This document discusses collaborative commerce companies in the hospitality industry and how they are disruptive. It analyzes BlaBlaCar and Onefinestay specifically. BlaBlaCar connects drivers with empty seats to passengers, targeting the train, bus, and airline industries. Onefinestay allows people to stay in luxury homes when owners are away, targeting the luxury hotel industry. Both companies create new experiences for customers while costing less. The document also notes that hotels could list on collaborative sites or partner with such companies to penetrate that market.

1. Collaborative
Commerce
Benintendi Lorine & Prevost Typhaine
MBA 2A
Mrs. Craig course

2. Definition
“Optimization of supply and distribution channels in
order to capitalize upon the global economy and use
new technology efficiently.”

3. Collaborative commerce companies
in hospitality
 Blablacar
 Onefinestay

4. What does disruptive innovation
mean?
« It is a process by which a product or service takes root
initially in simple applications at the bottom of a market
and then relentlessly moves up market, eventually
displacing established competitors »
By Clayton Christensen

5. How is each company
disruptive?
 Blablacar
 BlaBlaCar connects drivers traveling with available
seats with passengers looking for a means of transport.
 It is a disruptive company because :
 It targets train, bus and plane customers
 It steals customers from transport companies
 It readucates customers in doing things differently

6.  Onefinestay
Onefinestay offers customers to stay in a luxury
accomodation while its owners are not using it.
 It is a disruptive company because :
 It steals customers from luxury hospitality industry
 It creates a new experience by living « in the shoes » of
the owners
 Customers have more while paying less
 It readucates customers in doing things differently
How is each company
disruptive?

7. Is there a role for hotel companies in
collaborative accommodation providers?
YES
  Independent hotels can list themselves on
collaborative commerce sites
 Big hotel chains can penetrate the market by
renting their staff and services instead of selling
their rooms only. Example with the partnership
between BeMate and RoomMate

8. What does BnBSitter permit owners
to do?
 They take care of :
 Renting your appartment
 Welcoming travellers
 Offering concierge services : sightseeings, restaurants...
 They permit owners to :
 Rent their accommodation without stress
 Not take care about extra services
 Make money without being too much invested

9. Summary - why is the collaborative
economy succeeding?
 Networking
 Inspiration and support
 Shared ownership
 Economies of scale