The document outlines a marketing campaign created by Clearcase Agency to promote Swiss Miss Hot Cocoa Mix. The campaign's big idea is "Instant Quality Time" and aims to show how Swiss Miss provides a convenient way for busy families and professionals to connect with loved ones. The target audience is women ages 25-49 who live hectic lives as mothers and professionals and need quick options to enjoy quality time.
Starbucks has experienced strong growth but now faces some challenges. It lacks a strategic marketing group and customer satisfaction is decreasing as competition increases. Recommendations include more advertising, product differentiation, variety and quality control. Building loyalty through rewards programs and expanding drive-through locations could also help. Starbucks should focus on cost efficiency, expanding selectively into new markets, and diversifying into health drinks and corporate sales to drive future growth.
Group 9 presented information about Hershey India Private Ltd., a subsidiary of The Hershey Company. Hershey India produces and sells chocolate brands in India such as Brookside Chocolates, launched in 2016. It has sales offices in Delhi, Mumbai, and Chennai and aims to make brands that people love through innovation, inspiration, and delivering happiness to consumers, customers, and brands. The primary target market for Hershey's products are children aged 5-18 in India.
- The client, Federación Nacional de Cafeteros de Colombia, represents over 500,000 Colombian coffee farmers and seeks to develop a marketing campaign in China for its freeze-dried coffee product Buencafé.
- The objectives are to secure national distribution, promote Colombian coffee as high-quality, and maintain premium pricing in China.
- The Georgetown team evaluated distribution strategies and identified four options: partnering with a third-party distributor, a private label retail partner, food service chains, or a joint venture with a multinational beverage company.
FMK Strategy Final S16_Havern-Kavanagh-Lyons-Obrien-PizzutaMegan Kavanagh
The document outlines a marketing plan for Chips Ahoy! cookies to address declining sales. It identifies issues like the brand not meeting dietary needs. The objective is to create innovative cookie versions that fit dietary restrictions. Strategies include developing gluten-free and low-sugar options. Tactics involve using shelf talkers, in-store sampling, and social media campaigns to promote the new products and alter perceptions of cookies being unhealthy. The goal is to enhance the brand image and increase sales by satisfying consumers' preferences.
This document analyzes McCafé, a brand extension of McDonald's that offers specialty coffee. McCafé targets a more diverse segment seeking convenience and affordable prices. It is housed within McDonald's outlets but has a separate café environment. McCafé analyzes the organized café market in India, which is growing at 8% annually. It segments the market demographically, behaviorally, and psychographically. McCafé's marketing mix includes specialty coffee and food products at prices 15-20% lower than competitors. It promotes through TV ads and challenges. The brand aims to achieve stronger awareness and customer relationships to build resonance over time.
The document outlines a marketing plan for Splenda Flavors for Coffee. The objectives are to grow brand awareness, link social media accounts, get packets in cafes, and partner with a coffee brand. The plan involves promoting on Facebook, daily tweets, and revamping YouTube. It will partner with a major coffee brand and target coffee drinkers wanting sugar and flavor. The budget is $1 million over a year to measure increased revenue and social media followership.
The document outlines a marketing campaign created by Clearcase Agency to promote Swiss Miss Hot Cocoa Mix. The campaign's big idea is "Instant Quality Time" and aims to show how Swiss Miss provides a convenient way for busy families and professionals to connect with loved ones. The target audience is women ages 25-49 who live hectic lives as mothers and professionals and need quick options to enjoy quality time.
Starbucks has experienced strong growth but now faces some challenges. It lacks a strategic marketing group and customer satisfaction is decreasing as competition increases. Recommendations include more advertising, product differentiation, variety and quality control. Building loyalty through rewards programs and expanding drive-through locations could also help. Starbucks should focus on cost efficiency, expanding selectively into new markets, and diversifying into health drinks and corporate sales to drive future growth.
