It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
Our three presenters have been tasked with building a UX brand. Two presenters have done so within different divisions of the same Fortune 100 company. Our third presenter has led the UX function of a global leader in application security.
Our presenters will share their successes (and failures) that have enabled them to establish strong UX brands:
* Creating core principles
* Evolving core processes
* Standardizing hiring practices and job families
* Running training sessions to demystify UX
* Establishing a UX community
* Developing a visible presence
* Collaborating with teams outside your division
* Demonstrating UX success to executives
The document is a resume and portfolio for Jonah Osawa, a User Experience Designer. It summarizes his background in music and marketing and specialties in user testing, interviews, wireframing, and design processes like research, discovery, synthesis, design, and visual design. It provides a case study for a project redesigning the website Texts.com to make textbook prices more affordable for students, where Jonah conducted user research, designed wireframes and prototypes, and ensured the design was intuitive through usability testing.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Code with Empathy: UX for Engineers and UX DevelopersAnita Cheng
User experience is a hot field, but still very new for many tech companies. Let’s face it, the companies who can devote the resources for a robust UX process are few and far between! Software developers often find themselves making design decisions by necessity, which ends up complicating the product lifecycle down the road. So what can developers learn right now to improve the usability and delight of their products?
This talk was given to audiences of UXPALA members, USC students, and developers at SoCal Code Camp.
Emily Thomas has experience in UX design for desktop, mobile, and touch screens. She has led projects from research through prototyping for clients such as Dressipi, M&S, Unilever, TfL, BBC, and Fenwick. Her work includes developing personas, concept testing, workshops, visualizations, mobile apps, and e-commerce sites. She is skilled in all phases of the UX design process from research to design and builds strong stakeholder relationships.
Website Usability & User Experience: Veel bezoekers, weinig klanten?Johan Verhaegen
This document introduces a user experience framework and discusses various UX methods and principles. It discusses establishing a user experience framework that includes a value proposition canvas, customer insight map, customer journey, and experience map. It emphasizes the importance of usability testing with real users to validate assumptions and gather insights. The document also covers design principles like putting the user in control and making designs simple and clear based on how people think, feel, see, interact and behave.
I'll gladly pay you Tuesday for a hamburger today: Managing UX DebtJack Moffett
The document discusses managing UX (user experience) debt, which refers to design decisions that negatively impact users. It identifies common sources of UX debt such as acquisitions, outsourcing, neglect, and intentional vs unintentional mistakes. The document provides strategies for identifying UX debt through active awareness, inventorying, and exposing teams to users. It also discusses classifying and prioritizing debt, and addressing it through bankruptcy, do-overs, or phased approaches. Avoiding debt requires research, attention to detail, modularity, and documentation.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Changing the Role User Experience Plays in Your Business — DUX 2007Richard Anderson
The document discusses Richard Anderson, a user experience consultant with over 20 years of experience. It provides details on his background, including starting and directing user experience centers for various companies and extending multidisciplinary design practices. It also mentions he is the incoming co-editor-in-chief of interactions magazine and received an award from SIGCHI for his contributions to advancing the user experience field.
The document is a resume and portfolio for Jonah Osawa, a User Experience Designer. It summarizes his background in music and marketing and specialties in user testing, interviews, wireframing, and design processes like research, discovery, synthesis, design, and visual design. It provides a case study for a project redesigning the website Texts.com to make textbook prices more affordable for students, where Jonah conducted user research, designed wireframes and prototypes, and ensured the design was intuitive through usability testing.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Code with Empathy: UX for Engineers and UX DevelopersAnita Cheng
User experience is a hot field, but still very new for many tech companies. Let’s face it, the companies who can devote the resources for a robust UX process are few and far between! Software developers often find themselves making design decisions by necessity, which ends up complicating the product lifecycle down the road. So what can developers learn right now to improve the usability and delight of their products?
This talk was given to audiences of UXPALA members, USC students, and developers at SoCal Code Camp.
Emily Thomas has experience in UX design for desktop, mobile, and touch screens. She has led projects from research through prototyping for clients such as Dressipi, M&S, Unilever, TfL, BBC, and Fenwick. Her work includes developing personas, concept testing, workshops, visualizations, mobile apps, and e-commerce sites. She is skilled in all phases of the UX design process from research to design and builds strong stakeholder relationships.
Website Usability & User Experience: Veel bezoekers, weinig klanten?Johan Verhaegen
This document introduces a user experience framework and discusses various UX methods and principles. It discusses establishing a user experience framework that includes a value proposition canvas, customer insight map, customer journey, and experience map. It emphasizes the importance of usability testing with real users to validate assumptions and gather insights. The document also covers design principles like putting the user in control and making designs simple and clear based on how people think, feel, see, interact and behave.
