In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
Social media metrics & analytics social media metrics & analyticsAllan Meira
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help find communities and highlight important connections between users. Overall, the text provides an overview of different analytical tools for understanding user engagement and impact across social media.
The document summarizes strategies for organizations to effectively engage with social media and create social change. It discusses revolutionaries who have successfully used social media to connect with customers and transform organizations. The document also provides a four-step approach for creating a social media strategy involving assessing customer social activities, setting objectives, developing a strategic plan, and choosing appropriate technologies. It emphasizes starting small, thinking big, making social media everyone's responsibility, and being patient, as cultural change takes time.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
This document provides an overview of social media training for non-profit organizations. It discusses why non-profits should use social media, highlighting that platforms like Facebook have large aging user bases. Benefits of social media for non-profits include increased awareness, engagement, and perception. The document also outlines popular social media channels and how to utilize them, with a focus on Facebook pages, causes, and other niche networks. Measurement of social media efforts is also addressed.
Social media-strategy-module-whitepaperLaurie Nalepa
The document provides an overview of social media strategy. It discusses how social media has shifted communication from one-way push messaging to two-way conversations. People now get information from social platforms rather than traditional media. The document outlines 10 steps for an effective social media strategy including listening to online conversations, analyzing sentiment and share of voice, identifying influencers, developing content, and measuring results. The goal is to participate in conversations to build relationships and a supportive community around a brand.
The study analyzed over 7 billion instances of social sharing activity from 300 million users across the top 1,000 websites in March 2011. It found that Facebook accounted for 56% of all shared content and 38% of clicks on shared content, while Twitter generated 11% of shared content and the highest click through rate. Although sharing content widely is less common than initial sharing between connected individuals, sharing represents a major source of web traffic and referral traffic to websites from search engines and social media. The researchers hope to help brands leverage understanding of sharing behavior to better enable sharing and integrate it into user experiences.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
Social media metrics & analytics social media metrics & analyticsAllan Meira
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help find communities and highlight important connections between users. Overall, the text provides an overview of different analytical tools for understanding user engagement and impact across social media.
The document summarizes strategies for organizations to effectively engage with social media and create social change. It discusses revolutionaries who have successfully used social media to connect with customers and transform organizations. The document also provides a four-step approach for creating a social media strategy involving assessing customer social activities, setting objectives, developing a strategic plan, and choosing appropriate technologies. It emphasizes starting small, thinking big, making social media everyone's responsibility, and being patient, as cultural change takes time.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
This document provides an overview of social media training for non-profit organizations. It discusses why non-profits should use social media, highlighting that platforms like Facebook have large aging user bases. Benefits of social media for non-profits include increased awareness, engagement, and perception. The document also outlines popular social media channels and how to utilize them, with a focus on Facebook pages, causes, and other niche networks. Measurement of social media efforts is also addressed.
Social media-strategy-module-whitepaperLaurie Nalepa
The document provides an overview of social media strategy. It discusses how social media has shifted communication from one-way push messaging to two-way conversations. People now get information from social platforms rather than traditional media. The document outlines 10 steps for an effective social media strategy including listening to online conversations, analyzing sentiment and share of voice, identifying influencers, developing content, and measuring results. The goal is to participate in conversations to build relationships and a supportive community around a brand.
The study analyzed over 7 billion instances of social sharing activity from 300 million users across the top 1,000 websites in March 2011. It found that Facebook accounted for 56% of all shared content and 38% of clicks on shared content, while Twitter generated 11% of shared content and the highest click through rate. Although sharing content widely is less common than initial sharing between connected individuals, sharing represents a major source of web traffic and referral traffic to websites from search engines and social media. The researchers hope to help brands leverage understanding of sharing behavior to better enable sharing and integrate it into user experiences.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
1) The document provides an introduction to key concepts in social media including hashtags, crowdsourcing, engagement, and sentiment analysis.
2) It discusses theories around computer-mediated communication and uses and gratifications theory as well as the importance of trust, influence, and engagement on social media platforms.
3) The diffusion of innovations model is introduced which categorizes users as innovators, early adopters, early majority, late majority, and laggards in adopting new technologies.
