O documento descreve uma viagem planejada de 10 a 12 dias pelo deserto do Atacama no Chile, com saída de Curitiba. O grupo visitará pontos como o Museu de San Pedro de Atacama, o Vale da Lua, as Lagunas Altiplânicas e o vulcão Lascar. O autor convida outros amigos a se juntarem à aventura e sugere uma próxima viagem à Machu Picchu no Peru.
Oi, o meu nome é Ettore Reginaldo Tedeschi e um de meus hobbies é viajar pelo mundo. Vamos conversar sobre o assunto?!
Esqueça tudo o que você já viu sobre Las Vegas em filmes e séries norte-americanas. Conhecer Las Vegas vai muito além de visitar os famosos casinos, principais pontos turísticos da cidade. A alma da cidade mais brilhante dos Estados Unidos está no dia-a-dia de seus moradores e no conhecimento da geografia: uma cidade plana e rodeada de montanhas secas, que proporciona grandes passeios.
Separando algumas dicas para quem deseja conhecer a verdadeira Las Vegas, cheguei ao CSI: the Experience, dedicado aos fãs de séries policiais americanas. A atração fica no Hotel MGM Grand e permite viver o dia a dia de um verdadeiro perito criminalista. Falando em viver uma experiência radical na prática, conheça o Indoor Skydiving, que proporciona a sensação de estar pulando de paraquedas graças a um ventilador gigante.
Para um passeio mais tradicional e romântico, a escolha é o charmoso barco Desert Princess que percorre o Lago Mead, localizado a 50 Km do badalado centro. A rota, em um aconchegante cruzeiro, dura cerca de 1h30 e serve para quem quer descansar da agitação de Las Vegas.
Se você gosta de passeios ao ar livre, visite o Parque Estadual de Valley of Fire, no deserto de Mojave. Localizado a 90 Km de Las Vegas, a visita proporciona belas paisagens áridas, árvores petrificadas e pinturas rupestres com mais de 3 mil anos de idade. Aproveitando o clima semiárido e o agradável sol de Las Vegas, outra dica é visitar a Represa Hoover. Considerada uma das maiores obras da engenharia no país, a construção da represa mudou o destino da região, permitindo a existência da cidade.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Oi, o meu nome é Ettore Reginaldo Tedeschi e um de meus hobbies é viajar pelo mundo. Vamos conversar sobre o assunto?!
Esqueça tudo o que você já viu sobre Las Vegas em filmes e séries norte-americanas. Conhecer Las Vegas vai muito além de visitar os famosos casinos, principais pontos turísticos da cidade. A alma da cidade mais brilhante dos Estados Unidos está no dia-a-dia de seus moradores e no conhecimento da geografia: uma cidade plana e rodeada de montanhas secas, que proporciona grandes passeios.
Separando algumas dicas para quem deseja conhecer a verdadeira Las Vegas, cheguei ao CSI: the Experience, dedicado aos fãs de séries policiais americanas. A atração fica no Hotel MGM Grand e permite viver o dia a dia de um verdadeiro perito criminalista. Falando em viver uma experiência radical na prática, conheça o Indoor Skydiving, que proporciona a sensação de estar pulando de paraquedas graças a um ventilador gigante.
Para um passeio mais tradicional e romântico, a escolha é o charmoso barco Desert Princess que percorre o Lago Mead, localizado a 50 Km do badalado centro. A rota, em um aconchegante cruzeiro, dura cerca de 1h30 e serve para quem quer descansar da agitação de Las Vegas.
