How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
The document discusses key trends for 2019, including the explosion of streaming services which will reshape the video landscape, the rise of an "emotion-driven economy" where brands must understand customer emotions, and changing views around influencer marketing and the need for transparency around paid endorsements. It also touches on continued use of celebrity endorsements when aligned with brand purpose.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
The document summarizes the major takeaways from the 2018 Cannes Lions Festival. It discusses that (1) diversity and inclusion was a major topic of discussion, (2) brands are increasingly taking social stands on polarizing issues, and (3) understanding Chinese culture is becoming more important for marketers. It also notes that (4) experience is more important than technology for connecting with consumers, (5) voice will become an important brand-building tool, and (6) ignoring best practices can help foster creativity.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
The document discusses key trends for 2019, including the explosion of streaming services which will reshape the video landscape, the rise of an "emotion-driven economy" where brands must understand customer emotions, and changing views around influencer marketing and the need for transparency around paid endorsements. It also touches on continued use of celebrity endorsements when aligned with brand purpose.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
The document summarizes the major takeaways from the 2018 Cannes Lions Festival. It discusses that (1) diversity and inclusion was a major topic of discussion, (2) brands are increasingly taking social stands on polarizing issues, and (3) understanding Chinese culture is becoming more important for marketers. It also notes that (4) experience is more important than technology for connecting with consumers, (5) voice will become an important brand-building tool, and (6) ignoring best practices can help foster creativity.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
PROSUMER REPORT DIGITAL AND THE NEW CONSUMERHavasWWSpain
This document summarizes the key findings of a survey about digital commerce and consumer shopping habits. The survey found that:
- Most consumers now feel comfortable making purchases online and via mobile devices, though security concerns still exist for many.
- People are increasingly blending online and offline research and activities to make purchase decisions in a seamless way across channels.
- Social media has become an important way for consumers to communicate with brands and get opinions from others.
The document discusses trends around physical and digital communication. It notes that while digital communication has become very common, people are increasingly appreciating slower, more mindful communication through physical mail. Brands are finding ways to combine digital and physical elements by adding things like QR codes to mail that link to digital content or by digitizing physical mail. This fusion allows people to experience communication across both the physical and digital realms.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
The document discusses how marketing to youth has changed in recent years. Where past generations rebelled against authority and mainstream values, today's youth are less interested in rebellion and more focused on creating solutions to problems. As a result, values-based marketing no longer appeals as strongly to youth, who are more focused on engagement and utility. The document suggests brands connect with youth in the areas of social media, pop culture, and technology by providing shareable content, contributing to their "strategic arsenals" of social tools, and creating experiences for them to discuss.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
The document discusses a trend towards "digital minimalism" and reducing screen time due to concerns about the negative impact of constant digital connectivity on mental health and attention. Major tech companies are introducing tools to help users monitor and limit their screen time in response to this trend. There is also growing demand for simpler, less attention-demanding digital devices and a rejection of organizations that demand constant attention through notifications and alerts. Companies will need to rethink their user experiences and metrics to focus on long-term value rather than short-term usage in order to remain relevant to these changing customer preferences.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
Millennials in Vietnam are changing consumer behavior and marketing strategies are needed to appeal to them. They shop differently than older consumers, focusing more on brand experience through personalization, convenience, health, and eco-friendliness. They also spend more on dining out and online. FMCG companies are adapting through digital advertising, apps, gamification, online promotions, and social media to engage millennials where they spend most of their time. To succeed, companies must offer personalized, convenient products and content while precisely targeting millennials on their preferred channels.
Marketing in coronavirus times: How to navigate your brand through the stormGeorge Gritzalas
While we are aware that coronavirus is a serious health matter, we would like to face it as another challenge in our industry and we encourage our clients to face it like one too.
Beyond First Base - Foundations for Excellence, Martin Hill-WilsonOur Social Times
This document discusses the growing importance of social media customer service. It notes that younger consumers increasingly use social platforms to resolve service issues rather than traditional channels. Data shows over 40% of younger social media users seek customer support on these platforms. The document also addresses best practices for social customer service, including listening to customers, taking prompt action on issues, and improving based on customer feedback in real-time. It emphasizes the need for a cross-functional approach that aligns social customer service with other departments like marketing and sales.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
The document discusses how consumer technology is radically changing our lives and the digital trends of cloud, mobile, and social media are changing industries. It highlights how the world has gone social and mobile, with over 1.7 billion people on social networks. It also discusses how consumer expectations have changed with the rise of digital, and that traditional distribution models are outdated. The opportunities that social media provides for finding new clients and recruits are also covered.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
PROSUMER REPORT DIGITAL AND THE NEW CONSUMERHavasWWSpain
This document summarizes the key findings of a survey about digital commerce and consumer shopping habits. The survey found that:
- Most consumers now feel comfortable making purchases online and via mobile devices, though security concerns still exist for many.