This document discusses ways to measure and analyze social media performance. It outlines various social media metrics like followers, interactions, and sentiment. Tools for measurement include Google Analytics, Facebook Insights, and Twitter analytics, which provide data on engagements, audiences, and post performance. Network analysis is also discussed as a way to examine social structures and information flow through a network. The document provides examples and discussion questions around using social media data and metrics to improve strategies and engagement.
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, and activities, as well as new business models.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
The document summarizes a presentation on using social media for recruiting. It discusses why social networking is important for recruiting, how to develop an effective social media strategy, challenges to address, and examples from the military services. Key points include how social media allows two-way engagement with candidates, the importance of identifying community managers and target audiences, and factors like policies and guidelines to consider.
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses network visualization and analyzing influence through tools like TweetLevel scores and word clouds. Measuring social media returns to issues of computer-mediated communication and how networks allow exploring online relationships and communities.
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and buzz. Twitter analytics tools like TweetLevel assign influence scores based on metrics. Network visualization and community detection can analyze connections between social media accounts. Social media dashboards organize these metrics for analysis. The key is selecting meaningful metrics to track engagement and improve brands on social media.
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses social network analysis and visualization of networks through graphs. Measuring influence, popularity, engagement, and trust on Twitter is discussed using the example of TweetLevel.com scores. Network theory concepts like communities and sociograms are also covered.
This document provides an overview of key concepts in social media marketing and segmentation. It discusses how individuals engage with social media through their digital footprint and life streams. It also examines why consumers are drawn to social activities and how digital culture influences behavior. Several approaches to segmenting social media consumers are presented, including demographic, psychographic, benefit, and behavioral segmentation. Popular frameworks for categorizing different types of social media users and levels of engagement are described, such as the Social Technographics model and Pew Internet's technology types. The document aims to help marketers better understand social media consumers to effectively target and engage with different audience segments.
SIEM Security: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer discussion around security information and event management (SIEM). It finds that Dark Reading, ZDNet, and CSO Online drove the most narrative around SIEM, while topics around security operations, data security, and data breach resonated most. The analysis also identifies top influencers in the SIEM space and their social reach, as well as trends in topics like digital transformation discussed by influencers.
This document discusses social search engines, which take a user's social graph into account when returning search results. It provides three types of social searches: collective social search, which leverages trends from a network; friend-filtered social search, which shows what a user's friends have shared; and collaborative search, where users work together to find answers. The document also outlines benefits of social search like increased relevance and current results, and concludes that social search complements collaborative information seeking by allowing temporary collaboration during individual searches.
Eric Schwartzman gave a presentation at the PRSA Tar Heel Chapter Annual Conference on using social media for communications. He discussed his past addiction to traditional media and how social media has changed the landscape. He explained that conversations now drive purchasing decisions and shape opinions in real time, so organizations must participate in two-way dialogue through various social media channels.
The document outlines the key components of developing a strategic social media marketing plan, including:
1) Conducting a situation analysis to understand opportunities and segment social media consumers
2) Setting objectives and selecting social media channels to engage targets segments
3) Creating an experience strategy across channels to position the brand and encourage engagement
4) Establishing an activation plan with timelines, budgets, and responsibilities to execute the strategy
5) Integrating social media promotion with other marketing efforts and continually measuring outcomes.
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, People Pattern's Jason Baldridge explains how profile analytics and user segmentation enables more effective product campaigns.
He covers recent results on measuring bias at scale, the effect of network structure on virality, and inferring networks from information cascades.
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media.
She walks us through solutions that can help you measure social success and present it to the C-Suite.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
1) The document provides an introduction to key concepts in social media including hashtags, crowdsourcing, engagement, and sentiment analysis.
2) It discusses theories around computer-mediated communication and uses and gratifications theory as well as the importance of trust, influence, and engagement on social media platforms.
3) The diffusion of innovations model is introduced which categorizes users as innovators, early adopters, early majority, late majority, and laggards in adopting new technologies.
