This document provides information about Eco Pack Systems, a company that markets reusable plastic packaging solutions. It introduces the executive team, including the president Yosi Heyman, CEO Danny Bartal, and VP of Sales Pete Bindas. It then describes Eco Pack's global presence, ownership structure, and subsidiaries. The document highlights Eco Pack's reusable plastic crate system, noting its breathable design, suspension system, airflow control, and cross-functionality. It lists the logistics benefits this system provides, such as increased pallet capacity, container utilization, and freight savings. Finally, it outlines Eco Pack's value proposition around food safety, freight savings, and a potential rebate program for recovered plastics.
Tetra Pak is a multinational food packaging company headquartered in Sweden and Switzerland. It offers packaging solutions, filling machines, and processing equipment for dairy, beverages, cheese, ice cream, and prepared foods. Tetra Pak started in 1943 in Sweden and launched its first milk packaging. In Pakistan, it established Tetra Pak Pakistan Ltd. in 1982 as a joint venture. Tetra Pak packages provide increased shelf life and protection from spoilage through layers of polyethylene, print, paperboard, aluminum foil, and more. It holds an 80% market share in Pakistan for juice and milk packaging. Tetra Pak aims to understand changing consumer lifestyles to develop dynamic packaging solutions for the future.
The document is Amcor's sustainability report for fiscal year 2016. It provides an overview of Amcor's business, including its products and manufacturing locations around the world. The report discusses Amcor's commitment to responsible packaging and reducing its environmental impact. It summarizes Amcor's performance against targets to lower greenhouse gas emissions, waste, and water usage. The report also outlines Amcor's efforts to positively impact society through workplace safety, diversity, community support, and its partnership with the World Food Programme.
Tetra Pak is a global packaging company that produces cartons from renewable resources. It aims to reduce its environmental footprint through initiatives like developing packaging with less material and recycled content, using renewable energy sources, and increasing carton recycling rates globally. Tetra Pak's goals include capping its carbon emissions at 2010 levels by 2020 through a 40% reduction in emissions intensity, doubling the global recycling rate for its cartons, and sourcing all its raw materials responsibly.
This document provides details about the supply chain of Colgate-Palmolive, including its history, values, products, procurement policies, manufacturing, distribution, use of SAP software, and warehousing. Specifically, it discusses:
1) The origins and history of Colgate dating back to 1806 and its merger with Palmolive in 1928 to form Colgate-Palmolive.
2) Colgate-Palmolive's mission to reduce costs, extend technology resources, and develop excellence in purchasing, logistics, and sourcing.
3) How the company uses SAP software to optimize warehouse tasks, resources, and inventory management to streamline operations and increase supply chain efficiency.
This document provides an agenda and background information for a meeting to discuss strategies for Timberland brand. It introduces the team members and outlines the following agenda items: challenge, executive summary, brand analysis, market analysis, target consumer, idea, and main event. Key points include that Timberland needs to become relevant to new consumers, create meaningful awareness and affinity, and find insights to motivate consumers. It discusses how Timberland lost touch with its original target audience of American workers and was embraced by an urban consumer it did not understand. A competitor analysis and discussion of how Timberland is different in focusing on its heritage and iconic yellow boot conclude the document.
Terracycle fue fundada en 2001 por Tom Szaky como estudiante de 20 años en la Universidad de Princeton. Comenzó produciendo fertilizante orgánico empaquetando desechos de gusanos en botellas de refresco usadas. A pesar de su inicio poco favorable, Terracycle se ha convertido en una de las empresas verdes de más rápido crecimiento en el mundo. El documento también discute cómo algunos materiales considerados "no reciclables" técnicamente pueden serlo, pero requieren ser recolectados, separados y procesados de manera diferente a
TerraCycle is a US recycling company founded in 2001 that eliminates the idea of waste. It collects waste materials, processes them into unique solutions, and sells recycled products through retailers to consumers. TerraCycle uses low-cost marketing strategies like social media, contests and PR to promote the brand and position itself based on environmental benefits. Public relations is identified as an important part of the company's growth.
This document provides information about Eco Pack Systems, a company that markets reusable plastic packaging solutions. It introduces the executive team, including the president Yosi Heyman, CEO Danny Bartal, and VP of Sales Pete Bindas. It then describes Eco Pack's global presence, ownership structure, and subsidiaries. The document highlights Eco Pack's reusable plastic crate system, noting its breathable design, suspension system, airflow control, and cross-functionality. It lists the logistics benefits this system provides, such as increased pallet capacity, container utilization, and freight savings. Finally, it outlines Eco Pack's value proposition around food safety, freight savings, and a potential rebate program for recovered plastics.
