Presentation to sister companies and international customers of the 2019 Chicco Toys line-up. All toys demonstrated are developed and launched by me.

1. Be a better company.

2. “At only 2 1/2, Jude is great
and go fast without using his feet"
at balancing and able to go
pretty darn fast on his bike.
He loves to have us push him so he can balance

3. 2011 2012 2013 2014 2015 2016 2017 2018
200 000
150 000
100 000
50 000
0
…and
2019?
Constantly growth
through years

5. Scuderia Ferrari
Balance Bike

6. Adjustable
handle bar
& seat
Ultralight
metal
frame

7. Soft
seat and
handles

8. Big
wheels

9. Ferrari
logos and
design

10. 85 cm71 cm
57 cm
54 cm
Brand new model Bigger than Chicco
Red Bullet

11. Consolidation of strong Chicco value in
Balance Bike market
Internal differentiation with new Balance
Bike model
2 good reasons

12. Be a better company.

14. Nurture the pop star
of tomorrow

15. Make music while meal (it’s dinner time)
by hitting cutlery, cup and dish
Kids make music (noise) with any
object they have in their hands
Producing sounds by beating
anything they have in their
hands
9 m
KEEP THE
RHYTHM!
Child’s primary
rhythm is
mother’s
heartbeat.
The sense of
rhythm is innate.
0 m

17. Music Band Drum

18. Same
colors
Smiling
expression
Light
effects

20. Tradition
Technology

21. Flashy the
Xylophone

22. 7
harmonic
steel bars

23. Electronic
features
 lights
 melodies

24. Follow
the light

25. Try Me
feature
Smiling
expression

26. Parent
Son

27. Good Old School
Modern
drum machine

28. Rock Band Drum

29. Stand up playing

30. 2 drums &
Drum plate
Disco
Effect

31. Genre
selection 2 game
mode
Rock, Rap
& Jazz Freestyle &
Follow the
lights

32. Piano,
Trumpet &
Guitar
Orchestra
mode

33. Introducing “Beat generation” concept into
Happy Music line
3 different price positioning, for OOS and IS
Traditional instruments meet modern
musical trends
3 good reasons

34. Price Happy Music
Entry
Mid
High
Top

35. Be a better company

39. Turbo Team
0m 1y 2y 3y 6y
Remote Controls
Playset & Race Track
Turbo Touch
Stunt
Mini Turbo Touch

40. OPPORTUNITY
To expand Turbo Team
line to a younger target

41. Concept
Funny and Simple design
Magic of movement Recognizable vehicles

42. Turbo Ball

43. Rolling ball
Vehicle chassis

44. 3 vehicles
Sport Car Coupé Work truck

46. #Connection

47. Heroes are ready!

48. Heroes are
waiting for
a station…

49. 2in1
PLAYSET
TRACK
Rescue Team playset

50. 2in1
PLAYSETLights & Sounds

51. 2in1
PLAYSETManual
activities

52. TRACK
2in1
Estinguish
the fire!

53. TRACK
2in1
Fire Truck
included

54. What about an entire city at your disposal?

55. Mini Turbo Touch
Electronic City Playmat
1
Mini Turbo
Touch
included

56. Electronic feature
11
triggers
40+
Sounds
and
melodies

57. 2
Game
modes
LED
lights
TRY
ME

58. 110 cms
60 cms
Because size matters…

59. Free Wheels vehicle included

60. Play with all
Mini Turbo
Touch
and Playset

61. Foster collectability and play value of
playsets and Mini Turbo Touch vehicles
Support mini-vehicle collection
Different features / prices help sell both
products, whether OOS and IS
3 good reasons

62. Be a better company

63. Entry
Mid
High
Top
Price Turbo Team RC
2009 2010 2015 2016 20182007 2017

64. Johnny Coupé
Recoloring
Racing
?

66. Gritty look
Johnny’s new
racing life…
Updated
color palette

67. Restyling of a
classical product with 10 years success
1m +
Pcs
20172007

70. Not a SUV
Not a Station Wagon
It’s a Crossover!

71. Source: Car Sales Base

72. Rocket the Crossover

74. Infrared
technology

75. 4 directions
steering wheels
Ergonomic
remote controller

76. Differentiation on entry price segment
Opportunity for channel and customer
diversification
Catchy design for nostalgic and modern
dad
3 good reasons

77. Entry
Mid
High
Top
Price Turbo Team RC

78. Be a better company.

79. Price Ferrari
Entry
Mid
High
Top
Age0 – 24 m 24 - 36 m 36 m +

80. Ferrari
Christmas
hero

81. Speed Cheer Victory

82. Feel the passion…
…every F1 Grand Prix

83. Scuderia Ferrari
Multiplay Race Track

84. Remote controlled
Wireless
Simultaneous

85. Figure 8
Oval
First
RC
car

86. Figure 8 track
140 cm
60 cm

87. Oval track
105 cm
60 cm

88. Gran Prix feeling
Race start

89. Gran Prix feeling
Overtaking
on Parabolic curve

90. Gran Prix feeling
X
crossing

91. Strong new vehicles for 2019 OOS and
IS
Solid extension for Ferrari line
Distinctive Gran Prix theme
3 good reasons
Be a better company

92. Price Ferrari
Entry
Mid
High
Top
Age3 m + 2 y + 3 y +