This document discusses ways to measure and analyze social media performance. It outlines various social media metrics like followers, interactions, and sentiment. Tools for measurement include Google Analytics, Facebook Insights, and Twitter analytics, which provide data on engagements, audiences, and post performance. Network analysis is also discussed as a way to examine social structures and information flow through a network. The document provides examples and discussion questions around using social media data and metrics to improve strategies and engagement.
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, and activities, as well as new business models.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
The document summarizes a presentation on using social media for recruiting. It discusses why social networking is important for recruiting, how to develop an effective social media strategy, challenges to address, and examples from the military services. Key points include how social media allows two-way engagement with candidates, the importance of identifying community managers and target audiences, and factors like policies and guidelines to consider.
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses network visualization and analyzing influence through tools like TweetLevel scores and word clouds. Measuring social media returns to issues of computer-mediated communication and how networks allow exploring online relationships and communities.
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and buzz. Twitter analytics tools like TweetLevel assign influence scores based on metrics. Network visualization and community detection can analyze connections between social media accounts. Social media dashboards organize these metrics for analysis. The key is selecting meaningful metrics to track engagement and improve brands on social media.
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses social network analysis and visualization of networks through graphs. Measuring influence, popularity, engagement, and trust on Twitter is discussed using the example of TweetLevel.com scores. Network theory concepts like communities and sociograms are also covered.
This document provides an overview of key concepts in social media marketing and segmentation. It discusses how individuals engage with social media through their digital footprint and life streams. It also examines why consumers are drawn to social activities and how digital culture influences behavior. Several approaches to segmenting social media consumers are presented, including demographic, psychographic, benefit, and behavioral segmentation. Popular frameworks for categorizing different types of social media users and levels of engagement are described, such as the Social Technographics model and Pew Internet's technology types. The document aims to help marketers better understand social media consumers to effectively target and engage with different audience segments.
SIEM Security: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer discussion around security information and event management (SIEM). It finds that Dark Reading, ZDNet, and CSO Online drove the most narrative around SIEM, while topics around security operations, data security, and data breach resonated most. The analysis also identifies top influencers in the SIEM space and their social reach, as well as trends in topics like digital transformation discussed by influencers.
This document discusses social search engines, which take a user's social graph into account when returning search results. It provides three types of social searches: collective social search, which leverages trends from a network; friend-filtered social search, which shows what a user's friends have shared; and collaborative search, where users work together to find answers. The document also outlines benefits of social search like increased relevance and current results, and concludes that social search complements collaborative information seeking by allowing temporary collaboration during individual searches.
Eric Schwartzman gave a presentation at the PRSA Tar Heel Chapter Annual Conference on using social media for communications. He discussed his past addiction to traditional media and how social media has changed the landscape. He explained that conversations now drive purchasing decisions and shape opinions in real time, so organizations must participate in two-way dialogue through various social media channels.
The document outlines the key components of developing a strategic social media marketing plan, including:
1) Conducting a situation analysis to understand opportunities and segment social media consumers
2) Setting objectives and selecting social media channels to engage targets segments
3) Creating an experience strategy across channels to position the brand and encourage engagement
4) Establishing an activation plan with timelines, budgets, and responsibilities to execute the strategy
5) Integrating social media promotion with other marketing efforts and continually measuring outcomes.
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, People Pattern's Jason Baldridge explains how profile analytics and user segmentation enables more effective product campaigns.
He covers recent results on measuring bias at scale, the effect of network structure on virality, and inferring networks from information cascades.
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media.
She walks us through solutions that can help you measure social success and present it to the C-Suite.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Garbage in, garbage out, presented by David RabjohnsSocialMedia.org
The document is a presentation about improving social media measurement accuracy by focusing on data quality. It discusses how understanding data sources, organizing data taxonomies around consumer interests, using advanced linguistic analysis of text, and statistical modeling of relationships between advocacy, sentiment, and real-world outcomes can provide better insights from social media for brands. Garbage in leads to garbage out, so high quality data processing is key to accurate social media measurement.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Nestle Purina PetCare's Natalie Williams explains how to determine what to measure in social media.
She shares key principles to help stay focused and understand the true impact of your social efforts, in a way that matters to your business.