- People are increasingly blending online and offline research and activities to make purchase decisions in a seamless way across channels.
- Social media has become an important way for consumers to communicate with brands and get opinions from others.
The document discusses trends around physical and digital communication. It notes that while digital communication has become very common, people are increasingly appreciating slower, more mindful communication through physical mail. Brands are finding ways to combine digital and physical elements by adding things like QR codes to mail that link to digital content or by digitizing physical mail. This fusion allows people to experience communication across both the physical and digital realms.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
The document discusses how marketing to youth has changed in recent years. Where past generations rebelled against authority and mainstream values, today's youth are less interested in rebellion and more focused on creating solutions to problems. As a result, values-based marketing no longer appeals as strongly to youth, who are more focused on engagement and utility. The document suggests brands connect with youth in the areas of social media, pop culture, and technology by providing shareable content, contributing to their "strategic arsenals" of social tools, and creating experiences for them to discuss.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
The document discusses a trend towards "digital minimalism" and reducing screen time due to concerns about the negative impact of constant digital connectivity on mental health and attention. Major tech companies are introducing tools to help users monitor and limit their screen time in response to this trend. There is also growing demand for simpler, less attention-demanding digital devices and a rejection of organizations that demand constant attention through notifications and alerts. Companies will need to rethink their user experiences and metrics to focus on long-term value rather than short-term usage in order to remain relevant to these changing customer preferences.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
Millennials in Vietnam are changing consumer behavior and marketing strategies are needed to appeal to them. They shop differently than older consumers, focusing more on brand experience through personalization, convenience, health, and eco-friendliness. They also spend more on dining out and online. FMCG companies are adapting through digital advertising, apps, gamification, online promotions, and social media to engage millennials where they spend most of their time. To succeed, companies must offer personalized, convenient products and content while precisely targeting millennials on their preferred channels.
Marketing in coronavirus times: How to navigate your brand through the stormGeorge Gritzalas
While we are aware that coronavirus is a serious health matter, we would like to face it as another challenge in our industry and we encourage our clients to face it like one too.
Beyond First Base - Foundations for Excellence, Martin Hill-WilsonOur Social Times
This document discusses the growing importance of social media customer service. It notes that younger consumers increasingly use social platforms to resolve service issues rather than traditional channels. Data shows over 40% of younger social media users seek customer support on these platforms. The document also addresses best practices for social customer service, including listening to customers, taking prompt action on issues, and improving based on customer feedback in real-time. It emphasizes the need for a cross-functional approach that aligns social customer service with other departments like marketing and sales.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
The document discusses how consumer technology is radically changing our lives and the digital trends of cloud, mobile, and social media are changing industries. It highlights how the world has gone social and mobile, with over 1.7 billion people on social networks. It also discusses how consumer expectations have changed with the rise of digital, and that traditional distribution models are outdated. The opportunities that social media provides for finding new clients and recruits are also covered.
Future of identity Singapore - 3 july 2015 lrFuture Agenda
As part of the global future agenda programme we are adding in an extra event in Singapore on 3 July. This is focused on the future of identity and draws together different issues raised about this and related topics from several strands of the future agenda events to date. The aim of the event is to critique, enhance, add and build a clearer view of how our views of identity and loyalty, especially to sport and faith, will change over the next decade and what will be some of the key impacts and implications. This documents is the starting point for this discussion.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Can you think of any business process digitizing so fast and creating as many new trends as Digital Marketing? Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends.
https://runfrictionless.com/b2b-white-paper-service/
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
This document discusses social media and employer branding trends in 2014 and beyond. It notes that social media is ubiquitous, with over 2 billion users on platforms like Facebook. It also discusses the rise of mobile usage, with over half of internet time now on mobile devices. Regarding employer branding, it emphasizes that the employer brand is defined by content in today's world, and companies must take control of how they are perceived by potential employees through strategic, authentic content marketing across platforms like LinkedIn. It advises developing an employer branding strategy first before selecting channels and platforms to execute it.
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary)
According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
The document discusses how the customer experience should evolve for a world in lockdown due to the COVID-19 pandemic. It describes 8 ways that the human experience has fundamentally changed, including a loss of control, renewed health and safety concerns, physical distance from others, shifting priorities, disrupted habits, uncertainty, lack of variation in daily life. It provides examples of how people are responding to these changes and opportunities for brands to understand and address customers' new needs and behaviors during this period.
