Book displays are a great way to highlight underused collections, increase circulation, and to encourage discovery in your library. In this free webcast with Susan Brown, director of the Chapel Hill Public Library and Nancy Dowd, co-author of ALA’ s best-selling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians, will show you how you can create book displays that will leave readers asking for more.
Increase Your Circulation with Visual Merchandising: Bookstore Display Princi...ALAeLearningSolutions
This document provides guidance on using visual merchandising techniques in libraries to increase circulation. It discusses why merchandising is important given changing customer expectations and services libraries now offer. It recommends libraries start by studying space, collections, and traffic flow to identify opportunities. Proper display techniques outlined include using pyramids, facing items out, straight lines, and avoiding props. Different types of displays like topical, standard, and promotional are described. The document also covers challenges, measurement, and getting creative with limited budgets. It emphasizes having a cohesive brand identity and systematizing the work for staff.
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
This document provides guidance on developing an effective elevator pitch in 4 phases: 1) Make it memorable and establish a common connection with the audience, 2) Show how you are relevant to the audience, 3) Communicate your skills concisely, and 4) Engage the audience through questions and active listening. It emphasizes the importance of tailoring the pitch based on research of the audience, finding a shared interest to connect on, and highlighting how your skills can benefit the other person. Regular practice is recommended to feel comfortable delivering the pitch, including practicing explaining your work to younger audiences to distill it down to essential elements. The goal is to leave a memorable impression of your value in a short interaction.
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
This document provides guidance on effective storytelling techniques for children's ministry and education. It discusses how stories aid communication and learning. Key points include using stories to build language comprehension, engaging students during read-alouds, techniques for storytelling like involving senses and using student names, choosing age-appropriate stories, and tips for effective delivery like appearance, movements, voice, and pacing. References are provided for further research on the instructional power of stories.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
Increase Your Circulation with Visual Merchandising: Bookstore Display Princi...ALAeLearningSolutions
This document provides guidance on using visual merchandising techniques in libraries to increase circulation. It discusses why merchandising is important given changing customer expectations and services libraries now offer. It recommends libraries start by studying space, collections, and traffic flow to identify opportunities. Proper display techniques outlined include using pyramids, facing items out, straight lines, and avoiding props. Different types of displays like topical, standard, and promotional are described. The document also covers challenges, measurement, and getting creative with limited budgets. It emphasizes having a cohesive brand identity and systematizing the work for staff.
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
This document provides guidance on developing an effective elevator pitch in 4 phases: 1) Make it memorable and establish a common connection with the audience, 2) Show how you are relevant to the audience, 3) Communicate your skills concisely, and 4) Engage the audience through questions and active listening. It emphasizes the importance of tailoring the pitch based on research of the audience, finding a shared interest to connect on, and highlighting how your skills can benefit the other person. Regular practice is recommended to feel comfortable delivering the pitch, including practicing explaining your work to younger audiences to distill it down to essential elements. The goal is to leave a memorable impression of your value in a short interaction.
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
This document provides guidance on effective storytelling techniques for children's ministry and education. It discusses how stories aid communication and learning. Key points include using stories to build language comprehension, engaging students during read-alouds, techniques for storytelling like involving senses and using student names, choosing age-appropriate stories, and tips for effective delivery like appearance, movements, voice, and pacing. References are provided for further research on the instructional power of stories.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
How to brand and express yourself in 7 steps slideshareTeSsA FaBeR
This document outlines a 7-step process for personal branding: 1) Discover your purpose, 2) Get to know yourself better through self-discovery, 3) Increase self-awareness by understanding how others see you, 4) Use self-expression to tell others who you are, 5) Promote yourself through various marketing channels, 6) Build self-confidence by being authentic and an expert in what you do, and 7) Continually develop yourself with a growth mindset. The key aspects of personal branding are being true to yourself, adding value for others, and expressing your unique strengths and purpose.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Overview of business models used in on-lineAsen Gyczew
This document provides an overview of 12 different business models and evaluates each according to difficulty, funds required, and scale needed. Business models discussed include SaaS, e-commerce, media sites, two-sided markets, and more. Each model section defines the business, provides examples, discusses key performance indicators, and important factors to analyze. The presentation recommends online courses and books for further information on analyzing business models in Excel and conducting market research.
Personal Finance using Management Consulting HacksAsen Gyczew
What is the aim of this presentation?
No matter how much you earn it’s not easy to build wealth. The money you earn somehow magically disappears although it seems to you that you have been quite frugal. On top of that, it’s difficult to make certain tradeoffs in life where you have to spend money: Should you cook on your own or buy prepared food? Is it better to rent apartment of buy your own? Should you go for MBA or not? We are not taught at school to make rational decisions and manage our money and wealth. Luckily, there are a lot of nice management consulting tools, techniques and frameworks that will help you spend less, be more efficient, earn money and generate additional income. You don’t have to go to top consulting firm to learn them. You can master them by taking my presentation.
