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• 8. What is User Experience?
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You need to get your customer into a comfort zone.
When readers don’t feel good, they’re gone.
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Application:
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Context:
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Desire - Friction
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Actual landing page: marketing jargon
My fix: voice of the customer
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El documento describe las diferentes etapas de una investigación, incluyendo la etapa teórica, metodológica, lógica y técnica. Estas etapas guían el estudio, se definen según el problema y mantienen una relación de congruencia entre sí y entre los objetivos específicos y generales de la investigación.
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This document provides an overview of Vandana Manral's summer training at ONGC regarding satellite communication. It discusses advantages and disadvantages of satellite communication, different orbit types including LEO, MEO, and GEO. It describes components of satellites and earth stations, including modules on satellites and specifications of ONGC's earth station. Frequency bands and multiple access techniques used in satellite communication are also summarized. The training focused on understanding satellite communication systems used by ONGC for its operations.
Step by Step Content Marketing
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
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• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
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• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
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Copywriting, Conversion, and Your Customer's Comfort Zone
Discomfort is the mother of all conversion killers.
The chief conversion officer: the copywriter.
Appealing to a desire that already exists.
You need to get your customer to
agree this is the time and place to take action.
You need to get your customer into a comfort zone.
When readers don’t feel good, they’re gone.
Lack of trust Mystery Common Causes of Discomfort
The key to overcoming confusion is clarity.
Write a clear headline.
We have a disconnect Twitter ad Landing page
A clear connection Twitter ad Landing page
The key to overcoming distraction is focus.
Keep it simple. An effective web page has one job to do.
Landing page: Get the form filled
Build
your case
Write what needs to be written. Don’t count characters, but make every character count.
Overcome apathy by making sure nothing begins to feel optional, less urgent. irrelevant.
Application:
A selling proposition articulates
how your offer applies to the reader’s needs.
Benefits:
Answers the question: what’s in it for me? How to __________________ .
An example of how to (blank)
Context:
Qualify and disqualify.
Difference:
What can you deliver unlike anyone else?
Emotions:
Tap into pleasures and pains with power words.
Context: marketers Difference: focused budgeting Emotions: love
You can’t bore people into buying. If attention is the web’s golden goose,
boredom is its rotten egg.
Make it fun. • Lighten up • Tell a story • Push emotional buttons • Ask questions • Introduce characters • Speak to memories, values, dreams • Use your sense of humor • And remember who you are talking about…
The reader
Your copy stops working when it feels like work.
Mystery Common Causes of Discomfort
Desire - Friction
= Conversion rate Give readers what they are looking for: ease.
Introduce ease. • Shortcuts • Fast tracks • Templates • Cheat sheets • Checklists • Assure readers you’re leading them
down the fast and easy path
Reduce risk. • “What if” always lingers in the reader's mind • Introduce safety nets • Address fears with reasons to be fearless
Write conversationally. • Casual • Caring • Direct • Simple • Break rules
We talk too much like marketers because we’re not listening to our customers.
Develop pathological empathy for your customer. ~ Ann Handley Empathize
Use first and second person voice.
Actual landing page: marketing jargon
My fix: voice of the customer
The source of the headline idea comes from a customer testimonial.
Actual landing page: marketing jargon
My fix: voice of the customer
The source of the headline idea comes from a customer testimonial.
Offer proof.
Give your reader ultra-clear directions.
One choice wins.
Use compelling verbs. Start… Try… Reserve… Buy… Get
If you’re not creating a landing page,
you’re creating a leading page.
Destaque (12)
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Copywriting, Conversion, and Your Customer's Comfort Zone
Copywriting, Conversion, and Your Customer's Comfort Zone
Mais de Rogerio Catanese
Ofício nº 153 2016 catanese
O vereador solicita ao prefeito o laudo pericial sobre o Residencial Harmonia, construído em terreno aterrado, cuja situação das chuvas deixa moradores apreensivos. Pede notificação urgente da construtora e Caixa Econômica para reforma, já que vidas estão em risco. Reitera pedidos anteriores de solução imediata, discordando das respostas dadas até então.
Pl do médico veterinário
O documento propõe uma lei para instituir o Dia do Médico Veterinário no município de Amparo em 9 de setembro. Ele destaca a importância da profissão para a saúde pública, dos animais e do meio ambiente e justifica a homenagem pela contribuição dos veterinários à população.
Moção 01 catanese-repudio-posto fiscal
A moção apresenta um pedido de repúdio ao possível fechamento do Posto Fiscal de Amparo. O documento explica que o Posto Fiscal é essencial para a vida fiscal da cidade e região, e seu fechamento traria graves consequências. A moção pede apoio dos vereadores contra o fechamento e que cópias sejam enviadas a diversas autoridades estaduais e federais.
Ofício nº 18 2016 catanese
O vereador solicita ao Ministro das Comunicações:
1) Estudos de viabilidade para obter uma TV educativa na cidade de Amparo-SP.
2) A instalação de um pólo de inclusão digital na cidade.
3) O encaminhamento de uma rádio comunitária para atender um bairro da cidade.
Ofício nº 13 2016 catanese
O ofício solicita informações ao Ministro dos Correios sobre o possível fechamento da agência dos Correios na cidade de Amparo, São Paulo. O vereador pede esclarecimentos sobre se haverá cortes de salários apenas para cargos de alto escalão ou de forma geral, e se eventuais medidas serão aplicadas também a carteiros e servidores das agências. O ofício expressa preocupação com a situação anunciada e seus impactos nos servidores e moradores.
Ofício nº 25 2016 catanese
Um vereador convida a empresa CL4 Administra Serviços para apresentar seu plano municipal de transporte urbano para os membros da comissão de transporte público da Câmara Municipal de Amparo. A apresentação anterior não incluiu todos os vereadores da comissão e é importante para acompanhar os problemas e questionamentos em curso sobre o transporte público e a licitação em andamento na cidade.
Ofício nº 24 2016 catanese
O documento é um ofício de um vereador da Câmara Municipal de Amparo solicitando ao prefeito participação nas reuniões sobre transporte público municipal e envio de documentação relacionada, incluindo cópias do processo licitatório e estudos da comissão da prefeitura que fundamentaram o edital, para que a comissão de vereadores possa elaborar um relatório.
Conselho tutelar
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Of 21 prefeito limpeza area
Uma carta da Câmara Municipal de Amparo solicita ao prefeito que ordene o departamento competente a realizar a limpeza urgente de uma área institucional localizada na Avenida Itália. O mato alto no local está causando reclamações de moradores sobre a proliferação de pernilongos e animais peçonhentos, além de riscos de acidentes. Fotos anexas mostram o estado da área.