Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
Sesion 7 crecimiento, desarrollo y economía globalUNIMINUTO
The document discusses several key factors related to economic growth:
- Economic growth is one of the main goals of all societies as it implies increases in real incomes and higher standards of living.
- Countries that have led economic growth, like the UK in the 19th century and the US in the 20th century, serve as models for other nations seeking wealth. In contrast, economically declining countries often experience political and social turmoil.
- The four main pillars of economic growth are human resources, natural resources, capital, and technological advancement and innovation.
Digital Marketing Syllabus - Advanced Digital Marketing Course [PDF]Vikram C L
DIGITAL MARKETING SYLLABUS:
Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course.
Our classroom coaching program includes 3 main modules which will cover the entire digital marketing concepts with advanced topics which are included in the below digital marketing syllabus.
Know More @
https://digitalprajna.com/digital-marketing-syllabus
This document provides an overview of PRS Global, a public relations and press conference solutions provider that has grown from humble beginnings to become a world leader over the past 12 years. It discusses PRS Global's achievements and values, as well as its vision to expand its network to 224 countries with 25,000 employees by 2025. The document also reviews the growth of the global and Indian public relations industries in recent years and provides an overview of PRS Global's services and capabilities.
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
Disruptive Technologists: Grappling with the Economic Impact of AI & Automati...Oliver Christie
The Business of Disruptive Techies: Grappling with the economic impact of automation & the spread of AI.
• Robots replacing jobs
• Who will dominate AI by 2030
• Global diversity - a catalyst for innovation or unwelcome change?
• Investing in disruptive technologists
This document provides information about the Western New York Science and Technology Advanced Manufacturing Park (WNY STAMP) located in Genesee County, New York. It introduces the Genesee County Economic Development Center team and partners involved with WNY STAMP. It then provides details on the local workforce, infrastructure, business development resources, and state/regional incentives available. Further sections outline the location, transportation access, quality of life factors, labor quality and costs, and existing supply chain industries in the region to attract advanced manufacturing businesses.
Sesion 7 crecimiento, desarrollo y economía globalUNIMINUTO
The document discusses several key factors related to economic growth:
- Economic growth is one of the main goals of all societies as it implies increases in real incomes and higher standards of living.
- Countries that have led economic growth, like the UK in the 19th century and the US in the 20th century, serve as models for other nations seeking wealth. In contrast, economically declining countries often experience political and social turmoil.
- The four main pillars of economic growth are human resources, natural resources, capital, and technological advancement and innovation.
Digital Marketing Syllabus - Advanced Digital Marketing Course [PDF]Vikram C L
DIGITAL MARKETING SYLLABUS:
Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course.
Our classroom coaching program includes 3 main modules which will cover the entire digital marketing concepts with advanced topics which are included in the below digital marketing syllabus.
Know More @
https://digitalprajna.com/digital-marketing-syllabus
This document provides an overview of PRS Global, a public relations and press conference solutions provider that has grown from humble beginnings to become a world leader over the past 12 years. It discusses PRS Global's achievements and values, as well as its vision to expand its network to 224 countries with 25,000 employees by 2025. The document also reviews the growth of the global and Indian public relations industries in recent years and provides an overview of PRS Global's services and capabilities.
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
Disruptive Technologists: Grappling with the Economic Impact of AI & Automati...Oliver Christie
The Business of Disruptive Techies: Grappling with the economic impact of automation & the spread of AI.
• Robots replacing jobs
• Who will dominate AI by 2030
• Global diversity - a catalyst for innovation or unwelcome change?
• Investing in disruptive technologists
This document provides information about the Western New York Science and Technology Advanced Manufacturing Park (WNY STAMP) located in Genesee County, New York. It introduces the Genesee County Economic Development Center team and partners involved with WNY STAMP. It then provides details on the local workforce, infrastructure, business development resources, and state/regional incentives available. Further sections outline the location, transportation access, quality of life factors, labor quality and costs, and existing supply chain industries in the region to attract advanced manufacturing businesses.
Industry watch possible winners and likely losers post-covid19Chris Snook
ü The document discusses potential winners and losers from various industries in a post-COVID19 economy. It suggests that consumer values and priorities will shift permanently, forcing industries like travel, hospitality, and commercial real estate to reset after insolvencies. It also predicts that many universities will close or need to reinvent themselves, while accredited homeschooling and online learning platforms may thrive. Sports will need to change the fan experience significantly as well. Overall, recovery will be bumpy at first as the economic impacts are delayed and unprecedented in scale.
Jenn Lim, CEO and Chief Happiness Officer of the Women Business Leaders Foundation, gave a presentation on building a culture of happiness in Las Vegas. She discussed how companies like Zappos have successfully used a culture-first approach to build sustainable, long-term brands by prioritizing core values, transparency, vision, and relationships. While some are skeptical that happiness can be a business model, Lim pointed to lessons from Zappos' experiment in using happiness as a model, including the importance of commitment, defining core values, transparency, having a compelling vision, and building the right team.
Case studies and work samples from the portfolio of Michael Dariusroses/foundation
The document provides an overview of the work experience and design projects of Michael Darius. It summarizes his roles designing visual systems and interfaces for companies like Cisco, Apple, and wearable tech startups. Some of his notable projects include designing the Cisco Symphony design system, visual language and pattern library for Cisco's next generation of endpoint systems in 2016, as well as his work on interfaces for early Apple products and services like the iTunes Store, iPhoto, and iCloud between 2000-2014.
Social Media Content Creation helps you understand the target market, plan the best appropriate social media platform, and prepare content to create an effective social media campaign easily.
https://businessbuddiesph.wixsite.com/businessbuddiesph
Let’s see how Quid segments the online video market. We’ll look to find high growth sectors and whitespace opportunities in this space to identify signals to give you a competitive edge.
Know How: Graduates & Research Placement Application Formnearnow
This document is an application for graduate placements or postgraduate research assignments through an organization called Broadway. It provides information and questions for applicants to describe their organization, proposed project for graduates to work on, costs, and agreement to terms of the placement funding. Applicants are asked to provide details about their organization, the project graduates would work on, how the placement would benefit their organization, funding needs, and confirmation that they understand the funding agreement.
The document traces the evolution of the internet from its origins in the 1960s as a small network connecting researchers to its current state, where over 4 billion people worldwide have access and 26.66 billion devices are connected. Key developments included linking networks together, the creation of email, the invention of HTML allowing for the world wide web, and the advent of wireless technologies enabling mobile internet access. These advances have revolutionized how people live, work, learn and connect globally on a daily basis.