This presentation will help you drastically improve your skills in managing money and making more rational choices using management consulting tools, techniques and frameworks. If you have a specific problem just let me know and I will give you tips on how to solve it using the tools presented in this presentation.
The presentation is designed for people who want to become more data driven and less emotional in the way they manage money and make decisions related to money. Thanks to the presentation you will be making better decisions and you will learn techniques that will help you faster build your wealth. In the presentation you will learn 6 main things:
1. How to spend less money
2. How to make sure that you spend money on the right things
3. How to be more productive, work faster and more efficiently
4. How to earn more money
5. How to generate additional revenue streams
6. How to invest wisely your money
You can find more in my course: http://bit.ly/PersonalFinanceHacks
Amazon takes a unique approach to product development by first creating a press release for a hypothetical product before building anything. This allows them to work backwards from the customer to ensure there is genuine market need. They outline the problem, existing solutions, and how their solution is better. If Amazon employees cannot easily explain the product without jargon, it does not move forward. They also subject press releases to the "Oprah test" - would the announcement excite her TV audience? Only products that pass this test of explaining customer value in simple terms proceed to development. This process has helped Amazon become the world's largest online retailer over the past 20 years by focusing on solutions that customers want.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
Retail management - How to display & promote salesAmith hillshow
This document provides guidance on effectively displaying stock to promote sales in retail operations. It discusses preparing display areas and goods, setting up and dismantling displays, and labeling displays of stock. Specific elements covered include annual business planning, category ratios, ideal size mixes, option planning, racking capacity, stock planning for months ahead, and different types of retail fixtures for apparel, food, and other product displays. Guidelines are provided for merchandise density, empty racks, coordinated displays, innovative displays, themes, labeling, and general rules for effective visual merchandising.
The document discusses the importance of effective merchandising for protecting and growing market share. It explains that merchandising enhances a brand's exposure and increases sales. Outsourcing merchandising to a company like Synergy allows brands to ensure consistency at every point of consumer interaction while freeing up internal teams to focus on driving sales. Synergy provides experienced merchandising specialists and detailed reporting to help clients maximize sales and meet retailer requirements.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This document provides 8 methods for B2B prospecting: 1) referrals, 2) networking, 3) seminars, 4) trade shows, 5) content marketing, 6) social media, 7) cold calling, and 8) advertising. Each method is accompanied by a brief description and recommendation for using that method to find more prospects. Overall, the document offers various strategies for business-to-business sales and marketing professionals to discover new leads and grow their sales pipelines.
Este documento presenta los servicios y capacidades de una compañía de medios de comunicación. La compañía opera en 23 países y 13 idiomas con una red de más de 500 periodistas. Ofrece una variedad de servicios de publicidad y marketing, incluyendo periódicos gratuitos, publicaciones digitales, impresión comercial, formatos no tradicionales de alta visibilidad, activaciones en puntos de venta, campañas masivas y segmentadas, y ediciones especiales. La compañía busca crear soluciones innovadoras y diferenciadas para las marcas de
52 sales lessons from zig ziglar by shekhar kumarshekhar kumar
This document outlines 52 sales lessons provided by Shekhar Kumar of the Universal Business School. The lessons provide tips for various aspects of the sales process, including finding leads, engaging prospects, overcoming objections, closing deals, and maintaining relationships with customers. Some of the key lessons include focusing on the prospect's needs and benefits rather than just features, using a variety of questioning and closing techniques, handling objections effectively, and keeping detailed records of sales activities. The overall message is that sales requires a strategic process involving multiple steps to properly engage and satisfy customers.
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
The document discusses customer-centric selling strategies and techniques. It emphasizes that the most successful businesses focus on retaining current customers, selling more to existing customers, and acquiring new customers in a way that maximizes lifetime customer value. Some key points include:
- Selling is about planting ideas in customers' minds so they feel it was their own idea, done ethically.
- Core processes involve retaining current customers, upselling to current customers, and acquiring new customers.
- Customers are more aware, demanding, and less loyal now.
- The customer decision cycle and selling cycle involve understanding customer needs and confirming the solution fits before closing the sale.
- Cross-selling existing customers additional products
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring places for customers through interior design programs. It emphasizes that display windows are the most important communication channel with customers and should be changed every 10-14 days to inspire customers. It provides tips for creating effective window displays, such as using lighting, mannequins, and themes to attract customers. It also discusses using new technologies like augmented reality apps to enable virtual window shopping.
Most companies only consider their customers rational behavior, however, the key to successful value-based selling is understanding the difference between what people say they want – their explicit wants, such as lower prices - and what they are implicitly asking for, which could be recognition that they’re important, want genuine dialogue and feel the need to be taken seriously. Emotional understanding goes beyond the obvious explicit requests.
The value that customers perceive they are getting from your company therefore depends not only on their rational analysis of the product or service but also on their emotional response (“How will this make me feel?”) and their social response (“How will it make me look?” - “What will others think of me?”).
