Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
The Hero's Journey (For movie fans, Lego fans, and presenters!)Dan Roam
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
GAME ON! Integrating Games and Simulations in the Classroom Brian Housand
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
GAME ON! Integrating Games and Simulations in the Classroom
It is estimated that by the time that today’s youth enters adulthood that they will have played an average of 10,000 hours of video games. By playing games, research suggests that they have developed abilities related to creativity, collaboration, and critical thinking. Come explore the history of games and simulations in the classroom and investigate ways that current games and simulations in digital and non-digital formats can be meaningfully and purposefully integrated into your learning environment.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Productivity Secret Of The Best LeadersOfficevibe
Content by Jacob Shriar & Kevin Kruse.
In this Officeviibe presentation, you'll see:
- 3 biggest problems leaders face and what you can do to fix them
- The secret to time management
- Examples from great leaders
- You'll find bonus content
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
The Hero's Journey (For movie fans, Lego fans, and presenters!)Dan Roam
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
GAME ON! Integrating Games and Simulations in the Classroom Brian Housand
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
GAME ON! Integrating Games and Simulations in the Classroom
It is estimated that by the time that today’s youth enters adulthood that they will have played an average of 10,000 hours of video games. By playing games, research suggests that they have developed abilities related to creativity, collaboration, and critical thinking. Come explore the history of games and simulations in the classroom and investigate ways that current games and simulations in digital and non-digital formats can be meaningfully and purposefully integrated into your learning environment.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Productivity Secret Of The Best LeadersOfficevibe
Content by Jacob Shriar & Kevin Kruse.
In this Officeviibe presentation, you'll see:
- 3 biggest problems leaders face and what you can do to fix them
- The secret to time management
- Examples from great leaders
- You'll find bonus content
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
What is mindfulness and how can it help you perform better in the workplace? This Slideshare presentation condenses the findings and experiences of INSEAD Professors Natalia Karelaia and Randel S. Carlock.
Based on the articles published on INSEAD Knowledge
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the improvements in air quality were temporary and pollution levels rose back to pre-pandemic levels as restrictions eased and activity increased again.
10 Quotes That Makes You Feel Stronger TodayAbhishek Shah
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Top Productivity Working Hacks by Jan RezabJan Rezab
This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include:
- Manage time by thinking in "blocks" of one hour and maximizing productivity in each block.
- Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email.
- Design meetings purposefully with clear agendas and action items. Follow up immediately.
- Find ways to be productive during activities like driving or flights by taking calls or responding to emails.
- Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.
The document summarizes 10 key facts about the future of work: 1) Jobs are becoming more knowledge-based, requiring skills like analytical thinking. 2) Employment has grown most in healthcare, education, and professional services. 3) Automation is replacing many traditional jobs, with estimates that 47-50% of current jobs could be automated. 4) People see other jobs as more at risk of automation than their own. 5) More people express worry than optimism about automation's impact. 6) Workers see technology as more positively impacting their careers. 7) Higher-educated workers report greater benefits from technology. 8) Skills in technology, communication, and lifelong learning are seen as most important for the future. 9)
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
It is important, no matter what the environment or situation, to remain productive and make the most of your time. Our latest work hack will guide you on how to optimise your time to achieve the most of your working day.
Exploring ChatGPT for Effective Teaching and Learning.pptxStan Skrabut, Ed.D.
This document discusses how educators can effectively use ChatGPT in their teaching. It begins by explaining that ChatGPT is an AI assistant built by Anthropic to be helpful, harmless, and honest. The document then provides several ways educators can incorporate ChatGPT into their lessons, such as having it provide explanations of concepts students are struggling with, create study guides and practice problems, and assist with grading assignments. It also suggests how students can use ChatGPT to support their learning through activities like brainstorming topics, outlining essays, and translating texts.
Nothing is quite as important as your pitch deck if you're a startup or entrepreneur. Guy Kawasaki shares tips from his experience in Silicon Valley as a VC and entrepreneur.
From The Art of The Start 2.0
Buy the book here: bit.ly/ArtoftheStart2
Leader's Guide to Motivate People at WorkWeekdone.com
To motivate employees, leaders should provide more praise, attention, responsibility, and incentives. Specifically, leaders should recognize employees' good work, keep employees informed about company goals and strategies, assign more challenging tasks with autonomy, establish incentive programs with realistic yet challenging goals, and provide pay raises correlated with employee performance and development. Leaders can use a performance management tool like Weekdone to understand employee status, provide transparent feedback, and align goals across different levels.