The document examines the evolution and establishment of the term "unicorn" to refer to startups valued at over $1 billion using data from over 4,100 news stories mentioning "unicorn", "tech", and "valuation" since 2013. It finds that the term was first coined by Aileen Lee in a 2013 blog post and details the major topics associated with "unicorn" coverage, including discussions of startup bubbles, influential figures, and changing sentiment towards the term over time. The document promotes the ability of its analysis tool, Quid, to similarly examine customer-specified topics of interest.
This document outlines 20 megatrends that are expected to have a significant impact over the next 15-30 years. Megatrends are long-term processes of transformation that impact all regions and societal subsystems. Some of the key megatrends discussed include demographic changes like population aging and migration, the rise of individualism, advances in health and mobility, increasing cultural diversity, the digital lifestyle, knowledge-based economies, and changes in business models and the world of work.
Active22 was founded to inspire young women through fashion, fitness, and content. It curates activewear brands and fitness classes, and provides lifestyle advice. Its target audience is college-aged women. It plans to sell fitness classes and memberships on its site, partnering with large fitness franchises. The activewear market is growing faster than overall apparel, and Active22 aims to engage its members through commerce, content and conditioning for healthy lifestyles.
Leadership howard county 03 28 12 jenn lim delivering happinessDelivering Happiness
This document summarizes a presentation given by Jenn Lim on leadership and happiness. Some key points discussed include defining life goals and priorities, understanding what truly brings happiness, reflecting on personal passions, and examining how companies like Zappos have used a culture-first approach to build sustainable brands committed to happiness. Lim shares lessons learned from Zappos' experiment in using happiness as a business model, including the importance of commitment to core values, transparency, vision, relationships, and hiring the right team.
The document outlines a Facebook advertising campaign conducted by The Satchel Diva, a local Manila bag brand. The campaign aimed to boost awareness and engagement through boosting a post on Facebook. Metrics showed a significant increase in post reach, likes, comments and clicks after boosting the post with a PHP400 budget targeted at women aged 18-40 in the Philippines. The brand learned that Facebook post boosting is an effective way to promote the brand and drive engagement with target audiences.
Jenn Lim, CEO and Chief Happiness Officer of Zappos, gave a presentation on building a sustainable brand focused on culture and happiness. She discussed Zappos' core values of delivering wow through service, embracing change, and creating fun. Zappos invests heavily in its unique culture and customer service. This culture has helped Zappos become a top workplace and build a highly loyal customer base through word-of-mouth marketing. Lim argued that commitment to core values, transparency, vision, relationships, and hiring the right team are essential to creating a business model focused on happiness.
This document summarizes key lessons from Jen Lim's talk on building a culture of happiness at Zappos. Some of the main lessons include committing to happiness as a business model, defining core values, having a clear vision that inspires employees, building relationships, and assembling the right team who shares the company's values. While challenging to implement, these strategies helped Zappos achieve high employee engagement and become a top workplace, showing that prioritizing culture and happiness can lead to business success.
This document discusses various Web 2.0 tools that can be used for educational purposes, including sharing photos, blogs, microblogging, podcasts, presentations, social networks, video sharing and more. It provides details on the content and interactive aspects of each tool.
The document discusses creative design strategies in the modern digital world. It notes that the internet and mobile devices have fundamentally changed how people consume information, with shorter attention spans and brains rewiring due to increased online usage. It recommends designing for simplicity and storytelling. Examples of creative design include traditional advertising adapting to new formats, digital marketing using omnichannel experiences, and emerging technologies like augmented reality and 3D mapping. The presentation aims to help understand creative design in today's digital landscape and develop strategies for success.
Know thyself using introspection to find your inner edgeRenee Troughton
What does introspection have to do with Agile? If Agile is about individuals and interactions over processes and tools then you need to learn introspection! This presentation covers three introspection techniques - the Responsibility Process, Non-violent communication and Byron Katie's "The Work". These techniques will lead to deep personal insights and discovery for a better workplace and homelife.
Compelling data and visualizations make your content stand out by making it more credible, impactful, and engaging. If you could collect and analyze any data you need yourself, you could iterate faster and find insights that your developer may never find. A small investment of time learning Python, an easy-to-learn programming language, will pay off in higher-impact content.
This document discusses the concept of "blue ocean strategy" and uses Cirque du Soleil as an example. It notes that Cirque du Soleil was able to achieve huge revenues in a declining circus industry by creating an uncontested market space rather than competing directly. It reinvented the circus experience as an artistic, sophisticated show for adults. This allowed Cirque du Soleil to break the tradeoff between cost and differentiation, achieving both low costs and high differentiation. The document argues that strategies should focus on reconstructing market boundaries rather than competing within existing boundaries. Creating a differentiated value proposition that is difficult for others to imitate is key to success with a blue ocean strategy.
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
Industry watch possible winners and likely losers post-covid19Chris Snook
ü The document discusses potential winners and losers from various industries in a post-COVID19 economy. It suggests that consumer values and priorities will shift permanently, forcing industries like travel, hospitality, and commercial real estate to reset after insolvencies. It also predicts that many universities will close or need to reinvent themselves, while accredited homeschooling and online learning platforms may thrive. Sports will need to change the fan experience significantly as well. Overall, recovery will be bumpy at first as the economic impacts are delayed and unprecedented in scale.
Jenn Lim, CEO and Chief Happiness Officer of the Women Business Leaders Foundation, gave a presentation on building a culture of happiness in Las Vegas. She discussed how companies like Zappos have successfully used a culture-first approach to build sustainable, long-term brands by prioritizing core values, transparency, vision, and relationships. While some are skeptical that happiness can be a business model, Lim pointed to lessons from Zappos' experiment in using happiness as a model, including the importance of commitment, defining core values, transparency, having a compelling vision, and building the right team.
Case studies and work samples from the portfolio of Michael Dariusroses/foundation
The document provides an overview of the work experience and design projects of Michael Darius. It summarizes his roles designing visual systems and interfaces for companies like Cisco, Apple, and wearable tech startups. Some of his notable projects include designing the Cisco Symphony design system, visual language and pattern library for Cisco's next generation of endpoint systems in 2016, as well as his work on interfaces for early Apple products and services like the iTunes Store, iPhoto, and iCloud between 2000-2014.