Networked audiences and information flows, presented by Gilad LotanSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, betaworks' Gilad Lotan talks about how to use available data to better model, track, and gain insight about our social media audience.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
Rachel Happe discusses how community managers can use benchmarking to educate executives, secure budget, and drive engagement. Benchmarking provides an objective perspective on a community's performance by defining metrics to track, establishing a baseline, comparing results to others, and using the analysis to determine priorities. It helps focus the strategic conversation and allows for confident decision-making. While it has limits, benchmarking trends can trigger deeper discussions about a community's approach. Best-in-class communities that benchmark are more likely to measure value, have approved strategies and resourced roadmaps to execute them.
2016 SocialMedia.Org Marc Smith-NodeXL-Social Media SNAMarc Smith
This document discusses using NodeXL to map and analyze social media networks. It describes how NodeXL can be used to identify influencers, groups, and key topics within social networks by visualizing connections between users. It also outlines six common network structures that emerge in social media (polarized crowds, tight crowds, brand clusters, community clusters, broadcast networks, and support networks) and how to potentially transition between them.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
Think Link: Network Insights with No Programming SkillsMarc Smith
Networks are everywhere, but the tools for end users to access, analyze, visualize and share insights into connected structures have been absent. NodeXL, the network overview discovery and exploration add-in for Excel makes network analysis as easy as making a pie chart.
How to use social media network analysis for amplificationMarc Smith
How can social media network analysis help you get your message out? Use network maps of social media to identify the most influential contributors based on their location within the network. Use content analysis to identify the topics, hashtags and URLs of greatest interest to the "mayors" of the hashtags that matter to you.
Marc Smith - Charting Collections of Connections in Social Media: Creating Ma...Saratoga
Marc Smith discusses social network analysis of social media data. He outlines six types of social media networks: polarized crowds, tight crowds, brand clusters, community clusters, broadcast networks, and support networks. Each network type reflects different social dynamics. Smith advocates using social network mapping tools like NodeXL to analyze topics on social media to identify influential users, subgroups, and opportunities for shaping conversations.
Personal Digital Archiving 2011 - Charting Collections of Connections in Soci...Marc Smith
This document discusses mapping and measuring social media networks to identify important positions and structures. It introduces Marc Smith and the NodeXL tool for network analysis and visualization. The Social Media Research Foundation aims to create an open archive of social media network data and tools to study these networks.
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
This document provides an introduction to Marc Smith and his work on social network analysis. It discusses his role as Chief Social Scientist at Connected Action Consulting Group and his involvement with the Social Media Research Foundation. The document outlines some of Smith's areas of focus, including emerging patterns in social networks and computational analysis methods. It also provides an overview of key concepts in social network analysis like nodes, edges, centrality and network types.
2010 sept - mobile web africa - marc smith - says who - mapping social medi...Marc Smith
This document discusses using social network analysis to understand social media crowds. It explains key concepts in social network analysis like nodes, edges, centrality measures, and network visualization tools. The document promotes NodeXL as a tool for conducting social network analysis on social media data to understand crowd dynamics at both the macro level of overall structures and the micro level of individual roles. The goal is to provide insights about who the most central and influential users are and how information spreads through the network.
Cloudberry is a strategic communications agency that helps companies reach audiences through traditional and social media. It outlined a 15-point strategy for using social media that includes monitoring conversations, analyzing discussions about clients, developing a social media policy, educating staff, actively engaging in dialogues, and regularly evaluating social media efforts. The strategy emphasizes listening, building networks, reciprocity, and integrating social media into daily work.
20151001 charles university prague - marc smith - node xl-picturing political...Marc Smith
This document discusses using social network analysis to map and analyze networks formed on social media. It provides examples of social media networks mapped using NodeXL and describes different types of network structures that can form, including polarized crowds, tight crowds, brand clusters, community clusters, broadcast networks, and support networks. The document also shares examples of social network analysis research projects and discusses how analyzing social media networks can reveal key influencers, subgroups, and bridges within a topic.