Se você gosta de passeios ao ar livre, visite o Parque Estadual de Valley of Fire, no deserto de Mojave. Localizado a 90 Km de Las Vegas, a visita proporciona belas paisagens áridas, árvores petrificadas e pinturas rupestres com mais de 3 mil anos de idade. Aproveitando o clima semiárido e o agradável sol de Las Vegas, outra dica é visitar a Represa Hoover. Considerada uma das maiores obras da engenharia no país, a construção da represa mudou o destino da região, permitindo a existência da cidade.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. DESERTO DO ATACAMA
DEZEMBRO 2012
“Rumo ao desconhecido”
“Uma longa viagem de 6 mil
kilometros inicia-se com o
movimento de um pé, mas fica
pra sempre em nossas
memórias” Edinei Pinto
3. “AINDA NÃO SEI O REAL
MOTIVO, TALVEZ SEJA UM
DESEJO INCONTROLÁVEL DE
DESVENDAR, CONHECER E SE
AVENTURAR PELO
DESCONHECIDO, COM A MELHOR
COMPANIA POSSÍVEL,
Deus, minha mulher e amigos do
coração.” Nei.
4.
5. Esta frase de um professor de
filosofia, há 6 anos mudou meu
pensamento sobre para onde
viajar...
6. “ A noite no deserto o silêncio é tão
gritante que você escuta seu coração
bater e você sente uma paz
incomparável” Prof. Aquiles (Assevim)
7. DESERTO DO ATACAMA DEZEMBRO 2012
Confirmado:
Edinei e sua linda Esposa
Rodrigo e Duda
8. A confirmar
Gil e Samira
Andrei e Kezinha
Djalma e Gi
Uli e Manu
Daniel e Mari
Richardson e Ingrid
Rafa e Cris
Fabrício e Cátia
Elton e Monica
Cris e Janara
E a quem interessar...
9. O ATACAMA
• 1 - Com cerca de 200 km de extensão, O deserto do Atacama é o lugar
na Terra que passou mais tempo sem presenciar chuvas, sendo
registrados 400 anos sem indícios de chuva.
• 2- É considerado o deserto mais alto e árido. Apesar de não haver
chuvas é quase comum nevar em partes da região perto dos vulcões.
3- As temperaturas no deserto variam entre 0ºC à noite e 40ºC durante
o dia.
• 4- As dificuldades de sobrevivência do ser humana são muitas, tornando
a região quase totalmente desabitada.
• 5- São Pedro do Atacama, está a 2 400 metros de altitude. Por ser bem
isolada é considerada um oásis no meio do deserto e o principal ponto
de encontro de viajantes do mundo inteiro, mochileiros, fotógrafos,
astrônomos, cientistas, pesquisadores, motociclistas e aventureiros.
10.
11. Números da Viajem
Dias: de 10 até 12 dias
Km percorrida: 6580 Km
Países: Brasil, Paraguai, Argentina e Chile
Combustível: 580 litros de gasolina
12. Item Obrigatórios ARGENTINA CHILE
Cinto de segurança para todos os ocupantes do veículo X X
Extintor de incêndio X X
Seguro carta verde X _
Itens indispensáveis:
Certificado de Registro e Licenciamento de Veículo (CRLV) X X
Autorização para tráfego de veículo fora do território nacional (autenticado em cartório e legalizado no X _
Ministério das Relações Exteriores – MRE/Itamaraty) – caso o carro seja de empresa, emprestado ou
financiado por leasing
Autorização para tráfego de veículo fora do território nacional (autenticado em cartório e legalizado no _ X
consulado chileno e uruguaio) – caso o carro seja de empresa, emprestado, financiado por leasing,
consórcio ou CDC
Cambão ou cabo de aço - Espírito aventureiro
Cadenas (caso for trafegar em pistas com neve) X
X
X
_
- Camera fotográfica
Triângulo adicional X X
Kit de primeiros socorros X _
Apoios de cabeças também nos bancos traseiros X _
- Dinheiro/ cartão
Carteira de Identidade (RG) ou passaporte
Carteira Nacional de Habilitação (CNH)
Permissão Internacional para Dirigir (PID)
X
X
_
X
X
X
Extensão de perímetro do seguro do carro _ X
Requisitos que são apenas lendas: lençol branco (mortalha/saco plástico), fósforos, 2 rodas reservas _ _
Cadenas líquidas X X
13. O que levar - Eletrônicos:
Notebook
Muito útil para descarregar fotos, procurar informações na internet, etc. Muitos
hotéis e pousadas disponibilizam internet WI-FI.