Group 9 presented information about Hershey India Private Ltd., a subsidiary of The Hershey Company. Hershey India produces and sells chocolate brands in India such as Brookside Chocolates, launched in 2016. It has sales offices in Delhi, Mumbai, and Chennai and aims to make brands that people love through innovation, inspiration, and delivering happiness to consumers, customers, and brands. The primary target market for Hershey's products are children aged 5-18 in India.
- The client, Federación Nacional de Cafeteros de Colombia, represents over 500,000 Colombian coffee farmers and seeks to develop a marketing campaign in China for its freeze-dried coffee product Buencafé.
- The objectives are to secure national distribution, promote Colombian coffee as high-quality, and maintain premium pricing in China.
- The Georgetown team evaluated distribution strategies and identified four options: partnering with a third-party distributor, a private label retail partner, food service chains, or a joint venture with a multinational beverage company.
FMK Strategy Final S16_Havern-Kavanagh-Lyons-Obrien-PizzutaMegan Kavanagh
The document outlines a marketing plan for Chips Ahoy! cookies to address declining sales. It identifies issues like the brand not meeting dietary needs. The objective is to create innovative cookie versions that fit dietary restrictions. Strategies include developing gluten-free and low-sugar options. Tactics involve using shelf talkers, in-store sampling, and social media campaigns to promote the new products and alter perceptions of cookies being unhealthy. The goal is to enhance the brand image and increase sales by satisfying consumers' preferences.
This document analyzes McCafé, a brand extension of McDonald's that offers specialty coffee. McCafé targets a more diverse segment seeking convenience and affordable prices. It is housed within McDonald's outlets but has a separate café environment. McCafé analyzes the organized café market in India, which is growing at 8% annually. It segments the market demographically, behaviorally, and psychographically. McCafé's marketing mix includes specialty coffee and food products at prices 15-20% lower than competitors. It promotes through TV ads and challenges. The brand aims to achieve stronger awareness and customer relationships to build resonance over time.
The document outlines a marketing plan for Splenda Flavors for Coffee. The objectives are to grow brand awareness, link social media accounts, get packets in cafes, and partner with a coffee brand. The plan involves promoting on Facebook, daily tweets, and revamping YouTube. It will partner with a major coffee brand and target coffee drinkers wanting sugar and flavor. The budget is $1 million over a year to measure increased revenue and social media followership.
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Generally, a business needs a good marketing strategy i.e., the way to create an impact about the company’s product among the audience, to make the products reach the end user and to have strong business winning the competitors.
Dunkin Donuts has short term goals of increasing brand differentiation, awareness, and daytime customers. Long term, it aims to strengthen its international brand, globalize metrics, improve sustainability, and grow comparable sales annually. Its integrated marketing plan includes sales promotions like rewards for social media engagement. Advertising targets ages 16-40, emphasizing time management and health. Objectives are to remind customers and increase awareness, repeat purchases, and brand perception within set timeframes. Creative strategies position Dunkin Donuts as the top coffee competitor through recognizable advertising remaining true to providing quality coffee.
Baskin Robbins is a premium ice cream brand that is a major source of revenue for its parent company Dunkin' Brands. It has established itself as a leader in the premium ice cream category in India since starting operations there in 1993. However, it is facing challenges in fully satisfying customers due to shortcomings in store ambience. This document outlines recommendations to strengthen Baskin Robbins' brand positioning and messaging as a place for fun and unique flavors. Suggestions include celebrity events, media articles, and experiential activities to boost engagement among target audiences like children and families. Franchisee relations are also addressed through proposed internal communications initiatives.
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Digital Marketing Strategy - ASEAN Condiments Shrishti Gupta
Capstone Assignment for Certification Program - Digital Marketing: Customer Engagement, Social Media, Planning & Analytics by Columbia Business School Executive Education and Emeritus Institute of Management.
A business and digital marketing proposition - case study developed for Asian condiments brand 'Kitchen Mate'.