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Visual merchandising is the art of displaying products in a retail store to attract customers and motivate purchases. It utilizes elements like lighting, displays, and interactive elements to convey the brand's image and appeal to different target markets. Some effective visual merchandising strategies include taking displays outside to create excitement, clearly identifying product categories to help customers find items, using store windows to set the mood, and appealing to multiple senses to immerse customers. Displays should also show how products can be used at home and group similar items together logically. Changing displays frequently keeps the store interesting for returning customers.
This document provides guidelines for setting up a school library or reading corner, including recommendations for location, shelving, furniture, equipment, signage, managing the library collection, and cataloguing systems. The ideal location is at the heart of the school, is highly visible and accessible, and is well-lit with power and internet. Shelving options include wall-mounted and freestanding units of various types. Furniture should be durable and allow for both formal and informal seating. Collections should be tailored to student interests and abilities. Small libraries can use simple tracking systems while larger ones may implement software-based cataloguing of fiction and non-fiction sections.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
How to brand and express yourself in 7 steps slideshareTeSsA FaBeR
This document outlines a 7-step process for personal branding: 1) Discover your purpose, 2) Get to know yourself better through self-discovery, 3) Increase self-awareness by understanding how others see you, 4) Use self-expression to tell others who you are, 5) Promote yourself through various marketing channels, 6) Build self-confidence by being authentic and an expert in what you do, and 7) Continually develop yourself with a growth mindset. The key aspects of personal branding are being true to yourself, adding value for others, and expressing your unique strengths and purpose.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Overview of business models used in on-lineAsen Gyczew
This document provides an overview of 12 different business models and evaluates each according to difficulty, funds required, and scale needed. Business models discussed include SaaS, e-commerce, media sites, two-sided markets, and more. Each model section defines the business, provides examples, discusses key performance indicators, and important factors to analyze. The presentation recommends online courses and books for further information on analyzing business models in Excel and conducting market research.
Personal Finance using Management Consulting HacksAsen Gyczew
What is the aim of this presentation?
No matter how much you earn it’s not easy to build wealth. The money you earn somehow magically disappears although it seems to you that you have been quite frugal. On top of that, it’s difficult to make certain tradeoffs in life where you have to spend money: Should you cook on your own or buy prepared food? Is it better to rent apartment of buy your own? Should you go for MBA or not? We are not taught at school to make rational decisions and manage our money and wealth. Luckily, there are a lot of nice management consulting tools, techniques and frameworks that will help you spend less, be more efficient, earn money and generate additional income. You don’t have to go to top consulting firm to learn them. You can master them by taking my presentation.
This presentation will help you drastically improve your skills in managing money and making more rational choices using management consulting tools, techniques and frameworks. If you have a specific problem just let me know and I will give you tips on how to solve it using the tools presented in this presentation.
The presentation is designed for people who want to become more data driven and less emotional in the way they manage money and make decisions related to money. Thanks to the presentation you will be making better decisions and you will learn techniques that will help you faster build your wealth. In the presentation you will learn 6 main things:
1. How to spend less money
2. How to make sure that you spend money on the right things
3. How to be more productive, work faster and more efficiently
4. How to earn more money
5. How to generate additional revenue streams
6. How to invest wisely your money
You can find more in my course: http://bit.ly/PersonalFinanceHacks
Amazon takes a unique approach to product development by first creating a press release for a hypothetical product before building anything. This allows them to work backwards from the customer to ensure there is genuine market need. They outline the problem, existing solutions, and how their solution is better. If Amazon employees cannot easily explain the product without jargon, it does not move forward. They also subject press releases to the "Oprah test" - would the announcement excite her TV audience? Only products that pass this test of explaining customer value in simple terms proceed to development. This process has helped Amazon become the world's largest online retailer over the past 20 years by focusing on solutions that customers want.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
Retail management - How to display & promote salesAmith hillshow
This document provides guidance on effectively displaying stock to promote sales in retail operations. It discusses preparing display areas and goods, setting up and dismantling displays, and labeling displays of stock. Specific elements covered include annual business planning, category ratios, ideal size mixes, option planning, racking capacity, stock planning for months ahead, and different types of retail fixtures for apparel, food, and other product displays. Guidelines are provided for merchandise density, empty racks, coordinated displays, innovative displays, themes, labeling, and general rules for effective visual merchandising.
The document discusses the importance of effective merchandising for protecting and growing market share. It explains that merchandising enhances a brand's exposure and increases sales. Outsourcing merchandising to a company like Synergy allows brands to ensure consistency at every point of consumer interaction while freeing up internal teams to focus on driving sales. Synergy provides experienced merchandising specialists and detailed reporting to help clients maximize sales and meet retailer requirements.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This document provides 8 methods for B2B prospecting: 1) referrals, 2) networking, 3) seminars, 4) trade shows, 5) content marketing, 6) social media, 7) cold calling, and 8) advertising. Each method is accompanied by a brief description and recommendation for using that method to find more prospects. Overall, the document offers various strategies for business-to-business sales and marketing professionals to discover new leads and grow their sales pipelines.