Tetra Pak is a multinational food packaging company headquartered in Sweden and Switzerland. It offers packaging solutions, filling machines, and processing equipment for dairy, beverages, cheese, ice cream, and prepared foods. Tetra Pak started in 1943 in Sweden and launched its first milk packaging. In Pakistan, it established Tetra Pak Pakistan Ltd. in 1982 as a joint venture. Tetra Pak packages provide increased shelf life and protection from spoilage through layers of polyethylene, print, paperboard, aluminum foil, and more. It holds an 80% market share in Pakistan for juice and milk packaging. Tetra Pak aims to understand changing consumer lifestyles to develop dynamic packaging solutions for the future.
The document is Amcor's sustainability report for fiscal year 2016. It provides an overview of Amcor's business, including its products and manufacturing locations around the world. The report discusses Amcor's commitment to responsible packaging and reducing its environmental impact. It summarizes Amcor's performance against targets to lower greenhouse gas emissions, waste, and water usage. The report also outlines Amcor's efforts to positively impact society through workplace safety, diversity, community support, and its partnership with the World Food Programme.
Tetra Pak is a global packaging company that produces cartons from renewable resources. It aims to reduce its environmental footprint through initiatives like developing packaging with less material and recycled content, using renewable energy sources, and increasing carton recycling rates globally. Tetra Pak's goals include capping its carbon emissions at 2010 levels by 2020 through a 40% reduction in emissions intensity, doubling the global recycling rate for its cartons, and sourcing all its raw materials responsibly.
This document provides details about the supply chain of Colgate-Palmolive, including its history, values, products, procurement policies, manufacturing, distribution, use of SAP software, and warehousing. Specifically, it discusses:
1) The origins and history of Colgate dating back to 1806 and its merger with Palmolive in 1928 to form Colgate-Palmolive.
2) Colgate-Palmolive's mission to reduce costs, extend technology resources, and develop excellence in purchasing, logistics, and sourcing.
3) How the company uses SAP software to optimize warehouse tasks, resources, and inventory management to streamline operations and increase supply chain efficiency.
This document provides an agenda and background information for a meeting to discuss strategies for Timberland brand. It introduces the team members and outlines the following agenda items: challenge, executive summary, brand analysis, market analysis, target consumer, idea, and main event. Key points include that Timberland needs to become relevant to new consumers, create meaningful awareness and affinity, and find insights to motivate consumers. It discusses how Timberland lost touch with its original target audience of American workers and was embraced by an urban consumer it did not understand. A competitor analysis and discussion of how Timberland is different in focusing on its heritage and iconic yellow boot conclude the document.
Terracycle fue fundada en 2001 por Tom Szaky como estudiante de 20 años en la Universidad de Princeton. Comenzó produciendo fertilizante orgánico empaquetando desechos de gusanos en botellas de refresco usadas. A pesar de su inicio poco favorable, Terracycle se ha convertido en una de las empresas verdes de más rápido crecimiento en el mundo. El documento también discute cómo algunos materiales considerados "no reciclables" técnicamente pueden serlo, pero requieren ser recolectados, separados y procesados de manera diferente a
TerraCycle is a US recycling company founded in 2001 that eliminates the idea of waste. It collects waste materials, processes them into unique solutions, and sells recycled products through retailers to consumers. TerraCycle uses low-cost marketing strategies like social media, contests and PR to promote the brand and position itself based on environmental benefits. Public relations is identified as an important part of the company's growth.
How to fill existing gaps in current attempts at circular business models an...Sustainable Brands
This document summarizes an open discussion on filling existing gaps in current attempts at circular business models. It includes presentations and comments from representatives of Dell, Philips, TerraCycle, and Arizona State University on their companies' approaches to the circular economy. Key points discussed include Dell's closed-loop plastic supply chain, challenges with scaling circular models and redesigning products, and opportunities around reuse, upcycling, and recycling. TerraCycle's model for recycling traditionally non-recyclable waste through collection programs and transforming materials was also examined.
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
1. Clorox partnered with the Sierra Club in 2008 to launch its GreenWorks line of natural cleaning products.
2. The partnership was successful for both organizations - it helped boost GreenWorks sales and market share while also generating income for the Sierra Club.
3. The partnership introduced more environmentally-friendly cleaning options to consumers and increased competition in the green cleaning product market, helping drive down prices while raising awareness about sustainable products.
