O documento descreve três estudos preliminares sobre o comportamento e influência entre jogadores num jogo social online chamado GodZ, incluindo níveis de atividade, ataques e compra de itens adicionais. Os dados sugerem que os níveis de atividade de um jogador estão relacionados com os dos amigos, e que os ataques ocorrem principalmente entre jogadores próximos.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Comportamento e Influência entre Jogadores num Jogo Social Online
1. Creating a Gaming World
Comportamento e Influência entre Jogadores num Jogo Social Online
Rodrigo Belo – Carnegie Mellon University / Católica Lisbon SBE
2 de julho de 2014
2. Parceria YUCCA - CATÓLICA LISBON SBE
Objectivo estratégico: Estabelecer uma
parceria entre a indústria e a academia que
beneficie ambas as partes
Objectivos operacionais:
Desenvolver uma cultura de testes
permanente e uma ferramenta que
permita avaliar rapidamente o impacto
de novas funcionalidades
Recolher informação de utilização de
um jogo online
Ajudar na tomada de decisões no
desenho de novas funcionalidades
3. Agenda
Três estudos preliminares no contexto de um jogo social online: GodZ
Níveis de atividade
Ataques
Experiência: compra de add-ons
6. Dados
Universo de 50K utilizadores
Amostra de 7K utilizadores ativos nos últimos
meses
3.5K utilizadores têm amigos que
também jogam GodZ
Utilizamos dados de atividade (nº de logins),
ataques, compras e amizade
7. Rede: amigos que jogam GodZ
Rede
Pontos a vermelho selecionados
aleatoriamente
Snow ball sample 10 níveis
8. Número de amigos que jogam GodZ
0
500
1000
1500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
# Friends
count
3.5K utilizadores têm amigos que também
jogam GodZ
A distribuição segue uma lei de potência:
50% tem 1 amigo
25% tem 2 amigos
...
9. Número de amigos que jogam GodZ
Componentes:
1938 componentes
247 pessoas no maior componente
1400 pessoas (40%) encontram-se em 200
componentes de tamanho 3 ou superior
0
500
1000
1 2 3 4 5 6 7 8 9 10
Component size
#People
10. Número de amigos que jogam GodZ
Cliques são grupos de utilizadores em que todos
estão ligados entre si
1565 cliques
6 é o tamanho máximo de um clique
623 pessoas (18%) encontram-se em 188
cliques de tamanho 3 ou superior
0
1000
2000
2 3 4 5 6
Clique size
#People
11. Atividade: número de logins
A distribuição de entradas no jogo também segue
uma lei de potência:
55% dos utilizadores entra 2 ou menos vezes
no total
8% dos utilizadores entra no jogo mais de 20
vezes
Para estes utilizadores a média de
entradas total é 396, ou seja 2.7
entradas diárias
0
500
1000
1500
2000
2500
0 10 20 30 40 50
# Logins
#Users
12. Número de entradas em função do número de amigos
0
200
400
600
5 10 15
# Friends
#Logins
O número de entradas no jogo aumenta com o
número de amigos que também jogam o jogo
13. Número de entradas em função dos amigos
Regressão linear:
Permite analisar a relação entre duas
variáveis abstraindo outras variações
que não são o foco da análise
Permite fazer previsões sobre
comportamentos (agregados) futuros
Número de entradas no jogo em função do
número de entradas dos amigos
Se em média os meus amigos passarem
a entrar mais uma vez por dia no jogo,
então eu passo a entrar mais 0.28 vezes
por dia
Existe uma relação clara entre o nível de
atividade de um utilizador e o dos seus
amigos:
16% das entradas no jogo são
causadas por entradas de amigos
14. Número de entradas em função dos amigos
Regressão linear:
Permite analisar a relação entre duas
variáveis abstraindo outras variações
que não são o foco da análise
Permite fazer previsões sobre
comportamentos (agregados) futuros
Número de entradas no jogo em função do
número de entradas dos amigos
Se em média os meus amigos passarem
a entrar mais uma vez por dia no jogo,
então eu passo a entrar mais 0.28 vezes