Este documento presenta los servicios y capacidades de una compañía de medios de comunicación. La compañía opera en 23 países y 13 idiomas con una red de más de 500 periodistas. Ofrece una variedad de servicios de publicidad y marketing, incluyendo periódicos gratuitos, publicaciones digitales, impresión comercial, formatos no tradicionales de alta visibilidad, activaciones en puntos de venta, campañas masivas y segmentadas, y ediciones especiales. La compañía busca crear soluciones innovadoras y diferenciadas para las marcas de
52 sales lessons from zig ziglar by shekhar kumarshekhar kumar
This document outlines 52 sales lessons provided by Shekhar Kumar of the Universal Business School. The lessons provide tips for various aspects of the sales process, including finding leads, engaging prospects, overcoming objections, closing deals, and maintaining relationships with customers. Some of the key lessons include focusing on the prospect's needs and benefits rather than just features, using a variety of questioning and closing techniques, handling objections effectively, and keeping detailed records of sales activities. The overall message is that sales requires a strategic process involving multiple steps to properly engage and satisfy customers.
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
The document discusses customer-centric selling strategies and techniques. It emphasizes that the most successful businesses focus on retaining current customers, selling more to existing customers, and acquiring new customers in a way that maximizes lifetime customer value. Some key points include:
- Selling is about planting ideas in customers' minds so they feel it was their own idea, done ethically.
- Core processes involve retaining current customers, upselling to current customers, and acquiring new customers.
- Customers are more aware, demanding, and less loyal now.
- The customer decision cycle and selling cycle involve understanding customer needs and confirming the solution fits before closing the sale.
- Cross-selling existing customers additional products
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring places for customers through interior design programs. It emphasizes that display windows are the most important communication channel with customers and should be changed every 10-14 days to inspire customers. It provides tips for creating effective window displays, such as using lighting, mannequins, and themes to attract customers. It also discusses using new technologies like augmented reality apps to enable virtual window shopping.
Most companies only consider their customers rational behavior, however, the key to successful value-based selling is understanding the difference between what people say they want – their explicit wants, such as lower prices - and what they are implicitly asking for, which could be recognition that they’re important, want genuine dialogue and feel the need to be taken seriously. Emotional understanding goes beyond the obvious explicit requests.
The value that customers perceive they are getting from your company therefore depends not only on their rational analysis of the product or service but also on their emotional response (“How will this make me feel?”) and their social response (“How will it make me look?” - “What will others think of me?”).
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Visual merchandising is the art of displaying products in a retail store to attract customers and motivate purchases. It utilizes elements like lighting, displays, and interactive elements to convey the brand's image and appeal to different target markets. Some effective visual merchandising strategies include taking displays outside to create excitement, clearly identifying product categories to help customers find items, using store windows to set the mood, and appealing to multiple senses to immerse customers. Displays should also show how products can be used at home and group similar items together logically. Changing displays frequently keeps the store interesting for returning customers.
This document provides guidelines for setting up a school library or reading corner, including recommendations for location, shelving, furniture, equipment, signage, managing the library collection, and cataloguing systems. The ideal location is at the heart of the school, is highly visible and accessible, and is well-lit with power and internet. Shelving options include wall-mounted and freestanding units of various types. Furniture should be durable and allow for both formal and informal seating. Collections should be tailored to student interests and abilities. Small libraries can use simple tracking systems while larger ones may implement software-based cataloguing of fiction and non-fiction sections.
You've created this AMAZING book and armed with these simple tips and a relentless passion to succeed, you can learn to sell your book like crazy. Selling your book doesn't have to be hard.. it just has to be done.
The document provides guidance on merchandising and marketing public libraries. It recommends using retail merchandising practices like clear signage, zoning by activity, and shelf merchandising to attract customers. It emphasizes that marketing is everyone's responsibility and libraries should promote their value as education providers to gain political support.
The document provides guidance on merchandising and marketing public libraries. It recommends using retail practices like clear signage, zoning by activity, and shelf merchandising to attract patrons. It emphasizes that marketing is everyone's responsibility and libraries should promote their value as education providers to gain political support and remain indispensable community institutions.
Hosting Your Own Comic-Con: Bring Patrons to Your Library with Comic Books Wo...ALATechSource
This document provides information about hosting a comic con event at a library. It begins with introductions from Katie LaMantia and Emily Vinci, the presenters. It then discusses what comics, graphic novels, and comic cons are. The history of comic cons and their mainstream popularity is covered. Typical comic con elements like costumes, panels, artists, and vendors are outlined. Tips are provided on tailoring a comic con for a library setting like possible goals, audiences, and programming ideas. The presentation covers organization, partnerships, budgeting, marketing, and evaluation. It emphasizes making the event accessible and having fun. Resources and contacts are provided at the end.
