Digital marketing is a dynamic strategy leveraging online channels to promote products or services, connecting businesses with their target audience. Utilizing platforms such as social media, search engines, email, and websites, digital marketing encompasses various techniques, including SEO, SEM, content marketing, and social media advertising. It aims to enhance brand visibility, drive website traffic, generate leads, and ultimately boost sales. The real-time nature of digital marketing allows for data-driven decision-making, enabling businesses to adapt and optimize campaigns for maximum effectiveness.
2. Digital marketing, also called online marketing, is
the promotion of brands to connect with potential
customers using the internet and other forms of
digital communication. This includes not only
email, social media, and web-based advertising,
but also text and multimedia messages as a
marketing channel.
3. 1 SEO (Search engine
optimization )
3 SMM( Search media
marketing )
2 SEM (Search engine
marketing )
4. SEO means Search Engine Optimization
and is the process used to optimize a
website's technical configuration, content
relevance and link popularity so its pages
can become easily findable, more relevant
and popular towards user search queries,
and as a consequence, search engines rank
them better.
6. , white hat SEO refers to any practice that improves
your search rankings on a search engine results
page (SERP) while maintaining the integrity of
your website and staying within the search engines'
terms of service. These tactics stay within the
bounds as defined by Google.
7. Black hat SEO refers to a set of practices that
are used to increases a site or page's rank in
search engines through means that violate the
search engines' terms of service. The term
“black hat” originated in Western movies to
distinguish the “bad guys” from the “good
guys,” who wore white hats (see white hat
SEO).
8. Grey hat SEO techniques are methods
that combine both white hat and black
hat SEO tactics. For example, creating
high-quality content and then buying
backlinks for it is a grey hat SEO
technique. Creating content is a white-
hat SEO technique and buying links is a
clear black-hat SEO technique.
9. SEO traffic is when people visit a
website by finding it through search
engines like Google or Bing. They
search using keywords, and the search
engine shows them websites that
match. If a website ranks high on the
search results, it gets more SEO traffic.
10. Organic web traffic
Direct web traffic
Social web traffic
Referral web Traffic
Inorganic web traffic