GPS
Este é um recurso que facilita muito a viagem. Procure levar mapas digitais das
regiões que fores visitar.
Inversor 12v para 110v
Para ligar aparelhos eletrônicos (carregador de pilhas, notebook, etc) no
automóvel.
Lanterna
Benjamin (T)
Como as tomadas do Chile e Argentina possuem formatos diferentes do Brasil, um
Benjamin com pinos cilindricos servirá como adaptador para ligar seus aparelhos
eletrônicos.
14. O que levar - Vestuário
Toucas, cachecol e luvas forradas
Procure levar uma touca que proteja os ouvidos contra o vento, isto faz uma boa
diferença para encarar frio. Use luvas forradas que não deixem passar o frio.
Roupas de cama e toalhas de banho
Geralmente as pousadas oferecem toda as roupas de cama necessárias, mas não
custa prevenir.
Ceroulas e camisetas de manga comprida de algodão
Uma boa dica para enfrentar o frio é usar várias camadas de roupas.
Roupa para calor e frio (roupa de banho e toalha, caso opte por tomar banho
nos lagos.
15. O que levar - Carro
Kit de lâmpadas e fusíveis reserva para o carro
Sempre útil no caso de um imprevisto.
Óleo do carro + filtro do óleo + filtro de ar + filtro combustível
Caso usares óleo mineral, terás que fazer a troca na viagem. Leve do Brasil
Cambão Item obrigatório.
Triângulo reserva
Item obrigatório.
Ferramentas
Útil no caso de alguma emergência.
Adaptador de tomadas de 12v
Permite conectar mais de um equipamento na tomada de 12v do carro
Cabo para chupeta
Útil no caso de algum problema com a bateria do seu carro.
16. O que levar - Outros
Dicionário de espanhol e/ou guia de conversação
Estes itens são muito úteis para ajudar a traduzir rapidamente palavras, frases e expressões. A vantagem do guia
de conversação é que ele está organizado por situações (hotel, restaurante, saúde, compras, etc). Aconselhamos
o guia de conversação da editora Martins barato e de formato compacto.
Guias de viagem
Um bom guia de viagem faz toda a diferença. Indicamos os livros Guia O Viajante Chile e
Guia O Viajante Argentina. Os dois guias são excelentes e vão lhe ajudar a encontrar pontos turísticos, hotéis e
muito mais.
Não deixe de levar!
Protetor solar/labial e óculos de sol
Além do sol, a neve, superfície muito clara, funciona como um espelho, refletindo os raios solares e causando
queimaduras.
Caixa térmica
Você fará uma boa economia comprando lanches e bebidas em supermercados, além de contar com bebidas
geladas sempre que desejar. Com uma boa caixa térmica, com 2kg de bebidas geladas por 2 ou 3 dias.
Mapas
Somente os mapas digitais indicados na seção do site sobre GPS já são suficientes. Caso você não levar um GPS,
indicamos comprar os mapas em papel indicados abaixo.
Guia Turistel – Chileno (guia da companhia telefônica) Guia YPF – Argentina
Remédios
Leve medicamentos básicos para dor de cabeça, diarréia, enjoo, pastilhas para dor de garganta. Leve também
um kit de primeiros socorros.
17. SAUDADES DA FAMÍLIA
Para fazer chamadas durante uma viagem
internacional basta digitar o sinal “+” seguido do
código do país e o número de destino desejado.
Exemplo: se eu estiver na Argentina e quiser ligar
para casa: +55 47 3355-3717.
20. Dia que antecede a viagem.
Encontro dos aventureiros para revisar a
bagagem e conferir todos os itens.
