Apr 2022) v01DataReportal
This report explores the global "state of digital" in April 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-april-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q3 2022 v01DataReportal
The document provides data on TikTok's advertising reach and audience for Q3 2022. Some key figures include:
- TikTok's global potential advertising reach for users aged 18+ was over 1 billion.
- The US had the largest advertising audience with over 140 million, followed by Indonesia and Brazil.
- Saudi Arabia and the UAE had the highest rates of TikTok ad reach compared to their population aged 18+.
- Data is also provided on TikTok's advertising audience in specific countries like Argentina, Australia, and Canada.
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Using ChatGPT can be helpful in presentations to explain concepts in easy-to-understand terms.
Pairing that with Dall-E 2 can make your slides fun and interesting.
Digital 2023 Belgium (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Belgium in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Belgium, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Global Digital Overview (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
Digital 2022 Indonesia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Indonesia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Indonesia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Uganda (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Uganda in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Uganda, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Japan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers analyzed data from dozens of countries and found that lockdowns led to an average decline of nearly 30% in nitrogen dioxide levels over cities. However, they also observed that this improvement was temporary and air pollution rebounded once lockdowns were lifted as vehicle traffic increased again. Overall, the study highlights how lockdowns can provide short-term benefits to air quality but sustained changes are needed to maintain those improvements.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
Digital 2023 Egypt (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Egypt in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Digital 2020 Indonesia (January 2020) v01DataReportal
The document discusses changes to data sources and methodologies that mean figures in the report may not be comparable to previous reports. It provides important notes on these changes to data sources and reporting. It then provides links to read the full Digital 2020 Global Overview and Global Digital Yearbook reports, which contain charts, insights, and essential digital data for every country.
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2023 Indonesia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Indonesia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Indonesia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
POPULARITAS TOKOH POLITIK DI INDONESIA OKT 2022Ismail Fahmi
Dokumen tersebut memberikan ringkasan tentang popularitas tokoh-tokoh politik Indonesia berdasarkan pemberitaan dan perbincangan di media online dan sosial media dari tanggal 1-17 Oktober 2022. Anies Baswedan menjadi tokoh politik paling populer selama periode tersebut, diikuti Ganjar Pranowo dan Erick Thohir. Sedangkan Airlangga Hartarto dan Sandiaga Uno menjadi tokoh yang paling minim popularitasnya. Perbincangan tentang Anies dan AHY didominasi oleh nar
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022 April Global Statshot Report (Apr 2022) v01DataReportal
This report explores the global "state of digital" in April 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-april-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q3 2022 v01DataReportal
The document provides data on TikTok's advertising reach and audience for Q3 2022. Some key figures include:
- TikTok's global potential advertising reach for users aged 18+ was over 1 billion.
- The US had the largest advertising audience with over 140 million, followed by Indonesia and Brazil.
- Saudi Arabia and the UAE had the highest rates of TikTok ad reach compared to their population aged 18+.
- Data is also provided on TikTok's advertising audience in specific countries like Argentina, Australia, and Canada.
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Using ChatGPT can be helpful in presentations to explain concepts in easy-to-understand terms.
Pairing that with Dall-E 2 can make your slides fun and interesting.
Digital 2023 Belgium (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Belgium in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Belgium, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Global Digital Overview (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
Digital 2022 Indonesia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Indonesia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Indonesia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Uganda (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Uganda in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Uganda, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Japan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers analyzed data from dozens of countries and found that lockdowns led to an average decline of nearly 30% in nitrogen dioxide levels over cities. However, they also observed that this improvement was temporary and air pollution rebounded once lockdowns were lifted as vehicle traffic increased again. Overall, the study highlights how lockdowns can provide short-term benefits to air quality but sustained changes are needed to maintain those improvements.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
Gary Vaynerchuk provides tips for using Snapchat effectively. He notes that while only 1% of marketers currently use Snapchat, it has over 100 million active monthly users, making it a good platform to engage younger audiences. He then provides several tips, such as making emojis huge, finding hidden colors, using geofitlers to tag locations, replaying snaps once per day, drawing on an iPad for better quality, cross-promoting to other networks, using QR codes, and checking out the new Snapchat Discover feature. He encourages readers to get started using these tips on Snapchat.
Major hotel chains will focus less on amenities like TVs and phones in 2015, instead prioritizing free high-speed WiFi. Hotel occupancy is reaching new heights, causing room rates to rise, so hotels will emphasize savings opportunities. Travelers can expect to see more bundled packages that combine flights, rooms, and car rentals to provide affordable options. Emerging technologies like smartphone room keys and wearable devices will continue changing the travel experience.
Eco-nomics, The hidden costs of consumptionJosh Beatty
Joe, an average consumer, spends $25,000 annually on goods and consumes $100,000 worth of natural resources, but he only pays the direct retail costs and is unaware of the various hidden environmental, health, and security costs associated with production and transportation. These hidden costs—which include pollution cleanup, resource depletion, subsidies, and climate change impacts—add up to over $1 trillion annually for U.S. consumers. The document urges people to reduce their consumption, support sustainable businesses, and make more informed choices to limit these hidden costs that will otherwise be passed on to future generations.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document provides a summary of common mistakes in PowerPoint presentation design and tips to avoid them. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality visuals, having a disorganized "visual vomit" style, and lack of preparation. The document emphasizes telling a story over slide design, using whitespace on slides, consistent formatting, and spending significant time preparing presentations.
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Wearesocial20150310digitalsocialmobileapac2015Kevin Do
This document provides an overview of digital trends in Asia-Pacific. It includes statistics on internet, social media, and mobile device usage across 30 countries in the region. Charts showcase metrics like active internet and social media users as well as mobile connections by country. The data shows rapid growth in digital adoption over the past year across Asia-Pacific.