The document outlines steps companies can take to adopt greener practices and policies. It discusses communicating the business benefits of going green, developing and promoting more environmentally friendly products and services, assessing internal operations for sustainability opportunities, engaging employees and customers in green initiatives, and measuring the financial and brand impacts of these efforts. Successful company examples highlighted include Patagonia's Common Threads program and Cisco's One Million Acts of Green campaign.
Green marketing involves promoting environmentally friendly products and reducing a business's environmental impact. Some techniques include eco-labels, green campaigns, and using sustainable materials and processes. Many companies profiled implement initiatives like reducing waste and emissions, increasing recycling and renewable energy use, and developing more eco-friendly products. However, greenwashing, where companies overstate their environmental efforts, is a risk. While green marketing can help the environment and lower costs, high prices and low consumer awareness in India pose challenges to its popularity there.
Returnable Plastics Ecosystem
Latin America’s first returnable plastics ecosystem which recycle and replaces
the 100 billion plastics products used in El-Salvador and Vietnam every year.
This is a multi-phased solution which leverages to incentivize the average consumer to follow better sorting habits (particularly sorting organic and in- organic waste separately), towards the goal of being able to extract valuable waste items from the value chain in a manner that leads to cost savings compared to the status quo methodologies.
1) Partnerships with
ecosystem
stakeholders
(corporations, and government)
2) Sophisticated
technology (computer vision, RFIDs/QR
codes, sensor, networks)
3) Business model
Innovation
(reward mechanism for good
sorting habits among consumers)
Green marketing refers to promoting products based on their environmental sustainability. It aims to improve business practices through environmentally and socially conscious operations. Some key objectives of green marketing include adhering to corporate social responsibility, reducing expenses, and communicating how environmentally friendly a company's offerings are. While green marketing can provide benefits like accessing new markets and improving public image, it also faces challenges such as appearing disingenuous and requiring significant expenses. Examples of companies employing green marketing strategies include Apple, Hershey, and IKEA. The shoe company Thaely uses recycled plastic bags, bottles, and rubber to make its sneakers, saving waste from landfills.
How can food and beverage businesses reduce packaging footprint? Carbon Smart outlines four key areas in the product design and use stages where businesses can have a meaningful impact
DA.AI Technology aims to reduce plastic waste by using PET bottles and plastic bags as raw materials to produce textile products and oil. Through its eco-friendly products and environmental education, DA.AI hopes to inspire businesses and the public to protect the environment. The company utilizes a closed-loop cradle to cradle process with over 76,000 volunteer collectors. If awarded $50,000, DA.AI would invest in pyrolysis technology to convert plastic bags into oil and develop higher value recycled materials.
Greenmarketing case study by Al Saud Razzaq Alsaud Razzaq
The document discusses green marketing and environmentally friendly packaging. It provides examples of companies that have adopted more sustainable packaging practices, such as KFC switching to recyclable paper wrapping and Pizza Hut using boxes made from 40% recycled materials. It also discusses some positive and negative aspects of paper food packaging, noting that while paper is renewable and can be printed on easily, paper packaging in landfills produces methane as it breaks down anaerobically. The document emphasizes that packaging plays an important role in both promoting products and affecting the environment.
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Green marketing has evolved through three phases - ecological, environmental, and sustainable. It involves marketing products based on their environmental benefits. There are many examples of green marketing practices and initiatives in India like digital railway tickets, banning free polythene bags, and promoting CNG vehicles. However, greenwashing and high costs remain key challenges for green marketing.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
The document discusses greenwashing, which is deceptive promotion of environmentally friendly practices. Greenwashing occurs when significantly more money is spent on advertising environmental friendliness than on actual environmentally sound practices. Companies are motivated to greenwash to increase sales and take advantage of consumer interest in environmental issues. However, greater accountability, social media scrutiny, consumer skepticism, and recognition of sustainable business benefits are moving companies beyond greenwashing. The document examines case studies of both current and past greenwashing offenders like Coca-Cola, as well as the potential for "new greenwashing" techniques and reasons there may be less greenwashing in the future.
This document discusses green marketing. It defines green marketing as selling products or services based on their environmental benefits. Reasons for green marketing include limited resources and growing consumer interest in environmental protection. Eco-labeling aims to increase awareness of environmentally friendly products. Green marketing is chosen by marketers for opportunities, social responsibility, government pressure, and cost reduction. Various industries practice green marketing through modifications to products, production processes, packaging, and advertising.
