The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Google uses complex algorithms to rank websites in search results. The main algorithms include PageRank, Penguin, Panda, and Hummingbird. PageRank is the original algorithm that analyzes backlinks to determine importance. Penguin penalizes spam sites and paid links. Panda targets low-quality "content farms." Hummingbird incorporates previous algorithms and aims to better understand search queries through techniques like semantic search, location data, and knowledge graphs to provide more relevant, personalized results. It seeks to answer questions more conversationally rather than just returning keywords.
Semantic seo and the evolution of queriesBill Slawski
This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
Slawski New Approaches for Structured Data:Evolution of Question Answering Bill Slawski
Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
This proposal outlines a 6-month search engine optimization program with the objectives of increasing website visibility, traffic, and leads. The SEO program involves 6 stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. It will optimize the site for up to 10 keywords over 6 months at a cost of Rs. 15,000 per month. Monthly reports will track progress. The proposal guarantees ethical techniques and that the site will be search engine crawler friendly.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Google uses complex algorithms to rank websites in search results. The main algorithms include PageRank, Penguin, Panda, and Hummingbird. PageRank is the original algorithm that analyzes backlinks to determine importance. Penguin penalizes spam sites and paid links. Panda targets low-quality "content farms." Hummingbird incorporates previous algorithms and aims to better understand search queries through techniques like semantic search, location data, and knowledge graphs to provide more relevant, personalized results. It seeks to answer questions more conversationally rather than just returning keywords.
Semantic seo and the evolution of queriesBill Slawski
This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
Slawski New Approaches for Structured Data:Evolution of Question Answering Bill Slawski
Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
This proposal outlines a 6-month search engine optimization program with the objectives of increasing website visibility, traffic, and leads. The SEO program involves 6 stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. It will optimize the site for up to 10 keywords over 6 months at a cost of Rs. 15,000 per month. Monthly reports will track progress. The proposal guarantees ethical techniques and that the site will be search engine crawler friendly.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you.
Looking to adapt your SEO strategies and maximize results with more informed KPIs?
Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
You’ll learn:
- Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more.
- The top three rich result types by industry, and the leading content providers by sub-industry.
- How to use proven enterprise SEO strategies to boost your results.
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks.
Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
This document provides an SEO report and proposal for ServiceMaster Corporation. It analyzes the client's current website rankings, keywords, backlinks, and opportunities for improvement. The report finds the client's SEO grade is currently poor. It then proposes SEO services to implement like link building, on-page optimization, and keyword research to improve the client's organic search visibility and rankings over time. The proposal includes a breakdown of tasks and monthly costs to perform the recommended SEO work.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
Lily Ray presented on Google Discover at a conference. Some key points:
- Google Discover is a personalized content feed on mobile that sources content from across the web without a search query.
- Traffic from Discover can be unpredictable but some clients saw a large portion of traffic from it.
- Content needs large, high-quality images and to be about popular or emotional topics to perform well in Discover.
- Clickbait headlines and questioning headlines tend to drive strong engagement in Discover, though this approach risks manual actions.
- What works in Discover may be different than for regular search engines, focusing more on personal interests than informational queries.
White hat SEO refers to ethical techniques like optimizing content for users by using relevant keywords. Black hat SEO focuses only on search engines through manipulative methods like keyword stuffing that break guidelines. Grey hat SEO uses a mix of both white and black hat techniques, such as domain grabbing which purchases expired domains to build existing authority. Common black hat techniques include link schemes, paid links, hidden text, and automated article spinning.
The document provides a detailed guide to conducting keyword research and selection for an SEO campaign. It discusses the importance of keywords for understanding the audience and properly targeting them. It outlines a 4 phase process for finding core terms, researching search phrases, analyzing and eliminating keywords, and organizing keywords for success. Conducting thorough keyword research upfront is emphasized to lay the foundation for a high-performance SEO campaign.