Continuing the ongoing series of studies into digital usage around the world, today We are Social delighted to bring you the latest report: Digital, Social & Mobile in APAC in 2015.
To help marketers keep track of these impressive numbers – and understand what they mean for their brands – We Are Social has teamed up with the IAB in Singapore to bring you an in-depth study of digital in the world’s most populous region, including deep-dive analyses for 30 of the region’s key markets.
We Are Social's comprehensive new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP15
This document provides an overview of digital trends in Asia-Pacific. It includes statistics on internet, social media, and mobile device usage across 30 countries in the region. Charts and figures show metrics like active internet and social media users, mobile connections, and the growth of digital adoption over the past year. The data aims to give an overall snapshot of digital landscape across Asia-Pacific.
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital report Global & Việt Nam Jan-2016 from Wearesocial Duy, Vo Hoang
This document provides an overview and statistics on global and regional digital trends in 2016. It includes statistics on internet users, social media users, mobile phone users, and year-over-year growth rates for various regions around the world. The document also contains summaries of key digital statistics for 30 individual countries.
This document provides an overview and statistics on global and regional digital trends in 2016. It includes statistics on internet users, social media users, mobile phone users, and year-over-year growth rates for various regions around the world. The document also breaks down these statistics by major global regions, including Africa, the Americas, and Asia-Pacific. Country-level data is available in other reports from We Are Social.
Digital,Social & Mobile in 2016
Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of
up-to-date digital statistics and data you’ll find.
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
This document provides statistics on global internet, social media, and mobile usage from April 2017. Some key findings include:
- There were 7.497 billion people worldwide with 3.811 billion using the internet, representing 51% of the global population.
- On social media, 2.907 billion people were active users, accounting for 39% of the world's population.
- For mobile phones, there were 4.960 billion unique mobile users globally, equating to 66% of people.
- Facebook had 1.968 billion monthly active users, with 89% accessing via mobile and 61% using it daily.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview and summary of internet, social media, and mobile use in the Caribbean region. It includes statistics on internet and social media penetration across 27 countries in the Caribbean, lists the countries covered in the report, and shows their rankings by internet users. The summary also notes that the document is part of a larger 2017 Global Digital Report that covers internet trends in regions worldwide.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
1. We Are Social @wearesocialsg • 1
DIGITAL, SOCIAL
& MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we
are
social
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
3. We Are Social @wearesocialsg • 3
COUNTRIES DETAILED IN THIS REPORT
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
8 GERMANY
9 HONG KONG
10 INDIA
11 INDONESIA
12 ITALY
13 JAPAN
14 MALAYSIA
15 MEXICO
16 NIGERIA
17 THE PHILIPPINES
18 POLAND
19 RUSSIA
20 SAUDI ARABIA
21 SINGAPORE
22 SOUTH AFRICA
23 SOUTH KOREA
24 SPAIN
25 TURKEY
26 THAILAND
27 UNITED ARAB EMIRATES
28 UNITED KINGDOM
29 UNITED STATES
30 VIETNAM
21!
9!
5!
4!
10!
24!
15!
22!
7!
19!
12!
20!
8!
13!
1!
16!
23!
6!
2!
3! 11!
18!
14!
17!
25!
26!
27!
28!
29!
30!
4. We Are Social @wearesocialsg • 4
CLICK HERE TO ACCESS OUR REPORTS ON
OVER 100 COUNTRIES AROUND THE WORLD
5. We Are Social @wearesocialsg • 5
GLOBAL & REGIONAL OVERVIEWS
6. We Are Social @wearesocialsg • 6
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.210
JAN
2015
URBANISATION: 53%
3.010
PENETRATION: 42%
2.078
PENETRATION: 29%
3.649
PENETRATION: 51%
1.685
PENETRATION: 23%
7. We Are Social @wearesocialsg • 7
YEAR-ON-YEAR GROWTH
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
JAN
2015
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)
+1.6%
+115 MILLION
+21%
+525 MILLION
+12%
+222 MILLION
+5%
+185 MILLION
+23%
+313 MILLION
8. We Are Social @wearesocialsg • 8
SHARE OF GLOBAL USERS
JAN
2015
NORTH AMERICA
5% 10%
10% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
8% 7%
WEST EUROPE
6% 9%
11% 7%
CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
27% 22%
SOUTH ASIA
23% 8%
11% 18%
MIDDLE EAST
3% 2%
3% 4%
AFRICA
16% 5%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
7% 10%
EAST EUROPE
6% 9%
8% 8%
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
9. We Are Social @wearesocialsg • 9
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
4,021
URBANISATION: 45%
1,407
PENETRATION: 35%
1,065
PENETRATION: 26%
3,722
vs. POPULATION: 93%
879
PENETRATION: 22%
DIGITAL IN ASIA-PACIFIC
10. We Are Social @wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,135
URBANISATION: 40%
298
PENETRATION: 26%
103
PENETRATION: 9%
900
vs. POPULATION: 79%
85
PENETRATION: 7%
DIGITAL IN AFRICA
11. We Are Social @wearesocialsg • 11
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
979
URBANISATION: 81%
633
PENETRATION: 65%
482
PENETRATION: 49%
1,068
vs. POPULATION: 109%
399
PENETRATION: 41%
DIGITAL IN THE AMERICAS
12. We Are Social @wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
837
URBANISATION: 72%
584
PENETRATION: 70%
387
PENETRATION: 46%
1,104
vs. POPULATION: 132%
287
PENETRATION: 34%
DIGITAL IN EUROPE
13. We Are Social @wearesocialsg • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
238
URBANISATION: 67%
87
PENETRATION: 36%
41
PENETRATION: 17%
294
vs. POPULATION: 124%
35
PENETRATION: 15%
DIGITAL IN THE MIDDLE EAST
14. We Are Social @wearesocialsg • 14
GLOBAL INTERNET USAGE
15. We Are Social @wearesocialsg • 15
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2015
42%
88%!