This document provides an overview of resources related to Web 2.0 and organizational development including:
1) Definitions and examples of Web 2.0 from Wikipedia focusing on user interaction and collaboration.
2) Links to sites listing popular Web 2.0 tools, virtual facilitation tools, and blogs/wikis on the topic.
3) Recommendations of specific tools, articles, books and speakers in this area from several experts and practitioners.
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
Social media combines online forums like blogs, discussion boards, reviews, and social networking sites that allow users to share information. It provides opportunities for engagement through open conversations and relationship building. Understanding key concepts like influencers, hashtags, and metrics helps measure the impact of social media on areas like brand reputation and crisis management from a public relations perspective.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
This document discusses social media and online identity. It provides tips for establishing an online presence through social media, including using your full name, claiming consistent usernames across platforms, creating a personal brand statement, monitoring your online reputation through Google alerts, and participating actively in social networks and comments to increase your visibility. The document also covers issues around privacy and transparency online as it relates to potential employers.
Mozilla announces a new initiative to develop Internet communications software based on Thunderbird to stimulate innovation in Internet mail and communications. David Ascher will lead the new company focused on mail as current Thunderbird users will continue to receive support. A press release template called the Social Media Press Release is introduced to include elements like tags and multimedia to better engage bloggers and facilitate sharing on social media.
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
20110719 social media research foundation-charting collections of connectionsSMRFoundation
This document introduces NodeXL, a tool for mapping and analyzing social networks. NodeXL allows users to import social network data from sources like Twitter and Facebook. It then generates network graphs and calculates metrics like centrality and betweenness to analyze connection patterns. The document provides examples of NodeXL network maps of online discussions and social media to demonstrate how it can be used to explore information sharing and identify influential users.
Social Software and Social Media Marketing for frivillige organisationer, NGO...IBM Danmark
The document discusses using social software and social media marketing for non-profits and NGOs. It outlines key drivers for change like different generational expectations. It provides examples of social media tools like blogs, wikis, and social networking and recommends starting by identifying socially active individuals within the organization. The document also presents a 7 step process for social media marketing including establishing objectives, listening to audiences, identifying and engaging influencers, and maximizing distribution of digital assets.
This document provides an overview of how to map and analyze hashtags on social media using network analysis. It discusses identifying leaders, groups, and topics within a hashtag network by analyzing the network structure and connections between accounts. Various network visualization and metric tools are presented for analyzing hashtag networks to understand community clusters, influential spreaders, and topic discussions. Recommended reading and resources on social network analysis and mapping social media networks with NodeXL are also provided.
Semelhante a Charting collections of connections in social media, presented by Marc Smith (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
Red Lobster's marketing team developed a campaign to promote its limited-time Crabfest menu. The campaign told the story of crab from sea to plate using various channels. It included a contest with prompts from the TV show Deadliest Catch's Captain Sig Hansen. The campaign generated more contest entries and social media engagement than previous campaigns. It also increased purchase intent and recommendation likelihood. The cross-channel storytelling approach and celebrity partnership helped make the campaign a success.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
Monsanto representatives Heather McClurg and Nick Weber presented on how Monsanto improved its crisis communication process to better incorporate social media. Previously, crisis responses were inefficient and caused frustration as many stakeholders were involved. Monsanto now takes a more streamlined approach with a dedicated digital newsroom that meets daily to discuss trends, content calendar and potential issues. They provided examples of how this new process worked for celebrity promotions of false information, responding to rumors before they spread, and addressing opportunities like articles from satirical news sites.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. A project from the Social Media Research Foundation: http://www.smrfoundation.org
CHARTING COLLECTIONS OF
CONNECTIONS IN SOCIAL MEDIA:
CREATING MAPS AND MEASURES
WITH NODEXL
Mapping social media networks
to find
Influencers, Groups & Key Topics
3. About Me
Introductions
Marc A. Smith
Chief Social Scientist / Director
Social Media Research Foundation
marc@smrfoundation.org
http://www.smrfoundation.org
http://www.codeplex.com/nodexl
http://www.twitter.com/marc_smith
http://www.linkedin.com/in/marcasmith
http://www.slideshare.net/Marc_A_Smith
http://www.flickr.com/photos/marc_smith
http://www.facebook.com/marc.smith.sociologist
17. We envision hundreds of NodeXL data collectors around the
world collectively generating an archive of social media
network snapshots on a wide range of topics.
http://msnbcmedia.msn.com/i/msnbc/Components/Photos/071012/071012_telescope_hmed_3p.jpg
34. Vertex1 Vertex 2 “Edge”
Attribute
“Vertex1”
Attribute
“Vertex2”
Attribute
@UserName1 @UserName2 value value value
A network is born whenever two GUIDs are joined.