Social Media Content Creation helps you understand the target market, plan the best appropriate social media platform, and prepare content to create an effective social media campaign easily.
https://businessbuddiesph.wixsite.com/businessbuddiesph
Let’s see how Quid segments the online video market. We’ll look to find high growth sectors and whitespace opportunities in this space to identify signals to give you a competitive edge.
Know How: Graduates & Research Placement Application Formnearnow
This document is an application for graduate placements or postgraduate research assignments through an organization called Broadway. It provides information and questions for applicants to describe their organization, proposed project for graduates to work on, costs, and agreement to terms of the placement funding. Applicants are asked to provide details about their organization, the project graduates would work on, how the placement would benefit their organization, funding needs, and confirmation that they understand the funding agreement.
The document traces the evolution of the internet from its origins in the 1960s as a small network connecting researchers to its current state, where over 4 billion people worldwide have access and 26.66 billion devices are connected. Key developments included linking networks together, the creation of email, the invention of HTML allowing for the world wide web, and the advent of wireless technologies enabling mobile internet access. These advances have revolutionized how people live, work, learn and connect globally on a daily basis.
The document examines the evolution and establishment of the term "unicorn" to refer to startups valued at over $1 billion using data from over 4,100 news stories mentioning "unicorn", "tech", and "valuation" since 2013. It finds that the term was first coined by Aileen Lee in a 2013 blog post and details the major topics associated with "unicorn" coverage, including discussions of startup bubbles, influential figures, and changing sentiment towards the term over time. The document promotes the ability of its analysis tool, Quid, to similarly examine customer-specified topics of interest.
This document outlines 20 megatrends that are expected to have a significant impact over the next 15-30 years. Megatrends are long-term processes of transformation that impact all regions and societal subsystems. Some of the key megatrends discussed include demographic changes like population aging and migration, the rise of individualism, advances in health and mobility, increasing cultural diversity, the digital lifestyle, knowledge-based economies, and changes in business models and the world of work.
Active22 was founded to inspire young women through fashion, fitness, and content. It curates activewear brands and fitness classes, and provides lifestyle advice. Its target audience is college-aged women. It plans to sell fitness classes and memberships on its site, partnering with large fitness franchises. The activewear market is growing faster than overall apparel, and Active22 aims to engage its members through commerce, content and conditioning for healthy lifestyles.
Leadership howard county 03 28 12 jenn lim delivering happinessDelivering Happiness
This document summarizes a presentation given by Jenn Lim on leadership and happiness. Some key points discussed include defining life goals and priorities, understanding what truly brings happiness, reflecting on personal passions, and examining how companies like Zappos have used a culture-first approach to build sustainable brands committed to happiness. Lim shares lessons learned from Zappos' experiment in using happiness as a business model, including the importance of commitment to core values, transparency, vision, relationships, and hiring the right team.
The document outlines a Facebook advertising campaign conducted by The Satchel Diva, a local Manila bag brand. The campaign aimed to boost awareness and engagement through boosting a post on Facebook. Metrics showed a significant increase in post reach, likes, comments and clicks after boosting the post with a PHP400 budget targeted at women aged 18-40 in the Philippines. The brand learned that Facebook post boosting is an effective way to promote the brand and drive engagement with target audiences.
Jenn Lim, CEO and Chief Happiness Officer of Zappos, gave a presentation on building a sustainable brand focused on culture and happiness. She discussed Zappos' core values of delivering wow through service, embracing change, and creating fun. Zappos invests heavily in its unique culture and customer service. This culture has helped Zappos become a top workplace and build a highly loyal customer base through word-of-mouth marketing. Lim argued that commitment to core values, transparency, vision, relationships, and hiring the right team are essential to creating a business model focused on happiness.
This document summarizes key lessons from Jen Lim's talk on building a culture of happiness at Zappos. Some of the main lessons include committing to happiness as a business model, defining core values, having a clear vision that inspires employees, building relationships, and assembling the right team who shares the company's values. While challenging to implement, these strategies helped Zappos achieve high employee engagement and become a top workplace, showing that prioritizing culture and happiness can lead to business success.
This document discusses various Web 2.0 tools that can be used for educational purposes, including sharing photos, blogs, microblogging, podcasts, presentations, social networks, video sharing and more. It provides details on the content and interactive aspects of each tool.
The document discusses creative design strategies in the modern digital world. It notes that the internet and mobile devices have fundamentally changed how people consume information, with shorter attention spans and brains rewiring due to increased online usage. It recommends designing for simplicity and storytelling. Examples of creative design include traditional advertising adapting to new formats, digital marketing using omnichannel experiences, and emerging technologies like augmented reality and 3D mapping. The presentation aims to help understand creative design in today's digital landscape and develop strategies for success.
Know thyself using introspection to find your inner edgeRenee Troughton
What does introspection have to do with Agile? If Agile is about individuals and interactions over processes and tools then you need to learn introspection! This presentation covers three introspection techniques - the Responsibility Process, Non-violent communication and Byron Katie's "The Work". These techniques will lead to deep personal insights and discovery for a better workplace and homelife.
Compelling data and visualizations make your content stand out by making it more credible, impactful, and engaging. If you could collect and analyze any data you need yourself, you could iterate faster and find insights that your developer may never find. A small investment of time learning Python, an easy-to-learn programming language, will pay off in higher-impact content.
This document discusses the concept of "blue ocean strategy" and uses Cirque du Soleil as an example. It notes that Cirque du Soleil was able to achieve huge revenues in a declining circus industry by creating an uncontested market space rather than competing directly. It reinvented the circus experience as an artistic, sophisticated show for adults. This allowed Cirque du Soleil to break the tradeoff between cost and differentiation, achieving both low costs and high differentiation. The document argues that strategies should focus on reconstructing market boundaries rather than competing within existing boundaries. Creating a differentiated value proposition that is difficult for others to imitate is key to success with a blue ocean strategy.
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
The document discusses how mobile devices will become even more integral to our daily lives and interactions with brands. It suggests that smartphones and other mobile technologies will continue evolving to understand users on a deeper level by discerning their emotions and anticipating their needs. This will allow for highly personalized experiences across shopping, transportation, health and more. Brands will need to get to know users intimately through their digital traces and design immersive experiences that seamlessly blend the physical and virtual world.