56%!
26%!
36%!
81%!
58%!
51%!
69%!
43%!
38%!
19%!
33%!
REGIONAL INTERNET PENETRATION FIGURES
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
16. We Are Social @wearesocialsg • 16
INTERNET REGIONAL OVERVIEW
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
823!
341! 324! 313! 298!
244! 231! 208!
90! 87! 27! 26!
EAST
ASIA
WEST
EUROPE
SOUTH
ASIA
NORTH
AMERICA
AFRICA
EAST
EUROPE
SOUTH
AMERICA
SOUTHEAST
ASIA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
17. We Are Social @wearesocialsg • 17
INTERNET USE
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
NATIONAL INTERNET PENETRATION FIGURES
93%!
92%!
90%!
89%!
89%!
89%!
87%!
86%!
84%!
81%!
79%!
77%!
75%!
67%!
66%!
60%!
60%!
58%!
54%!
53%!
49%!
49%!
47%!
46%!
44%!
44%!
42%!
38%!
37%!
28%!
19%!
CANADA
UAE
SOUTHKOREA
AUSTRALIA
UK
GERMANY
USA
JAPAN
FRANCE
SINGAPORE
HONGKONG
SPAIN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
SAUDIARABIA
BRAZIL
EGYPT
TURKEY
MEXICO
CHINA
SOUTHAFRICA
PHILIPPINES
VIETNAM
GLOBALAVERAGE
NIGERIA
THAILAND
INDONESIA
INDIA
18. We Are Social @wearesocialsg • 18
TIME SPENT ON THE INTERNET
JAN
2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.
6.3!
5.5!
5.4!
5.2!
5.1!
5.1!
5.1!
5.1!
5.1!
5.0!
4.9!
4.9!
4.9!
4.8!
4.7!
4.6!
4.6!
4.5!
4.4!
4.2!
4.1!
4.0!
4.0!
3.9!
3.9!
3.7!
3.4!
3.4!
3.4!
3.1!
3.3!
4.1!
3.8!
2.7!
3.1!
3.8!
3.2!
3.4!
3.7!
4.0!
2.5!
4.2!
1.8!
1.7!
2.3!
2.9!
1.9!
2.2!
2.7!
4.2!
1.5!
1.9!
1.9!
1.3!
2.6!
1.9!
2.3!
1.7!
1.8!
1.0!
PHILIPPINES
THAILAND
BRAZIL
VIETNAM
SOUTHAFRICA
UAE
INDONESIA
INDIA
MALAYSIA
MEXICO
USA
ARGENTINA
POLAND
RUSSIA
SINGAPORE
TURKEY
CANADA
ITALY
AVERAGE
SAUDIARABIA
AUSTRALIA
UK
SPAIN
FRANCE
CHINA
GERMANY
HONGKONG
NETHERLANDS
SOUTHKOREA
JAPAN
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
19. We Are Social @wearesocialsg • 19
JAN
2015 SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 31% 7% 0.1%
-13% +39% +17% +18%
20. We Are Social @wearesocialsg • 20
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
• Source: StatCounter, Q1 2015
76%!
72%!
61%!
50%!
50%!
48%!
46%!
36%!
35%!
34%!
33%!
32%!
30%!
29%!
29%!
28%!
27%!
26%!
26%!
25%!
24%!
23%!
21%!
21%!
20%!
20%!
18%!
17%!
17%!
15%!
12%!
NIGERIA
INDIA
SOUTHAFRICA
INDONESIA
UAE
SAUDIARABIA
POLAND
THAILAND
MALAYSIA
SINGAPORE
GLOBALAVERAGE
MEXICO
JAPAN
SOUTHKOREA
SPAIN
TURKEY
UK
HONGKONG
AUSTRALIA
USA
ARGENTINA
EGYPT
CHINA
PHILIPPINES
BRAZIL
VIETNAM
GERMANY
ITALY
CANADA
FRANCE
RUSSIA
21. We Are Social @wearesocialsg • 21
AVERAGE NET CONNECTION SPEEDS
JAN
2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
• Source: Akamai State of the Internet Report, Q3 2014
25.3!
16.3!
15.0!
12.2!
11.5!
10.7!
10.3!
9.1!
8.7!
8.6!
7.8!
6.9!
6.9!
6.6!
5.5!
5.5!
4.7!
4.5!
4.2!
4.1!
3.8!
3.7!
3.6!
3.6!
2.9!
2.5!
2.5!
2.0!
SOUTHKOREA
HONGKONG
JAPAN
SINGAPORE
USA
UK
CANADA
RUSSIA
GERMANY
POLAND
SPAIN
AUSTRALIA
FRANCE
THAILAND
ITALY
TURKEY
UAE
GLOBALAVERAGE
ARGENTINA
MALAYSIA
CHINA
INDONESIA
EGYPT
SOUTHAFRICA
BRAZIL
PHILIPPINES
VIETNAM
INDIA
22. We Are Social @wearesocialsg • 22
E-COMMERCE
JAN
2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
64%!
63%!
62%!
56%!
51%!
49%!
49%!
46%!
45%!
44%!
44%!
40%!
39%!
39%!
37%!
37%!
37%!
36%!
33%!
30%!
25%!
24%!
24%!
23%!
21%!
18%!
16%!
14%!
UK
GERMANY
SOUTHKOREA
USA
AUSTRALIA
CANADA
FRANCE
SINGAPORE
UAE
SPAIN
POLAND
JAPAN
HONGKONG
ITALY
CHINA
MALAYSIA
ARGENTINA
BRAZIL
TURKEY
RUSSIA
SAUDIARABIA
VIETNAM
MEXICO
SOUTHAFRICA
PHILIPPINES
THAILAND
INDONESIA
INDIA
23. We Are Social @wearesocialsg • 23
GLOBAL SOCIAL MEDIA USAGE
24. We Are Social @wearesocialsg • 24
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
2.08B 29% 1.69B 23%
25. We Are Social @wearesocialsg • 25
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2015
29%
58%!