The document discusses the importance of book cover design. An effective cover needs to catch a reader's eye and convey the book's idea in a unique and creative way. A well-designed cover can generate excitement and influence purchasing decisions, as readers typically spend only a few seconds browsing before choosing a book. Both the front and back covers are important, with the back cover providing more space for summarizing the content and including endorsements. The design should appeal to the target audience and reflect the book's topic. Typography and combining different design elements are also discussed.
BCI Eurobib is the world's leading library furniture manufacturer. They are the indisputable leader when it comes down to modern library furnishings. The catalog here is brief look at the wide variety of library furniture that may be used in library settings from the public library environment to the university library building. Catalog can also be found at www.bcieurobib.com
Selling more books online: Kieron SmithBookMachine
How good is your metadata? Helping readers find the content they want, in a well-organised way, is fundamental to selling more books online. There are set rules aimed at standardising how publishers, booksellers and others describe each book. Kieron Smith (Digital Director, Blackwells Bookshops) walked us through what we should be thinking about and what will ultimately lead to more online sales at BookMachine in Oxford last week. Here are his slides.
Lincoln City Libraries provides examples of creative and effective book displays they have created at various library branches. The displays are designed to promote specific topics, genres, holidays, or community events. They highlight the importance of tying displays to monthly observances, holidays, or subjects that will broadly appeal to patrons. Examples show how visual displays that use colorful book covers and signs can clearly convey a theme even without words. The document emphasizes using innovative placement of collections and high-traffic areas to increase circulation and meet strategic goals.
How to get your work into print - Guaranteed!Glen Palmer
Writing your book, short stories or articles can be very rewarding. However, getting it traditionally published can be hard. Learn the easy techniques and strategies to getting you book into print and online.
This document discusses magazines related to film. It lists various film magazines and their purposes, including providing reviews, news, and guidance on movies, filmmaking, and genres like horror and sci-fi. The document also addresses where magazines are available, typical sizes, how covers appeal to audiences through bold images and color palettes related to genres, conventions like placement of barcodes and mastheads, similarities and differences between magazines, and how some magazine covers prioritize key visual elements to attract readers.
Working with WordThink, Brand Power & Merchandisingilovemyanythink
Rachel Fewell, Anythink Collection Development Manager, and Mary Thelen, Anythink Visual Arts Manager, created this presentation for a series of workshops made possible by a grant from the Institute of Museum and Library Services which is administered by the Missouri State Library, a division of the office of the Missouri Secretary of State. The duo sought to identify and illustrate the intersection of new techniques in merchandising and classification that they have implemented at Anythink. The presentation outlines the process of converting the library collection from Dewey Decimal Classification to an adapted BISAC classification system called WordThink and explains the new merchandising techniques the library branches use to create a more inviting, intriguing, presentation of materials in a library setting.
NCompass Live - http://nlc.nebraska.gov/NCompassLive/
Sept. 27, 2017
Learn how to keep your library collection user-friendly, increase circulation, and improve the appeal of your library with these weeding tips, tricks, and techniques. Denise Harders, Co-Director of the Central Plains Library System, will discuss the importance of weeding and how to do it successfully. We will also hear about the annual CPLS Month of Weeding project.
The proposed campaign involves having customers design paper book covers in bookstores to promote libertarian literature. This will create a community online where customers can view and discuss each other's designs. The goals are to expand the audience, strengthen connections, and increase awareness through low-cost tactics like coupons and a user-generated content website that builds brand loyalty through discussion.
119 Book Marketing Ideas That Can Help Authors Increase SalesBookBub
There’s a wide array of tactics you can use to amplify a book's exposure & reach more readers. Check out these 119 book marketing ideas for inspiration! See the full post here: http://insights.bookbub.com/book-marketing-ideas
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
The document discusses passive programming for teens in libraries. Passive programming involves activities and collections that engage teens without formal scheduled programs. It allows teens to participate on their own time and can attract peripheral users. Examples provided include interactive book and media displays, games, craft materials, and suggestion boxes. The document advises starting with a few passive programs and gauging reactions before expanding offerings. Challenges include lack of control and potential behavioral issues, but benefits include increased teen engagement within the library.
This document summarizes tips and best practices for libraries creating and managing email marketing campaigns. It discusses the importance of opt-in and opt-out options, identifying key messages and calls to action, editing content for clarity, and designing emails for maximum open and click-through rates. Specific strategies are presented for engaging different audiences like teens and resolving reference questions through email. Metrics from sample library email campaigns demonstrate high engagement and positive impacts on services.
The document discusses strategies for re-engaging library users through targeted email campaigns. It describes sending welcome messages to new cardholders and periodic emails to occasional and inactive users promoting library resources. The Charlotte Mecklenburg Library saw success with emails advertising e-magazines, online courses, and streaming services. The emails received open rates of 28-64% and helped move some occasional and inactive users to a more active cluster. Next steps include incorporating user feedback and expanding relationships.
