6th European CMO Conference: Gain sustainable business value from social mediaKamales Lardi
Presentation at the 6th European CMO Conference in Zurich, 4th October 2013, focused on the theme ''Hardwire: marketing that delivers against goals''. The presentation focused on how marketing teams should link social media initiatives to business goals for sustainable returns.
6th European CMO Conference: Gain sustainable business value from social mediaKamales Lardi
Presentation at the 6th European CMO Conference in Zurich, 4th October 2013, focused on the theme ''Hardwire: marketing that delivers against goals''. The presentation focused on how marketing teams should link social media initiatives to business goals for sustainable returns.