48%!
9%!
17%!
47%!
45%!
43%!
45%!
37%!
4%!
9%!
32%!
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
26. We Are Social @wearesocialsg • 26
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
690!
206! 199! 197! 197! 190!
157!
103! 79!
41! 17! 3!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
27. We Are Social @wearesocialsg • 27
SOCIAL MEDIA USE
JAN
2015
66%!
64%!
60%!
59%!
58%!
57%!
56%!
56%!
55%!
52%!
49%!
47%!
47%!
46%!
46%!
46%!
46%!
45%!
40%!
35%!
34%!
31%!
30%!
29%!
29%!
28%!
25%!
22%!
19%!
9%!
7%!
SINGAPORE
HONGKONG
ARGENTINA
UK
USA
AUSTRALIA
UAE
CANADA
MALAYSIA
TURKEY
THAILAND
SPAIN
BRAZIL
MEXICO
ITALY
CHINA
RUSSIA
FRANCE
PHILIPPINES
GERMANY
POLAND
VIETNAM
SOUTHKOREA
SAUDIARABIA
GLOBALAVERAGE
INDONESIA
EGYPT
SOUTHAFRICA
JAPAN
INDIA
NIGERIA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
28. We Are Social @wearesocialsg • 28
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2015
• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,366 !
829 !
629 !
600 !
500 !
468 !
343 !
300 !
300 !
284 !
230 !
209 !
200 !
170 !
157 !
100 !
100 !
FACEBOOK
QQ
QZONE
WHATSAPP
FACEBOOK
MESSENGER
WECHAT
GOOGLE+
SKYPE
INSTAGRAM
TWITTER
TUMBLR
VIBER
BAIDU TIEBA
LINE
SINA WEIBO
VKONTAKTE
SNAPCHAT
29. We Are Social @wearesocialsg • 29
TIME SPENT ON SOCIAL MEDIA
JAN
2015
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
4.3!
4.3!
3.9!
3.8!
3.8!
3.6!
3.5!
3.2!
3.1!
3.0!
2.9!
2.9!
2.7!
2.6!
2.5!
2.5!
2.5!
2.4!
2.2!
2.1!
2.1!
2.1!
2.1!
2.0!
1.9!
1.9!
1.8!
1.7!
1.3!
0.7!
ARGENTINA
PHILIPPINES
MEXICO
BRAZIL
THAILAND
UAE
MALAYSIA
SOUTHAFRICA
VIETNAM
SAUDIARABIA
TURKEY
INDONESIA
USA
RUSSIA
INDIA
ITALY
SINGAPORE
AVERAGE
UK
POLAND
CANADA
AUSTRALIA
GERMANY
FRANCE
SPAIN
NETHERLANDS
HONGKONG
CHINA
SOUTHKOREA
JAPAN
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
30. We Are Social @wearesocialsg • 30
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE SOCIAL
JAN
2015
23%
50%!
38%!
7%!
15%!
39%!
30%!
35%!
39%!
32%!
2%!
8%!
27%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
31. We Are Social @wearesocialsg • 31
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
561!
176! 170! 161! 156!
132! 126!
85! 68!
35!
15! 1!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
WEST
EUROPE
SOUTH
AMERICA
SOUTH
ASIA
EAST
EUROPE
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%!
ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS
ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
32. We Are Social @wearesocialsg • 32
MOBILE SOCIAL
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
59%!
58%!
51%!
50%!
50%!
49%!
48%!
46%!
45%!
43%!
42%!
40%!
38%!
38%!
37%!
36%!
36%!
32%!
30%!
27%!
26%!
26%!
25%!
24%!
24%!
23%!
20%!
19%!
17%!
8%!
7%!
SINGAPORE
HONGKONG
AUSTRALIA
USA
UK
MALAYSIA
UAE
ARGENTINA
CANADA
THAILAND
TURKEY
MEXICO
BRAZIL
SPAIN
CHINA
FRANCE
ITALY
PHILIPPINES
GERMANY
SOUTHKOREA
VIETNAM
RUSSIA
SAUDIARABIA
INDONESIA
POLAND
GLOBALAVERAGE
SOUTHAFRICA
EGYPT
JAPAN
INDIA
NIGERIA
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
33. We Are Social @wearesocialsg • 33
GLOBAL MOBILE PHONE USAGE
34. We Are Social @wearesocialsg • 34
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
JAN
2015
• Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
3.65B 51% 7.09B 1.94
35. We Are Social @wearesocialsg • 35
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2015
98%
101%!
126%!
79%!
124%!
125%!
139%!
98%!
109%!
91%!
112%!
77%!
119%!
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
36. We Are Social @wearesocialsg • 36
MOBILE REGIONAL OVERVIEW
JAN
2015
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1565!
1296!
900!
744!
583!
521! 519!
358!
294!
191!
76! 42!
EAST
ASIA
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%!
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
37. We Are Social @wearesocialsg • 37
MOBILE CONNECTIONS
JAN
2015
• Source: GSMA Intelligence, Q4 2014
176%!
173%!
173%!
168%!
152%!
150%!
147%!
146%!
144%!
141%!
138%!
137%!
135%!
135%!
127%!
122%!
121%!
117%!
114%!
113%!
111%!
108%!
103%!
98%!
97%!
95%!
91%!
84%!
81%!
75%!
75%!