Book displays are a great way to highlight underused collections, increase circulation, and to encourage discovery in your library. In this free webcast with Susan Brown, director of the Chapel Hill Public Library and Nancy Dowd, co-author of ALA’ s best-selling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians, we'll show you how you can create book displays that will leave readers asking for more.
A panel discussion with three librarians working at the intersection of collection development and readers’ advisory. They discuss the strategies and tools for making sure that they are meeting the needs of their communities and matching readers with the right books.
Presentation
https://youtu.be/ZI-XI3POzf0
Looking for amazing passive programming ideas for kids? Join NoveList’s Juvenile Content Specialist Autumn Winters and marketing expert Nancy Dowd for this free webinar. Discover new strategies for marketing your collection (and upping your programming stats) with this webinar about making great-looking, engaging passive programming materials that your kids will adore.
Presentation: https://youtu.be/4rOCkf6CTac
Behavior studies show that more and more people visiting libraries want to find materials and information on their own. This presents a challenge for librarians: how can they best help these self-directed readers? While many libraries use traditional strategies with book displays and bibliographies, today’s readers need more. This webinar will share the latest results of patron browsing behaviors and offer innovative practices to help you engage patrons with passive programming ideas and self-directed pathways.
#BeyondBookDisplays
Slides from February 10, 2015 webcast with Library Journal. Register here: http://www.ebscohost.com/novelist/news-article/webinar-the-year-of-the-ra-makeover
Mais de NoveList, a division of EBSCO Information Services (7)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
2. WHAT YOU’LL LEAVE WITH…
• Understanding of value of displays
• Basics of engaging display content
• Basics of engaging display design
• Creative ideas from me – and you!
4. WHY DO WE DO DISPLAYS?
• Increase circulation
• Highlight underused collections
• Better serve browsers
• Celebrate holidays/special events
• Why do you do them???
5. It’s all about DISCOVERY
“In an era where readers can find
discover books in the supermarket, on
their iPhone, via Amazon, and from social
sites such as Goodreads and Pinterest, we
need to make sure that libraries are
engaged in book discovery and consider
it a priority. Engaging book displays are
just one way of helping readers discover
great books.”
6. And CUSTOMER EXPERIENCE
“But it is our collections of circulating books and
materials that are our most visible attributes and
most effective components in providing a
rewarding experience to our visitors. So it is
essential that they be arranged in ways that
make them easy to find and also irresistible to
browse.”
-Anythink Visual Branding Guidelines
7. And ENGAGEMENT!
En/gage: a) to hold the
attention of: <her work engages
her completely> b) to induce to
participate: <engaged the shy
boy in conversation>
8. 22 Photos of, 34 Ideas
for, and 20+ Rules for
Creating Engaging
Displays
9. 1. Displays should reflect your
patrons' interests, not your personal
interests. You might be
fascinated by ancient Japanese
sword fighting or the history of
dominos, but that doesn't mean
that books on those topics will make
a good display.
11. 2. Displays should be popular. While
a fair amount of time might be spent
filling a display fixture, the ultimate
goal is for that fixture to be empty.
If, after a day or so, the same books
are still on the display unit, consider
a new topic.
12. 3. Don't limit yourself to
books. Whenever possible,
include a mix of audiobooks,
DVDs, and even CDs. Or only
audiobooks, DVDS, and CDs.
13. 4. The books (or movies or cds)
should be the stars of the
display. Choose items with fresh,
visually appealing covers in good
condition. Buckram bindings should
never, ever be on display.
14.
15.
16. 5. While the books are the
stars, eye-catching visual
signage is extremely important.
This does not require bells and
whistles or a graphic design
degree. In fact, when it comes
to display signage, less is more.
17. • Incorporate white space into the sign
design.
• Alternately, consider filling up the canvas
with one great image.
• Use fewer words rather than more: if you
need a full sentence to explain what the
display is about, you need to re-think the
idea.
• Choose card stock over construction paper
and simple color palettes over neon and
glitter.
25. 6. Choose a simple, readable font
over an intricate one. A few fonts I
would suggest removing
permanently from your display
repertoire: Algerian, Bauhaus, Comic
Sans, Jokerman, Old English, Ravie,
and Snap.
37. 7. If there is an icon or other key
visual element associated with the
theme of the display, be sure to
include it in the signage. This might
be a logo or a symbol or simply an
author's photo. It may be all the
sign needs.
38.
39.
40.
41.
42. 8. Use props judiciously. You want browsers to
interact with the display by taking items off.
You don't want them to feel that if they do
that, they will be messing up a work of art.
43.
44.
45.
46.
47. 9. You want them to check display items
out, so make it clear that they can. This
may be obvious to us, but it is not always
so for our customers.
48.
49.
50. 10. Add value. A great way to add value to
a book display is to include a bookmark
with further reading, listening, or viewing.
51.