I'll gladly pay you Tuesday for a hamburger today: Managing UX DebtJack Moffett
The document discusses managing UX (user experience) debt, which refers to design decisions that negatively impact users. It identifies common sources of UX debt such as acquisitions, outsourcing, neglect, and intentional vs unintentional mistakes. The document provides strategies for identifying UX debt through active awareness, inventorying, and exposing teams to users. It also discusses classifying and prioritizing debt, and addressing it through bankruptcy, do-overs, or phased approaches. Avoiding debt requires research, attention to detail, modularity, and documentation.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Changing the Role User Experience Plays in Your Business — DUX 2007Richard Anderson
The document discusses Richard Anderson, a user experience consultant with over 20 years of experience. It provides details on his background, including starting and directing user experience centers for various companies and extending multidisciplinary design practices. It also mentions he is the incoming co-editor-in-chief of interactions magazine and received an award from SIGCHI for his contributions to advancing the user experience field.
The document provides an overview of Favorite Medium's user experience capabilities and process. It describes Favorite Medium's approach as synthesizing data insights to evolve product design. The UX process involves understanding business problems and user needs, solving problems through design, and testing hypotheses. It then details Favorite Medium's strategy, design, and implementation phases and the activities within each including stakeholder workshops, information architecture, prototyping, usability testing, analytics, and optimization.
I am self-taught UX Designer and 3 years of experience in designing User Interface, Websites, Dashboards, Mobile Apps, Digital graphics and Corporate/Business Branding. Primary objectives are to continue to explore, develop and enjoy the challenge of design and technological advancements,to seek perfection and to expand my creative capacity in a professional style.
Interaction design is a subset of UX design that comes from human-computer interaction and ergonomics fields. It is interrelated with UI design and focuses on user flows through a system at both the macro and micro levels. At the macro level, it is concerned with flows through the entire system, while at the micro level it focuses on individual interface affordances and how users can interact with them. Effective interaction design aims to evoke an emotional response from users through shaping and seducing them with an interface.
Why your product team should use User Story Mapping to link user research to ...John Murray
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
In this session, attendees will hear how to apply User Story Mapping to connect user research to user stories for Design Thinking and Agile Development and the experience our teams have with the method. Attendees will get a taste of going through running a simple user story mapping workshop so that they will feel comfortable taking the process back to their business.
The document discusses Lean UX, which focuses on iterative design processes, collaboration across functions, and testing assumptions with prototypes and experiments. It emphasizes moving away from detailed upfront design to short iterative cycles of declaring assumptions, collaborative concepting, creating minimum viable products, and gathering continuous feedback both internally and externally. The goal is to efficiently deliver real value to customers.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
The document describes the services of 10-Spaces Interactive, an agency that provides user experience and interface design services. It outlines their approach to strategy, which focuses on user research through user profiles, user stories and wireframes before developing site maps. It also describes their design process, which progresses from hand sketches to wireframes to Photoshop designs and prototypes. Finally, it provides examples of their portfolio including work for HP, education apps and over 50 small businesses.
ProductTank: What do UX people want from PMs and how can they best work toget...Mind the Product
Jesmond Allen introduces himself as the UX Director at cxpartners and discusses how product managers (PMs) and UX designers can best work together. While their roles overlap in understanding users and requirements, UX focuses on design while PMs focus on the product vision and roadmap. For effective collaboration, UX designers should ask questions to fully understand the project brief and deadlines, while PMs should provide clear goals, share existing research, and communicate regularly with stakeholders. The key is open communication between PMs and UX designers.
The document discusses the process of task and feature analysis in user experience design. It explains that task analysis defines what users need to do and how they should do it. The steps are to break tasks down into detailed subtasks from the user's perspective and identify potential points of frustration. Creating a user flow diagram can reveal the hidden complexity of tasks. Feature analysis involves mapping out all user requirements and prioritizing them as essential, simple, complex, or nice to have. The document provides exercises for analyzing the tasks and user flows of booking a hotel room on different websites.
This document discusses the key ingredients for building a great Lean UX team. It identifies three main ingredients: 1) A leader with a clear vision for Lean UX; 2) A team of T-shaped professionals with both broad and deep skills; 3) The right corporate culture and shared core values among the team. It emphasizes the importance of cross-functional collaboration, a user-centric approach, continuous learning and iteration to maximize user delight.
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
Lean UX relies on a simple premise – think -> make -> evaluate.
It is a business strategy that thrives on feedback from the audience instead of the head honcho at a top tech firm. It represents democratization of design, ensuring faster (and more meaningful) design changes to products where deliverables aren’t important but the overall user experience is. Simply put, its focus on users having say over how the product/app/service performs is an interesting process to say the least.