HONGKONG
UAE
SAUDIARABIA
RUSSIA
SINGAPORE
THAILAND
POLAND
SOUTHAFRICA
ARGENTINA
VIETNAM
GERMANY
MALAYSIA
ITALY
BRAZIL
AUSTRALIA
JAPAN
INDONESIA
UK
PHILIPPINES
EGYPT
SOUTHKOREA
SPAIN
USA
GLOBALAVERAGE
FRANCE
CHINA
TURKEY
MEXICO
CANADA
NIGERIA
INDIA
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
38. We Are Social @wearesocialsg • 38
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
98% 39%77% 23%7.1B
39. We Are Social @wearesocialsg • 39
PRE-PAY vs. POST-PAY CONNECTIONS
JAN
2015
99%!
97%!
96%!
96%!
95%!
89%!
86%!
86%!
85%!
84%!
83%!
82%!
80%!
79%!
78%!
77%!
77%!
71%!
58%!
49%!
47%!
42%!
42%!
41%!
35%!
31%!
24%!
21%!
15%!
6%!
1%!
1%!
3%!
4%!
4%!
5%!
11%!
14%!
14%!
15%!
16%!
17%!
18%!
20%!
21%!
22%!
23%!
23%!
29%!
42%!
51%!
53%!
58%!
58%!
59%!
65%!
69%!
76%!
79%!
85%!
94%!
99%!
INDONESIA
NIGERIA
EGYPT
PHILIPPINES
INDIA
VIETNAM
THAILAND
UAE
MEXICO
ITALY
SOUTHAFRICA
RUSSIA
SAUDIARABIA
CHINA
BRAZIL
MALAYSIA
GLOBALAVERAGE
ARGENTINA
TURKEY
POLAND
GERMANY
HONGKONG
SINGAPORE
UK
AUSTRALIA
SPAIN
USA
FRANCE
CANADA
SOUTHKOREA
JAPAN
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
• Sources: GSMA Intelligence, Q4 2014.
40. We Are Social @wearesocialsg • 40
JAN
2015 MOBILE CONNECTIONS BY DEVICE
TOTAL NUMBER
OF SMARTPHONE
CONNECTIONS
TOTAL NUMBER
OF GLOBAL MOBILE
CONNECTIONS
SMARTPHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
TOTAL NUMBER
OF FEATURE-PHONE
CONNECTIONS
FEATURE-PHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
• Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)
# # #
2.7B 58%38% 4.1B7.1B
41. We Are Social @wearesocialsg • 41
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
0.7%!
2.9%!
6.1%!
10.9%!
17.0%!
28.9%!
33.4%!
2009 2010 2011 2012 2013 2014 2015
• Source: StatCounter, Q1 2015
42. We Are Social @wearesocialsg • 42
JAN
2015 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
FROM APPLE SAFARI BROWSERS
PERCENTAGE OF GLOBAL MOBILE
WEB PAGE REQUESTS FROM
ANDROID WEBKIT BROWSERS
PERCENTAGE OF GLOBAL MOBILE
WEB PAGE REQUESTS FROM
OTHER PLATFORM BROWSERS
• Source: Akamai State of the Internet Report, Q3 2014
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
38.9% 30.9% 30.2%
43. We Are Social @wearesocialsg • 43
AVERAGE MOBILE NET SPEEDS
JAN
2015
• Source: Akamai State of the Internet Report, Q3 2014
AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
18.2!
9.1!
8.1!
7.9!
7.1!
7.0!
6.7!
6.2!
6.0!
5.8!
5.4!
5.2!
5.0!
4.8!
4.2!
3.9!
2.8!
2.8!
2.5!
2.5!
1.7!
1.5!
1.3!
1.1!
SOUTHKOREA
SINGAPORE
UK
CANADA
FRANCE
RUSSIA
JAPAN
CHINA
HONGKONG
USA
GERMANY
SPAIN
POLAND
ITALY
TURKEY
AUSTRALIA
EGYPT
THAILAND
MALAYSIA
SOUTHAFRICA
INDIA
BRAZIL
ARGENTINA
VIETNAM
44. We Are Social @wearesocialsg • 44
GLOBAL MOBILE DATA GROWTH
JAN
2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
Q4
2009!
Q1
2010!
Q2
2010!
Q3
2010!
Q4
2010!
Q1
2011!
Q2
2011!
Q3
2011!
Q4
2011!
Q1
2012!
Q2
2012!
Q3
2012!
Q4
2012!
Q1
2013!
Q2
2013!
Q3
2009!
Q3
2013!
200!
400!
600!
800!
1,000!
1,200!
1,400!
1,600!
1,800!
Q4
2013!
Q1
2014!
Q2
2014!
Q3
2014!
2,000!
2,200!
2,400!
2,600!
2,800!
AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!
• Source: Ericsson Mobility Report, Nov 2014
45. We Are Social @wearesocialsg • 45
MOBILE COMMERCE
JAN
2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
37%!
27%!
27%!
23%!
23%!
20%!
19%!
19%!
18%!
18%!
17%!
17%!
16%!
15%!
15%!
15%!
15%!
14%!
14%!
13%!
12%!
11%!
11%!
11%!
9%!
9%!
8%!
6%!
SOUTHKOREA
CHINA
UAE
SINGAPORE
HONGKONG
GERMANY
TURKEY
MALAYSIA
UK
USA
SPAIN
ARGENTINA
ITALY
VIETNAM
SAUDIARABIA
AUSTRALIA
BRAZIL
MEXICO
POLAND
CANADA
FRANCE
SOUTHAFRICA
PHILIPPINES
THAILAND
INDONESIA
INDIA
RUSSIA
JAPAN
46. We Are Social @wearesocialsg • 46
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE BROADBAND
JAN
2015
38%
85%!
57%!
16%!
34%!
85%!
53%!
53%!
84%!
31%!
21%!
8%!
48%!
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
47. We Are Social @wearesocialsg • 47
MOBILE BROADBAND
JAN
2015
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
123%!
118%!
114%!
114%!