Digital Consumer Behavior - Basic Knowledge and Case Studies (Thai Market)Rabbit's Tale
DIGITAL CONSUMER BEHAVIOR
Basic Knowledge and Case Studies of new emerging behaviors in digital space
Bangkok University (Thailand) : MK 314 Section 3711
FIRST VERSION : NOV 2013
EDITED VERSION : JUL 2014
The document discusses how social media has become an important tool for corporate social responsibility (CSR) initiatives. It notes that transparency around how companies operate is important for earning consumer trust. Social media allows for easier engagement on social and environmental issues. While some companies have failed at using social media for CSR, others have succeeded by tapping customers to support CSR programs through platforms like LinkedIn and PepsiCo donations. The document concludes that social media can be a powerful way to communicate CSR efforts when used authentically and transparently to engage customers and communities.
This document discusses how companies can future-proof their organizations for the changing future of work. It covers four main areas: future brand, future talent, future workplace, and future technology. For future brand, it emphasizes understanding customers, building emotional connections through storytelling, aligning company culture with the brand, and tracking customer attitudes in real time. For future talent, it discusses securing and attracting talent, managing a multigenerational workforce, and the importance of employment branding. For future workplace, it covers trends like co-working, health and work-life balance, collaboration, and social distancing. And for future technology, it discusses how technology is changing work through big data, new work breakthroughs, and continuous experiment
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
Semelhante a Consumer Trends in 2019: 42 Expert Perspectives - Canvas8 (20)
This document summarizes key insights and innovations impacting shopping behaviors. It discusses 1) treasure hunters who enjoy searching for products rather than relying solely on targeted ads, exemplified by the social shopping platform Poshmark. 2) the demand for perfect fit as shoppers embrace body diversity and use tech like MySizeID for accurate sizing. 3) people wanting to touch what they buy, driving a comeback of brick-and-mortar stores like Browns East that offer experiential shopping. 4) shoppers becoming less loyal to single brands and more open to alternatives, as seen with direct-to-consumer sites like Brandless challenging name brands.
The key consumer trends and insights influencing the Beauty sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in technology 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Technology sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in media and entertainment 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Media and Entertainment sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Communications 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
This document summarizes key insights and innovations impacting how people spend and save money. It identifies 4 main behaviors: 1) People want smoother cashless spending options like contactless payment rings; 2) People want more lifestyle services from banks beyond money management; 3) People tend to focus short-term spending rather than long-term saving; 4) Many people feel excluded from traditional banking and want more inclusive options. Each behavior is accompanied by an example of a company innovating in that area, such as mobile banking startup Monzo or savings app Digit.
Consumer trends in Citizenship 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Citizenship sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
1. The document highlights four emerging behaviors impacting Christmas shopping and gift-giving: (1) forming rituals around holiday shopping traditions, (2) having low expectations for gifts from distant relatives leading to awkward exchanges, (3) increasing demands for deliveries on customers' own terms, and (4) conducting extensive seasonal research and creating wishlists well before Christmas.
Consumer trends in Eating and Drinking 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Eating and Drinking sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Getting Around 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Getting Around sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
A behavioural breakdown of 8 Clio Awards winnersCanvas8
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the leisure sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in health and beauty 2017 : Canvas8Canvas8
The key consumer trends and insights influencing health and beauty in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer Trends at Cannes Lions 2017 - Canvas8Canvas8
Brands are experimenting with new creative strategies to engage consumers. Some key trends seen at Cannes Lions 2017 included campaigns that offer help during difficult life moments, create content in real time to respond to current events, use misleading narratives and plot twists to reveal important truths, hijack popular platforms and technologies to spread messages widely, and incorporate humor and memes to engage audiences. Overall, winning campaigns tried to offer relevance, immediacy, and impact through innovative storytelling and appropriation of current consumer behaviors and interests.
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. CONSUMER TRENDS 2019
People are seeking a sense of equilibrium
in 2019 – between humans and technology,
brand and personal, and global and local.
There’s a desire to address reality rather
than simply escape it.
3. BEAUTY IN 2019
Made
for me
CONSUMER TRENDS 2019
People are no longer content to squeeze
into a pre-made mould. In 2019, beauty
will become increasingly personalised,
powered by AI and big data.
4. CONSUMER TRENDS 2019
BEAUTY IN 2019
#1 TAILORED TECH
Dr. Barbara
Brockway
Director of personal care
at Applied DNA Sciences
“ I think that the sea-change in our industry is going to be driven by
how artificial intelligence and big data are used. A person’s digital tools
– whether a smartphone, bot assistant, smart mirror, or just their regular
desktop screen – will be recommending products to address individual
needs. Customers will experience greater benefits from these products
when used according to the advice provided by their own digital beauty
consultant, who will be available 24/7.
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5. BEAUTY IN 2019
#2 EQUAL REPRESENTATION
Bunny
Kinney
editor-in-chief of
Dazed Beauty
“ In 2019, we’ll see progress in what’s been happening around
inclusivity and representation in a more pronounced way. It’s really
about people feeling like beauty brands and products cater to them
and who they are. Beauty is becoming less about fitting in and
camouflage, and more about expressing yourself. Conformity is over.
