online digital marketing class by Param Digital Marketing: Class 1: Introduction to Digital Marketing Understanding the basics of digital marketing Evolution of marketing in the digital age Importance of digital marketing for businesses Overview of different digital marketing channels Class 2: Website Optimization Importance of a user-friendly website Key elements of website optimization (SEO, UX/UI) Tools and techniques for optimizing websites Case studies of successful website optimizations Class 3: Search Engine Optimization (SEO) Understanding how search engines work On-page and off-page SEO techniques Keyword research and analysis Link building strategies Measuring and tracking SEO performance Class 4: Content Marketing Importance of content marketing in digital strategy Creating high-quality content for different channels Content distribution and promotion strategies Content marketing metrics and KPIs Content marketing tools and platforms Class 5: Social Media Marketing Introduction to social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Creating a social media strategy Content creation for social media Social media advertising and targeting options Social media analytics and reporting Class 6: Email Marketing Importance of email marketing in digital strategy Building an email list and segmenting subscribers Creating effective email campaigns Email automation and personalization Email marketing metrics and analytics Class 7: Pay-Per-Click (PPC) Advertising Introduction to PPC advertising platforms (Google Ads, Facebook Ads, etc.) Setting up PPC campaigns Keyword research for PPC Ad copywriting and design best practices PPC campaign optimization and budget management Class 8: Analytics and Reporting Introduction to digital marketing analytics tools (Google Analytics, etc.) Setting up tracking and goals Interpreting and analyzing marketing data Reporting on key metrics and KPIs Making data-driven marketing decisions Class 9: Digital Marketing Strategy Developing a digital marketing strategy Setting SMART goals Target audience identification and segmentation Budget allocation and resource planning Creating a digital marketing plan Class 10: Advanced Topics in Digital Marketing Advanced SEO strategies (local SEO, voice search optimization, etc.) Advanced social media marketing tactics (influencer marketing, social listening, etc.) Emerging trends in digital marketing (AI in marketing, chatbots, etc.) Case studies of successful digital marketing campaigns Q&A and final review Each class can include lectures, practical exercises, case studies, and Q&A sessions to ensure students have a comprehensive understanding of digital marketing concepts and how to apply them in real-world scenarios.