Small business owners and entrepreneurs are always looking for ways to improve on social media (or they should). Learn the two areas that should be focused on if success on social media in 2019 is the goal.
A slide set to accompany an NKCS conversation on our emerging instructional coaching model... with the expert consultation of author, coach, and coach of coaches: Diane Sweeney. (www.dianesweeney.com)
Our communications history is dominated by fixed networks of bounded linear predictability. These were based on precise engineering design giving assured information security, and measured operation. However, mobile devices, internet, social networks, IP, and Apps changed all that! Internets are inherently non-linear, unbounded, and essentially designoid — that is, mostly shaped by evolution, steered by demand/rapid innovation - highly adaptive and ‘learning’ in real time.
So, those who suppose we can control such networks to fully guard and protect the information of institutions and individuals are sadly mistaken. And further confounded by Industry 4.0 and the Internet of Things (IoT). Here, a mix of the information of individuals and things, is distributed across the planet on a scale far larger than ever conceived in the past, to become essential components in the survival of our species in realising sustainable societies.
Not surprising then, Privacy and Data protection are big issues for regulators, governments and civil liberties organisations. But so far, nothing has worked, and we see the UK Data Protection Act, EU-GDPR, EU-USA Shield, and Copyright Laws often ignored or worked around. These are largely derivatives of a paper based world and a pre-computing world are now largely unfit for purpose.
The document provides an agenda for the "Most Contagious 2014" event. It discusses several movements to watch in 2014 including how social media has impacted social movements and the balance of privacy versus security. It also covers topics like the future of artificial intelligence, creating effective content strategies, using data to understand audiences, and the future of cities.
Enactus is an international non-profit organization run by student teams who create community projects to empower people and improve their quality of life. Teams develop social and environmental projects, then implement and operate them. They compete annually to present the impact of their projects to business executives. National champion teams advance to the prestigious World Cup. Enactus aims to bring about positive change in society through entrepreneurial community projects run by student teams at their universities.
Entrepreneurial Goals & Strategy with Angela CordellAngela Cordell
Successful entrepreneurs may start with a great product or service idea, but without clarifying your concept and setting measurable goals, your dream of owning a thriving business will remain a dream.
Foozies is a marketing platform and food blog that provides potential customers information about restaurants and dishes through authentic reviews and visually appealing food pictures. It aims to create awareness of food options, help people make informed decisions about where to purchase food, and help restaurants market their menus. Foozies differentiates itself by providing 100% authentic reviews after testing the food itself. It targets food enthusiasts, families, and people starting businesses through social media platforms like Instagram.
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
DOLLY JONES & CLAIRE SINGER - STORYTELLING FOR YOUR BRANDS Hilary Ip
This document provides information about an Associate Publisher and Digital Content & Strategy Director for a magazine brand. It includes statistics on the brand's readership, traffic, and social media following. Graphics showcase top performing content and editorial themes for different months. The document emphasizes the importance of identifying traffic trends, marrying them to client goals, and choosing stories to tell through both evergreen and new content.
ANOVA is a small shop of optimization experts who work with you to find the perfect balance between price and quality instead of simply dumping leads on our buyers. This slideshare illustrates how ANOVA is different.
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
The document discusses how digital technologies and social media have changed communication and identity. People are now constantly connected through screens and immersed in a continuous present rather than engaging in in-person interactions. Individuals have replaced communities, with anonymous isolated digital users moving disorderly in social media platforms. This raises questions about what happens when a society prioritizes public "likes" over private intimacy and abandons meaning for shareable but often meaningless information.
This document outlines tactics for leadership and innovation. It discusses how leadership is shifting from a top-down model to empowering others. Leaders of the future will have vision, empower others, and be agile and adaptive. Tactics for success include identifying stakeholders, setting clear goals, gaining feedback through quick wins and transparency. Gamification, engagement strategies, and crowdsourcing can help empower others and validate solutions. The presentation provides examples of successful government innovation delivery structures and resources for performance tools. It encourages starting by shifting mindsets, embracing constraints, and operating in a continuous state of beta.
Presentación sobre Realidad Aumantada. Fundamentos, funcionamiento y usos. Aplicaciones de la RA en Educación. Actividad sobre rutas arqueológicas en la Menorca Talaiotica.
Metodología y Recursos. Master de Formación del Profesorado. Universidad Illes Balears
The document discusses the importance of education in human rights. It explains that human rights are a cultural creation that each new generation must learn, and schools have an important role in teaching human rights to enable participation in democratic society. It also discusses how education in human rights can help build a democratic and solidarity-based school environment by promoting values of human rights, peace culture, and democratic citizenship. The document provides several conclusions and recommendations regarding the necessity of human rights education.
Semelhante a Data Creativity, comment interpréter les tendances consommateurs grâce au Data ? par Solène Robert - Vincent Lorival (20)
Kit de survie du marketeur au bois dormant – Digitalisation du marketing par ...La Cuisine du Web
Sous l’effet du développement du digital, la fonction marketing a connu de profondes mutations, l’objectif de cette conférence est de :
– Identifier les impacts de la digitalisation sur les fondements du marketing,
– Repérer les nouveaux champs d’activités devenus ou à venir incontournables à la fonction marketing,
– Partager une vision des moyens à développer en tant que marketeur pour survivre dans ce nouvel écosystème
Manager l’innovation : est-ce contradictoire, pertinent, nécessaire ?… par Ma...La Cuisine du Web
Le fait que l’innovation soit aujourd’hui la seule option pour performer, retrouver compétitivité et croissance, est passé dans le langage quotidien des entreprises.
Globalement toutes les entreprises innovent. Mais de quoi parle-t’on exactement ? Toutes les formes d’innovation ont-elles le même impact sur la performance de l’entreprise ?
A l’aide d’exemples, je vous propose d’illustrer quelques situations qui feront écho à votre quotidien et qui soutiennent l’idée que la démarche d’innovation, un tant soit peu organisée, est génératrice de valeur et ce, de façon pérenne.
Tour d’horizon de l’écosystème React-ien par Guillaume BESSONLa Cuisine du Web
React seul c’est bien, React avec son écosystème c’est largement mieux ! Faisons un tour des petites et grosses librairies et outils autour de cette librairie.