A fun approach to talk about how sleeping more and better can help your productivity and effectiveness at work. #SleepingWithTheBoss was an invitation from the TNW CEO,
Boris Veldhuijzen van Zanten to the team - a nap after lunch to test out the benefits of a good rest.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Do you struggle to finish your daily tasks, juggle your work load and keep organised at work? If so, read our top tips to help work a little smarter everyday!
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Learn more about "The Science of Memorable Presentations" by checking out the Ethos3 blog post on this topic: http://ethr.ee/1ULMrxy
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
If you need help creating professional presentations, email us at: info@ethos3.com
The document discusses strategies for lifelong learning in a changing work environment. It states that to be successful in the next decade, individuals will need to demonstrate foresight in navigating changing skills requirements and continually reassess and update their skills. Workers will need to be adaptable lifelong learners. The document emphasizes the importance of continual learning.
The Health and Social Care Act (2012) paved the way for far-reaching reforms to how patient care in the English NHS is organised, managed and delivered. The changes were formally implemented on 1 April 2013.
This slideshow outlines the main changes to management, accountability and funding structures resulting from the Act.
The first slides show the old and new structure in overview, together with a slide detailing the transitional arrangement. Further slides compare the earlier arrangements that were in place for funding, regulation and monitoring, advice and performance management, and patient and public participation, with the new system at both the national and local level. The final slide outlines the new medical education and training arrangements.
You are welcome to download and use individual slides in your own presentations providing suitable acknowledgement is given.
To find out more about our work on the NHS reforms, visit our dedicated project page. You can also access an interactive timeline showing the complete history of the NHS, putting the current reforms in historical context.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
What is mindfulness and how can it help you perform better in the workplace? This Slideshare presentation condenses the findings and experiences of INSEAD Professors Natalia Karelaia and Randel S. Carlock.
Based on the articles published on INSEAD Knowledge
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the improvements in air quality were temporary and pollution levels rose back to pre-pandemic levels as restrictions eased and activity increased again.
10 Quotes That Makes You Feel Stronger TodayAbhishek Shah
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Top Productivity Working Hacks by Jan RezabJan Rezab
This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include:
- Manage time by thinking in "blocks" of one hour and maximizing productivity in each block.
- Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email.
- Design meetings purposefully with clear agendas and action items. Follow up immediately.
- Find ways to be productive during activities like driving or flights by taking calls or responding to emails.
- Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.
The document summarizes 10 key facts about the future of work: 1) Jobs are becoming more knowledge-based, requiring skills like analytical thinking. 2) Employment has grown most in healthcare, education, and professional services. 3) Automation is replacing many traditional jobs, with estimates that 47-50% of current jobs could be automated. 4) People see other jobs as more at risk of automation than their own. 5) More people express worry than optimism about automation's impact. 6) Workers see technology as more positively impacting their careers. 7) Higher-educated workers report greater benefits from technology. 8) Skills in technology, communication, and lifelong learning are seen as most important for the future. 9)
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
It is important, no matter what the environment or situation, to remain productive and make the most of your time. Our latest work hack will guide you on how to optimise your time to achieve the most of your working day.
Exploring ChatGPT for Effective Teaching and Learning.pptxStan Skrabut, Ed.D.
This document discusses how educators can effectively use ChatGPT in their teaching. It begins by explaining that ChatGPT is an AI assistant built by Anthropic to be helpful, harmless, and honest. The document then provides several ways educators can incorporate ChatGPT into their lessons, such as having it provide explanations of concepts students are struggling with, create study guides and practice problems, and assist with grading assignments. It also suggests how students can use ChatGPT to support their learning through activities like brainstorming topics, outlining essays, and translating texts.
Nothing is quite as important as your pitch deck if you're a startup or entrepreneur. Guy Kawasaki shares tips from his experience in Silicon Valley as a VC and entrepreneur.
From The Art of The Start 2.0
Buy the book here: bit.ly/ArtoftheStart2
Leader's Guide to Motivate People at WorkWeekdone.com
To motivate employees, leaders should provide more praise, attention, responsibility, and incentives. Specifically, leaders should recognize employees' good work, keep employees informed about company goals and strategies, assign more challenging tasks with autonomy, establish incentive programs with realistic yet challenging goals, and provide pay raises correlated with employee performance and development. Leaders can use a performance management tool like Weekdone to understand employee status, provide transparent feedback, and align goals across different levels.
A fun approach to talk about how sleeping more and better can help your productivity and effectiveness at work. #SleepingWithTheBoss was an invitation from the TNW CEO,
Boris Veldhuijzen van Zanten to the team - a nap after lunch to test out the benefits of a good rest.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Do you struggle to finish your daily tasks, juggle your work load and keep organised at work? If so, read our top tips to help work a little smarter everyday!