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Laura Dantonio is a freelance user experience consultant, interaction designer, and information architect based in London. She has 10 years of experience helping clients create engaging user experiences. Some of her past clients include Post Office, Unilever, Star Alliance, BBC R&D, and Hansard Society. For Post Office, she conducted usability testing and expert reviews of their online currency ordering process. For Unilever, she created personas, user journeys and wireframes for a proposed online community website. For Star Alliance, she specified the user experience for their iPhone flight status application.
Imagine if designers conversed with you in a way that felt like object-oriented programming. Imagine if they handed off a design where, page after page, the objects you needed to code were edged in neon, so clearly defined they popped off the wireframe or comp. Imagine those objects were consistently presented; no one-off cases or guesswork required. Imagine you could take a design and almost create an ERD or rough out an API with it.
Well, good news. There’s no need to imagine it. It exists, and it’s called Object-Oriented UX (OOUX).
OOUX is a design methodology that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to OOP, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool for any digital team, it's relatively easy to do, and it pays dividends fast.
Whether you are a developer, a designer, a content modeler, or someone who has influence over digital teams, OOUX offers a new and exciting option to add to your toolkit that will allow you to deliver better digital projects, quicker and more efficiently, and at a higher level of quality than ever before.
Presentation originally given at THAT Conference 2019
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
This document provides guidance on how to advocate for accessibility work internally and externally. It begins by introducing the presenter and defining accessibility. The main sections discuss pitching accessibility to senior leaders, internal teams, and clients. For each audience, the document provides statistics, business cases, and examples to demonstrate the value of accessibility. It emphasizes an iterative process and that automated tools alone are not enough. The goal is inclusive design without compromising goals.
This was a presentation made to Refresh Boyne in which Patrick discusses why User Experience design can fail. How not to engage with UX teams. Too often UX is done last or it's a rubber stamp step - especially around accessibility. That's when it fails. Patrick will show how to get it right.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Denver Startup Week: Product Management from the TrenchesSean Porter
This document summarizes a presentation on product management and engineering relationships. It discusses establishing trust between the teams through clear expectations around commitments, responsibilities, and priorities. Specifically, it outlines that product management is responsible for what is built, the desired user experience and priorities, while engineering determines how it is built and the technologies used. Maintaining open communication and establishing accountability helps avoid dysfunctions that can hurt productivity and results.
The document provides an overview of Favorite Medium's user experience capabilities and process. It describes Favorite Medium's approach as synthesizing data insights to evolve product design. The UX process involves understanding business problems and user needs, solving problems through design, and testing hypotheses. It then details Favorite Medium's strategy, design, and implementation phases and the activities within each including stakeholder workshops, information architecture, prototyping, usability testing, analytics, and optimization.
I am self-taught UX Designer and 3 years of experience in designing User Interface, Websites, Dashboards, Mobile Apps, Digital graphics and Corporate/Business Branding. Primary objectives are to continue to explore, develop and enjoy the challenge of design and technological advancements,to seek perfection and to expand my creative capacity in a professional style.
Interaction design is a subset of UX design that comes from human-computer interaction and ergonomics fields. It is interrelated with UI design and focuses on user flows through a system at both the macro and micro levels. At the macro level, it is concerned with flows through the entire system, while at the micro level it focuses on individual interface affordances and how users can interact with them. Effective interaction design aims to evoke an emotional response from users through shaping and seducing them with an interface.
Why your product team should use User Story Mapping to link user research to ...John Murray
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
In this session, attendees will hear how to apply User Story Mapping to connect user research to user stories for Design Thinking and Agile Development and the experience our teams have with the method. Attendees will get a taste of going through running a simple user story mapping workshop so that they will feel comfortable taking the process back to their business.
The document discusses Lean UX, which focuses on iterative design processes, collaboration across functions, and testing assumptions with prototypes and experiments. It emphasizes moving away from detailed upfront design to short iterative cycles of declaring assumptions, collaborative concepting, creating minimum viable products, and gathering continuous feedback both internally and externally. The goal is to efficiently deliver real value to customers.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
The document describes the services of 10-Spaces Interactive, an agency that provides user experience and interface design services. It outlines their approach to strategy, which focuses on user research through user profiles, user stories and wireframes before developing site maps. It also describes their design process, which progresses from hand sketches to wireframes to Photoshop designs and prototypes. Finally, it provides examples of their portfolio including work for HP, education apps and over 50 small businesses.