Rethinking The Fundamentals of Keyword Research With The Insights From Big Da...Ahrefs
This document discusses search engine optimization (SEO) strategies and findings from analyzing search traffic data. It shows that the top keyword alone brings less than 30% of total traffic for most pages and emphasizes ranking for long-tail keywords beyond just the top keyword. Analyzing keyword search volumes and rankings can help identify opportunities to outperform the #1 result through optimizing for related topics and keywords.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
Everything You Didn't Know About Entity SEO Sara Taher
This document provides an overview of entity SEO, including:
- What an entity is and why entity SEO is important as search engines have evolved from information engines to knowledge engines
- How search algorithms like Panda, Penguin, and Hummingbird helped drive this transition by prioritizing high-quality content over low-quality sites
- Techniques for entity SEO including entity research, topical maps, schema, internal linking, and case studies
- Tools like Google's Knowledge Graph that can help with entity research and understanding how entities are ranked
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Digital marketing strategy_guide_intermediate_levelNarendraNath26
This document provides a guide to optimizing digital marketing strategies at an intermediate level. It discusses setting goals in a hierarchy aligned with business objectives. It also covers conducting in-depth market analysis through audience personas and customer segmentation to better understand needs. The guide recommends benchmarking competitors to identify strengths and gaps. It prompts analyzing one's own digital assets and paid, earned, and owned media to improve strategy and tactics for growing conversions and business. The overall aim is to take a more strategic view of digital marketing by leveraging audience insights.
DealMaker tracks a large amount of sponsored social media content globally including over 224k videos, 70k campaigns, and influencers in many industries and countries, suggesting it is strong for finding influencers at scale. However, the document does not provide details on DealMaker's interface or how directly it allows finding influencers by relevant criteria, so its weaknesses could include limited filtering options. The case study also shows how DealMaker data helped a media company validate campaign performance and secure an ongoing brand partnership, demonstrating its strengths in measuring influencer marketing results.
Conformidade social é poderosa e pode levar as pessoas a agirem contra seus próprios interesses ou valores. Mesmo quando as pessoas sabem que estão erradas, elas tendem a seguir o grupo. A pressão da conformidade mostra como as normas sociais podem influenciar nossos julgamentos.
The document discusses Google's evolving approach to providing answers to user questions directly in search results through features like Knowledge Panels, Knowledge Graphs, and Featured Snippets. It notes how site content can be included in these answer features if it is highly relevant and ranked, and provides tips on keyword research and optimization to better target question-based queries and have content selected for the answer features.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you.
Looking to adapt your SEO strategies and maximize results with more informed KPIs?
Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
You’ll learn:
- Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more.
- The top three rich result types by industry, and the leading content providers by sub-industry.
- How to use proven enterprise SEO strategies to boost your results.
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks.
Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
This document provides an SEO report and proposal for ServiceMaster Corporation. It analyzes the client's current website rankings, keywords, backlinks, and opportunities for improvement. The report finds the client's SEO grade is currently poor. It then proposes SEO services to implement like link building, on-page optimization, and keyword research to improve the client's organic search visibility and rankings over time. The proposal includes a breakdown of tasks and monthly costs to perform the recommended SEO work.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
Lily Ray presented on Google Discover at a conference. Some key points:
- Google Discover is a personalized content feed on mobile that sources content from across the web without a search query.
- Traffic from Discover can be unpredictable but some clients saw a large portion of traffic from it.
- Content needs large, high-quality images and to be about popular or emotional topics to perform well in Discover.
- Clickbait headlines and questioning headlines tend to drive strong engagement in Discover, though this approach risks manual actions.
- What works in Discover may be different than for regular search engines, focusing more on personal interests than informational queries.
White hat SEO refers to ethical techniques like optimizing content for users by using relevant keywords. Black hat SEO focuses only on search engines through manipulative methods like keyword stuffing that break guidelines. Grey hat SEO uses a mix of both white and black hat techniques, such as domain grabbing which purchases expired domains to build existing authority. Common black hat techniques include link schemes, paid links, hidden text, and automated article spinning.
The document provides a detailed guide to conducting keyword research and selection for an SEO campaign. It discusses the importance of keywords for understanding the audience and properly targeting them. It outlines a 4 phase process for finding core terms, researching search phrases, analyzing and eliminating keywords, and organizing keywords for success. Conducting thorough keyword research upfront is emphasized to lay the foundation for a high-performance SEO campaign.