21. Na noite que antecede a viagem durma bem,
você vai precisar de muita energia. Mas quem
não conseguir dormir devido a ansiedade pode
ir la em casa pra gente conversar.
22. A viagem – O grande dia
Data: 21/12/2012 (Sexta)
Local de saída: em frente ao Apê
do Rodrigo as 4:30
23. Dia 01
Saída: 5:00hs
8hs :Café da manha em Curitiba.
Almoço pelo caminho.
19hs: Foz do Iguaçu
Trecho percorrido 900km
24. Dia 02
Saída: 7:00 Foz do Iguaçu
Chegada: 19:00 Monte
Queimado(Argentina)
Trecho percorrido: 950km
25. Dia 03
Saída: 7:00 Monte Queimado
Chegada: 19:00 (até onde der)
Acampar/hotel em algum camping legal.
Trecho percorrido: 700km
(já começa um pedaço do deserto)
26. Dia 04
Saída: 7:00 (Acampamento)
Chegada: 19:00 San Pedro de Atacama
Trecho percorrido 550km
27. Dia 5
Museu arqueológico Padre Le Paige rico em
cerâmica atacamenha, múmias, tecidos, e objetos
religiosos entre outros. Peças com mais de 3000
anos.
28. Dia 5
Valle de La Luna (17km)
É um paraíso natural, mais parece um vale lunar
com uma rara beleza e um variado número de
espécime animal e vegetal
29. Dia 5
Valle de la Morte
O Valle é chamado assim porque nada cresce
ou sobrevive
31. Dia 5
Ruínas de Tulor (10km)
Vestígios de um antigo povo
atacamenho com mais de 3.000 anos
sepultado pela areia
32. Dia 5
Pukara de Quitor (3km)
Forte Quitor, construído pelo povo atacamenho para
defenderem-se de outros povos.
33. Dia 6 Geysers del Tatio
As grandes colunas de vapor saem para a superfície através de fissuras na crosta
terrestre, alcançando a temperatura de 85°C e 10 metros de altura.[1]
Os gêiseres de Tatio são formados quando rios gelados subterrâneos entram em
contato com rochas quentes
37. Dia 7 – Vulcão Lascar
São 3 horas de caminhada até a cratera e mais 45 minutos até o cume
O esforço compensa pois permite a observação da gigantesca cratera com
750 metros de diâmetro e 300 metros de profundidade e uma bela vista do
local
38. Dia – Opção 2
Começar o retorno e ficar um dia
em Salta/Argentina – conhecida
mundialemnte como Cidade Bela
40. Retorno pode ser feito por 2
lugares, escolheremos
provavelmente este:
41. Não tem dinheiro?
Eu também não, mas sonhos nem sempre são fáceis de
conquistar, e quanto mais difícil melhor a recompensa...
Soluções:
Comece a guardar 200 reais por mês.
Use parte do seu 13º salário.
Use cartão de crédito em 10x
Peça emprestado (não pra mim é claro)
Peça patrocínio (pai, mãe, empresas...)
Economize nos presentes de Natal
Final de ano dificilmente você gastaria menos de R$1000,00 em
10 dias de férias: comendo fora, viajando...
Então arrume outra desculpa...
42. Não tem tempo ? (11 dias)
Entre Natal e Ano novo é fácil conseguir folga, férias ou atestado.
Essa viagem ficará para sempre em nossas memórias, e de todos
nossos amigos, parentes e futuros filhos... E com certeza irá inspirar
novos aventureiros.
Consiga seu tempo, você merece!
"Não acrescente dias a sua vida,
mas vida aos seus dias." (Harry
Benjamin)
43. Aproveite a sua vida, pois acredito que os Maias
estavam certo, o mundo vai acabar em 2012...
44. Convide mais amigos para esta
viajem...
"O que você deixa para trás não é
o que é gravado em monumentos
de pedra, mas o que é tecido nas
vidas de outros."