ProductTank: What do UX people want from PMs and how can they best work toget...Mind the Product
Jesmond Allen introduces himself as the UX Director at cxpartners and discusses how product managers (PMs) and UX designers can best work together. While their roles overlap in understanding users and requirements, UX focuses on design while PMs focus on the product vision and roadmap. For effective collaboration, UX designers should ask questions to fully understand the project brief and deadlines, while PMs should provide clear goals, share existing research, and communicate regularly with stakeholders. The key is open communication between PMs and UX designers.
The document discusses the process of task and feature analysis in user experience design. It explains that task analysis defines what users need to do and how they should do it. The steps are to break tasks down into detailed subtasks from the user's perspective and identify potential points of frustration. Creating a user flow diagram can reveal the hidden complexity of tasks. Feature analysis involves mapping out all user requirements and prioritizing them as essential, simple, complex, or nice to have. The document provides exercises for analyzing the tasks and user flows of booking a hotel room on different websites.
This document discusses the key ingredients for building a great Lean UX team. It identifies three main ingredients: 1) A leader with a clear vision for Lean UX; 2) A team of T-shaped professionals with both broad and deep skills; 3) The right corporate culture and shared core values among the team. It emphasizes the importance of cross-functional collaboration, a user-centric approach, continuous learning and iteration to maximize user delight.
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
Lean UX relies on a simple premise – think -> make -> evaluate.
It is a business strategy that thrives on feedback from the audience instead of the head honcho at a top tech firm. It represents democratization of design, ensuring faster (and more meaningful) design changes to products where deliverables aren’t important but the overall user experience is. Simply put, its focus on users having say over how the product/app/service performs is an interesting process to say the least.
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Laura Dantonio is a freelance user experience consultant, interaction designer, and information architect based in London. She has 10 years of experience helping clients create engaging user experiences. Some of her past clients include Post Office, Unilever, Star Alliance, BBC R&D, and Hansard Society. For Post Office, she conducted usability testing and expert reviews of their online currency ordering process. For Unilever, she created personas, user journeys and wireframes for a proposed online community website. For Star Alliance, she specified the user experience for their iPhone flight status application.
Imagine if designers conversed with you in a way that felt like object-oriented programming. Imagine if they handed off a design where, page after page, the objects you needed to code were edged in neon, so clearly defined they popped off the wireframe or comp. Imagine those objects were consistently presented; no one-off cases or guesswork required. Imagine you could take a design and almost create an ERD or rough out an API with it.
Well, good news. There’s no need to imagine it. It exists, and it’s called Object-Oriented UX (OOUX).
OOUX is a design methodology that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to OOP, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool for any digital team, it's relatively easy to do, and it pays dividends fast.
Whether you are a developer, a designer, a content modeler, or someone who has influence over digital teams, OOUX offers a new and exciting option to add to your toolkit that will allow you to deliver better digital projects, quicker and more efficiently, and at a higher level of quality than ever before.
Presentation originally given at THAT Conference 2019
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
This document provides guidance on how to advocate for accessibility work internally and externally. It begins by introducing the presenter and defining accessibility. The main sections discuss pitching accessibility to senior leaders, internal teams, and clients. For each audience, the document provides statistics, business cases, and examples to demonstrate the value of accessibility. It emphasizes an iterative process and that automated tools alone are not enough. The goal is inclusive design without compromising goals.
This was a presentation made to Refresh Boyne in which Patrick discusses why User Experience design can fail. How not to engage with UX teams. Too often UX is done last or it's a rubber stamp step - especially around accessibility. That's when it fails. Patrick will show how to get it right.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Denver Startup Week: Product Management from the TrenchesSean Porter
This document summarizes a presentation on product management and engineering relationships. It discusses establishing trust between the teams through clear expectations around commitments, responsibilities, and priorities. Specifically, it outlines that product management is responsible for what is built, the desired user experience and priorities, while engineering determines how it is built and the technologies used. Maintaining open communication and establishing accountability helps avoid dysfunctions that can hurt productivity and results.
This document discusses user experience (UX), agile product management, and delivering software that meets user needs. It advocates for an iterative development process that incorporates UX research and testing. Product managers are advised to work closely with UX designers to validate assumptions through usability testing, measure outcomes, and prioritize addressing UX issues. An agile, lean approach that rapidly builds and learns from user feedback is presented as the best way to deliver innovative products that customers want and provide a competitive advantage.
Your Code Is A Waste Of Time (if you don't ask why you are writing it in the ...Amber Matthews
Talk about Lean UX given at Hong Kong Codeaholics #codeconf 2014.
30 minute overview of the foundations of UX, design thinking, agile methodology, lean startup. Looking at assumptions, hypothesis statements, personas, journey maps, measurement and UX ≠ UI.