Rethinking The Fundamentals of Keyword Research With The Insights From Big Da...Ahrefs
This document discusses search engine optimization (SEO) strategies and findings from analyzing search traffic data. It shows that the top keyword alone brings less than 30% of total traffic for most pages and emphasizes ranking for long-tail keywords beyond just the top keyword. Analyzing keyword search volumes and rankings can help identify opportunities to outperform the #1 result through optimizing for related topics and keywords.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
Everything You Didn't Know About Entity SEO Sara Taher
This document provides an overview of entity SEO, including:
- What an entity is and why entity SEO is important as search engines have evolved from information engines to knowledge engines
- How search algorithms like Panda, Penguin, and Hummingbird helped drive this transition by prioritizing high-quality content over low-quality sites
- Techniques for entity SEO including entity research, topical maps, schema, internal linking, and case studies
- Tools like Google's Knowledge Graph that can help with entity research and understanding how entities are ranked
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Digital marketing strategy_guide_intermediate_levelNarendraNath26
This document provides a guide to optimizing digital marketing strategies at an intermediate level. It discusses setting goals in a hierarchy aligned with business objectives. It also covers conducting in-depth market analysis through audience personas and customer segmentation to better understand needs. The guide recommends benchmarking competitors to identify strengths and gaps. It prompts analyzing one's own digital assets and paid, earned, and owned media to improve strategy and tactics for growing conversions and business. The overall aim is to take a more strategic view of digital marketing by leveraging audience insights.
DealMaker tracks a large amount of sponsored social media content globally including over 224k videos, 70k campaigns, and influencers in many industries and countries, suggesting it is strong for finding influencers at scale. However, the document does not provide details on DealMaker's interface or how directly it allows finding influencers by relevant criteria, so its weaknesses could include limited filtering options. The case study also shows how DealMaker data helped a media company validate campaign performance and secure an ongoing brand partnership, demonstrating its strengths in measuring influencer marketing results.
Conformidade social é poderosa e pode levar as pessoas a agirem contra seus próprios interesses ou valores. Mesmo quando as pessoas sabem que estão erradas, elas tendem a seguir o grupo. A pressão da conformidade mostra como as normas sociais podem influenciar nossos julgamentos.
The document discusses Google's evolving approach to providing answers to user questions directly in search results through features like Knowledge Panels, Knowledge Graphs, and Featured Snippets. It notes how site content can be included in these answer features if it is highly relevant and ranked, and provides tips on keyword research and optimization to better target question-based queries and have content selected for the answer features.
A collection of the most surprising findings from the 2014-2015 State of Inbound.
Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
This document provides an agenda for an RFID security workshop. The agenda includes topics such as RFID hardware operating frequencies, active vs passive tags, LibNFC software, low and high frequency tags, Mifare classic memory organization and security, and real world examples of RFID usage. The workshop aims to educate attendees on RFID technology fundamentals and security aspects.
This document discusses the essentials for building successful NFC mobile ecosystems. It describes the value of combining contactless card technology with mobile phones to create intelligent NFC mobile phones. Example use cases are provided for transportation, retail payments, and receiving offers. The key players in the NFC mobile ecosystem are identified as well as necessary functions like service and network provisioning. Recommendations are made for how to expand the contactless ecosystem to enable NFC mobile services.
This document provides an overview of NFC on Nokia & Symbian platforms for developers. It discusses Nokia's developer offering and positioning in mobile platforms. The document then details the NFC architecture in Symbian, including the various API options for application development. It also covers distributing applications through Nokia's channels.
This document provides an overview of the ACR128 Dual Interface Reader. It is a multi-application reader that supports both contact and contactless smart card interfaces. The reader features include support for ISO7816 and ISO14443 card protocols, integrated SAM and ICC interfaces, USB connectivity, firmware upgradeability, and power saving modes. It can be used for applications such as access control, e-purse payments, campus management, transportation, and e-passports.
The document provides information on Mifare contactless smart cards, including:
- Mifare 1K and 4K cards comply with ISO 14443 standards and have cryptographic authentication and encrypted communication between the card and reader.
- The cards have an EEPROM memory divided into sectors and blocks, with a security block defining access conditions for each data block.