Stream processing en mémoire avec Hazelcast Jet par Claire VILLARDLa Cuisine du Web
Hazelcast Jet est un nouveau venu sur le marché des solutions de Stream Processing distribué. Appuyé sur la grille de données en mémoire bien connue Hazelcast In-Memory Data Grid, ce nouveau produit (version 0.3 publiée en février 2017) mérite que l’on s’y intéresse malgré sa jeunesse.
Je vais présenter ses fonctionnalités majeures, ses points forts et faibles actuels, et la roadmap annoncée de ce qui sera peut-être un produit incontournable du Stream Processing dans les années à venir.
Vous aimez programmer pour le fun ? Ou peut-être pour la gloire ? Ou tout simplement pour apprendre et progresser ? Faisons ensemble un petit tour d’horizon des jeux, challenges et compétitions pour développeurs que l’on peut trouver sur le web, et même au-delà. Nous verrons qu’il n’y a (presque) pas d’âge pour commencer, et qu’il y a toujours de nouveaux défis plus chronophages les uns que les autres à relever.
La démarche communautaire au coeur de la croissance de votre entreprise par H...La Cuisine du Web
La définition du community manager s’arrête facilement à la personne qui optimise la visibilité de l’entreprise grâce aux réseaux sociaux. Une mission réductrice qui oublie de donner le sens premier de ce métier : fédérer une communauté bien réelle.
La démarche communautaire vous permettra d’éviter de tomber dans les troublions des statistiques et outils afin de donner du sens à vos actions et à votre entreprise
Nous vous donnerons les pistes pour adopter la bonne posture et entamer un processus en 5 étapes :
– La raison d’être
– La conversation
– La communication fine
– La relation durable
– L’expérience globale
Aucun doute, c’est la question la plus redoutée de tous les porteurs de projet… Et pourtant, les outils numériques nous offrent de nombreuses possibilités de mieux comprendre les attitudes et les comportements de nos clients (ou futurs clients). Et je ne parle pas d’un Google Form envoyé sur un groupe Facebook !
“Si j’avais demandé aux gens ce qu’ils voulaient, ils auraient répondu des chevaux plus rapides.” ~ Henry Ford
Alors, jusqu’où va-t-on et comment procède-t-on lorsqu’un coach ou un mentor nous encourage à « aller faire du terrain » pour répondre à cette question? Quelles réponses attendre ? Comment les obtenir ? Et jusqu’où peut-on leur faire confiance ?
Autant de questions auxquelles nous essaieront d’apporter une réponse concrète et actionnable.
Réutiliser, partager et maintenir ses objets CSS : c’est possible !
Par ce terme j’entends l’organisation de feuilles de styles sous forme d’objet pouvant être : déclinées et surchargées, réutilisées pour d’autres projets, partagées avec d’autres développeurs et intégrateurs, maintenables au cours des différentes versions du site ou de l’application.
Automatiser la mise en production d’un site web par Nicolas KANDELLa Cuisine du Web
La conférence aura pour thème l’automatisation de la mise en production d’une application web, plus précisément d’un site e-commerce.
C’est une conférence généraliste ou je m’efforcerais de vulgariser le processus de mise en production et surtout d’expliquer quelles sont les avantages de son automatisation.
En particulier si celles-ci sont automatisées il est facile d’augmenter leurs fréquences. Exemples à l’appui, nous verrons les bénéfices qu’apportent les mises à jours régulières et petites en comparaison à un cycle plus lent et plus gros notamment en terme de réactivité et de fiabilité.
La discussion portera également sur la mise en place opérationnelle, avec une organisation de travail axée autour des méthodologies agiles.
Design Sprints : Créons un monde meilleur ! par Jelto VON SCHUCKMANNLa Cuisine du Web
Le Design Sprint est un subtil mélange de design thinking, lean startup et stratégie business. Mais cette approche n’est pas seulement bien pour améliorer un service ou produit.
On peut peut utiliser cette méthodologie aussi pour mener à bien les projets sociaux et équitables : Let’s make the world a better place!
Fontes variables, la matrice typographique par Malou VERLOMMELa Cuisine du Web
À l’heure de la création liquide ou “responsive”, les fontes se mettent à la page.
La technologie “Multiple Master” et plus récemment les “variable fonts” permettent au dessinateur de caractères de de réfléchir en terme d’espace de design et non plus en forme statique, comme cela a été le cas pendant des siècles.
Cela ouvre des perspectives infinies pour le créateur, mais aussi pour l’utilisateur qui se trouvera demain en possession d’une matrice typographique.
Le design agile : 6 techniques pour designer de façon plus agile par Matthieu...La Cuisine du Web
6 techniques applicables facilement par les créatifs (mais pas que !) pour améliorer notre façon de travailler ensemble à travers une meilleure collaboration, une meilleure communication entre les membres de l’équipe et plus de motivation… donc plus de qualité !
Réalité virtuelle et augmentée, ces nouvelles technologies au service de la f...La Cuisine du Web
Découvrez comment la réalité virtuelle et la réalité augmentée, améliorent la formation et l’employabilité, la montée en compétence, mais aussi comment elles révolutionnent les métiers d’hier et sculptent les métiers de demain.
Audio procédural : la révolution WebAssembly ! par Yann ORLAREYLa Cuisine du Web
Traditionnellement fondé sur l’utilisation de fichiers, l’audio dans le web évolue vers de nouvelles formes, plus interactives et plus puissantes : l’audio procédural qui consiste à décrire avec un langage spécialisé la manière de produire ou transformer les sons. Cette révolution est rendue possible grâce plusieurs technologies dont WebAssembly, qui permet d’exécuter du code dans le Web à vitesse presque native. Des outils de haut niveau, comme Faust et INScore permettent d’accéder facilement à ces nouvelles possibilités.
A la rencontre de Kafka, le log distribué par Florian GARCIALa Cuisine du Web
Kafka c’est un peu la nouvelle star sur la scène des files de messages. Pourtant Kafka ne se présente pas en tant que tel, c’est un log distribué !
Alors qu’est ce que c’est ? Comment ça marche ? Et surtout comment et pourquoi je l’utilise ?
Dans cette session, on décortique la bête pour tout vous expliquer ! Au programme : des concepts, des cas d’usage, du streaming et un retour d’expérience !
Voyage au centre du cerveau humain ou comment manipuler des données binaires ...La Cuisine du Web
Parcourir l’intérieur de votre cerveau, sur votre téléphone, uniquement avec des technologies web : c’est possible ! Et si je vous montrais comment on fait ?