52. 11. Cross promote. Readers who find
your displays interesting might also
enjoy your library's book blog or be
interested in resources like NoveList
or NextReads email newsletters .
Consider a small sign that points
them to these resources.
53. 12. Use Chase's Calendar of
Events judiciously. While the list of
special months might be
interesting and might appeal to
our urges to inform and educate,
our displays should be popular,
not pedantic or preachy.
57. 13. Let pop culture inspire your
displays. Leveraging pop culture
demonstrates that libraries are fresh,
fun, and relevant, not stodgy, serious,
or old-fashioned.
58.
59.
60. 14. Let current events inspire your
displays. Displays - like libraries - should
be responsive and relevant. Stay in tune
with the local and national news.
61.
62.
63. 15. Let your community inspire your
displays. Is this year the centennial of
your town's founding? Consider a local
history display. Is the local theater
opening a production of Hair? Consider
a display of books about the 1960s that
also promotes the production.
64. 16. Consider moving beyond tightly
themed displays to more general ones
that can be used anytime – or
continuously:
• Staff Picks
• Patron Picks
• People You Should Meet
• Greatest Hits of the ____ (insert decade)
• Good Books You May Have Missed
• Award Winners
• What Your Neighbors Are Reading
• Genres
• Other ideas?
71. 18. Unless the items are priceless
or irreplaceable, do not put book
displays behind glass. It's the
equivalent of a "nanny-nanny,
boo-boo" to customers.
72.
73.
74. 19. Be flexible. Be willing and
ready to change plans
and throw up a display based
on the news of the day.
75.
76. 20. Have fun! Displays should
be fun, both for you to create
and for your customers to
browse.
77.
78. BUT WAIT! THERE’S MORE…
• SIZE DOES MATTER
• LOSE THE CLIP ART
• SUPPLY IS IMPORTANT
• WORKS FOR KIDS, TOO
• MAKE SURE THE SQUEEZE IS WORTH
THE JUICE
• MAKE IT EASY FOR EVERYONE
79. WANT TO KNOW MORE?
• Anything Visual Branding Guidelines
• Why We Buy: The Science of Shopping
• Pinterest & Flickr
• Retail environments
80. WANT TO FIND IMAGES?
http://techsoupforlibraries.org/blog/free-images-
library-website-newsletter
Explanation of title
Not just good or pretty or fun, displays serve a purpose!
Definition of engagement – covered in later slide
Why we do displays
What items to put on display
How to create display signage
Topics/themes for displays
Started on blog with ten
Wrote it for novelist with 20
When I review my blog stats, it is not Facebook or Twitter or content marketing that readers are most interested in. Hands down, the most popular post ever on my blog – one that readers find while perusing the archive or by googling for information on the topic – is "Ten Tips for Better Book Displays".
The Google search terms that lead people to the post include "how to make a good book display," "library book display ideas," and "better book displays for libraries." This information leads me to two conclusions - 1) libraries are doing book displays and 2) librarians want to make them better. I write a lot about social media engagement, but it is clear that even in the digital era of e-books and Pinterest, visually appealing physical displays with interesting topics are still a great way to engage readers.
It’s also clear that a lot of folks want some help with them, so hopefully this session today will do just that!
-I’ve presented this session at a variety of libraries and workshops and I always ask why people do displays. These are the answers I most often get.
-ASK for participants to chime in why they do them – if for another reason
-These are all good reasons, but I think they relate back to another, overarching reason:
- Position the library as a place that cares about readers/browsers/customers
DISCOVERY
This goes back to positioning ourselves as a destination for readers (and listeners and viewers)
ANYTHINK gets it!
Engaging displays make for a better customer experience. Imagine going into a bookstore that had no displays. Just rows and rows of books. Hard to imagine, right?
Displays are just one of the many touch points that comprise the total customer/user/patron experience in the library.
And yes, ultimately it’s about engagment!
Engagement is a word that is used often but rarely defined.
En/gage: a) to hold the attention of b) to induce to participate
Spine out books do not hold attention
Cluttered, unfocused displays do not grab or hold attention
Browsers/users looking for something to hold their attention
Participate might mean pick up the book and actually check it out
Participate might mean grabbing a bookmark off the display for next time
Participate might mean…..
And yes, ultimately it’s about engagment!
Engagement is a word that is used often but rarely defined.
En/gage: a) to hold the attention of b) to induce to participate
Spine out books do not hold attention
Cluttered, unfocused displays do not grab or hold attention
Browsers/users looking for something to hold their attention
Participate might mean pick up the book and actually check it out
Participate might mean grabbing a bookmark off the display for next time
Participate might mean…..
This is a direct corollary to the best piece of RA advice I ever got - It’s not about you!
It’s about what the reader wants from a display – what people are interested in, what people are talking about. NOT what you are interested in or what you want to talk about.
Doesn’t mean your passion can’t inspire display, just means that you should generalize it a might more:
For example,
So, it follows that…
One measure of success with displays is that they are empty!