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
Kalev Peekna, Managing Director of Strategy at One North, discusses the importance of finding a balance between brand-centric and user-centric marketing in this East Coast vs. West Coast analysis.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zViNx0.
The document provides an overview of a talk on user experience (UX) for product managers. It discusses the agenda, which includes explaining why UX is important for product managers, how UX tools and artifacts can help make better product decisions, and how to overcome objections to UX processes. The talk aims to help product managers understand the concept of UX, learn how to integrate UX data points into their decision making using personas, and address common business objections to implementing UX processes. It also introduces the speakers and their backgrounds in UX, product management, and coaching agile teams.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Specialmoves is a development agency that focuses on interactive experiences for web, mobile, and installations. They believe beautiful, user-focused designs make people happier and more productive. Working with developers better, faster, and cheaper requires having a clear vision and understanding user needs up front. The document outlines an Agile process for collaborating with developers, including defining user personas, prioritizing high-level user stories, acceptance criteria, and global standards to build the right features on time and on budget. Even Agile cannot fix problems like an absent or indecisive client.
This document discusses the importance of design and user experience (UX) for startups. It provides examples of how UX design can help startups succeed by addressing common reasons for startup failure such as lack of product-market fit, running out of cash, and poor marketing. The document also provides case studies of startups that Interactivism worked with, including how UX design helped Scoutables validate their product idea and differentiate Cisco Metacloud's offering.
The document discusses best practices for building great products. It outlines an workshop agenda to help entrepreneurs and product managers learn how to scope out a minimum viable product (MVP) from an idea, create wireframes, and understand how to build the MVP. The workshop will guide participants through exercises to scope out an MVP for their product idea, build wireframes, and discuss how the MVP could be built. It will also cover what steps to take after an MVP is launched to achieve product-market fit and scale.
How User Experience Addresses Unconscious BiasMarcus Finley
Presentation for NCT4G.
User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be so minor to us, however these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink your client base. On the other hand, making these small changes could be just the kickstart your product needs to expand and catch on within other demographics. This presentation will detail how to identify and overcome unconscious bias in order to achieve the maximum client or consumer base possible.
Marcus Finley, Twitter: @marcusafinley, Instagram: @findigital
FIN. Digital
Concurrent Session
Speaker Bio
Marcus Finley is the CEO and Founder of FIN Digital, a full service application development firm in Washington DC. Marcus graduated from Florida State University where he majored in Mechanical Engineering and Public Administration. Marcus is a certified Scrum Master with expert knowledge of a number programming languages, user experience design and web/mobile application development. Marcus has managed over $3 million dollars of contracted technology development and strategy projects for with an average project budget of $200,000. In his professional roles he has provided technology strategies and user experiences to achieve client’s goals. He has help developed UX practices, lead a number of UX workshops with clients and guided companies with emerging needs of validating applications. He co-founded a Meetup called Color of Tech to bring together a diverse group of technology professionals to network and thrive.
The document outlines an agenda for a UXDC workshop on using personas and journeys. It discusses defining personas and journeys, and how they can be used together. Attendees participate in exercises to create personas, map out customer journeys, and develop a content heat map. The goal is to help marketers better understand audiences and map content to their needs at different stages of the customer journey.
Designing for Digital: Processes + Planning for Powerful SolutionsLaura Baxter
Girl Geeks Toronto Meetup - November 2013
Navigate the complexities of digital media development with an understanding of: strategic planning activities and experience design methodologies, and how they intersect and contribute to the successful execution of digital media products.
• The standard digital media project process
• Why it doesn’t work
• The importance of strategic planning
• A more collaborative approach
• What this really means
UX at Canadian Tire: Baking empathy into projectsUserTesting
Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process.
You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
Anatomy of a digital project seminar - 8th November, LondonPrecedent
From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many organisations is knowing how to begin.
Our Global Managing Director and Project Management Director provide recommendations on how best to take those first small steps towards beginning your organisation’s programme of transformation, using real case study examples.
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
This presentation is a shareable version of my workshop presentation from UX STRAT 2014, Boulder, Colorado.
In this workshop, we discussed the purpose of vision and roadmap in the experience strategy and the importance of working together with both business stakeholders and customers in the planning process. We covered practical definitions, skills and techniques:
- What is an experience vision?
- What are the ingredients for a great experience visions?
- Running visioning workshops with stakeholders
- Communicating experience vision through storytelling
- What is an experience roadmap?
- Creating a delivery roadmap
Product development - From Idea to Reality - VYE Leader TalkBui Hai An
Product development - From Idea to Reality - Viet Youth Entrepreneur Bootcamp Leader Talk.
Sharing to help VYE Boot-camper solidify their ideas and prepare for better pitch.