People aren’t interested in looking the same anymore.
CONSUMER TRENDS 2019
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6. BEAUTY IN 2019
#3 ON-THE-GO GLAMOUR
Jillian
Wright
co-founder of Indie
Beauty Media Group
“ Millennials, who we know value experiences over possessions, are
travelling more than ever but are not quite willing to give up their beauty
routines while away. Many brands, including those within the luxury sector,
are refining their deluxe travel-size options. For instance, Yuni Beauty Flash
Bath is a mousse that can be used in place of a standard shower or bath,
Andmetics is a brand offering at-home and travel waxing kits, and Bare Me
Beauty offers a dry sheet mask that can be used three times.
CONSUMER TRENDS 2019
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7. CAREERS IN 2019
Positive
agency
CONSUMER TRENDS 2019
With university fees becoming prohibitively
expensive, young people are getting a
head-start at work through apprenticeships,
while others are joining companies that
champion lifelong learning.
8. CAREERS IN 2019
#1 EMPLOYERS AS EDUCATORS
Adam Smiley
Poswolsky
workplace expert and
keynote speaker
“ People are expecting their workplaces to provide skills, education,
growth, and career training on the job. The workplace is becoming the
new business school – both in terms of hard skills (industry 4.0, AI, future-
facing preparedness) and soft skills (critical thinking, public speaking,
interpersonal skills, creativity). Many are also looking for a boss who can
guide them through their careers as well as their life development. It’s not
just professional development they’re looking for, it’s personal growth.
CONSUMER TRENDS 2019
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9. CAREERS IN 2019
#2 NEW INTRAPRENEURS
Maddie
Grant
Culture consultant at
Human Workplaces
“ We’re seeing the rise of smaller start-ups within bigger businesses.
Haier has built a whole system of ‘micro-enterprises’, which is
basically individual people inside the company who create tiny start-
ups within it. Bigger organisations are like the Titanic – they’re not
about to sink but they’re hard to move. The value in being small and
nimble is that you can innovate quickly.
CONSUMER TRENDS 2019
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10. CAREERS IN 2019
#3 CAREER CONSCIENCE
Oliver
Sidwell
Co-founder of
Rate My Placement
“ People are wanting to work somewhere where they can really make
a difference. Traditional brands that just relied on their status as a
big company to lure new staff are going to change up their thinking.
Instead, it’s companies that are socially responsible that are becoming
far more attractive. That factor is going to become more important
than salary or even career development for many people.
CONSUMER TRENDS 2019
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11. CITIZENSHIP IN 2019
Joint
responsibility
CONSUMER TRENDS 2019
Digital platforms and ever-easier consumption
are driving consumers towards companies
that focus on social responsibility and help
them to make better choices.
12. CITIZENSHIP IN 2019
#1 PARTICIPATION DILEMMA
Tomas
Diez
Co-founder
of Smart Citizen
“ The idealistic view of participatory democracy is in crisis as it hasn’t
delivered what it promised in recent years. Participation as a citizen
ranges from the type of products you buy, to the transport you use, to the
contribution you make to advancing knowledge. However, while there’s
more information available, there’s also more noise, which complicates the
identification of meaningful information and conscious decision making.
CONSUMER TRENDS 2019
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13. CITIZENSHIP IN 2019
#2 GAMEABLE PLATFORMS
Renée
DiResta
Director of research at
New Knowledge
“ While people are now more aware of how social media can be
manipulated, with many sceptical about information they encounter online,
there hasn’t been any significant change in the way the majority of regular
users engage with such platforms. However, different organisations are
getting involved in asking companies to take concerns about misinformation
more seriously. The ideal outcome isn’t people leaving social platforms en
masse, but rather people becoming better educated.
CONSUMER TRENDS 2019
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14. CITIZENSHIP IN 2019
#3 REGENERATIVE MINDSETS
Michael
Pawlyn
Director of Exploration
Architecture
“ There’s an urgent need to shift from a sustainable to a regenerative mindset,
going beyond simply mitigating negatives to finding wholly positive ways of
existing. Regenerative means having a net positive impact in myriad different
ways, like restoring ecosystems and helping people live healthier, longer lives.
Single-use plastics and other items that are just sent to landfills are already
becoming unacceptable. This change in attitudes is driving companies to
rethink the way they’re perceived and the way their products are made.
CONSUMER TRENDS 2019
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15. COMMUNICATIONS IN 2019
Real
talk
CONSUMER TRENDS 2019
People now expect brands to communicate
directly with them, from the CEO down.
In their personal lives, more visual messaging
formats are adding playfulness.