Assignment by:
- Shrishti Gupta
- Nicole Dörfler-Wojczik
- Alfred Juan Anthony
- Thomas Haas
- Rodolfo Rossi
Marketing Strategy Bread and Beyond PakistanJunaid Ashraf
The document describes Bread & Beyond, a subsidiary of Dawn bread that introduced the first live bakery concept in Pakistan. It provides an overview of the company's history, mission, product lines, marketing strategy, and promotional plan. The marketing strategy discusses segmentation, target markets, expanding outlets, competitors, pricing threats and opportunities. The promotional plan outlines both above and below the line promotion methods using television, print media, social media, billboards, and point-of-sale materials.
Starbucks A brand study college project karan dureja
Starbucks is an American global coffee company and coffeehouse chain. It became profitable in the 1980s and has expanded rapidly since, growing to over 26,000 stores in 72 countries. Starbucks has a matrix organizational structure with functional, geographic, and product-based divisions. It uses a value-based pricing strategy and offers a wide range of coffee drinks, food, and accessories. Starbucks aims to provide an exceptional customer experience in its stores through high quality products and friendly service. The company uses an integrated marketing communications approach including advertising, social media, loyalty programs, and partnerships to promote its brand.
Nestle has successfully branded several of its products through strategic branding and product positioning. For Nescafe, Nestle initially improved the taste and packaging and launched new product lines. It then focused on branding through TV commercials depicting the energy provided by a cup of Nescafe. Maggi noodles are positioned as a quick and healthy meal through its "Two Minute Noodles" tagline. Nestle expanded the Maggi product line and increased market share. For Munch chocolate, Nestle targeted a low price point and roped in a celebrity ambassador to establish the brand against competitors. Through differentiated products and branding strategies, Nestle has achieved strong brand recognition and market dominance for these products.
The document discusses various aspects of developing effective advertising messages, including:
1. It outlines factors to consider when creating an advertising message such as the target audience, media used, and product factors.
2. It discusses different types of rewards buyers seek from products including rational, sensory, social, and ego satisfaction benefits.
3. It provides examples of advertising messages and how they appeal to different types of rewards through result-of-use, product-in-use, and incidental-to-use experiences.
The document discusses various aspects of developing effective advertising messages, including:
1. It outlines factors to consider when creating an advertising message such as the target audience, media used, and product factors.
2. It discusses different types of rewards buyers seek from products including rational, sensory, social, and ego satisfaction benefits.
3. It provides examples of advertising messages that appeal to different types of rewards through result-of-use, product-in-use, and incidental-to-use experiences.
This document is a cover sheet and contents page for a marketing assignment on the Nescafe coffee brand. It includes the student names and numbers, assignment details such as title, word count and due date. The contents page outlines the topics that will be discussed in the assignment, including a SWOT analysis, environmental forces, products, pricing, promotion, placement and brand strategy. It also includes an introduction to Nescafe as the 35th top brand owned by Nestle worth $13 billion annually with 94 billion cups sold worldwide each year.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
Rice Creamery - Communication Audit & CX SuggestionsEphlux Insights
Ephlux Insights is a media firm that interviews UX game changers and works with the top brands in the MENA region on projects revolving around CX augmentation.
For this edition of the latter, we conducted a communication audit on Rice Creamery, identified the gaps and offer simple & effective ideas for enhancing engagement based experiences.
Nestle is the world's largest food and beverage company. Their Nescafe brand is the leading global coffee brand. The marketing mix for Nescafe includes products like instant coffee sachets in various sizes and prices. The target market is coffee drinkers aged 25-40. Nescafe uses promotion through television, newspapers, social media. It positions itself as offering 100% pure coffee made from fine beans that can be enjoyed conveniently anywhere.
McDonald's maintains an active Facebook presence with over 26 million followers. They post engaging content regularly including seasonal updates, promotions, and videos highlighting healthy lifestyles and suppliers. While comments are moderated, McDonald's encourages discussion through questions and contests. Their India page in particular sees high engagement through fitness partnerships, quizzes, customer photos, and locally relevant content.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Generally, a business needs a good marketing strategy i.e., the way to create an impact about the company’s product among the audience, to make the products reach the end user and to have strong business winning the competitors.