On en profitera pour se demander :
– Une IRM c’est quoi au juste ?
– Comment on stocke une image dans un fichier ?
– Comment ça marche le binaire pour un humain ?
– Javascript sait faire ça !?
– À quoi tout cela peut-il nous servir dans nos quotidiens de dev ?
Un talk avec des vrais morceaux de science, des 0, des 1, des exemples concrets et une démo live ! ⚡️
Notre smartphone : allié ou ennemi de notre sécurité numérique ? Quand les bonnes pratiques et le bon sens doivent se glisser dans la poche des développeurs.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
3. 2 0 1 1 & L E S U S A G E S 1 5 M I N U T E S O F FA M E
2011, ANNÉE DU
BOULEVERSEMENT DE
LA CRÉATION SUR LE
WEB
4. 2 0 1 1 & L E S U S A G E S L I B E R O N S L A C R É AT I V I T É
La culture Geek et la culture Populaire commencent à
flir ter pour ne former qu’un.
5. 2 0 1 1 & L E S U S A G E S A L’ O R I G I N E D U B U Z Z
Disparition des frontières
entre technique &
créativité
6. 2 0 1 1 & L E M A R C H É I N T R O D U C I N G « L OV E B R A N D S »
En 2011, les premier s acteur s qui se frottent à cette
libération de la parole sont les marques qui bénéficient d’un
for t capital sympathie .
7. 2 0 1 1 & L E M A R C H É I N T R O D U C I N G « L OV E B R A N D S »
8. P L AT E F O R M E D E M A R Q U E S M A R T DATA
AU J O U R D ’ H U I ,
N O U S S O M M E S E N C O R E À L’ Â G E D E P I E R R E D E L A DATA :
ENTRE 2013 ET 2014, NOUS AV ONS G É N É R É ,
SUR S E U L E M E N T 50% DE L A POPUL ATIO N MO N DIA LE ,
500 FOIS P LUS DE DATA QUE DEPU IS LES O R I G I N E S DE L’ H U M A N I T
9. P L AT E F O R M E D E M A R Q U E S M A R T DATA
CHA QUE M I N U T E ,
PLUS DE 4 MILLIO NS DE POSTS SONT LIKÉS SUR FAC E B O O K ,
300 HEU RES DE VIDÉOS SONT T É L É C H A R G É E S SUR YOUTUBE,
300 000 SN APS SONT PA RTA GÉS,
350 000 TWEETS SONT G É N É R É S .
11. P L AT E F O R M E D E M A R Q U E S M A R T DATA
12. P L AT E F O R M E D E M A R Q U E S M A R T DATA
RELATIONNELLE
13. P L AT E F O R M E D E M A R Q U E S M A R T DATA
TRANSACTIONNELLRELATIONNELLE
14. P L AT E F O R M E D E M A R Q U E S M A R T DATA
TRANSACTIONNELLRELATIONNELLE
DÉCLARATIVE
15. P L AT E F O R M E D E M A R Q U E S M A R T DATA
TRANSACTIONNELLRELATIONNELLE
DÉCLARATIVECOMPORTEMENTALE
16. P L AT E F O R M E D E M A R Q U E S M A R T DATA
TRANSACTIONNELL
Qu’est ce que mon cli
achète ?
La data transactionnelle corresp
l’ensemble des données générées
achat.
RELATIONNELLE
A quel étape du cycle de vie
client est-il ?
La data relationnelle correspond à
l’ensemble des données provenant du
CRM.
DÉCLARATIVE
Quel est l’avis de mon cl
La data déclarative correspon
l’ensemble des informations pu
saisie directement par les prosp
clients.
COMPORTEMENTALE
Quel est le parcours de mon
client ?
La data comportementale correspond à
l’ensemble des données provenant de
l’interaction entre un visiteur et les
supports de la marque, tout comme les
données navigationnelles.
21. P LA N N IN G ST R AT EGIQ UE
V E I L L E , É T U D E S , R E C H E R C H E S E T A N A LY S E D E L’ E N V I R O N N E M E N T E T D E S
C O M P O R T E M E N T S C O N S O M M AT E U R S
22. P L A N N I N G S T R AT E G I Q U E E T U D E S S TAT I S T I Q U E S
Le Portail de Statistiques
Des études et statistiques provenant de plus
de 18.000 Sources
23. P L A N N I N G S T R AT E G I Q U E E T U D E S S TAT I S T I Q U E S
Étude réalisée les 7 et 8 janvier 2014 auprès d'un échantillon de 965 individus âgés de 18 ans et plus, issus d’un échantillon n
représentatif.*
7% DES FRANÇAIS considèrent la cuisine
omme un lieu récréatif où il fait bon écouter la
dio, de la musique ou encore regarder la
lévision.
La cuisine est un lieu d’apprentissage culinaire où l’on découvre
les recettes de familles, où l’on s’échange des secrets de grand-
mère et autres astuces de famille pour 67% DES FOYERS
AVEC ENFANTS.
8 % DES ENFANTS font leurs devoirs scolaires, sous l'œil
es parents ou grands-parents (dont 53 % pour les 7-12 ans)
46 % DES ENFANTS
pratiquent des loisirs créatifs (dont
58 % des moins de 6 ans).
59% DES CONSEILS DE FAMILLE ont lieu dans la cuisine
31% DES FRANÇAIS écrivent
51% DES FRANÇAIS lisent
28% DES FRANÇAIS consultent leurs e-ma
33% DES FRANÇAIS bricolent
15% DES FRANÇAIS pratiquent le télétrava
24. P L A N N I N G S T R AT E G I Q U E E T U D E S S TAT I S T I Q U E S
E T U D E D E M A R C H É E R E L AY É E A U P R E S D E S F A N S
25. P L A N N I N G S T R AT E G I Q U E E T U D E S S TAT I S T I Q U E S
P L AT E F O R M E D E PA N E L I S T E S
26. P L A N N I N G S T R AT E G I Q U E E T U D E S S TAT I S T I Q U E S
B R A N D L I F T S U R V E Y
27. P L A N N I N G S T R AT E G I Q U E I N S I G H T
« Si au début du siècle dernier, la cuisine était la pièce principale de la maison, y
concentrant la plupart des activités domestiques, les années 50 en ont fait un
laboratoire optimisé et fonctionnel, un univers aseptisé, réservé à la femme. De nos
jours, la cuisine n’est plus un cocon où l’on s’enferme en famille, mais la ruche
virevoltante où famille, amis et voisins viennent butiner. »