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Learn more about "The Science of Memorable Presentations" by checking out the Ethos3 blog post on this topic: http://ethr.ee/1ULMrxy
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
If you need help creating professional presentations, email us at: info@ethos3.com
The document discusses strategies for lifelong learning in a changing work environment. It states that to be successful in the next decade, individuals will need to demonstrate foresight in navigating changing skills requirements and continually reassess and update their skills. Workers will need to be adaptable lifelong learners. The document emphasizes the importance of continual learning.
The Health and Social Care Act (2012) paved the way for far-reaching reforms to how patient care in the English NHS is organised, managed and delivered. The changes were formally implemented on 1 April 2013.
This slideshow outlines the main changes to management, accountability and funding structures resulting from the Act.
The first slides show the old and new structure in overview, together with a slide detailing the transitional arrangement. Further slides compare the earlier arrangements that were in place for funding, regulation and monitoring, advice and performance management, and patient and public participation, with the new system at both the national and local level. The final slide outlines the new medical education and training arrangements.
You are welcome to download and use individual slides in your own presentations providing suitable acknowledgement is given.
To find out more about our work on the NHS reforms, visit our dedicated project page. You can also access an interactive timeline showing the complete history of the NHS, putting the current reforms in historical context.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
Regulatory aspect of pharmaceutical change control systemDeveshDRA
The document discusses the regulatory aspects of pharmaceutical change control systems. It outlines the benefits of a change control system, including ensuring changes are properly documented, validated, approved and traceable. It describes the different categories of changes (major, moderate, minor) and approval processes. A successful change control system requires identifying the need for a change, reviewing documentation, preparing a change proposal, classifying and approving the change, developing an implementation plan, verification and closure. Regulatory guidelines require formal change control systems to evaluate all changes that could affect product quality or manufacturing processes.
Uses of technology in business communicationMushfiq Rayan
This is the very competitive era of borderless business, where technology brings the easiness. Today’s business is totally dependent on communication; here technology plays a very vital role also. These very necessarily suggest us to be efficient in technology to compete in global business. With an increasing number of organizations exploiting information technology in innovative ways, many companies have been adding a Chief Technology Officer (CTO) to their executive leadership teams. Technologies are now using for both internal and external communication of firms. Technologies are using in both written and oral communication. Different technological tools are being used in today’s business communication. More and more tools are being introduced every day. In this presentation I’ve just tried to analyze about the existing technological tools, theirs impact on business communication, advantages and disadvantages of different tools and their continuous improvement and also about upcoming technologies, which may play more important roles on business communication.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
This document discusses the importance of business ethics. It notes that ethical behavior and corporate social responsibility can boost sales, reduce employee turnover, attract more talented employees, and attract investors, protecting a company's share price. Unethical behavior may damage a company's reputation and lower profits. The document outlines foundations of ethical behavior like treating others well and outlines some common ethical issues businesses face like honesty, fair compensation, and respecting others. It discusses how ethics can contribute to employee commitment, investor loyalty, customer satisfaction, and relationships with stakeholders. The conclusion emphasizes that an integrity approach to business can strengthen competitiveness and improve work life and relationships.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research including the creation of logic theories, machine learning algorithms, and neural networks. Recent advances in deep learning have led to AI systems that can perform complex tasks like object recognition and language translation.
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Business ethics refers to written and unwritten codes that govern decisions and actions within a company. An organization's culture determines what is considered right and wrong conduct. If businesses focus on long-term stability and growth over short-term goals, their decisions are more likely to be ethical. Managers play a key role in establishing an organization's ethical standards and culture. Upholding strong business ethics is important for public trust, preventing harm, and protecting employees and the company.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Using Social Smarts to Engage Students on Social MediaPaul Brown
Originally presented at the University of Delaware in October 2015. This presentation discusses the developmental dimensions of college student engagement with social media and how to engage them online.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
This document discusses effective digital leadership and coaching of college student leaders regarding their social media use. It begins by outlining 5 points to understand how students view their online lives and the role of social media. It then discusses concepts like digital identity, digital reputation, self-presentation online, and how social media can impact self-esteem. The document draws from theories like Bronfenbrenner's ecological systems theory and Baxter Magolda's theory of self-authorship to analyze student development in a digitally immersed world. It emphasizes the importance of teaching students to own rather than be owned by social media through limiting use, understanding perfectionism online, and embracing vulnerability.