16. COMMUNICATIONS IN 2019
#1 VISUALLY RICH
Dr. Pamela
Rutledge
Director of the
Media Psychology
Research Center
“ If you’re not hung up on the ‘right’ way to communicate, the
productivity factor would argue that you’re going to see more
visuals – all the way from live-streaming to emojis. These images are
becoming extraordinarily powerful, even the silly ones. As visually-
rich new technology, like AR and VR, become more accepted, our
communication styles will get more image-based too.
CONSUMER TRENDS 2019
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17. COMMUNICATIONS IN 2019
#2 POLARISED POSITIONS
Nancy
Baym
Principal researcher at
Microsoft Research
“ As politics in the US and Europe get more divisive, it’s going to be
interesting to see brands manage their public positions. For example, Nike
took advantage of the protests launched by Colin Kaepernick and used
that in a way that alienated some and won the loyalty of others. We’re
going to see more brands having to take side – being in the middle is going
to get harder and people will be more exacting about trust and integrity.
CONSUMER TRENDS 2019
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18. COMMUNICATIONS IN 2019
#3 ALL-ACCESS PASS
Simon
Wadsworth
Managing director
of Igniyte
“ People want to see brands communicate directly with their customers,
partners, and suppliers through social media. Companies that have avoided
any sort of response mechanic are coming to realise that’s a mistake and
now want to understand when and how to respond. As people expect
brands to become more sociable, there’s more pressure on CEOs to
embody the personality of their organisations. Today, they’re increasingly
asked to step into the role of thought leader.
CONSUMER TRENDS 2019
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19. EATING AND DRINKING IN 2019
Knowledge
hungry
CONSUMER TRENDS 2019
People are making small but informed
choices about what they eat, combining
a desire for more knowledge about food with
a continuing expectation for enjoyment.
20. EATING AND DRINKING IN 2019
#1 EDIBLE BENEFITS
Megan
Poinski
Senior food dive editor
at Industry Dive
“ Consumers are more interested in food as preventive medicine because
they’ve realised their diet is a big component of their health so there’s an
increased desire to know what’s they’re eating. Thanks to the internet and
social media, they are able to research everything about anything, so it’s
logical that they’ll expect more from food packaging and labels. In response
to consumers’ demand for more information, there is a greater range of
seals and certifications for products in America.
CONSUMER TRENDS 2019
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21. EATING AND DRINKING IN 2019
#2 FOOD LESSONS
Jenn
de la Vega
Food writer and
cook-in-residence at
TASTE Cooking
“ People want to boost their skills in the kitchen. The desire has always
been there and now there’s a knowledge gap between following instructions
from a box you get in the mail and trying to recreate a restaurant dish.
‘How-to’ is the most searched-for term on YouTube and a new app called
Jumprope focuses on these videos. Online resources have limits though,
because you don’t have somebody supervising and prompting adjustments,
so there are educational opportunities there.
CONSUMER TRENDS 2019
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22. EATING AND DRINKING IN 2019
#3 HEALTHY BALANCE
Brandt
Maybury
Co-founder and
managing director
of Tastehead
“ The biggest trend within food over the next year relates to its role in
improving overall health. While hardcore health enthusiasts do their
research, the majority of people haven’t got the time or inclination. They
rely on brands and retailers to communicate the ‘better-for-you options’,
and, if there appears to be a health benefit, foods are seen as more
permissible. If you give people a healthier option and they believe it’s going
to taste as good as the indulgent one, most of them will choose the former.
CONSUMER TRENDS 2019
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23. GETTING AROUND IN 2019
Selective
journeys
CONSUMER TRENDS 2019
From ride-sharing to subscription car
schemes, travellers faced with multiple
transport options are seeking a balance
between comfort and convenience.
24. GETTING AROUND IN 2019
#1 BLENDED MODES
Dr. Oded
Cats
Associate professor in
transport and planning
at Delft University
“ There is going to be greater fragmentation in the transport sector, with an
increasing number of local and global players. What we should see is much
more consolidation across the different options, bringing together information
and ticketing to help people combine them within the same trip. Transport
brands will have access to invaluable data about people’s travel habits, and this
is a real opportunity to make different services work together more fluidly.
CONSUMER TRENDS 2019
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25. GETTING AROUND IN 2019
#2 OWNERLESS VEHICLES
James
Ruppert
Editor of
Free Car Mag
“ Most people are terrified of buying a car outright, so they prefer anything
that makes the process easier, such as Personal Contract Purchase schemes.
Rather than owning something forever, people are able to get the latest
thing thing every two to three years – it suits the modern lifestyle and is all
part of this shift away from ownership. Some major car brands are even
beginning to see themselves as transport companies, with brands like Ford
moving into sharing schemes and even bus schemes.