112%!
111%!
110%!
106%!
91%!
87%!
87%!
86%!
84%!
78%!
76%!
70%!
67%!
60%!
59%!
55%!
55%!
53%!
48%!
44%!
41%!
38%!
37%!
36%!
35%!
13%!
8%!
HONGKONG
JAPAN
SAUDIARABIA
AUSTRALIA
THAILAND
UAE
SOUTHKOREA
SINGAPORE
ITALY
USA
GERMANY
UK
POLAND
MALAYSIA
BRAZIL
SPAIN
FRANCE
TURKEY
CANADA
RUSSIA
ARGENTINA
SOUTHAFRICA
PHILIPPINES
CHINA
INDONESIA
GLOBALAVERAGE
VIETNAM
EGYPT
MEXICO
NIGERIA
INDIA
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
50. We Are Social @wearesocialsg • 50
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
43.1
URBANISATION: 93%
32.3
PENETRATION: 75%
26.0
PENETRATION: 60%
62.0
vs. POPULATION: 144%
20.0
PENETRATION: 46%
DIGITAL IN ARGENTINA
51. We Are Social @wearesocialsg • 51
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+37% +8% +6% +9%
* SINCE JUN 2014
52. We Are Social @wearesocialsg • 52
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 53M 4H 11M 4H 20M 2H 47M
53. We Are Social @wearesocialsg • 53
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
32.3M 75% 25.4M 59%
54. We Are Social @wearesocialsg • 54
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 24% 3% ~0%
-13% +79% +27% 0%
55. We Are Social @wearesocialsg • 55
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
26.0M 60% 20M 46%
56. We Are Social @wearesocialsg • 56
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
44%!
35%!
32%!
21%!
16%!
15%!
9%!
9%!
7%!
7%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
TWITTER
LINKEDIN
INSTAGRAM
PINTEREST
BADOO
57. We Are Social @wearesocialsg • 57
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
144% 38%71% 29%62.0M
58. We Are Social @wearesocialsg • 58
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
34% 19%25% 23%40%
59. We Are Social @wearesocialsg • 59
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 37% 24% 17%
61. We Are Social @wearesocialsg • 61
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
23.7
URBANISATION: 89%
21.2
PENETRATION: 89%
13.6
PENETRATION: 57%
30.0
vs. POPULATION: 127%
12.0
PENETRATION: 51%
DIGITAL IN AUSTRALIA
62. We Are Social @wearesocialsg • 62
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+17% +6% +23% +11%
SINCE JAN 2014
63. We Are Social @wearesocialsg • 63
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 03M 1H 32M 2H 04M 2H 47M
64. We Are Social @wearesocialsg • 64
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
21.2M 89% 12.9M 54%
65. We Are Social @wearesocialsg • 65
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
61% 26% 13% 0.1%
-14% +51% +11% +43%
66. We Are Social @wearesocialsg • 66
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
13.6M 57% 12.0M 51%
67. We Are Social @wearesocialsg • 67
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
40%!
18%!
14%!
13%!
13%!
10%!
10%!
9%!
8%!
6%!
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
GOOGLE+
SKYPE
INSTAGRAM
PINTEREST
LINKEDIN
WHATSAPP
TUMBLR
68. We Are Social @wearesocialsg • 68
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
127% 90%35% 65%30.0M
69. We Are Social @wearesocialsg • 69
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 28%16% 16%27%
70. We Are Social @wearesocialsg • 70
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
51% 51% 20% 15%
72. We Are Social @wearesocialsg • 72
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
204M
URBANISATION: 91%
110M
PENETRATION: 54%
96M
PENETRATION: 47%
276M
vs. POPULATION: 135%
78M
PENETRATION: 38%
DIGITAL IN BRAZIL
73. We Are Social @wearesocialsg • 73
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +12% +3% +15%
* SINCE JUN 2014
74. We Are Social @wearesocialsg • 74
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 26M 3H 47M 3H 47M 2H 49M
75. We Are Social @wearesocialsg • 75
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
110M 54% 79M 39%
76. We Are Social @wearesocialsg • 76
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
77% 20% 3% 0.1%
-12% +109% +1% +20%
77. We Are Social @wearesocialsg • 77
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
96M 47% 78M 38%
78. We Are Social @wearesocialsg • 78
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%!
24%!
22%!
14%!
13%!
11%!
10%!
9%!
6%!
6%!
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
PINTEREST
BADOO
79. We Are Social @wearesocialsg • 79
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 56%78% 22%276M
80. We Are Social @wearesocialsg • 80
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 18%17% 18%23%
81. We Are Social @wearesocialsg • 81
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
37% 36% 22% 15%
83. We Are Social @wearesocialsg • 83
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
35.7M
URBANISATION: 81%
33.0M
PENETRATION: 93%
20.0M
PENETRATION: 56%
29.0M
vs. POPULATION: 81%
16.2M
PENETRATION: 45%
DIGITAL IN CANADA
84. We Are Social @wearesocialsg • 84
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+11% +5% +10% +5%
* SINCE JUN 2014
85. We Are Social @wearesocialsg • 85
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 37M 1H 52M 2H 04M 2H 38M
86. We Are Social @wearesocialsg • 86
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
33.0M 93% 19.4M 54%
87. We Are Social @wearesocialsg • 87
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 17% 12% 0.3%
-10% +41% +33% +18%
88. We Are Social @wearesocialsg • 88
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
20.0M 56% 16.2M 45%
89. We Are Social @wearesocialsg • 89
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%!
23%!
19%!
16%!
15%!
13%!
12%!
12%!
8%!
7%!