Dunkin Donuts has short term goals of increasing brand differentiation, awareness, and daytime customers. Long term, it aims to strengthen its international brand, globalize metrics, improve sustainability, and grow comparable sales annually. Its integrated marketing plan includes sales promotions like rewards for social media engagement. Advertising targets ages 16-40, emphasizing time management and health. Objectives are to remind customers and increase awareness, repeat purchases, and brand perception within set timeframes. Creative strategies position Dunkin Donuts as the top coffee competitor through recognizable advertising remaining true to providing quality coffee.
Baskin Robbins is a premium ice cream brand that is a major source of revenue for its parent company Dunkin' Brands. It has established itself as a leader in the premium ice cream category in India since starting operations there in 1993. However, it is facing challenges in fully satisfying customers due to shortcomings in store ambience. This document outlines recommendations to strengthen Baskin Robbins' brand positioning and messaging as a place for fun and unique flavors. Suggestions include celebrity events, media articles, and experiential activities to boost engagement among target audiences like children and families. Franchisee relations are also addressed through proposed internal communications initiatives.
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Digital Marketing Strategy - ASEAN Condiments Shrishti Gupta
Capstone Assignment for Certification Program - Digital Marketing: Customer Engagement, Social Media, Planning & Analytics by Columbia Business School Executive Education and Emeritus Institute of Management.
A business and digital marketing proposition - case study developed for Asian condiments brand 'Kitchen Mate'.
Assignment by:
- Shrishti Gupta
- Nicole Dörfler-Wojczik
- Alfred Juan Anthony
- Thomas Haas
- Rodolfo Rossi
Marketing Strategy Bread and Beyond PakistanJunaid Ashraf
The document describes Bread & Beyond, a subsidiary of Dawn bread that introduced the first live bakery concept in Pakistan. It provides an overview of the company's history, mission, product lines, marketing strategy, and promotional plan. The marketing strategy discusses segmentation, target markets, expanding outlets, competitors, pricing threats and opportunities. The promotional plan outlines both above and below the line promotion methods using television, print media, social media, billboards, and point-of-sale materials.
Starbucks A brand study college project karan dureja
Starbucks is an American global coffee company and coffeehouse chain. It became profitable in the 1980s and has expanded rapidly since, growing to over 26,000 stores in 72 countries. Starbucks has a matrix organizational structure with functional, geographic, and product-based divisions. It uses a value-based pricing strategy and offers a wide range of coffee drinks, food, and accessories. Starbucks aims to provide an exceptional customer experience in its stores through high quality products and friendly service. The company uses an integrated marketing communications approach including advertising, social media, loyalty programs, and partnerships to promote its brand.
Nestle has successfully branded several of its products through strategic branding and product positioning. For Nescafe, Nestle initially improved the taste and packaging and launched new product lines. It then focused on branding through TV commercials depicting the energy provided by a cup of Nescafe. Maggi noodles are positioned as a quick and healthy meal through its "Two Minute Noodles" tagline. Nestle expanded the Maggi product line and increased market share. For Munch chocolate, Nestle targeted a low price point and roped in a celebrity ambassador to establish the brand against competitors. Through differentiated products and branding strategies, Nestle has achieved strong brand recognition and market dominance for these products.
The document discusses various aspects of developing effective advertising messages, including:
1. It outlines factors to consider when creating an advertising message such as the target audience, media used, and product factors.
2. It discusses different types of rewards buyers seek from products including rational, sensory, social, and ego satisfaction benefits.
3. It provides examples of advertising messages and how they appeal to different types of rewards through result-of-use, product-in-use, and incidental-to-use experiences.
The document discusses various aspects of developing effective advertising messages, including:
1. It outlines factors to consider when creating an advertising message such as the target audience, media used, and product factors.
2. It discusses different types of rewards buyers seek from products including rational, sensory, social, and ego satisfaction benefits.
3. It provides examples of advertising messages that appeal to different types of rewards through result-of-use, product-in-use, and incidental-to-use experiences.