CONSUMER TRENDS 2019
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26. GETTING AROUND IN 2019
#3 TRIM TRAVEL
Jack
Sheldon
Founder of
Jack’s Flight Club
“ An increased interest in a more streamlined travel experience is what
we’re expecting to see in 2019. The airport remains a pain point for
many, but there are efforts being made to automate more of the check-in
and security processes. Some people are even picking trains over planes,
tolerating longer journey times for the convenience of centrally-located
stations and fewer protocols and restrictions.
CONSUMER TRENDS 2019
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27. HEALTH IN 2019
Prudent
patients
CONSUMER TRENDS 2019
Armed with a wealth of information about
their bodies and lifestyles, modern patients
are taking greater responsiblity for their
physical and mental wellbeing.
28. HEALTH IN 2019
#1 ORGANIC CURES
Michael
Fishman
Founder of the Consumer
Health Summit
“ People are already aware that selecting food without harmful
chemicals is important and choosing organic medication is an
extension of this trend. Rising healthcare costs have also led the
public to seek out other options and realise there are a lot of
conditions they can diagnose or prevent themselves... that will
lead to a new level of awareness in the consumer market.
CONSUMER TRENDS 2019
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29. HEALTH IN 2019
#2 TAILOR-MADE DIETS
Andrea N.
Giancoli
Nutrition and
health advocate, and
registered dietician
“ I think personalised nutrition is going to be the main trend in 2019.
That’s across all different aspects of people’s lives – finding what’s right
for me based on my lifestyle. Overall the public are more interested in the
science behind wellness. But beyond thinking ‘OK, what pill can I take,’
people do want to find balance in their lives and are looking towards holistic
approaches to health, such as mindfulness, quality sleep, decreasing stress,
and focusing on the mind as well as the body.
CONSUMER TRENDS 2019
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30. HEALTH IN 2019
#3 SHIFTING ACCOUNTABILITY
“ Patients have a growing sense of ownership and responsibility for their
own health conditions, without the need to go to a GP or seek medical
advice. This includes a new awareness and openness about mental health
issues. Not only are people more willing to talk about them, but employers
and other institutions are recognising they also have a responsibility to
support people. Optimised mental health is finally being recognised as an
essential part of good overall health, which is reducing the stigma.
Deborah
Wyatt
Founding director at
talkhealth Partnership
CONSUMER TRENDS 2019
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31. HOME IN 2019
Self
preservation
CONSUMER TRENDS 2019
People are turning their homes into safe,
self-sustaining places as they increasingly
prioritise security and a sense of sanctuary
over design aesthetics.
32. HOME IN 2019
#1 DIY SECURITY
Peter
Giacalone
President of
Giacalone Associates
“ Previously, people didn’t think much about home security
systems. But smart home integration can now offer more than
just protection, thanks to app-based access to lights, thermostats,
garage doors, and locks. People see how these systems can offer
lifestyle enhancement, giving them greater control over their home
in addition to securing it.
CONSUMER TRENDS 2019
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33. HOME IN 2019
#2 HOLISTIC HOMES
Oliver
Heath
Biophilic design
consultant and director
at Heath Design
“ Most people spend 90% of their lives indoors and they’re
becoming increasingly aware of how indoor environments impact
their wellbeing. People will be more concerned by how lighting
affects their energy and sleep. They’ll start to think about indoor
acoustics and how damaging it is to be surrounded by noise 24/7.
And as awareness of air quality increases in the public agenda,
people will be more aware of its hidden dangers.
CONSUMER TRENDS 2019
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34. HOME IN 2019
#3 CONTINGENCY DESIGN
Dr. Harriet
Harriss
Reader in architectural
education at the Royal
College of Art
“ People are responding to growing uncertainty in the world by
investing in items and services that help them feel safe at home,
including growing food and installing home security. Whereas
people previously saw storage as something they were sacrificing
space to, they’re falling back in love with it, largely because they
want to feel their home contains resources that could support
them through any kind of insecurity.
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35. LEISURE IN 2019
Home
comforts
CONSUMER TRENDS 2019
As people seek convenient, personalised
ways to spend their free time, technologies
like AR and VR are unlocking new forms
of home-based leisure experiences.
36. LEISURE IN 2019
#1 HYPER-PERSONAL TRIPS
Serena
Guen
Founder and CEO of
SUITCASE magazine
“ Travel is becoming increasingly personalised, especially at the top end
of the sector where there has been a rise in exclusive concierges and
experiences. People are trying to one-up each other – visiting a pop-up
hotel concept, escaping to a desert island, or doing a round-the-world yacht
trip – or achieve something on their next trip. It’s travel with a purpose,
whether that’s climbing Kilimanjaro, helping to restore a chateau in France
or learning to knit in the Faroe Islands.