The marketing efforts to produce, promote, distribute and reclaim products or services which are environmentally safe or has environmental benefits. Such a product or service may be environment friendly or produced and/or packaged in an environment friendly way.
Green marketing is the marketing of products that are environmentally safe. The document discusses the history, definition, evolution and strategies of green marketing. It provides examples of top companies that have adopted green marketing like LG, Samsung, TCS and ONGC. Green marketing faces challenges due to higher costs but provides benefits like sustained long term growth and competitive advantage. The document concludes that green marketing covers more parameters than typical marketing and supports environmentally friendly activities.
Werner & Mertz Professional presentation 2018 English Benoit Lesgardeur
The document discusses the vision and initiatives of Werner & Mertz to bring sustainability to life through their products and operations. Their approach is to use cradle to cradle design principles to create a circular economy with sustainable material streams and regenerative systems. Key initiatives include using renewable resources and recycled content in formulas and packaging, implementing effective recycling programs, and powering operations with renewable energy. The goal is to protect the environment and future generations by doing things right and making a difference through their pioneering work in integral sustainability.
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
How to fill existing gaps in current attempts at circular business models an...Sustainable Brands
This document summarizes an open discussion on filling existing gaps in current attempts at circular business models. It includes presentations and comments from representatives of Dell, Philips, TerraCycle, and Arizona State University on their companies' approaches to the circular economy. Key points discussed include Dell's closed-loop plastic supply chain, challenges with scaling circular models and redesigning products, and opportunities around reuse, upcycling, and recycling. TerraCycle's model for recycling traditionally non-recyclable waste through collection programs and transforming materials was also examined.
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
1. Clorox partnered with the Sierra Club in 2008 to launch its GreenWorks line of natural cleaning products.
2. The partnership was successful for both organizations - it helped boost GreenWorks sales and market share while also generating income for the Sierra Club.
3. The partnership introduced more environmentally-friendly cleaning options to consumers and increased competition in the green cleaning product market, helping drive down prices while raising awareness about sustainable products.
The document outlines steps companies can take to adopt greener practices and policies. It discusses communicating the business benefits of going green, developing and promoting more environmentally friendly products and services, assessing internal operations for sustainability opportunities, engaging employees and customers in green initiatives, and measuring the financial and brand impacts of these efforts. Successful company examples highlighted include Patagonia's Common Threads program and Cisco's One Million Acts of Green campaign.
Green marketing involves promoting environmentally friendly products and reducing a business's environmental impact. Some techniques include eco-labels, green campaigns, and using sustainable materials and processes. Many companies profiled implement initiatives like reducing waste and emissions, increasing recycling and renewable energy use, and developing more eco-friendly products. However, greenwashing, where companies overstate their environmental efforts, is a risk. While green marketing can help the environment and lower costs, high prices and low consumer awareness in India pose challenges to its popularity there.
Returnable Plastics Ecosystem
Latin America’s first returnable plastics ecosystem which recycle and replaces
the 100 billion plastics products used in El-Salvador and Vietnam every year.
This is a multi-phased solution which leverages to incentivize the average consumer to follow better sorting habits (particularly sorting organic and in- organic waste separately), towards the goal of being able to extract valuable waste items from the value chain in a manner that leads to cost savings compared to the status quo methodologies.
1) Partnerships with
ecosystem
stakeholders
(corporations, and government)
2) Sophisticated
technology (computer vision, RFIDs/QR
codes, sensor, networks)
3) Business model
Innovation
(reward mechanism for good
sorting habits among consumers)
Green marketing refers to promoting products based on their environmental sustainability. It aims to improve business practices through environmentally and socially conscious operations. Some key objectives of green marketing include adhering to corporate social responsibility, reducing expenses, and communicating how environmentally friendly a company's offerings are. While green marketing can provide benefits like accessing new markets and improving public image, it also faces challenges such as appearing disingenuous and requiring significant expenses. Examples of companies employing green marketing strategies include Apple, Hershey, and IKEA. The shoe company Thaely uses recycled plastic bags, bottles, and rubber to make its sneakers, saving waste from landfills.
How can food and beverage businesses reduce packaging footprint? Carbon Smart outlines four key areas in the product design and use stages where businesses can have a meaningful impact
DA.AI Technology aims to reduce plastic waste by using PET bottles and plastic bags as raw materials to produce textile products and oil. Through its eco-friendly products and environmental education, DA.AI hopes to inspire businesses and the public to protect the environment. The company utilizes a closed-loop cradle to cradle process with over 76,000 volunteer collectors. If awarded $50,000, DA.AI would invest in pyrolysis technology to convert plastic bags into oil and develop higher value recycled materials.