Username Attributes
@UserName1 Value, value
Username Attributes
@UserName2 Value, value
A B
46. Social media network analysis
• Social media is inherently made of networks,
– which are created when people link and reply.
• Collections of connections have an emergent shape,
– Some shapes are better than others.
• Some people are located in strategic locations in these shapes,
– Centrally located people are more influential than others.
57. Social Network Maps Reveal
Key influencers in any topic.
Sub-groups.
Bridges.
58. SNA questions for social media:
1. What does my topic network look like?
2. What does the topic I aspire to be look like?
3. What is the difference between #1 and #2?
4. How does my map change as I intervene?
What does #YourHashtag look like?
Who is the mayor of #YourHashtag?
60. Applying the insights of
social networks to social media:
Your social media audience is smaller…
…than the audiences of
ten influential voices.
61. Build a collection of mayors
• Map multiple topics
– Your brand and company names
– Your competitor brands and company names
– The names of the activities or locations related to your products
• Identify the top people in each topic
• Follow these people
– 30-50% of the time they follow you back
• Re-tweet these people (if they did not follow you)
• 30-50% of the time they follow you back
62. Speak the language of the mayors
• Use NodeXL content analysis to identify each users most
salient:
– Words
– Word pairs
– URLs
– #Hashtags
• Mix the language of the Mayors with your brand’s messages.
63. Speak the language of the mayors
The “perfect” tweet:
.@Theirname #Theirhashtag News about your brand
using their words http://your.site #Yourhashtag
65. Tools for simplifying engagement:
Who to say what to?
List the top
“mayors” of the
topics that
matter to you.
“Smart Tweet”
creates content
for best
engagement.
66. Network phases of social media success
Phase 1: You get an audience
Phase 2b: Your audience gets an audience
Phase 3: Audience becomes community
Phase 2a: People mention you
67. Some shapes are better than others:
• The value of Broadcast versus community network!
• From community to brand!
• Support and why community can be a signal of failure!
68. [Divided]
Polarized Crowds
[Unified]
Tight Crowd
[Fragmented]
Brand Clusters
[Clustered]
Communities
[In-Hub & Spoke]
Broadcast
Network
[Out-Hub & Spoke]
Support
Network
[Low probability]
Find bridge users.
Encourage shared
material.
[Low probability]
Get message out to
disconnected
communities.
[Possible transition]
Draw in new
participants.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Remove bridges,
highlight divisions.
[Low probability]
Get message out to
disconnected
communities.
[High probability]
Draw in new
participants.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[High probability]
Increase retention,
build connections.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[Undesirable
transition]
Increase population,
reduce connections.
[Possible transition]
Regularly create
content.
[Possible transition]
Reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[Low probability]
Get message out to
disconnected
communities.
[Possible transition]
Increase retention,
build connections.
[High probability]
Increase reply rate,
reply to multiple
users.
[Undesirable
transition]
Increase density of
connections in two
groups.
[Low probability]
Dramatically increase
density of
connections.
[Possible transition]
Get message out to
disconnected
communities.
[High probability]
Increase retention,
build connections.
[High probability]
Increase publication
of new content and
regularly create
content.
69. Request your own network map and report
http://connectedaction.net
70.