Digitized Student Development, Social Media, and IdentityPaul Brown
Originally presented at the ACPA 2016 International Convention in Montreal, Canada. This presentation provides an overview of my research on college student development in digital/social spaces.
This document summarizes new research on digitized student development, social media, and identity. The research was conducted by Paul Gordon Brown, PhD for his doctoral program and involved interviews with 16 college students about their use of social media and how it relates to their sense of self. Key findings included that students view social media as a way to curate perfected versions of their lives and compare themselves to others. This leads to feelings of exhaustion, unhappiness, and a constant sense of failure from not living up to idealized versions of peers' lives. The research also examined how digital identities develop and relate to students' understanding of selfhood across online and offline contexts. It was found that social media both influences identity development and
Setting Students Up For Digital Success: Engagement, Development, and LearningPaul Brown
The document discusses digitized development and digital identity. It includes interviews with students who discuss curating perfect images on social media, selective views of reality, pursuing likes, and wearing different "masks" for different social platforms. Students feel pressure to keep up appearances and compare themselves to others. The document advocates for authenticity and owning technology rather than being owned by it. It promotes using social media for more, being good digital partners, and outlines ISTE student standards around digital reputation, literacy, citizenship, communication and collaboration.
Online Development and the College StudentPaul Brown
Originally presented at the 2016 Western Illinois Student Service Summer Institute in Macomb, IL. Reviews my research related to college student learning, behavior, and social media use.
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity and Decision Making on Social Media
Social media tools permeate the college student experience (Junco, 2014), including for those students who hold leadership positions on campus. The purpose of this study was to document the experiences and online behaviors of 40 junior and senior student leaders on digital communication tools. The study was conducted at two institutions in the western United States. Three research questions guided the sequential exploratory mixed methods study connecting student leadership, the presentation of identity, and decision-making with social media use. The study involved a three phase mixed methods analysis of focus group interviews and 2,220 social media posts.
Five major findings surfaced, including (a) social media impact starting in K-12 (b) college student leaders’ navigation of social media (c) presentation of digital identity (d) the beginning of leadership presence and possibilities and (e) significance of social media guidance in college. These findings suggest college student educators should implement holistic digital leadership education. Initiatives should begin early, prior to student enrollment in higher education, focusing on identity expression, positive possibilities-based perspectives, with a focus on social media’s potential impact on student groups, social communities, and social change. Findings from this study can mobilize higher education professionals, student peers, and parents to become digital educators, providing tools for students to implement in their digital practices.
The Digital Development of College StudentsPaul Brown
Originally presented in July 2015 to the staff at Indiana University Southeast. An overview of how social and digital technology may be impacting student development.
http://www.paulhordonbrown.com
The document provides an overview of a three-dimensional leadership model for digital leadership. It discusses three dimensions: 1) face-to-face non-digital leadership, 2) digital leadership existing purely online, and 3) integrated digital leadership that combines the first two dimensions. For each dimension, it outlines "7 C's" of values and competencies, such as developing an online identity, engaging in online collaboration, and demonstrating commitment to both virtual and real-world presences. The document also provides reflection questions and activities to help leaders assess and improve their skills in each of the three dimensions.
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
Being Good Digital Partners With College Students On #SocialMediaPaul Brown
Originally presented at the Colorado College Personnel Association Conference in February 2016. Discusses the developmental journeys of college students online and how to be good educational partners.
This document outlines a three-dimensional model of digital leadership. The first dimension is face-to-face non-digital leadership. The second dimension is virtual or digital leadership that exists online. The third dimension aims to integrate the first two by developing leaders' competencies in both real world and digital spaces. It provides examples of how key leadership concepts like collaboration and citizenship can apply across the three dimensions. The document encourages assessing where students engage online and training staff on social media best practices.
The Effects of the Internet on Students.pdfAhmadTariq64
Parents should pay close attention to the impact of the Internet on students' social and spiritual
values. This is because children cannot ignore the influence of the Internet, which is a powerful
tool. As a result, parents must teach their children how to use social networking sites and the
Internet safely. Additionally, they should educate their children about the advantages of
technology and encourage them to make wise decisions.
The document discusses social media usage among different age groups and life stages. It analyzes how relationships are built in digital environments and the role of influencers known as "Buzzfluencers" who have large social networks and help spread information and opinions. The document presents statistics on social media behaviors like sharing content, commenting, and rating in the UK and Canada.
Originally presented to leadership educators at the LEAD365 Student Leadership conference in Orlando, Florida in 2016. This session discusses issues of resiliency, authenticity, and the effects of social media on the development of young adults.