Greenmarketing case study by Al Saud Razzaq Alsaud Razzaq
The document discusses green marketing and environmentally friendly packaging. It provides examples of companies that have adopted more sustainable packaging practices, such as KFC switching to recyclable paper wrapping and Pizza Hut using boxes made from 40% recycled materials. It also discusses some positive and negative aspects of paper food packaging, noting that while paper is renewable and can be printed on easily, paper packaging in landfills produces methane as it breaks down anaerobically. The document emphasizes that packaging plays an important role in both promoting products and affecting the environment.
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Green marketing has evolved through three phases - ecological, environmental, and sustainable. It involves marketing products based on their environmental benefits. There are many examples of green marketing practices and initiatives in India like digital railway tickets, banning free polythene bags, and promoting CNG vehicles. However, greenwashing and high costs remain key challenges for green marketing.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
The document discusses greenwashing, which is deceptive promotion of environmentally friendly practices. Greenwashing occurs when significantly more money is spent on advertising environmental friendliness than on actual environmentally sound practices. Companies are motivated to greenwash to increase sales and take advantage of consumer interest in environmental issues. However, greater accountability, social media scrutiny, consumer skepticism, and recognition of sustainable business benefits are moving companies beyond greenwashing. The document examines case studies of both current and past greenwashing offenders like Coca-Cola, as well as the potential for "new greenwashing" techniques and reasons there may be less greenwashing in the future.
This document discusses green marketing. It defines green marketing as selling products or services based on their environmental benefits. Reasons for green marketing include limited resources and growing consumer interest in environmental protection. Eco-labeling aims to increase awareness of environmentally friendly products. Green marketing is chosen by marketers for opportunities, social responsibility, government pressure, and cost reduction. Various industries practice green marketing through modifications to products, production processes, packaging, and advertising.
The marketing efforts to produce, promote, distribute and reclaim products or services which are environmentally safe or has environmental benefits. Such a product or service may be environment friendly or produced and/or packaged in an environment friendly way.
Green marketing is the marketing of products that are environmentally safe. The document discusses the history, definition, evolution and strategies of green marketing. It provides examples of top companies that have adopted green marketing like LG, Samsung, TCS and ONGC. Green marketing faces challenges due to higher costs but provides benefits like sustained long term growth and competitive advantage. The document concludes that green marketing covers more parameters than typical marketing and supports environmentally friendly activities.
Werner & Mertz Professional presentation 2018 English Benoit Lesgardeur
The document discusses the vision and initiatives of Werner & Mertz to bring sustainability to life through their products and operations. Their approach is to use cradle to cradle design principles to create a circular economy with sustainable material streams and regenerative systems. Key initiatives include using renewable resources and recycled content in formulas and packaging, implementing effective recycling programs, and powering operations with renewable energy. The goal is to protect the environment and future generations by doing things right and making a difference through their pioneering work in integral sustainability.
Semelhante a Building Brand Value through Upcycling: How Creativity, Marketing and Social Action Can Make Garbage Great (20)
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
Building Harmony: How to Champion Sustainability from Grain to BiscuitSustainable Brands
Mondelēz International is focused on sustainability across its biscuit operations in Europe. Albert Mathieu, President of the Biscuit Category Europe, discusses how the company works with farmers to grow crops sustainably and reduces environmental impact at factories. The goal is to champion sustainability from grain to finished biscuit.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic.
2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models.
3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.
New Tactics in Contextual Promotion of Healthy LifestylesSustainable Brands
Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Brands
Unilever's VP of Sustainable Business argues that while having a strong purpose is important for brands, it is not enough on its own to drive sustainable growth. Brands need to demonstrate their positive impact through transparency and accountability. She also stresses the importance of engaging consumers in purpose by showing how individual actions can contribute to collective change.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
The document discusses a presentation by Anna Swaithes from SABMiller on leveraging the UN Sustainable Development Goals for brands. SABMiller has over 200 local brands consumed in over 80 countries. SABMiller is committed to contributing to the Global Goals and having three brands in each market build sustainable development messages into their brand activations by 2020. Examples are provided of brands in India, Uganda, and Colombia that are engaging in programs focused on livelihoods, sustainable supply chains, and supporting workers and farmers.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
RoHS stands for Restriction of Hazardous Substances, which is also known as t...vijaykumar292010
RoHS stands for Restriction of Hazardous Substances, which is also known as the Directive 2002/95/EC. It includes the restrictions for the use of certain hazardous substances in electrical and electronic equipment. RoHS is a WEEE (Waste of Electrical and Electronic Equipment).