This document is a cover sheet and contents page for a marketing assignment on the Nescafe coffee brand. It includes the student names and numbers, assignment details such as title, word count and due date. The contents page outlines the topics that will be discussed in the assignment, including a SWOT analysis, environmental forces, products, pricing, promotion, placement and brand strategy. It also includes an introduction to Nescafe as the 35th top brand owned by Nestle worth $13 billion annually with 94 billion cups sold worldwide each year.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
Rice Creamery - Communication Audit & CX SuggestionsEphlux Insights
Ephlux Insights is a media firm that interviews UX game changers and works with the top brands in the MENA region on projects revolving around CX augmentation.
For this edition of the latter, we conducted a communication audit on Rice Creamery, identified the gaps and offer simple & effective ideas for enhancing engagement based experiences.
Nestle is the world's largest food and beverage company. Their Nescafe brand is the leading global coffee brand. The marketing mix for Nescafe includes products like instant coffee sachets in various sizes and prices. The target market is coffee drinkers aged 25-40. Nescafe uses promotion through television, newspapers, social media. It positions itself as offering 100% pure coffee made from fine beans that can be enjoyed conveniently anywhere.
McDonald's maintains an active Facebook presence with over 26 million followers. They post engaging content regularly including seasonal updates, promotions, and videos highlighting healthy lifestyles and suppliers. While comments are moderated, McDonald's encourages discussion through questions and contests. Their India page in particular sees high engagement through fitness partnerships, quizzes, customer photos, and locally relevant content.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
Semelhante a Breaking Brand 2024 case competition Slides.pptx (20)
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
2. SITUATION ANALYSIS
COFFEE MARKET GROWTH OF
BANGLADESH
Nescafe
94%
Others
6%
Market Share
BIGGEST COMPETITOR IN
BANGLADESH’S COFFEE
MARKET
Starbucks loses $12B market cap
globally amid sales concerns,
boycotts over Israel
BOYCOTT
EFFECT
Caffe Mocha
Caramel
Coffee
Hazelnut
Coffee
3 NEW FLAVOURS LAUNCH
3. ALTERNATIVES EVALUATION
AGE (16 - 25) AGE (30 - 50) AGE (50+)
PROS CONS PROS CONS PROS CONS
1. More
adaptability
2. Environment
conscious
3. Depicts Brand
loyalty if the
experience is
right
4. Trendy Appeal
5. Acknowledges
on-the-go
consumption
1. Establishing
Quality
perception can
be challenging
2. Need
innovative
marketing
approaches
3. Price sensitive
1. Making busy
lifestyle
convenient
2. Less price
sensitive
1. Resistant to
trends
2. Low
adaptability
3. Doesn't take
sustainability
into account
4. More
preference for
tea than coffee
5. More health
conscious
1. Appreciates
Convenience
1. They value
health
conditions and
might perceive
flavored coffee
"Too Sweet“
2. Limited Market
Size
3. Communication
Challenges
4. Hard to change
beliefs about a
product
4. TARGET GROUP ANALYSIS
Target Market
Age (16-25 Years)
Seek Easy to Make
Coffee with Barista
Taste
Environmentally
Conscious
Prefer
Convenienc
e
Interested to
Try New Flavors
Follow
Trends
30,824,370+
16-25 Aged Population
in Bangladesh
Concerned About Human
Rights Violation at GAZA
(Short – term)
5. SOLUTION
Selling instant coffee at paper cups where the roasted coffee and flavor
mixture is separated by semi – permeable membrane resulting better
taste at convenience
LONG - TERM
BRANDING
1. Caramel Bliss
2. Velvety Mocha
3. Hazzlenut
Heaven
PRODUCT NAMES
Barista
6. BIG IDEA
Coffee
Grind
Flavor
Mixture
Semi
Permeable
Membrane
It ensures that the coffee grind
and flavor mixture should not
get mixed
Space for
Putting Hot
Water
Paper
Cup
Core Features:
• Easy to make (Just need to put
warm water and takes less than 1
minute to make with proper taste)
• Better taste (as the coffee grind
doesn’t get mix with the mixture
earlier)
• Eco-Friendly Packaging (Paper