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
The document discusses the role of user experience (UX) in helping organizations score well on the environmental component of their ESG score. It provides examples of UX practices that can improve an organization's environmental impact, such as advocating for renewable energy sources, optimizing interaction designs to reduce data usage, shortening journey maps to minimize data transmission, using vector graphics instead of heavy file formats, loading content on demand to reduce page load size and emissions, and publishing reports on sustainability practices and carbon emissions.
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and StrategicUXPA International
The document discusses two sub-tracks for UX under Agile: tactical and strategic. The tactical track focuses on quick tasks and improvements from sprint to sprint, reaching delivery quickly. The strategic track takes a mid-to-long term view through exploratory research to inform product vision and objectives. It recommends doing both tracks simultaneously when possible and prioritizing strategy to balance short-term delivery and long-term planning.
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?UXPA International
Virtual spaces are simulated environments that can range from VR to 2D interfaces, touted as the future of video conferencing. However, they may pose accessibility issues and not be preferred over traditional non-spatial platforms. While virtual spaces could enhance social connection, their complexity risks excluding some users. A combined platform allowing choice of interface could provide an improved experience while maintaining inclusiveness.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...UXPA International
A moderated accessibility testing study conducted by UserTesting between 2021-2022 involved 25+ tests with screen reader users. The study identified 5 key findings about common issues: 1) Unexpected screen reader focus location on pages; 2) Missing alt text for images; 3) Lack of feedback when actions are performed; 4) Insufficient labeling of interactive elements; and 5) Unclear error messages. The study recommends conducting tests with 5 blind participants using the same screen reader, browser and device to standardize results and identify issues violating the Web Content Accessibility Guidelines.
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
This document summarizes the redesign of the Pro Power Onboard feature for electric vehicles from Ford. It discusses how the original gasoline-powered version used a radial dial interface but this would not work for an electric truck with more circuits. User research found the need for increased power and outlets in more locations. An iterative design process involved brainstorming, paper prototyping, and usability testing to create a horizontal gauge interface with on/off and range preservation settings. The final design was validated through testing truck prototypes up to production. Lessons included considering the user experience first and proactive stakeholder involvement.
11June 2024. An online pre-engagement session was organized on Tuesday June 11 to introduce the Science Policy Lab approach and the main components of the conceptual framework.
About 40 experts from around the globe gathered online for a pre-engagement session, paving the way for the first SASi-SPi Science Policy Lab event scheduled for June 18-19, 2024 in Malmö. The session presented the objectives for the upcoming Science Policy Lab (S-PoL), which featured a role-playing game designed to simulate stakeholder interactions and policy interventions for food systems transitions. Participants called for the sharing of meeting materials and continued collaboration, reflecting a strong commitment to advancing towards sustainable agrifood systems.
• For a full set of 530+ questions. Go to
https://skillcertpro.com/product/servicenow-cis-itsm-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
1. Building a
UX Brand
Bob Thomas
Director of User Research
Liberty Mutual Insurance
Alison Decker
Manager of Product Research and Design
Liberty Mutual Insurance
Jen McGinn
Senior Director of User Experience
CA Technologies
UXPA International Puerto Rico
June 28, 2018
BOSTON
2. @Deckerdynamic @bobthomas @jenmcginn
6
What is a brand?
“A brand is a name, term, design, symbol, or
other feature that distinguishes an organization
or product from its rivals in the eyes of the
customer.”
– Wikipedia, https://en.wikipedia.org/wiki/Brand
3. @Deckerdynamic @bobthomas @jenmcginn
#UXPA2018 @bobthomas
Then it communicated
a message – a
commitment to one
product or company
compared to another
That is, a brand is
the commitment
a company makes
to its customers
What is a brand?
A brand started as
an identifying mark
4. @Deckerdynamic @bobthomas @jenmcginn
#UXPA2018 @bobthomas
Coke changed how soda
bottles looked… as a way to
stand out from competitors
What is a brand?
Sources: Coca-Cola and The Brand Evolution. The images used here are for personal, non-commercial use.
9. @Deckerdynamic @bobthomas @jenmcginn
1. Creating core principles
2. Evolving core processes
3. Developing a visible presence
4. Hiring the best people for you
Establishing a brand commitment
#UXPA2018 @deckerdynamic
5. Demystifying user experience
6. Collaborating with other teams
7. Establishing a UX community
8. Demonstrating UX success to execs
11. @Deckerdynamic @bobthomas @jenmcginn
• For us, our UX brand is:
1. a commitment our UX managers make to employees we manage
2. a commitment our UX team makes to our organization
3. a commitment our UX team makes to our customers
Core principles for your brand
1. Creating Core Principles #UXPA2018 @bobthomas
12. @Deckerdynamic @bobthomas @jenmcginn
• So if a brand is the commitment a company makes to its customers…
• …And keeping to our original definition of a brand as what distinguishes
us from our rivals in the eyes of the customer
• Then what commitment does Liberty Mutual Insurance
make to its customers that differentiates my company?