This document summarizes the impact of social media on youth based on a project report. It defines social media and traces its history. Both positive and negative impacts are discussed. Positively, social media connects youth and helps them socially and with career goals. However, it can also be addictive and negatively impact health, relationships, and privacy. The conclusion recommends that social media be used in moderation and with safety precautions to mitigate risks while harnessing benefits.
Understanding College Student Life Online and What it Means for Social Media ...Paul Brown
This document discusses social media engagement and digital identity for college students. It addresses how students develop digital identities and how their behavior online can impact their digital reputation. Key topics covered include curating one's online image to craft a desired digital reputation, practicing digital literacy to evaluate online information, demonstrating good digital citizenship, effective online communication and collaboration skills, and educating students on managing their digital identities. The document provides learning outcomes related to digital reputation, literacy, citizenship, communication and collaboration to guide education on these topics for college students.
How Our Kids Are Using the Internet in 2009bermandry
The document discusses how children are using the internet and social media in 2009. It provides statistics on teen internet and technology use and gives advice to parents on setting rules and boundaries regarding texting, social media, cyberbullying and plagiarism. The document suggests parents educate themselves on their children's online activities and have open conversations about topics like privacy and digital footprints.
Nowadays, Social Media is an important thing for our life. In the education, learning activites become easier when social media is used. Through the social media, students can be more creative and independent in learning, so the quality of students can increase. But everything has positive and negative side especially social media. Now I will show you about some impacts of social media for student. Hopefully it may be useful for us as the student.
Semelhante a Development and Engagement in the Age of Social Media (20)
Implementing Intentional Conversations into Your Residence Life and Curriculu...Paul Brown
The document discusses implementing intentional conversations as an educational strategy for residence life and curriculum work. It describes intentional conversations as structured discussions between student staff and residents that focus on specific topics or themes. The document provides guidance on the goals, format, and best practices for conducting intentional conversations, including using active listening skills, addressing learning outcomes, documenting the discussions, and assessing the program's effectiveness through coding of themes and rubrics. The overall purpose is to have meaningful discussions that help residents develop skills and progress in their learning and transition to college life.
Utilizing Standards to Assess the Effectiveness of A Residential Education Cu...Paul Brown
Developing a residential education curriculum requires not just a change in process and procedure, but also a cultural and philosophical change in the way our approach to our work. To that end, the presenters will share a Residential Curriculum assessment guides they and others developed to aid departments in continuous improvement. This session will introduce the curriculum and guides, allow participants to practice applying the tools, and discuss methods for implementing it in practice.
Originally presented at the 2018 NASPA-Student Affairs Professionals in Higher Education Conference in Philadelphia, PA.
Educating Students for Digital Leadership and CitizenshipPaul Brown
Originally presented in May of 2017 at the Memphis in May Student Affairs Conference at the University of Memphis. This presentation discusses digital reputation and digital learning outcomes for college students.
The Social Media Lives of Students: The Promise and the RealityPaul Brown
Originally presented in May of 2017 at the Memphis in May Student Affairs Conference at the University of Memphis. This presentation provides an overview of the developmental experience of college students online.
The Savvy Online Student Affairs ProfessionalPaul Brown
Originally presented at University of Binghamton to graduate students in the higher education program in February of 2017. This presentation provides basics and suggestions on safeguarding and building a digital reputation and engaging online.
After the App: The Social Media Lives of College StudentsPaul Brown
This document summarizes interviews conducted with college students about their social media use and digital identity development. Some key points:
- Students see their online identities as adapting to different social media platforms, wearing "different masks" or highlighting different "pieces" of themselves on each site.
- Many feel pressure to curate perfect images and highlight only positive moments due to social comparison. This leads some to feel constant failure or dissatisfaction.
- Students note the exhaustion of feeling they must constantly perform and keep up appearances online. Some see their peers' highlight reels as masking real struggles.
- As they mature, students strive for self-authored identities online, making conscious choices about social media rather than just
Be A Digital Leader! Managing and Leveraging Social Media for College StudentsPaul Brown
Originally presented at Western Washington University on February 7, 2017. This presentation discusses the opportunities and pitfalls of engaging online as a college student. It also provides tips and suggestions about how to leverage social media for academic, career, and personal success.
Writing Outcomes for Digital Student DevelopmentPaul Brown
Originally presented in Cincinnati, Ohio, at the annual conference of the Great Lakes Association of College and University Housing Officers in November of 2016. This session provides a overview of college student learning in digital contexts as well as suggested draft learning outcomes to guide in education around digital issues.