por dia
Existe uma relação clara entre o nível de
atividade de um utilizador e o dos seus
amigos:
16% das entradas no jogo são
causadas por entradas de amigos
15. Ataques
O GodZ permite fazer ataques
a outros jogadores reais ou
virtuais
Ataques permitem obter
recursos necessários para
progredir no jogo
Cada jogador tem uma
coordenada
Distância entre jogadores
determina o tempo do ataque
16. Ataques
O GodZ permite fazer ataques
a outros jogadores reais ou
virtuais
Ataques permitem obter
recursos necessários para
progredir no jogo
Cada jogador tem uma
coordenada
Distância entre jogadores
determina o tempo do ataque
17. Ataques
O GodZ permite fazer ataques
a outros jogadores reais ou
virtuais
Ataques permitem obter
recursos necessários para
progredir no jogo
Cada jogador tem uma
coordenada
Distância entre jogadores
determina o tempo do ataque
18. Ataques
O GodZ permite fazer ataques
a outros jogadores reais ou
virtuais
Ataques permitem obter
recursos necessários para
progredir no jogo
Cada jogador tem uma
coordenada
Distância entre jogadores
determina o tempo do ataque
19. Distância dos ataques
0
3000
6000
9000
0 50 100 150 200
Distance between attacks
#Attacks
136K ataques
15% dos ataques são dirigidos a jogadores
reais
1.4% dos ataques a jogadores reais são
dirigidos a amigos
Em média os ataques ocorrem a uma distância
de 76 posições
18 posições para jogadores reais
87 posições para jogadores virtuais
21. Ataques em função dos ataques dos amigos
O número de ataques está positivamente
relacionado com o número de entradas no
jogo e com o nível do jogador
O número de ataques está negativamente
relacionado com o número de amigos
O número de ataques a jogadores virtuais está
positivamente relacionado com o número de
ataques dos amigos a jogadores virtuais
Se em média os meus amigos fizerem
mais um ataque a jogadores virtuais eu
farei mais 0.34 ataques a jogadores
virtuais
O número de ataques a jogadores reais não
está relacionado com o número de ataques
dos amigos
22. Ataques em função dos ataques dos amigos
O número de ataques está positivamente
relacionado com o número de entradas no
jogo e com o nível do jogador
O número de ataques está negativamente
relacionado com o número de amigos
O número de ataques a jogadores virtuais está
positivamente relacionado com o número de
ataques dos amigos a jogadores virtuais
Se em média os meus amigos fizerem
mais um ataque a jogadores virtuais eu
farei mais 0.34 ataques a jogadores
virtuais
O número de ataques a jogadores reais não
está relacionado com o número de ataques
dos amigos
23. Ataques em função dos ataques dos amigos
O número de ataques está positivamente
relacionado com o número de entradas no
jogo e com o nível do jogador
O número de ataques está negativamente
relacionado com o número de amigos
O número de ataques a jogadores virtuais está
positivamente relacionado com o número de
ataques dos amigos a jogadores virtuais
Se em média os meus amigos fizerem
mais um ataque a jogadores virtuais eu
farei mais 0.34 ataques a jogadores
virtuais
O número de ataques a jogadores reais não
está relacionado com o número de ataques
dos amigos
24. Ataques em função dos ataques dos amigos
O número de ataques está positivamente
relacionado com o número de entradas no
jogo e com o nível do jogador
O número de ataques está negativamente
relacionado com o número de amigos
O número de ataques a jogadores virtuais está
positivamente relacionado com o número de
ataques dos amigos a jogadores virtuais
Se em média os meus amigos fizerem
mais um ataque a jogadores virtuais eu
farei mais 0.34 ataques a jogadores
virtuais
O número de ataques a jogadores reais não
está relacionado com o número de ataques
dos amigos
25. Ataques em função dos ataques dos amigos
O número de ataques está positivamente
relacionado com o número de entradas no