Commitment of your brand
1. Creating Core Principles #UXPA2018 @bobthomas
13. @Deckerdynamic @bobthomas @jenmcginn
OUR COMPANY’S BRAND
We believe progress happens when
people feel secure.
OUR UX TEAM’S BRAND
We guide people through uncertainty
by creating experiences that make
them feel secure.
14. @Deckerdynamic @bobthomas @jenmcginn
• How do you establish your brand?
▪ Determine what you stand for
▪ Make sure everyone knows it
Creating core principles
1. Creating Core Principles #UXPA2018 @bobthomas
15. @Deckerdynamic @bobthomas @jenmcginn
• Determine what you stand for
▪ “Usability Bob”
▪ “Research early and often”
Creating core principles
1. Creating Core Principles #UXPA2018 @bobthomas
17. @Deckerdynamic @bobthomas @jenmcginn
1. Don’t lead with the method, lead with the goals
2. Findings are based on the behavior observed
3. Research with project teams
4. Finding problems is a victory, not a failure
5. Know who your users are
Creating core principles
1. Creating Core Principles #UXPA2018 @bobthomas
18. @Deckerdynamic @bobthomas @jenmcginn
Challenges coming in as the first UX executive:
• UX was equated with UI
• UX + UA was a newly formed group
• UX activities were “contained” in the development
group
• UX wasn’t tied to business outcomes
Creating core principles
1. Creating Core Principles #UXPA2018 @jenmcginn
19. @Deckerdynamic @bobthomas @jenmcginn
• UX+UA team needed a shared
mission + vision
• Used Gamestorming
techniques
• Educated the rest of the
company on our new span of
control and connection to the
business
Creating core principles
1. Creating Core Principles #UXPA2018 @jenmcginn
20. @Deckerdynamic @bobthomas @jenmcginn
Creating core principles
1. Creating Core Principles #UXPA2018 @jenmcginn
UX+UA Vision
To make Veracode’s user experience
a competitive differentiator by
exceeding customer expectations at
every touchpoint.
We help our customers be heroes so
they are advocates of Veracode’s
software solutions.
UX+UA Mission
We simplify the process of
securing the world’s software
by using research-based
design practices.
We support our customers’ success
by designing elegant solutions to
complex security problems.
25. @Deckerdynamic @bobthomas @jenmcginn
• Collaborating with
development
• Articulating that
process
• Articulating our
own processes
Evolving core processes
2. Evolving Core Processes #UXPA2018 @jenmcginn
26. @Deckerdynamic @bobthomas @jenmcginn
• Collaborating with
development & PM
• Articulating that
process
• Showing the value
of that new process
2. Evolving Core Processes #UXPA2018 @jenmcginn
Evolving core processes
28. @Deckerdynamic @bobthomas @jenmcginn
• Publicize your wins…
• …And shout them out
Developing a visible presence
3. Developing a Visible Presence #UXPA2018 @bobthomas
29. Primary Persona
Usability Bob
GOALS: What is he trying to accomplish?
BACKGROUND: Who is this person?
TASKS/BEHAVIOR: What does he do?
● Director of User Research
● Has worked at Liberty Mutual Insurance for 10 years
● Believes in customer research as the foundation for design decisions
● Is self-directed. Likes to be in control of the situation
● Has a kick-ass team of 8 user researchers
● Has anger management issues, but is working on it
● Explain the benefits of customer research and usability companywide
● Facilitate design thinking workshops for every eCommerce team
● Ensure that user research is part of the development process
● Incorporate research into every sprint
● Scale the culture of user research (so that anyone can do it)
“Research early and often”
FRUSTRATIONS: What are his pain points?
● Older than the hills
● One wife, one cat
● Lives in a condo in Chelsea, 5 miles from Boston
● Owns a 4WD Subaru (this is New England, dammit)
● Many accidents and claims (do not ever ride with him!)