Your approach to displays should be flexible enough that if something isn’t working, it can be easily changed
FLEXIBILITY IS KEY!
I don’t know of a library out there in 2015 that only has print books.
There MIGHT be a patron or two who ONLY check out print books, but I’d wager that they overwhelming majority of users check out lots of different formats.
So be sure to include them on your displays!
OR ONLY MEDIA DISPLAYS
Examples – music genre, Audie Award, audiobooks for families, grammy winners
Other ideas?
We’ll talk about how important signage is in just a bit – that’s what should draw them in, but the items on display are what should shine.
Buckram
Dated Cover
Barcode on front (example form Library I worked at)
Look at signs in stores, banks, restaraunts, etc
Here are a few basics…
Good topic – interesting books but sign is
Cluttered
Hard to read, lots of words
White Space
Still uses finger print
Hones in on CSI
Uses graphic that is familiar from pop culture
Intriguing, engaging, easy to read
You never see stores using these fonts, so why should libraries use them?
Retail merchandisers know that crisp, modern sans-serif fonts are highly readable and visually engaging.
Some good ones to use on your next sign include Arial, Helvetica, or Century Gothic.
Retail merchandisers know that crisp, modern sans-serif fonts are highly readable and visually engaging.
Some good ones to use on your next sign include Arial, Helvetica, or Century Gothic.
You don't have to choose between serif and sans serif fonts, but do make sure they coordinate with the display. Book Antiqua would not go well with a display of graphic novels, but would work nicely with a Classic Fiction display.
Talk about fixtures and plexi vs foamcore
Talk about images
“stretching”
Hi res
Logo will inform font choice – if any
A single bicycle wheel propped next to the sign for a display about cycling.
A small vintage suitcase can serve as the stand for the sign for a travel display.
Choose one element over lots of smaller tchotchkes.
Tim Gunn quote
Here, the sticker that is used on display books is incorporated into the small signage that is included in the display…
Here, the sticker that is used on display books is incorporated into the small signage that is included in the display…
Little more work, but can be really great
Do you do this?
Nancy going to talk a little about Novelist and Library Aware are working on something like this
For a "Back to School" display, consider including a small book mark with "Ten Great Books about Academia" on one side and "Ten Great Movies about Academia" on the reverse. Even after the book display is dismantled, readers can still enjoy the topic.
Nordic Noir
Short Stories
Read Alikes
Would have removed some tsochtckes!
Nonfiction displays could link to resources
Travel display could contain info about Mango Languages or pronuncitor
Many librarians turn to this standard reference work for inspiration for monthly displays. While the list of special months might be interesting (and sometimes hilarious -- see Rule #20) and might appeal to our urges to inform and educate, our displays should be popular, not pedantic or preachy. Is it interesting that January is Clean Up Your ComputerMonth, Glaucoma Awareness Month, and International Creativity Month? Maybe. Were millions of people watching Downton Abbey during January, clamoring for more books and movies just like it? Definitely.
Yes, we should highlight special months and causes. And yes, our displays should be relevant and interesting.
Asian Pacific American Heritage Month, display stayed full
At the same time, everyone was talking about Downton Abbey!
Also, take a chance to be creative about these special displays:
Black History Month – Jimi Hendrix,
Comment about diversity – LGBTQ month, ALSO INCLUDE LGBTQ authors in your everyday displays (same with Af Am, Latino, etc.)
Remember, displays should be popular (Rule #1 and #2) and fun (Rule #20). Who doesn't love Shark Week?
How about a display of "If You like Downton Abbey" with books and movies? Leading up to the Academy Awards, how about a display called "And the Oscar Goes to…" that features Oscar-winning movies, biographies of Oscar-winning actors, and nonfiction about Hollywood personalities and politics? And seriously, who doesn't love Shark Week? Leveraging pop culture demonstrates that libraries are fresh, fun, and relevant, not stodgy, serious, or old-fashioned.
IDEAS?
What’s going on now?
Internet memes for cat display
Walking Dead, Breaking Bad
Nerd & Hipsters
In late 2012, everyone was talking about the "fiscal cliff." This would have been a perfect time to put up a display of books about personal finance or economics. In the weeks leading up to the election, a "Presidents & Politics" display would have been great, with popular non-fiction about presidents, fictional accounts of presidents, and movies and TV shows like The West Wing, All the President's Men, or the HBO adaptation of John Adams.
Show’s your’e releveant and responsive
Signage doesn’t have to be difficult
You can add value to a display like this by asking the theater to contribute free tickets for a promotional giveaway.
- Could make great signage that could be used over and over again
Books about to be weeded
Books from the bottom or top shelf
Books that haven’t checked out
Instead, stuff that should check out
Stuff that is inaccessible because of Dewey, layout, etc.
PBS display
Masterpiece theatre
Ideas from your libraries
Putting books in a locked glass front display case says "Here are some great books from our collection, but you can't have them!"
- Nobody puts Baby in a corner