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
Wildlife-AnIntroduction.pdf so that you know more about our environment
Building Brand Value through Upcycling: How Creativity, Marketing and Social Action Can Make Garbage Great
1. Tom Szaky | @TerraCycle
Founder & CEO
TerraCycle
Building Brand Value through Upcycling: How
Creativity, Marketing, and Social Action Can Make
Garbage Great
11. 10
10
Tradi8onally
Recyclable
Tradi8onally
Non-‐Recyclable
Everything
Else
Over
2/3
of
all
waste
is
sent
to
landfill
or
burning.
•
Paper
•
Aluminum
•
Glass
•
#1
PETE
•
#2
HDPE
PROCESSING
VALUE
RECYCLABLE
LOGISTICS
RECYCLING
THE
NONRECYCLABLE
Most
products
and
packaging
are
considered
non-‐recyclable
only
because
of
economics.
34. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766.
33
CASE STUDY: CLOSED LOOP APPLICATION
Side Wall
35. 34
PROMOTIONAL
OPERATIONAL
Case
Study:
Large
Promo8onal
Item
TerraCycle
and
Garnier
partnered
to
renovate
a
community
garden
in
NYC.
All
garden
furniture
was
created
from
recycled
personal
care
and
beauty
packages.
Case
Study:
Display
Stands
Recycled
packages
were
used
to
manufacture
the
display
stand
that
sold
the
products
in
major
retailers.
Case
Study:
Recycled
Products
TerraCycle
recycled
wriSng
instruments
and
used
the
recycled
material
to
create
the
pen
ledger
that
comes
in
every
pack
of
Expo
markers.
Case
Study:
Premium
Product
Free
upcycled
pencil
case
included
in
Frito-‐Lay
mulSpacks
during
BTS.
…many
more
ex.
available
…many
more
ex.
available
CLOSED
LOOP
SOLUTIONS
36. 35
Japan
Australia
New
Zealand
Canada
Mexico
US
Brazil
TERRACYCLE
IS
A
GLOBAL
LEADER
OperaSonal
in
21
Countries
>
2
MILLION
kgs
of
waste
recycled
per
month.
Earned
for
charitable
organizaSons
for
waste
collected
$10+
MILLION
(USD)
Consumers
collecSng
waste
for
TerraCycle
globally.
60+
MILLION
Austria
Belgium
Denmark
France
Germany
Ireland
Israel
Netherlands
Norway
Spain
Sweden
Switzerland
UK
37. 36
Brand
Partnership
Case
Study
STEP
1:
Sign
Up
STEP
2:
Collect
STEP
3:
Send
&
Recycle
STEP
4:
Incen8ve
38. 37
ON-‐PACK
RECYCLING
MESSAGING
Garnier
have
leveraged
messaging
on
pack
to
communicate
that
their
packaging
is
now
naSonally
recyclable.
USA
BRAZIL
39. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766.
3838
41. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766.
4040GARNIER GREEN GARDEN BLOCK PARTY PHOTOS
42. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766.
4141GARNIER GREEN GARDEN BLOCK PARTY PHOTOS
43. 42
Food
Home
&
Personal
Care
Beverage
Office
B2B
Consumables
Apparel
SAMPLING
OF
PARTNERS
TerraCycle
works
with
Fortune
100
companies,
retailers
and
environmentally-‐minded
small
companies
across
many
different
categories.
…and
many
more
45. 44
Unilever
iniSally
partnered
with
TerraCycle
in
2014
to
collect
and
recycle
deodorant
canisters
at
DM
locaSons
across
Germany.
The
collected
waste
was
recycled
into
bicycles
that
were
donated
to
children’s
chariSes.
The
program
has
resulted
in
increased
visibility
for
Unilever’s
deodorant
brands.
A
collecSon
box
and
POS
adverSsing
was
used
to
create
awareness
around
the
programme
before
its
expansion
in
Phase
2.
Phase
1:
Unilever
and
TerraCycle
first
partnered
in
June
2014
and
collected
in
82
Drogerie
Markt
(DM)
stores
across
Germany
CASE
STUDY:
DM/UNILEVER
IN-‐STORE
COLLECTION
46. 45
Phase
2:
The
Unilever-‐TerraCycle
partnership
expanded
into
all
1,686
DM
loca8ons
in
Germany.
CASE
STUDY:
DM/UNILEVER
IN-‐STORE
COLLECTION