Highlighting Your Strengths as a Professional, OnlinePaul Brown
This document provides tips for using social media to highlight your strengths as a professional. It outlines five building blocks for developing an online personal brand: having a clear focus expressed in under 140 characters; a five sentence bio; a good headshot; determining your online persona; and choosing which platforms to use. The document encourages consistency, dedicating time, following industry leaders, and letting your personality shine through online.
Building Online Engagement Through Social MediaPaul Brown
This document discusses engaging students online through social media. It provides tips for higher education professionals on how to effectively engage students online, including role modeling appropriate online behavior, developing relationships and community, and reading student discourse. Statistics on social media platform usage are presented to understand how students use different platforms. Best practices are outlined such as determining the audience, developing a social media team, creating a content matrix, and getting other campus departments involved.
An Overview of Digitized Student DevelopmentPaul Brown
Originally presented at the 2016 conference of the Association of Intermountain Housing Officers (AIMHO). This session provides an overview of developmental issues students in college face while online.
Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadershi...Paul Brown
Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.
How to Bring Your Authentic Self to Social MediaPaul Brown
Originally presented to the student leaders at the 2016 LEAD365 Conference in Orlando, Florida. This presentation is based off of original research into the experience of college students online and discusses issues of presentation, authenticity, and being genuine as a digital leader.
7 Questions to Ask Before You Jump into Social Media MarketingPaul Brown
Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016. Covers topics related to university departmental engagement with students on social media.
Educators as Partners in Digital Engagement: What you can do...Paul Brown
Educational session originally presented at the 2016 Association of College Unions International (ACUI) Region IV Conference in Boulder, Colorado. Discusses engaging sixth students online and teaching them digital skills.
Digital Civic Engagement: Helping Students Find Their VoicePaul Brown
Keynote address originally presented at the 2016 Association of College Unions International (ACUI) Region IV Conference in Boulder, Colorado. Discusses student civic engagement online, activism, and issues of identity and reputation.
Building a Departmental Culture for Digital Professional EngagementPaul Brown
Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016.
Design Basics for DIY Print and Digital Publications Paul Brown
The document provides an overview of basic design concepts and principles for DIY print and digital publications. It discusses key ideas like focus, simplicity, reducing noise, stickiness, and going viral. It also reviews techniques for finding and using images, working with text, creating effective presentations, and identifies some free or low-cost design programs and tools. The target audience will learn fundamentals of graphic design to apply to their own marketing materials.
#Greek: Social Media and Today's College StudentsPaul Brown
Originally presented at the Fraternity and Sorority Life Summit of the Carolinas. This presentation provides an overview of opportunities and challenges that college students face online.
Beyond Likes, Towards Engagement: Connecting with Students via Social TechnologyPaul Brown
Originally presented at the OrgSync Connect Users Conference in Dallas, TX in June of 2016. This session reviews ways you can use social technology to connect with students. How to develop a plan, how to staff it, how to generate content, and how to remain relevant.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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3. Research
Impact of social and digital
technology on college student’s
concepts of self.
Presentations
- Be. Act. Do. Digital Leadership.
- Digital Social Justice
- What Every Digital #SApro
Should Do
- Engaging With Students Online
and With Social Media
@paulgordonbrown
4. (Turkle, 2004, para 6)
“I want to study
not only what the
computer is doing
for us, but what it
is doing to us.”
- Turkle
8. 1. Understand how college student leaders view their
online life and the role social media plays in it.
2. Describe how development looks the same and/or
different when college students are living their
lives immersed in digital worlds.
3. Identify opportunities and potentials for students to
take a lead in defining who they want to be and
what they want to do on line.
4. Recall the important concepts necessary to
purposefully engage with students online.
5. Identify specific means for online student
engagement.
9. Just because you use social media…
doesn’t mean you know
how to use it
well.
10. (Turkle, 2004, para 6)
“I want to study
not only what the
computer is doing
for us, but what it
is doing to us.”
- Turkle
21. Pick your platforms
Twitter: I’m eating a #donut.
Facebook: I like donuts.
Foursquare: This is where I eat donuts.
Instagram: Here’s a vintage photo of my donut.
YouTube: Here I am eating a donut.
LinkedIn: My skills include donut eating.
Pintrest: Here’s a donut recipe.
Spotify: Now listening to “Donuts.”
Google+: I’m a Google employee who eats donuts.
27. “Many student affairs
professionals use the term
digital identity
development to refer to
online professional self-
presentation; however, it
is important to tease apart
the differences between
using social media as part
of the exploration and
development of identity
and using social media to
present oneself in a
certain way.”