- Java card chips can emulate Mifare functionality, but compatibility issues can occur if the emulated card claims to not support ISO 14443-4.
NXP MIFARE Webinar: Secure Closed Loop Payments In An Open Environment NXP MIFARE Team
This webinar shows you how you can use NXP's innovative MIFARE Plus and MIFARE DESFire products for secure closed loop payments in multi-vendor systems.
Mobifyer - Creating Deeper Mobile Relationships. Mobifyer offers Mobile Contactless, RFID, and NFC products and resources to help you engage customers with style and function. We offer mobile eGrips with contactless, mobile skins, and Bluetooth to NFC devices with strategy, development, planning, and busines development.
ACR122L is a plug-and-play device that does not require any driver installation. It is a serial interface NFC contactless reader with LCD developed based on the 13.56 MHz RFID technology and the ISO/IEC 18092 NFC standard, and supports ISO 14443 Type A and B cards, Mifare, and all four types of NFC tags.
NXP MIFARE Webinar: Introduce The Future In Your Today's System- How To Ensur...NXP MIFARE Team
Discover how you can realize a smooth system migration of your contactless smart card system to a higher security level, including the benefits of using MIFARE Plus products.
This document summarizes Mifare Classic security analysis conducted in the Czech and Slovak republics. It discusses vulnerabilities found in Slovak Mifare Classic cards, including all tested cards using the same keys for the first 1024 bytes and at least one sector being encrypted with default keys. It also describes tools used in Mifare Classic attacks, such as Proxmark3 and Crapto1, and how all data on a Mifare Classic card can be cloned due to weaknesses in the authentication and encryption.
Beyond cards, phones and terminals: New payment form factorsNXPSemiconductors
1) The document discusses emerging payment form factors beyond traditional cards, phones, and terminals, including mobile point-of-sale (mPOS) devices, in-app payments, wearables, embedded modules, smartphone-enabled payments, and NXP's offerings to support these new methods.
2) It notes trends in payments toward mobility and convenience, as well as security challenges around scalability and device security with new form factors.
3) The document presents examples of how different payment devices like mPOS, laptops, wearables, and embedded modules could enable contactless "tap-to-pay" transactions, and predicts growth in markets like mPOS and connected devices integrating payment functionality.
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent. Find out how to map keywords to intent, understand how intent informs the buyer funnel, and deliver on the promise of ranking to drive results that attract clicks and customers.
From AMP to voice search, Google's evolution seems to be accelerating. Recent changes signal some very real existential threats to SEO. How likely are these paradigm shifts, and what can we do today to mitigate the risks?
Google is changing, and it can be tempting to hide your head in the sand. Here are 5 big changes, from HTTPS to voice search, and one specific action you can take today to address each one.
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?
This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.
The document discusses Google's increasing focus on providing knowledge and information to users through features like Knowledge Graph, Knowledge Panels, and Featured Snippets. It describes how these features have continued expanding to include more data types like videos, reviews, and local information. It also notes that these information features are driving revenue opportunities through paid search listings. Finally, it speculates on the future of search and how the role of keywords and traditional search results may change with trends like the rise of mobile search and voice assistants.
From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic.
(From Marketing Festival 2014, Brno, Czech Republic)
As content marketers, we're rich with data but still far too poor with insights. Find out how to see both the forest and the trees, and to create "lead" metrics that look forward, instead of always just measuring success and failure in the past.
We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.
As the Google SERP evolves, it can feel like traditional SEO is under assault, but with every change comes opportunity. Dr. Pete helps you discover the opportunity in in-depth articles, knowledge graph, and answer boxes.
It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.
The document describes a website under attack from 5 "Horrors of Usability" - lack of color contrast, small text size, little whitespace, complex jargon, and unclear calls to action. It urges readers to avoid these usability issues by using high contrast text, readable fonts, ample spacing, simple language, and clear primary goals to provide a better user experience.
95. THE FUTURE IS NOW (JUN 2013)
15%
SERPS (OF 10K) WITH:
10 RESULTS
NO NEWS, NO LOCAL
NO VIDEOS, NO IMAGES
NO KNOWLEDGE GRAPH
NO PAIDINCLUSION
NO AUTHORSHIP