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37. LEISURE IN 2019
#2 DOMESTIC BLISS
Randy
White
CEO of White Hutchinson
Leisure & Learning Group
“ People aren’t going out much anymore. This shift to digital leisure has
been a continuous rather than a dramatic one, with the percentage of
income spent on out-of-home entertainment remaining almost constant.
By contrast, the percentage spent on digital options – smartphones, big
screen televisions or subscription services like Netflix – is dramatically
increasing. Affordable virtual reality and augmented reality are only going
to enhance the attractiveness of staying at home.
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38. LEISURE IN 2019
#3 DIY WORKOUTS
Tom
Holland
Exercise physiologist
and certified sports
nutritionist
“ The fitness industry will move from the gym to the home. More people
will create their own home set-ups and established gyms must change
accordingly. Businesses in the fitness industry are starting to offer more
options, whether that’s home workouts or expanding fitness technology.
The overall benefits of exercise have been overlooked for too long. We’re
living longer than ever and functional fitness isn’t just adding years to our
lives but life to our years.
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39. LUXURY IN 2019
Young
money
CONSUMER TRENDS 2019
Gen Yers are using their newly acquired
spending power on a different form of
luxury that channels digital technology
and creative self-expression.
40. LUXURY IN 2019
#1 HIGH-TECH TRINKETS
Dr. Dina
Khalifa
Programme leader at the
British School of Fashion
“ The demand for digital luxury is transforming the industry. Young
people are after products that integrate tech as opposed to just seeking out
old-fashioned craftsmanship. A key example of the rise of digital luxury is
the popularity of active watches. Gen Yers do not see the value in a luxury
watch alone – it’s the technology in a digital timepiece that is the added
value for them. In this sense, the values this generation have developed
are quite different from those they inherited from their older counterparts.
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41. LUXURY IN 2019
#2 VARIETY SEEKERS
Florine Eppe
Beauloye
Founder and CEO of
mOOnshot digital
“ Increasingly, luxury is becoming about inclusivity and enabling self-
expression. People want to incorporate their own personalities into the
products they purchase and, as such, diversity and gender fluidity are
gaining momentum. Chanel debuted its men’s make-up line, Boy de
Chanel, and luxury fashion houses such as Louis Vuitton, Burberry
and Dior have already begun embracing diversity on the runway.
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42. LUXURY IN 2019
#3 DEMOCRATIC LUXURY
Pamela
Danziger
Luxury/retail market
researcher and author
“ Young people want luxury that is more democratic than before.
Everybody wants to be wealthy, but when Gen Yers look at the rich,
they also see elitism, implicit class structures, and income inequality.
They are not necessarily looking to conform to any particular social
markers. Instead, they’re looking for luxury that they can proudly
define themselves by and which makes them feel fulfilled. It’s luxury
on the inside, not the outside, that counts.
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43. MEDIA AND ENTERTAINMENT IN 2019
Suspended
reality
CONSUMER TRENDS 2019
People are escaping the relentless narrative
of conflict and crisis in the 24-hour news
cycle by turning to lighter, more hopeful
media and entertainment content.
44. MEDIA AND ENTERTAINMENT IN 2019
#1 MULTI PLAYERS
Nia
Wearn
Senior lecturer in
games studies at
Staffordshire University
“ Gaming companies are starting to recognise how profitable alternative
audiences can be and are engaging with them in a more meaningful
way. Middle-aged females, for example, don’t consider themselves
gamers, but they often max out the levels of the games they are playing
and spend £15 a week on in-game purchases. By using similar gaming
mechanics across new games, developers can start to understand and
monetise these sorts of demographics better.
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45. MEDIA AND ENTERTAINMENT IN 2019
#2 GOODWILL HUNTING
Marcela
Kunova
Acting-editor of
journalism.co.uk
“ With an abundance of negative news causing many viewers to
switch off, 2019 will see outlets increase the positive spin on their
reporting. It is impossible to reflect on 2018 within the media
sphere and not talk about Brexit and Trump, or to mention shock
election results around the world and the continued refugee crisis,
but newspaper headlines and prime time features that continuously
highlight the sorry state of the world are overwhelming audiences.
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46. MEDIA AND ENTERTAINMENT IN 2019
#3 BRANDED CONTENT
Brian
Steinberg
Senior TV editor
at Variety
“ As streaming platforms and subscription-based content continue
to dominate the way people consume entertainment media, their
appetite for ad breaks is diminishing. This means advertisers are
having to get creative with product promotion, particularly when it
comes to live TV. In the US, late-night shows have started returning
to old-school ‘sponsored by’ messaging as a solution.
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47. MONEY IN 2019
Personal
power
CONSUMER TRENDS 2019
Disruptive challenger banks and
the emergence of digital currencies
are helping to put people back
in control of their finances.