FACEBOOK
TWITTER
FACEBOOK
MESSENGER
PINTEREST
GOOGLE+
SKYPE
INSTAGRAM
LINKEDIN
TUMBLR
SNAPCHAT
90. We Are Social @wearesocialsg • 90
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
81% 73%15% 85%29.0M
91. We Are Social @wearesocialsg • 91
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
27% 24%21% 17%24%
92. We Are Social @wearesocialsg • 92
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
54% 49% 20% 13%
94. We Are Social @wearesocialsg • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,367
URBANISATION: 54%
642
PENETRATION: 47%
629
PENETRATION: 46%
1,300
vs. POPULATION: 95%
506
PENETRATION: 37%
DIGITAL IN CHINA
95. We Are Social @wearesocialsg • 95
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +1% +8% +26%
SINCE JAN 2014
96. We Are Social @wearesocialsg • 96
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 52M 2H 35M 1H 42M 1H 27M
97. We Are Social @wearesocialsg • 97
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
642M 47% 565M 41%
98. We Are Social @wearesocialsg • 98
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
76% 21% 3% 0%
-13% +121% +12% -
99. We Are Social @wearesocialsg • 99
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
629M 46% 506M 37%
100. We Are Social @wearesocialsg • 100
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
30%!
25%!
25%!
21%!
19%!
15%!
12%!
10%!
9%!
9%!
WECHAT
SINA
WEIBO
QZONE
TENCENT
WEIBO
YOUKU
TUDOU
RENREN
GOOGLE+
FACEBOOK
KAIXIN
101. We Are Social @wearesocialsg • 101
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
95% 46%79% 21%1.3B
102. We Are Social @wearesocialsg • 102
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
22% 26%25% 19%21%
103. We Are Social @wearesocialsg • 103
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
30% 37% 25% 27%
105. We Are Social @wearesocialsg • 105
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
87.8
URBANISATION: 44%
46.2
PENETRATION: 53%
22.0
PENETRATION: 25%
98.8
vs. POPULATION: 113%
16.6
PENETRATION: 19%
DIGITAL IN EGYPT
106. We Are Social @wearesocialsg • 106
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+25% +33% +2% +32%
* SINCE JUL 2014
107. We Are Social @wearesocialsg • 107
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
74% 23% 3% 0%
-13% +78% +25% -
108. We Are Social @wearesocialsg • 108
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
22.0M 25% 16.6M 19%
109. We Are Social @wearesocialsg • 109
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
113% 32%96% 4%98.8M
111. We Are Social @wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
66.1
URBANISATION: 86%
55.4
PENETRATION: 84%
30.0
PENETRATION: 45%
64.2
vs. POPULATION: 97%
24.0
PENETRATION: 36%
DIGITAL IN FRANCE
112. We Are Social @wearesocialsg • 112
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+2% +7% -11% +20%
* SINCE FEB 2014
113. We Are Social @wearesocialsg • 113
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 53M 1H 17M 2H 00M 3H 10M
114. We Are Social @wearesocialsg • 114
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
55.4M 84% 29.4M 45%
115. We Are Social @wearesocialsg • 115
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
77% 15% 8% 0.3%
-8% +66% +17% +45%
116. We Are Social @wearesocialsg • 116
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
30.0M 45% 24.0M 36%
117. We Are Social @wearesocialsg • 117
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
32%!
10%!
9%!
7%!
5%!
4%!
4%!
4%!
3%!
3%!
FACEBOOK
GOOGLE+
TWITTER
FACEBOOK
MESSENGER
LINKEDIN
COPAINS
D'AVANT
INSTAGRAM
SKYPE
BADOO
VIADEO
118. We Are Social @wearesocialsg • 118
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
97% 69%21% 79%64.2M
119. We Are Social @wearesocialsg • 119
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
16% 18%15% 15%20%
120. We Are Social @wearesocialsg • 120
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
44% 49% 14% 12%
122. We Are Social @wearesocialsg • 122
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
80.8
URBANISATION: 74%
71.7
PENETRATION: 89%
28.0
PENETRATION: 35%
111.6
vs. POPULATION: 138%
24.0
PENETRATION: 30%
DIGITAL IN GERMANY
123. We Are Social @wearesocialsg • 123
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+5% 0% +4% +9%
* SINCE FEB 2014
124. We Are Social @wearesocialsg • 124
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 41M 1H 52M 2H 03M 2H 56M
125. We Are Social @wearesocialsg • 125
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
71.7M 89% 39.2M 48%
126. We Are Social @wearesocialsg • 126
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
75% 18% 7% 0.4%
-10% +60% +30% +36%
127. We Are Social @wearesocialsg • 127
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 35% 24.0M 30%
128. We Are Social @wearesocialsg • 128
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
28%!
26%!
15%!
9%!
7%!
7%!
4%!
4%!
4%!
4%!
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
SKYPE
TWITTER
GOOGLE+
SHAZAM
INSTAGRAM
LINKEDIN
TUMBLR
129. We Are Social @wearesocialsg • 129
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
138% 63%47% 53%111.6M
130. We Are Social @wearesocialsg • 130
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
21% 20%18% 9%22%
131. We Are Social @wearesocialsg • 131
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 63% 18% 20%
133. We Are Social @wearesocialsg • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.23
URBANISATION: 100%
5.75
PENETRATION: 79%
4.60
PENETRATION: 64%
12.70
vs. POPULATION: 176%
4.20
PENETRATION: 58%
DIGITAL IN HONG KONG
134. We Are Social @wearesocialsg • 134
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +5% -23% +11%
SINCE JAN 2014
135. We Are Social @wearesocialsg • 135
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 25M 2H 18M 1H 50M 1H 49M
136. We Are Social @wearesocialsg • 136
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
5.75M 79% 4.65M 64%
137. We Are Social @wearesocialsg • 137
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
67% 26% 7% 0%
-10% +45% -13% -
138. We Are Social @wearesocialsg • 138
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
4.60M 64% 4.20M 58%
139. We Are Social @wearesocialsg • 139
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%!