● Martial artist, 3rd degree black belt
● Starting with the usability method, not the project goals
● Hearing “we already know what our users want”
● Hearing “user research takes too long”
● Hearing “usability testing is too expensive”
3. Developing a Visible Presence #UXPA2018 @bobthomas
32. @Deckerdynamic @bobthomas @jenmcginn
Company-wide personas
• Printed and framed
• 24” x 36” and 8” x 12”
• Hang in Sales, Support,
UX, Development
• Burlington, MA,
London, UK,
San Francisco, CA
Publicize your work
3. Developing a Visible Presence #UXPA2018 @jenmcginn
33. @Deckerdynamic @bobthomas @jenmcginn
• Brand campaign for UX
• Laptop stickers to
encourage developers and
scrum masters to follow our
process
• Given to UX Guild members
Publicize your work
3. Developing a Visible Presence #UXPA2018 @jenmcginn
34. @Deckerdynamic @bobthomas @jenmcginn
These video logs give you
an inside look into the role
Research and Design play
in our new way of working.
These four episodes of
“High Contrast” are part of
our new vlog series where
Bob Thomas and Stacey
Messier discuss how
Design and Research are
helping shape our culture
to the Digital Garage.
Publicize your message
3. Developing a Visible Presence #UXPA2018 @bobthomas
37. @Deckerdynamic @bobthomas @jenmcginn
Hiring the best people for you
• Align your job description with the qualities that fit your brand
4. Hiring the Right People for You #UXPA2018 @bobthomas
OUR UX TEAM’S BRAND
We guide people through uncertainty
by creating experiences that make
them feel secure.
38. @Deckerdynamic @bobthomas @jenmcginn
• Align your job description with the qualities that fit your brand
▪ Coaching
▪ Collaboration
▪ Engagement
Hiring the best people for you
4. Hiring the Right People for You #UXPA2018 @bobthomas
40. @Deckerdynamic @bobthomas @jenmcginn
• Recruit interns from college and graduate school programs
• Leverage apprenticeship programs (technical development program)
Establish your networks
4. Hiring the Right People for You #UXPA2018 @bobthomas
59. @Deckerdynamic @bobthomas @jenmcginn
To increase the understanding of human-centered research and design
methodologies by providing hands-on training to professionals involved in
the product development lifecycle so that they are better enabled to
represent the user’s needs.
UX apprenticeship
5.Training to Demystify User Experience #UXPA2018 @deckerdynamic
65. @Deckerdynamic @bobthomas @jenmcginn
• Quantitative data
▪ Data analytics
▪ Market research
Collaborating with other teams
6. Collaborating with Other Teams #UXPA2018 @bobthomas
66. @Deckerdynamic @bobthomas @jenmcginn
• Business Cases
▪ Launched a new project to create a
new experience for customers to
manage their claims based on data
analytics
Collaborating with other teams
6. Collaborating with Other Teams #UXPA2018 @bobthomas
67. @Deckerdynamic @bobthomas @jenmcginn
• Use Cases
▪ Recruited participants who would most likely file and
manage property claims online based on highest-
frequent, lowest-severity scenarios
6. Collaborating with Other Teams #UXPA2018 @bobthomas
Collaborating with other teams
81. @Deckerdynamic @bobthomas @jenmcginn
What do executives care about?
According to Jared Spool, there are only 5 things
that executives care about:
• Increasing revenues
• Decreasing costs
• Increasing new business/marketshare
• Increasing revenue from existing customers
• Increasing shareholder value
8. Demonstrating Success to Executives #UXPA2018 @jenmcginn
https://www.uie.com/brainsparks/2011/06/08/why-i-cant-
convince-executives-to-invest-in-ux-and-neither-can-you/
83. @Deckerdynamic @bobthomas @jenmcginn
Net Promoter Score (NPS): How do
we increase it?
• Analyzed all of the
qualitative feedback
• Categorized the comments +
sentiment analysis
• Segmented by persona
• Found that a small number
of issues resulted in 50% of
the negative feedback
• Focused engineering efforts
on resolving those top
dissatisfiers
Increasing customer satisfaction
8. Demonstrating Success to Executives #UXPA2018 @jenmcginn
85. @Deckerdynamic @bobthomas @jenmcginn
@deckerdynamic
State of UX action items
Most Common
UX Research
& Design
Deliverables
% UXers Facing
Challenges
Gaining Buy-In
Full-Time
UX Role vs. Part-
Time/ Non UX
Role
Location in
org.
structure
Top
Deliverables
UXers Want
Top
Challenges
Facing UXers
86. @Deckerdynamic @bobthomas @jenmcginn
1. Creating core principles
2. Evolving core processes
3. Developing a visible presence
4. Hiring the best people for you
5. Demystifying user experience
6. Collaborating with other teams
7. Establishing a UX community
8. Demonstrating UX success to execs
Establishing a brand commitment
Bob Thomas
Director of User Research
Liberty Mutual Insurance
Alison Decker
Manager of Product Research and Design
Liberty Mutual Insurance
Jen McGinn
Senior Director of User
Experience CA Technologies