The document discusses the growing use of social media by Australian government agencies and the need to integrate record keeping into social media strategies. It notes that over 90% of Australian government agencies now use at least one social media channel, compared to 78% of ASX 200 companies. However, it warns that without proper records management, there is a risk of a "digital dark age" as data and records are already disappearing. It argues that any social media strategy should consider records management and include context, goals, audience, methodology, tools, guidelines, and content plan. Integrating record keeping will help with issues around collecting, retaining, discovering and providing context for social media interactions and user-generated content.