Online Collaboration and interactions among employees, business partners, and customers of diverse firms belonging to a trading community or industry segment.

1. Collaborative Commerce

2. • Optimization of supply and
distribution channels in order to
capitalize upon the global economy
and use new technology efficiently.
• Online Collaboration and
interactions among employees,
business partners, and customers of
diverse firms belonging to a trading
community or industry segment.

3. Accommodation
Food
Transportation

4. A process by which a
product or service takes
root initially in simple
applications at the bottom
of a market and then
relentlessly moves up
market, eventually
displacing established
competitors.

5. Accommodation
It is disruptive because:
• Families will choose houses instead of hotel rooms.
• This business will pilfer hotel customers
• It discards traditional intermediaries such as real estate
agencies, travel agents
• It disrupts states as it generates no or little taxes.
HouseTrip is one of the largest holiday rental websites in
the world. An ideal alternative to hotels, a HouseTrip stay
means authenticity, privacy, value for money and flexibility.

6. Food
They are disruptive because:
• You dine with new people and make new friends
• People will make RDVs at home instead of going to the
restaurant
• It will affect restaurant business
VoulezVousDiner is an open and social marketplace for
eating with strangers and locals everywhere in the
world. Try a unique and authentic food experience.

7. Transportation
They are disruptive because:
• It targets frequent flyers customers
• Offers private jet experience with personalized service
• Different sense of flying (saving money and time)
Surf Air is an all-you-can-fly private air travel membership that
provides business and leisure travellers with exclusive, hassle-free
air travel, saving valuable time and money. The company provides
first-class service on executive aircraft to and from convenient local
airports.

8. • Hotels can become members of
commercial collaboration sites, offering
rooms, staff and/or services to customers
willing to live a special experience.
• For example, a hotel can adapt prices and
make rooms or dinners really less
expensive if people accept to share them
at the last minute.
• They must be careful not to destroy B to
C business
• Anyway, it is obvious that hotels will have
to find a way to rival collaborative
accommodation as new start-ups will
arise, creating a new way of consumption
in the hospitality industry.
Is there a role for hotel companies in
collaborative accommodation providers?

9. What does BnBSitter permit owners to do?
BnbSitter takes all burden out of the
owner’s shoulders by acting as a
concierge:
– It welcomes and assists guests
– It advises them of what to do in the
area
– It can take care of cleaning and
laundry
– It checks the state of the house on
arrival and departure
AND
– It insures the services and secures
payments

10. Why is the collaborative economy
succeeding?
• Crowdfunding plays a major role in innovation
• It comes from very simple, appealing ideas
• Customers are please to bypass intermediaries, thus getting lower
prices
• It promises new experiences, apparently without limits
• It appeals to Gen C, a population addicted to technology and social
media.