28. P L A N N I N G S T R AT E G I Q U E R E P R E N E Z VOT R E P L AC E A TA B L E
Étude réalisée en Juillet 2015 sur 400 perso
29. P L A N N I N G S T R AT E G I Q U E Q U E L L E L I M I T E ?
« COMMENT ASSOCIER À CES DONNÉES LA PUISSANC
CRÉATIVE DU DIGITAL POUR ENRICHIR L’EXPÉRIENC
CONSOMMATEUR ? »
30. C A H I E R D E T E N DA N CE
L E C A H I E R D E T E N D A N C E A C O M M E O B J E C T I F D ’ A N T I C I P E R L E S T E N D A N C E S
F U T U R E S E N A N A LY S A N T E T I N F L U E N Ç A N T L E S U S A G E S
31. C A H I E R D E T E N D A N C E L E S I N F L U E N C E U R S
A N A LY S E D E T E N D A N C E S
Étude réalisée 2014 par Geek&Food
32. C A H I E R D E T E N D A N C E L E S I N F L U E N C E U R S
A N A LY S E D E T E N D A N C E S
36. C A H I E R D E T E N D A N C E Q U E L L E L I M I T E ?
« COMMENT M’ASSURER QUE MA TENDANCE RÉPOND
VRAIMENT AUX ATTENTES DES CONSOMMATEURS ? »
37. ET UD E DE MOT S CLÉ S
I D E N T I F I E R L E S R E Q U Ê T E S L E S P L U S S O U V E N T TA P É E S D A N S L E S M OT E U R S
D E R E C H E R C H E S PA R L E S U T I L I S AT E U R S
38. E T U D E D E M O T S - C L É S S E A R C H E N G I N E M A R K E T I N G
39. E T U D E D E M O T S - C L É S C O M M E N T C L A S S E R L E S T E N DA N C E S ?
S U S TA I N E D R I S E R S
0
2
4
6
8
10
12
14
16
18
20
40. E T U D E D E M O T S - C L É S C O M M E N T C L A S S E R L E S T E N DA N C E S ?
S E A S O N A L R I S E R S
41. E T U D E D E M O T S - C L É S C O M M E N T C L A S S E R L E S T E N DA N C E S ?
R I S I N G S TA R S
42. E T U D E D E M O T S - C L É S C O M M E N T C L A S S E R L E S T E N DA N C E S ?
S U S TA I N E D D E C L I N E R S
43. E T U D E D E M O T S - C L É S C O M M E N T C L A S S E R L E S T E N DA N C E S ?
S E A S O N A L D E C L I N E R S
44. E T U D E D E M O T S - C L É S C O M M E N T C L A S S E R L E S T E N DA N C E S ?
F A L L I N G S TA R S
45. E T U D E D E M O T S - C L É S S E A R C H E N G I N E M A R K E T I N G
M I L L E N N I A L S E AT U P Y O U T U B E F O O D V I D E O S
46. K E Y W O R D S R E S E A R C H T H I N K W I T H G O O G L E
47. K E Y W O R D S R E S E A R C H T H I N K W I T H G O O G L E
D E E P D I V E : T H E PA S TA CO M E S BAC K
48. K E Y W O R D S R E S E A R C H T H I N K W I T H G O O G L E
D E E P D I V E : T H E PA S TA CO M E S BAC K
49. K E Y W O R D S R E S E A R C H T H I N K W I T H G O O G L E
D E E P D I V E : T H E PA S TA CO M E S BAC K
50. K E Y W O R D S R E S E A R C H P L A N N I N G E D I TO R I A L
A N T I C I P E R LA C R É AT I ON D E R E C E TT E S A DA P T É E S À C H AQ U E S A I S ON
51. #N O R E CI P E
MAIS QUAND IL N’Y A PAS DE RECETTE?!!!
52. K E Y W O R D S R E S E A R C H A N A LY S E S É M A N T I Q U E
R E C H E R C H E S : H O W T O
53. K E Y W O R D S R E S E A R C H A N A LY S E S É M A N T I Q U E
R E C H E R C H E S : H O W T O
54. K E Y W O R D S R E S E A R C H A N A LY S E S E M A N T I Q U E
R E C H E R C H E : B E N E F I C E S
55. C A H I E R D E T E N D A N C E Q U E L L E L I M I T E ?
« COMMENT IDENTIFIER LES PRINCIPAUX CARREFOURS
D’AUDIENCE AUTOUR D’UNE RECHERCHE ? »
56. T R E N D I N G TO P I CS
U N S U J E T T E N D A N C E À U N I N S TA N T D O N N É , E P H É M È R E O U D U R A B L E E N
F O N C T I O N D U N O M B R E D ’ I N T E R A C T I O N Q U ’ I L G É N È R E S U R L E S R É S E A U X
S O C I A U X
57. T R E N D I N G T O P I C S S O C I A L M E D I A M O N I TO R I N G
TrendingTopics est une source de créativité fort
pour le consommateur et les medias:
#Jemeurssi
#1989TourLA
LA MARQUE DOIT INSPIRER SUR SON
TERRITOIRE
58. T R E N D I N G T O P I C S
#GLUTENFREEBREAD #HOTDOG
WHAT ISTRENDY ON IG ?
59. T R E N D I N G T O P I C S
#GLUTENFREEBREAD
59K PUBLICATIONS
#HOTDOG
2 MILLIONS
WHAT ISTRENDY ON IG ?
OUT IN
62. E - R E P U TAT I O N C A S P R AT I Q U E
E N V I R O N N E M E N T S E M A N T I Q U E
Identification
Catégorisation
Quantification
Sélection
Interprétation
Data
Creativity
Vérification
BASÉ SUR LE PROCESS DE WEBMONITORING:
63. T R E N D I N G T O P I C S B E S T P R AC T I C E S
AT T E N T I O N À N E PA S S U B I R L E S R É S E A U X S O C I A U X :
S i g n a l b l a n c , l o r s q u ’ e l l e s s o n t d é p o u r v u e s d e c o n t e n u c e n s é n o u s
i n t e r p e l l e r, c a s l e p l u s f r é q u e n t .