jogo e com o nível do jogador
O número de ataques está negativamente
relacionado com o número de amigos
O número de ataques a jogadores virtuais está
positivamente relacionado com o número de
ataques dos amigos a jogadores virtuais
Se em média os meus amigos fizerem
mais um ataque a jogadores virtuais eu
farei mais 0.34 ataques a jogadores
virtuais
O número de ataques a jogadores reais não
está relacionado com o número de ataques
dos amigos
26. Compra de add-ons
Sempre que um jogador entra
no jogo recebe uma sugestão
de compra de um add-on
Esta sugestão é aleatória
(existem alguns limites)
Registo de todos os add-ons
apresentados e se foram
comprados ou não
27. Compra de add-ons: apresentação
0
1000
2000
3000
4000
5000
1 2 3 4 5 6 7 8 9 11 13 14 15 16 17 18 19 20
Pack ID
#Popups
Os add-ons mais exibidos (17, 19 e 20) incluem
Reforço de defesa e ataque
Multiplicadores de recursos
28. Compra de add-ons: eficiência
0.0000
0.0025
0.0050
0.0075
0.0100
2 3 4 5 6 7 8 9 13 14 15 16 17 18 19 20
Pack ID
Purchases/Popup
36% das compras ocorreram após a
apresentação do add-on
A eficiência média é de 0.14% (1 compra por
cada 700 pop-ups)
Add-on 14 é o mais eficiente mas teve pouca
exposição (só está disponível para jogadores
avançados)
29. Compra de add-ons: influência dos amigos
Compras de add-ons estão positivamente
relacionadas com compras de amigos (ao
nível global)
Uma compra de add-on feita por amigos gera
em média 0.04 compras
Influência de compras de amigos é
responsável por 2% do total das
compras
30. Compra de add-ons: influência dos amigos
Compras de add-ons estão positivamente
relacionadas com compras de amigos (ao
nível global)
Uma compra de add-on feita por amigos gera
em média 0.04 compras
Influência de compras de amigos é
responsável por 2% do total das
compras
31. Sumário
Três estudos preliminares no contexto de um jogo social online: GodZ
Níveis de atividade
55% dos utilizadores entra 2 ou menos vezes no total (tentar perceber porque é que os jogadores
não voltam)
16% das entradas no jogo são causadas por entradas dos amigos (tentar aumentar a comunicação)
Ataques
15% dos ataques são dirigidos a jogadores reais (tentar aumentar a interação entre jogadores)
1.4% dos ataques a jogadores reais são dirigidos a amigos
Experiência: compra de add-ons
A eficiência média é de 0.14% (1 compra por cada 700 pop-ups) (tentar aumentar a eficiência através
de testes A/B)
Influência de compras de amigos é responsável por 2% do total das compras (tentar aumentar a
comunicação)
32. Trabalho Futuro
Continuar a desenvolver uma plataforma que permita testar várias alternativas e obter respostas em
tempo útil
Detalhar análises apresentadas
Analisar a relação entre influência e a localização na rede
Aplicar estes métodos a novos jogos em desenvolvimento
33. Confidencialidade
• A presente apresentação é confidencial, bem como todo o seu conteúdo é propriedade intelectual da Yucca
Studios. A sua divulgação ou cópia, uso ou divulgação do seu conteúdo não é permitido sem AUTORIZAÇÃO por
escrito.
• É objeto do presente Termo de Compromisso a assunção da obrigação de conservar o mais absoluto sigilo em
relação às Informações Confidenciais a nós disponibilizadas, especialmente com relação a toda e qualquer
informação revelada, fornecida ou comunicada, seja verbalmente ou por escrito, em formato digital, textos,
desenhos, fotografias, gráficos, projetos, plantas ou qualquer forma, na pessoa de seus administradores,
diretores, empregados ou contratados, responsabilizando-se assim, por toda e qualquer divulgação não
autorizada das Informações Confidenciais, conforme disposto neste Termo de Compromisso.
• As imagens e as funcionalidades aqui apresentadas para os diversos produtos/ jogos poderão ser objeto de
alterações de acordo com o cliente/ produto/ marca.