SlideShare uma empresa Scribd logo
Indo além da otimização SEO
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Checklist SEO
Eduardo Gaspareto
Head da Agência Carti
!
carti.com.br
fb.com/AgenciaCarti
Agência Carti
FUTEBOL
uma paixão nacional
Agência Carti
FutFanatics
Objetivos

!
Tornar-se uma referência na
venda de camisetas esportivas de
times estrangeiros
!
Entrega rápida
!
Bom atendimento
!
Bom preço
• Dificuldades

!
• Marca desconhecida
!
• Dúvidas sobre camisas originais
!
• Dúvidas sobre demora na
entrega
!
• Site confiável
•
O início do projeto
Plataforma não era perfeita
Amarrada para otimizações
Mas nem tudo estava perdido
Começar
com o Básico
• Títulos
• Descrições
• Conteúdo em cada produto
• Organização interna
• Sitemap/Robots
Agosto 2012
Agosto 2013
Últimos 31 dias
Aumento de 1.620%
Tráfego por canal
Agosto 2013 Últimos 31 dias
Tráfego Total
Orgânico
Direto
Pago (ppc)
Compras por Canal
Feedbacks
Agência Carti
Uma empresa deve transformar
seus clientes em fãs
Objetivo:
Tornar-se uma referência para os fanáticos
Super Fanáticos
Paixão motiva!
GaloKombi.com
Cliente gerando conteúdo
http://dnarubronegro.com.br/colunas/2013/11/review-sobre-a-experiencia-da-compra-de-uma-camisa-de-futebol-na-
futfanatics/
Cuidar da reputação
Cuidar da reputação
Cupons de Desconto
Vídeos são fáceis de compartilhar
Fácil de consumir
Informação resumida
Objetivo específico
Porque pessoas gostam de vídeo:
Vídeos
Agência Carti
SEO é para robôs,
Histórias são para
pessoas.
http://youtu.be/I_B4-UjQtD8Os últimos desejos da Kombi
Cerveja Dos Equis
O homem mais interessante do mundo
"Eu geralmente não bebo cerveja,
mas quando bebo, tomo Dos Equis"
“Toda vez que ele sai pra nadar,
golfinhos aparecem“
“Lobos ficaram desapontados em
saber que ele não foi criado por lobos“
“Seu cartão de visitas tem apenas escrito:
Eu te ligo“
Terry Crews - Old Spice Muscle Music
Old Spice - Brasil
Old Spice - Brasil http://youtu.be/Jx9MFSYExK0
“O único com partículas de cabra-macho“
Vídeos no Youtube
Top 10 marca mais lembrada
Dobrou o tamanho da empresa em faturamento
http://youtu.be/BHJvuwZdlZ4
Porque esperar até que seja tarde demais?
Diga algo maravilhoso hoje.
Agência Carti
Resumo
• Seo não é mais ranking
• Seo não é só conteúdo
• Conte uma história
• Reputação conta
• Avalie a possibilidade de ter afiliados
• Invista em vídeos
Eduardo Gasparetto
contato@carti.com.br

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