(Junco, 2014, p. 257) @paulgordonbrown
28. “Labeling the latter digital
identity development
confounds a developmental
process with a professional
communication strategy.
Furthermore, labeling online
professional self-presentation
digital identity development
may keep the field of student
affairs from more critically
and deeply examining how
the emerging adult identity
development process is
affected by online
interactions.”
(Junco, 2014, p. 257)
32. DigitalIdentity/
Reputation vs
Digitized
Development
What We Produce vs What We Are
What Other People See vs How We See Ourselves
Can Be Taught
Through Rules
vs
Must Be Learned
Dynamically
A By-Product Of
Development
vs
The Developmental
Process Itself
45. Mesut reflecting on what he was taught about
social media growing up:
“I feel like in high school I was always told…
“Be careful what you put on your Facebook.
Be careful what you put on your Twitter. Blah
blah blah. You know people might see it…
I had never took that seriously. I thought no
one’s gonna look at my Facebook page, you
know what I mean? Stuff like that. But it’s
crazy how serious that is—just being
conscious about the content you put on social
media platforms.”
46. We need to educate
students on digital
reputation.
50. What is Self-Authorship?
A particular and relatively enduring way of
understanding and orienting oneself to
provocative situations in a way that:
1) Recognizes the contextual nature of
knowledge; and
2) Balances and guides this understanding
with the development of internally defined
goals and sense of self
51.
52. Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongly
influenced by
authorities and
peers.
Absolute
Knowing
2nd
Order
digitizedstudentdevelopment
53. Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongly
influenced by
authorities and
peers.
Student
commitment to
social media.
Develops usage
patterns and
begins to learn
online cultures
and etiquette.
Strongly
influenced by
authorities and
peers.
Absolute
Knowing
Transitional
Knowing
2nd
Order
2nd / 3rd
Order
digitizedstudentdevelopment
54. Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongly
influenced by
authorities and
peers.
Student
commitment to
social media.
Develops usage
patterns and
begins to learn
online cultures
and etiquette.
Strongly
influenced by
authorities and
peers.
Absolute
Knowing
Student develops
an independent
identity online
Begins to make
choices about
one’s own
representation.
Exploration is on
student’s terms.
Transitional
Knowing
Individual
Knowing
2nd
Order
2nd / 3rd
Order
2nd / 3rd
Order
digitizedstudentdevelopment
55. Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongly
influenced by
authorities and
peers.
Student
commitment to
social media.
Develops usage
patterns and
begins to learn
online cultures
and etiquette.
Strongly
influenced by
authorities and
peers.
Absolute
Knowing
Student develops
an independent
identity online
Begins to make
choices about
one’s own
representation.
Exploration is on
student’s terms.
Student makes
conscious choices
about social
media usage and
how it fits into life
desires, outlook
and goals.
Realizes that
online life is a
constant
renegotiation
process.
Transitional
Knowing
Individual
Knowing
Contextual
Knowing
2nd
Order
2nd / 3rd
Order
2nd / 3rd
Order
4th
Order
digitizedstudentdevelopment
56. Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongly
influenced by
authorities and
peers.
Student
commitment to
social media.
Develops usage
patterns and
begins to learn
online cultures
and etiquette.
Strongly
influenced by
authorities and
peers.
Absolute
Knowing
Student develops
an independent
identity online
Begins to make
choices about
one’s own
representation.
Exploration is on
student’s terms.
Student makes
conscious choices
about social
media usage and
how it fits into life
desires, outlook
and goals.
Realizes that
online life is a
constant
renegotiation
process.
Transitional
Knowing
Individual
Knowing
Contextual
Knowing
2nd
Order
2nd / 3rd
Order
2nd / 3rd
Order
4th
Order
digitizedstudentdevelopment
58. Liam discussing setting goals for social media
use:
“Understand why you’re using social media:
Why are you engaging in this app?
Why are you letting it consume so much
of parts of your day?
Is it to connect with friends?
Just helping get an understanding of why you
do it. I think limiting your amount of time on
social media is a good thing to talk about.”
65. Hallie discussing how social media creates a
perfected image…
“I think it was cool that [my professor] asked
us think about the highlight reel. Do we use
social media as a highlight reel of our lives and
how many times out of ten would you say that
you wouldn't post something because it's not a
highlight.
And all of us were like, “Oh, all the time.”
He was like, “Go through your day. How many
things would you post, and how many wouldn't
you?”