Cup)
• Convenience (Do not need to
carry extra cup for instant coffee)
• Flavors in Instant Coffee
(Getting different flavors in instant
coffee category)
7. PRODUCT MARKET FIT (FEASIBILITY)
Customers Demand
Easy to Make Coffee
Barista’s taste in instant coffee
Convenience
Environmental Consciousness
Varieties of flavors
Competitors Action
Instant Coffee Packet
Taste varies significantly depends on
the coffee maker
Use Poly packaging
Cappuccino and latte flavor available
Our Proposition
Easy to make coffee with better taste
Paper cup packaging
Convenience to have anywhere
Various SKUs: Hazzlenut Heaven,
Caramel Bliss & Velvety Mocha
8. BRAND PROPOSITION
POSITIONING
ADVERTISEMENT
SHORT - TERM
PROMOTING
Using support Humanity tag can give help to
gain more market share in short term as the
target group used to follow trend and people
are diving towards boycotting Nescafe
9. BRAND PROMOTION PLAN
1. Building Anticipation for the new brand (1-3 Month)
i) Focus on developing the brand identity which will focus on "Cup এ Coffee" being a local brand which is
convenient and
affordable while ensuring highest quality and a responsibility towards the environment.
ii) Creating interactive teaser campaign in facebook and instagram where the potential customer will
guess the flavors or
features of the product based on the provided hints.
iii) Partnering with food bloggers and influencers to generate buzz and anticipation
2. Launch of Velvety Mocha and Caramel Bliss (4-6 month)
i) Officially launching "Cup এ Coffee" with the velvety chocolate and caramel bliss flavors.
ii) Hosting a launch event and partner with a famous coffee shop for a pop-up event
iii) Utilizing social media marketing and PR to announce the launch and highlight the unique features of
10. BRAND PROMOTION PLAN
3. Post-launch Promotion (7-12)
• Engaging in digital advertising like creating a video showing 1 minute coffee making video
• Partnering with local cafes or businesses for capitalizing cross promotion opportunities
• Setting up interactive digital feedback through a qr code in the
• Creating a co-creation workshop where customers are invited in developing new ideas and strategies
for the branding
• Begin development and testing of the hazzlenut heaven for future release
4. Introducing Hazzlenut Heaven (13-18 Months)
• Introducing hazzelnut flavor to the product line up. Anticipation will be created for the
flavor through a puzzle solve where every post will act as piece of the puzzle
• Engage in limited time promotion and uncovering a special package for the new flavor
• Expand distribution channels to reach a wider audience, including online retailers and
grocery stores.
11. BRAND PROMOTION PLAN
5. Brand Building and loyalty (19-24)
i) Launching a social media campaign encouraging customers to share their "Cup এ Coffee" experiences
using a branded hashtag.
ii) Launching a commiunity coffee ambassador program where loyal customers can apply to become brand
ambassadors and promote "coffee এ cup" within their social circles. Ambassador will be provided access
to free merchandise, early access to the new product and personalized discount codes to share with their
followers.
12. FINANCIALS
Building Anticipation for the new brand
Brand identity development (logo, packaging design, brand message) BDT 30000
Interactive teaser campaign on Facebook and Instagram 80000
Partnering with food bloggers and influencers 150000
Total Estimated Cost 260000
Launch Velvety Mocha and Caramel Bliss
Launch event and pop-up event partnership 200000
Social media marketing and PR 150000
Total Estimated Cost 350000
Post-launch Promotion
Digital advertising and cross-promotion 120000
Co-creation workshop 75000
Total Estimated Cost 195000
13. FINANCIALS
Introducing Hazelnut Heaven
Puzzle solve anticipation campaign 20000
Limited-time promotion and special package 30000
Expansion of distribution channels 120000
Total Estimated Cost 170000
Brand Building and Loyalty
Social media campaign 250000
Community coffee ambassador program 30000
Total Estimated Cost 280000
Overall Estimated Budget 12,55,000
*Amount is mentioned in
BDT