48. MONEY IN 2019
#1 EVOLVING SECURITY
David
Birch
Expert on digital identity
and digital money issues
“ The biggest thing on the financial horizon for next year is secure
authentication. We’re seeing exponential growth in open banking,
so it’s integral to smooth these new pathways. There’s a big focus on
passive authentication in particular. In 2019, we’ll begin to see banking
technology recognise users based on a picture it derives from their
location, habits, and devices. We won’t have to worry about pin codes
and passwords – the app will know it’s us.
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49. MONEY IN 2019
#2 TAKING LIBERTIES
Pierre-Jean
Hanard
Entrepreneurship
lecturer at the University
of Arts London
“ AI will become a natural add-on to the banking experience going
forward into 2019. These services need to be where the customer is,
which is a shift for banks that would previously prioritise their own
requirements and expect customers to adapt. But people now have
little patience for poor systems. We want to delegate the tasks we do
not like and recognise that we can be more efficient if we delegate to
a good machine.
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50. MONEY IN 2019
#3 CENTRALISED SPENDING
David
Clarke
Head of policy
and advocacy at
Positive Money
“ Sweden will become the first country to plot the use of a central
ban digital currency and a digital version of cash. I expect to see more
countries announcing similar projects in 2019. If we rely on a handful
of big banks to store our savings and make payments and one of those
banks fails, then millions of people lose access to their money. This is
one way of putting the payment system in public hands where that
access is protected.
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51. SHOPPING IN 2019
Two-way
street
CONSUMER TRENDS 2019
As brick-and-mortar stores scramble to
match the convenience of online shopping,
e-commerce brands are opening physical
spaces to better connect people to products.
52. SHOPPING IN 2019
#1 EXPERIENCE FIRST
Jemima
Bird
CEO and founder
of Hello Finch
“ There’s a lot of talk about technology and how it’s innovating retail,
but if we look at the in-store experience, technology can’t replace
emotional interaction. We already know that we should not see online
as a direct competitor to offline. We should use that thinking to
reimagine the traditional approach to shopping, whether that means
changing what the high street represents or reinventing the role of the
customer assistant.
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53. SHOPPING IN 2019
#2 AUGMENTED HUMANITY
Glynn
Davis
Founder of
Retail Insider
“ Lots of businesses are already using robotics in low-key areas like
stocktaking and inventory management, which will help brands keep up
with customers’ expectations for convenience. We could see everything
being developed from deliveries and repairs to add-on services like someone
cooking meals for you from your grocery delivery. Brands will have to be
cautious about people’s privacy concerns but it’s an exciting time.
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54. SHOPPING IN 2019
#3 PHYGITAL CONNECTION
Bob
Phibbs
CEO of
The Retail Doctor
“ Everybody is out to thwart Amazon’s dominance in the retail scene,
largely by providing more enticing in-store experiences that blend the
convenience of digital with the tactility of physical. Many retailers are
using click-and-collect to encourage people to see going in-store as
more convenient than waiting around for a delivery, especially those
with a good proportion of locations. Even if a company loses money
trying to figure it out, the advantages will be worth it.
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55. TECHNOLOGY IN 2019
Private
eyes
CONSUMER TRENDS 2019
Although social media data scandals
remain on people’s minds, they’re still
keen on technology that offers
personalised, creative experiences.
56. TECHNOLOGY IN 2019
#1 PERSONALISED PRIVACY
Eric
Poindessault
Co-founder and CEO
of Biggerpan
“ People’s digital experiences are now better connected thanks to AI,
but there are lingering issues related to privacy. Companies are working
on facilitating seamlessness while offering new solutions for these
privacy problems. On the one hand, AI models will be processing large
amounts of data in the cloud and using anonymous datasets. On the
other hand, processing at ‘the edge’, or on device, will allow for more
personalisation and data security for users.
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57. TECHNOLOGY IN 2019
#2 EASY NAVIGATION
Paul
McAleer
UX director at
Bounteous
“ Some of the interface-related trends that emerged a few years ago
have really come into their own. Companies are removing the need for
navigation from their interfaces pretty significantly, enabling it to be all
about the content, which guides people through the app or website. Tech
brands are also diversifying their offerings in terms of interface. They
might include chatbots or pure voice UIs, blending offline and online and
making something that is more of an omnichannel experience.
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58. TECHNOLOGY IN 2019
#3 REGULATED TECH
Blay
Whitby
Philosopher and
tech ethicist at the
University of Sussex
“ In 2019 there’s going to be growing tension – maybe even an open
fight – between firms that are making money out of people’s personal
data, and state and supranational organisations like the EU that think
individuals should own their own data. This means there’s room for
alternative, more data-responsible companies. It’ll be good business
to say how ethical you are, especially now both users and government
are watching closely.
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