66. …I would just encourage [educators] to ask
their students about recognizing—not
necessarily changing it—but recognizing that
what they post, and what other people post,
isn't 100 percent their lives. Because there's a
lot of times when you think that people have
the best life ever because of what they're
posting. When in reality they're going through
a lot, and probably many similar things that you
are, but because they're posting all this fun
stuff, you think that their lives are perfect.”
67. Logan discussing how social media can harm
one’s self esteem and self image…
“Well I think the biggest problem I faced with
social media is… What are your goals from
social media?
What are you there for?
Is it to get updated on your friends and then is
that what’s happening?
68. …For me it’s like if someone asked me are you
really just doing it to… is it only furthering the
comparison that’s happening? Since that’s
what’s, I assume, causing my greatest
dissatisfaction at [college]. Seeing my life in
comparison to others. Why? Maybe it’s time
to reevaluate.
So thinking about what people are trying to get
at from their accounts and what they’re
actually being used for. I think it’s a helpful
thing to reflect on.”
73. Question
Research
How do college students conceptualize who they
are and how they present themselves when they
are engaged in digital and social media?
@paulgordonbrown
74. We no longer exist
as playwrights or
actors but as
terminals of
multiple networks.
-Baudrillard
(Baudrillard, 1987/2012, p. 23)@paulgordonbrown
75. Maria discussing her Instagram profile:
“I think it's who I am
but also who I want
to be and who I want
to become.”
81. Maria’s advice for college administrators
educating college students about social media:
“I think I'd say not to phrase it as a cautionary
tale, because it’s something that we’re never
gonna listen to… we know we know more than
administrators with social media.
So I think it should be more about trying to
really understand how we use it, and not just
look at it negatively, because I think it's so
stigmatized, but really understand how to work
with it, because it's not going away.”
90. Ashley discussing being vulnerable online…
“I would definitely say that social media is a
way to hide your true self and feelings and… I
think people need to be aware of that and
reflective of that when they're on it. I also think
a huge part of social media is hiding your
vulnerability. I think in society today people
look down upon people who are vulnerable and
try to hide their vulnerability as much as
possible. And they think social media helps
people hide their vulnerability because they're
hiding behind it in ways.
91. I think the only way that people can become
more comfortable in their being vulnerable is
having conversations with others about being
vulnerable. So I think that that could be
something that college administrators could
start… help students realize in social media,
and just in college life in general, we need to
stop trying to hide our vulnerabilities, and
instead be reflective on them and realize what
they need and how you can connect to others
through them.”
95. Gatsby on the importance of colleges and
universities engaging through social media:
“I think having [official college social media]
accounts is really important—the likes, the
retweets, things like that… in a way it’s a
reminder in the back of your head:
‘There are important people that can see this.’
Which I don’t think is a scare tactic, but it’s just a
good reminder and something that colleges can
do subconsciously to show students more that
they care, but then also remind the students, be
smart about what you’re putting on your Twitter
or tweeting at [college], because they’ll respond.”
105. Engage with students on social media because
we need to understand them in all of their
contexts. Be open to a different (not
necessarily better or worse) way.
Learn from and with students how to navigate
the online environment. Help them avoid
mistakes. Help them understand their self-
presentation and reputation online. Be a role
model.
Understand how social media may impact the
developmental process-both in light of current
theory and in ways we do not yet understand.
Be able to help students understand, navigate
and leverage it.
122. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo
65+ yo
Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
123. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income comparison
Less than 30k/yr
More than 75k/yr
30k-
30k-
75k+
75k+
75k+
Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
124. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White Hispanic
Black
Black
Black
Black
White
White
Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
125. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Women
Women
Women
Men
Women
Men
Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
126. 1st Year 2nd Year 3rd Year 4th Year
Quick to “friend” people
Want to appear popular
Self esteem is in part measured by likes
More likely to use Facebook
Communicates primarily with close friends
Understands need to get on Linkedin and make connections
Facebook is for lurking and events, but not engagement
@paulgordonbrown
137. What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
Goal
Identity
Formality
Tone
141. Topic Examples %
Leadership
Articles
Found on the Web; Added to our blog
from student class assignments
40%
Highlights
Profiles of staff, student leaders, and
highlights of student organizations
30%
Pride Photos Photos of our mascot, photos from events 10%
Deadlines
Informational: org fair sign-ups, last day of
classes, last day to drop classes
20%
Modified from Gross, 2014
146. Outcomes
1. Develop relationships with your students
2. Develop community
3. Model appropriate online behavior
4. Customer service
5. Marketing and information sharing
6. Reading student culture/discourse
@paulgordonbrown