33%!
23%!
23%!
14%!
13%!
12%!
11%!
10%!
6%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
WECHAT
LINE
SKYPE
GOOGLE+
INSTAGRAM
TWITTER
SINA
WEIBO
140. We Are Social @wearesocialsg • 140
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
176% 70%42% 58%12.7M
141. We Are Social @wearesocialsg • 141
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
36% 29%32% 26%35%
142. We Are Social @wearesocialsg • 142
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
38% 39% 26% 23%
144. We Are Social @wearesocialsg • 144
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,265
URBANISATION: 31%
243
PENETRATION: 19%
118
PENETRATION: 9%
946
vs. POPULATION: 75%
100
PENETRATION: 8%
DIGITAL IN INDIA
145. We Are Social @wearesocialsg • 145
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+14% +31% +6% +39%
SINCE JAN 2014
146. We Are Social @wearesocialsg • 146
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 04M 3H 24M 2H 31M 1H 58M
147. We Are Social @wearesocialsg • 147
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
243M 19% 200M 16%
148. We Are Social @wearesocialsg • 148
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
27% 72% 1% 0%
-19% +9% +19% -
149. We Are Social @wearesocialsg • 149
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
118M 9% 100M 8%
150. We Are Social @wearesocialsg • 150
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
11%!
9%!
8%!
8%!
7%!
6%!
5%!
5%!
4%!
4%!
WHATSAPP
FACEBOOK
MESSENGER
FACEBOOK
SKYPE
GOOGLE+
TWITTER
WECHAT
LINKEDIN
PINTEREST
VIBER
151. We Are Social @wearesocialsg • 151
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
75% 11%95% 5%946M
152. We Are Social @wearesocialsg • 152
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
10% 9%8% 8%10%
153. We Are Social @wearesocialsg • 153
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
13% 14% 9% 9%
155. We Are Social @wearesocialsg • 155
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
255.5
URBANISATION: 51%
72.7
PENETRATION: 28%
72.0
PENETRATION: 28%
308.2
vs. POPULATION: 121%
62.0
PENETRATION: 24%
DIGITAL IN INDONESIA
156. We Are Social @wearesocialsg • 156
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
0% +16% +9% +19%
SINCE JAN 2014
157. We Are Social @wearesocialsg • 157
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 06M 3H 10M 2H 52M 2H 29M
158. We Are Social @wearesocialsg • 158
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
72.7M 28% 54.0M 21%
159. We Are Social @wearesocialsg • 159
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
45% 50% 4% 0%
-25% +39% +14% -
160. We Are Social @wearesocialsg • 160
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
72.0M 28% 62.0M 24%
161. We Are Social @wearesocialsg • 161
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
14%!
12%!
11%!
9%!
9%!
7%!
7%!
6%!
6%!
6%!
FACEBOOK
WHATSAPP
TWITTER
FACEBOOK
MESSENGER
GOOGLE+
LINKEDIN
INSTAGRAM
SKYPE
PINTEREST
LINE
162. We Are Social @wearesocialsg • 162
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
121% 34%99% 1%308.2M
163. We Are Social @wearesocialsg • 163
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
11% 11%10% 9%14%
164. We Are Social @wearesocialsg • 164
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
18% 16% 11% 9%
166. We Are Social @wearesocialsg • 166
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
60.8
URBANISATION: 68%
36.6
PENETRATION: 60%
28.0
PENETRATION: 46%
82.3
vs. POPULATION: 135%
22.0
PENETRATION: 36%
DIGITAL IN ITALY
167. We Are Social @wearesocialsg • 167
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+3% +8% -15% +11%
* SINCE FEB 2014
168. We Are Social @wearesocialsg • 168
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 28M 2H 12M 2H 30M 2H 39M
169. We Are Social @wearesocialsg • 169
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
36.6M 60% 25.8M 43%
170. We Are Social @wearesocialsg • 170
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
74% 17% 8% 0.4%
-7% +16% +42% +529%
171. We Are Social @wearesocialsg • 171
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 46% 22.0M 36%
172. We Are Social @wearesocialsg • 172
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%!
24%!
17%!
14%!
11%!
10%!
10%!
6%!
5%!
5%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
SHAZAM
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
PINTEREST
173. We Are Social @wearesocialsg • 173
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 67%84% 16%82.3M
174. We Are Social @wearesocialsg • 174
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
26% 16%16% 16%23%
175. We Are Social @wearesocialsg • 175
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
39% 39% 20% 16%
177. We Are Social @wearesocialsg • 177
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
127.1
URBANISATION: 91%
109.6
PENETRATION: 86%
24.0
PENETRATION: 19%
155.6
vs. POPULATION: 122%
22.0
PENETRATION: 17%
DIGITAL IN JAPAN
178. We Are Social @wearesocialsg • 178
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +9% +12% +15%
SINCE JAN 2014
179. We Are Social @wearesocialsg • 179
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 07M 0H 59M 0H 40M 2H 17M
180. We Are Social @wearesocialsg • 180
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
109.6M 86% 43.6M 34%
181. We Are Social @wearesocialsg • 181
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 30% 5% 0.2%
-12% +36% +22% -18%
182. We Are Social @wearesocialsg • 182
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
24.0M 19% 22.0M 17%
183. We Are Social @wearesocialsg • 183
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
16%!
13%!
4%!
3%!
2%!
2%!
1%!
1%!
1%!
<1%!
TWITTER
FACEBOOK
MIXI
LINE
GOOGLE+
SKYPE
MOBAGE
GREE
INSTAGRAM
PINTEREST
184. We Are Social @wearesocialsg • 184
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
122% 96%1% 99%155.6M
185. We Are Social @wearesocialsg • 185
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
5% 8%7% 10%7%
186. We Are Social @wearesocialsg • 186
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
43% 40% 11% 6%