S i g n a l f o r t , l o r s q u ’ e l l e s n o u s i n t e r p e l l e n t , e t d é c l e n c h e n t c h e z n o u s u n
r é f l e x e f a c e à l ’ é v é n e m e n t ( s o i t à t i t r e p e r s o n n e l l o r s q u e n o u s s o m m e s
r i v e r a i n s d u l i e u c o n c e r n é p a r u n é v é n e m e n t o u c o n n a i s s o n s u n d e s e s
p r o t a g o n i s t e s , s o i t à t i t r e p r o f e s s i o n n e l l o r s q u e c e l a é v e i l l e n o t r e r é f l e x e
d e s e c o u r i s t e , d ’ a s s u r e u r, d e p r o f e s s i o n n e l d u B T P … )
S i g n a l f a i b l e , p l u s s u b t i l , p o r t e u r d ’ o p p o r t u n i t é s c a r i n d i c a t e u r d ’ u n e
n o u v e l l e t e n d a n c e à v e n i r, l o r s q u ’ i l e s t r e c o u p é p a r d ’ a u t r e s s i g n a u x
f a i b l e s
R E S T E Z A L ’ É C O U T E D E S S I G N A U X F A I B L E S
64. T R E N D I N G S T O P I C S Q U E L S O U T I L S ?
S O L U T I O N S L E A D E R S
Tw e e t c h u p
Tw e e t r e a c h
S i m p l y M e a s u r e d
K e y h o l e
M e n t i o n
Ta l k w a l k e r
S o c i a l s h a r e
H a s h t a g i f y
To p s y
S O L U T I O N S F R E E M I U M
65. E - R E P U TAT I O N C A S P R AT I Q U E
AT T E N T I O N À N E PA S S U B I R L E S R É S E A U X S O C I A U X :
To u s l e s m é d i a s n ’ o n t p a s l e m ê m e i m p a c t q u a l i t a t i f s u r l e s t e n d a n c e s
I d e n t i f i e r l e s c i r c u i t s d e d i f f u s i o n d e l ’ i n f o r m a t i o n
S O R T E Z D E L ’ I N S TA N TA N E I T É D E S R É S E A U X S O C I A U X
66. T R E N D I N G T O P I C S # N O R E C I P E
T E N D A N C E S
38450 PUBLICATIONS SUR INSTAGRAM
67. T R E N D I N G T O P I C S T E N DA N C E S C O M P L É M E N TA I R E S
# S C R AT C H M A D E
68. T R E N D I N G T O P I C S T E N DA N C E S C O M P L É M E N TA I R E S
# B AT C H C O O K I N G : 3 8 . 0 0 0 p o s t s
69. T R E N D I N G T O P I C S E N R É S U M É
VOT R E P É R I M È T R E D ’ É C O U T E À T R AV E R S L E C H A M P L E X I C A L
P RO P R E A U S E G M E N T D E M A R C H É
VOT R E VO L U M E E T P É R I O D E D ’ A N A LY S E P O U R C H AQ U E S O U R C E
D E D O N N É E S
VOT R E I N T E R P R É TAT I O N D E S T R E N D I N G TO P I C S E N DATA
C R E AT I V I T Y A F I N D ’ I D E N T I F I E R L E S C A R R E F O U R S D ’ A U D I E N C E
L’ I L L U S T R AT I O N D E S T E N DA N C E S Q U I C O N S T I T U E RO N S VOT R E
L I G N E E D I TO R I A L E
4 E TA P E S P O U R I D E N T I F I E R U N T R E N D I N G T O P I C :
70. T R E N D I N G T O P I C S T H E N E X T B I G T H I N G
71. Q UEL ME SSAGE ?
Si de nombreux livres de recettes se vendent encore ,
ils relèveraient désormais « plus de la food
por n [phénomène désignant la prolifération de
photographies de nourriture sur le Web] que du réel
manuel d’instr uctions » et seraient régulièrement
qualifiés dans les commentaires des utilisateur s
d’Amazon de « beaux livres pour tables basses ».
Why recipe-less cooking is the next big thing ? -The Guardian
72. T R E N D I N G T O P I C S F O O D 5 2
T H E B E S T T H I N G T O C O O K S I N C E R E C I P E S
73. T R E N D I N G T O P I C S F O O D 5 2
T H E B E S T T H I N G T O C O O K S I N C E R E C I P E S
74. T R E N D I N G TO P I CS
M A R C M AT S U M OTO
Hi! I'm Marc, and I'm here to help you cook smarter by teaching you basic techniques while giving
you the confidence and inspiration to have fun in the kitchen!
75.
76. Q UELLE P H I LO SO P H IE ?
« La philosophie de la non-recette par t du principe
que si nos grands-mères pouvaient se passer de livres,
nous le pouvons nous aussi »
MARC MATSUMOTO
77. # C O M F O R T F O O D L A C U I S I N E R É G R E S S I V E R É C O N F O RTA N T E
N U A G E # C O M F O R T F O O D
« L E S R E C E T T E S D E G R A N D S -
M È R E S » :
P L U S D E 8000 R E C H E R C H E S
M E N S U E L L E S
# C U LT U R E e t # C U I S I N E M A M I E = 2
H A S H TA G S E N C O R R É L AT I O N
D ATA C R E AT I V I T Y
La cuisine a un rôle réconfortant. Elle nous accompagne dans chacun des moments importants de nos vies
que l’on célèbre autour d’un bon repas, souvent cuisiné maison. Effet nostalgique, elle agit comme une
madeleine de Proust. La cuisine régressive, la cuisine traditionnelle est remise au gout du jour à travers les
nouveaux usages pour valoriser cette culture traditionnelle.
Grandmas Project, un web-série collaborative partageant les recettes et récits de
grands-mères du monde entier, filmées par leurs petits-enfants.
# G R A N D M A S
P R O J E C T
78. T R E N D I N G T O P I C S Q U E L S M E S S AG E S ?
S C R ATC H M A D E
M e t t r e e n a v a n t l a
f i e r t é d u H o m e M a d e
B ATC H C O O K I N G
P r é p a r a t i o n e n a m o n t
p o u r p a r e r à t o u t e s
s i t u a t i o n s
C O M F O RT F O O D
L a c u i s i n e
t r a d i t i o n n e l l e r e m i s e
a u g o û t d u j o u r
79. T R E N D I N G T O P I C S Q U E L L E P L AC E DA N S L’ E N V I R O N N E M E N T AC T U E L ?
#PORNFOOD #NOFOOD
#NORECIPE