71. Contact Me
Marc A. Smith
Chief Social Scientist / Director
Social Media Research Foundation
marc@smrfoundation.org
http://www.smrfoundation.org
http://www.twitter.com/marc_smith
http://www.linkedin.com/in/marcasmith
http://www.slideshare.net/Marc_A_Smith
http://www.flickr.com/photos/marc_smith
http://www.facebook.com/marc.smith.sociologist
72. Examples of social network scholarship using NodeXL
Margarita M. Orozco
Doctoral Student, School of Journalism &
Mass Communication
University of Wisconsin- Madison
Katy Pearce (@katypearce)
Assistant Prof of Communication
Studies technology & inequality in
Armenia & Azerbaijan.
Elena Pavan, Ph.D.
Post Doctoral Research Fellow
Dipartimento di Sociologia e Ricerca Sociale
Università di Trento
via Verdi 26, 38122 Trento (Italy)
73. Examples of social network scholarship
Margrét Vilborg Bjarnadóttir
Robert H. Smith School of Business |
University of Maryland
Data Scientist | Parliamentary
Special Investigation Commission
Prof. Diane Harris Cline
Associate Professor of History
George Washington University
C. Scott Dempwolf, PhD
Research Assistant Professor &
Director
UMD - Morgan State Center for
Economic Development
74. Studying the Colombian Peace
Process in Twitter
• Analyzing perceptions of the
peace process in Colombian
public opinion in Twitter.
• It is important to know what
are citizens thinking,
perceptions, and concerns.
• Q: who are the main actors in
Twitter in favor and against
the peace process who are
leading sources of
information about it?
• Colombians are the world’s
15th top Twitter users. For this
reason this social media
constitutes an important
source of information about
public opinion.
2/24/2016 73
UNIVERSITY OF WISC ONSIN–MADISONMargarita M. Orozco
Doctoral Student, School of Journalism & Mass Communication
University of Wisconsin- Madison
76. Take Back The Tech!
Reclaiming ICTs against Violence Against Women
• Launched in 2006 by the Association for Progressive Communications
Women Rights Program (APC WRP)
• Runs yearly during the 16 days against Violence Against Women (VAW)
• Website http://www.takebackthetech.net
• “16 daily actions” to reclaim ICTs against VAW and a Tweetathon
• Explored in the context of the project REACtION
(http://www.reactionproject.info) in relation to the interplay between the
“offline” advocacy strategy and the “online” Twitter networks over time
• Findings: shifts in the advocacy strategy shift the network structure –
moving from the outside to the online of the institutions (lobbying at the
Commission on the Status of Women) led to a centralized Twitter network
where organizational and institutional accounts play most central roles
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
Elena Pavan, Ph.D.
Post Doctoral Research Fellow
Dipartimento di Sociologia e Ricerca Sociale
Università di Trento
via Verdi 26, 38122 Trento (Italy)
77. 2012: Outside institutions,
a grassroots conversation
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
78. 2013: Accessing institutions,
a more structured conversation
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
79. 2014: Inside institutions,
a centralized conversation
REACtION - Collective Action Networks between Online and Offline Interactions - http://www.reactionproject.info.
Grant post-doc 2011 by the Provincia Autonoma di Trento (Italy)
80. Margrét Vilborg Bjarnadóttir
Robert H. Smith School of Business | University of Maryland
Data Scientist | Parliamentary Special Investigation Commission
Data Driven Large Exposure Estimation:
A Case Study of a Failed Banking System
Co-authors: Sigríður Benediktsdóttir and Guðmundur Axel Hansen
Supporting Publications:
Margrét V. Bjarnadóttir and Gudmundur A. Hanssen. 2010. Cross-Ownership and Large Exposures; Analysis and Policy Recommendations. Report of the
Special Investigation Commission, Volume 9. Sigridur Benediksdottir and Margrét V. Bjarnadóttir. “Large Exposure Estimation through Automatic Business
Group Identification”. Proceedings to DSMM 2014.
82. Social Network Analysis for the humanities?
Social Network Analysis and Ancient History
Prof. Diane Harris Cline
Associate Professor of History; Affiliated faculty
member in Classical and Near Eastern
Literatures and Civilizations.
George Washington University
1. New framework for
analysis
2. Data visualization allows
new perspectives –
less linear, more
comprehensive
83. Many papers of interest created using NodeXL can be found at
http://www.pinterest.com/nodexl/pins/
84. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016