Admicro owns Vietnam's largest mobile ad network, reaching 20 million mobile users. It provides advertisers access to over 200 top publishers' websites and apps with 2.8 billion monthly page views. Admicro's ad formats are positioned at the bottom of pages and have high impression and interaction rates due to their fixed locations. It offers CPM, CPC, and CPA-based advertising and provides analytics and reporting tools. Case studies demonstrate advertising campaigns for Pond's, Oppo, and Seabank that drove high engagement at low costs per action.

2. Admicro Ad Network
Ability to reach 31,5M readers, equal 90% of Internet users in Vietnam. Admicro owns the largest and the most influential
Mobile Adnetwork in Vietnam, reaching 20 million mobile internet readers
200+ top publishers 20M #mobile l 10,000+ 1 Ad Network readers advertisers with l in l 2.8B Vietna65M page visvm its/with iews/month month 40% l l market Growth 1B ad share
rate: %
125 impressions/day
200+ websites
27 prestigious owned & exclusive websites
180+ partner websites
Demographic of reach
Location
Gender
47% North of VN
48% Male
38% South of VN
52% Female
8% Middle of VN
7% Overseas
Age
15% <18
60% 18 – 34
19% 35 – 49
6% >50
1

3. Positioning at the right bottom of the webpage with highly
impressive, smooth and flexible formats
2

4. Advantages
Only charge when ads fully display
Free of
charge for
Scrollbar and
Addon Banner
Free 90x120 Active View 300X250
250px
120px
90px
300px
3

5. Time On Ad
Advantages
Higher time-on-ad due to fixed and
unique position
Do not automatically
close when scrolling
up and down
Flash Banner 300X250
45S
10x higher than average
Time-on-ad of normal Ads
4

6. 300X250
500X300
Advantages
Others’
Mouse hover 3s
Expand Rate < 1%
Ours
Auto Expand
Expand Rate > 90%
5

7. Standard - Classic Demo
15s
Collapse
300X250 300X30
6

8. Demo
Free
90x120
Standard - Plus
Scroll
down
Expand
30X250 300X250
7

9. Demo
15s
Collapse
Extra Standard - Classic
300X385 300X30
8

10. Extra Standard - Plus Demo
Free
90x120
Scroll
down
Expand
30X250 300X385
9

11. Demo
15s
Collapse
Fiteye Banner- Classic
370X250 300X30
10

12. Fiteye Banner - Plus Demo
Free
90x120
Scroll
down
Expand
30X250 370X250
11

13. Demo
15s
Collapse
Expandable - Classic
5s
or
click
Expand
300X250 500X300 300X30
12

14. Demo
15s
Collapse
Expandable - Plus
Free
90x120
Scroll
down
Expand
5s
or
click
Expand
30x250 300X250 500x300 300X250
13

15. Big Balloon Demo
Free
90x120
Scroll
down
Expand
30X250 300X600
14

16. Demo
15s
Collapse
H-Big Balloon - Classic
475x325 300X30
15

17. H-Big Balloon - Plus Demo
Free
90x120
Scroll
down
Expand
30X250 475x325
16

18. Page Takeover - Classic Demo
Mouse
hover
or
click
Expand
15s
Collapse
300X250 980x500 300X30
17

19. Demo
15s
Collapse
Page Takeover - Plus
Free
90x120
Scroll
down
Expand
5s
or
click
Expand
30x250 300X250 980x500 300X250
18

20. Channel
Tổng hợp l
A- dùng l Tổng hợp l
l A-Class Class l Tiêu dùng Tổng hợp l
A-Class l Gia – Tiêu dùng l Tổng hợp l
A- l Gia đình sắm Tiêu dùng l Class Gia Tổng hợp l
A-Class l đình – sắm – Tiêu dùng l Gia đình – Tổng hợp l
sắm Tiêu l A-Class l Gia đình – Mua – dùng – Sức Sức sắm Tiêu hợp Mua l
l đình – dùng l Tổng A- Class Gia – Sức Mua sắm l đình – Mua – Tiêu Tổng hợp l
Sức A-Gia sắm dùng l Class l Gia đình Sức khỏe khỏe – l Mua sắm – l Mua Tiêu Tổng hợp l
A- – Sức dùng l Class đình Sức khỏe khỏe khỏe ++ l sắm – l ++ l Mua Tiêu Gia – l l ++ l – Tổng hợp l
A- Class đình Sức khỏe l ++ sắm dùng l l Gia – khỏe l Đẹp ++ l Mua Tiêu đình Sức khỏe l Đẹp Đẹp ++ l Mua sắm – – khỏe l l Sức l Đẹp ++ Đẹp ++ l Mua Đẹp Đẹp ++ l Đẹp ++ Đẹp Đẹp 10tag
khỏe l l Game Game Game Game Game l Game Game Game Game Game l l l l l l l l l l l l l trẻ Cuộc l l l l trẻ l trẻ trẻ trẻ Giới Cuộc l l trẻ trẻ trẻ trẻ Giới Cuộc – sống Giới trí sống Cuộc trẻ Giới Giải số – Cuộc Giới l Cuộc Giới – trí l ++ Giáo sống Cuộc Giới trí Giải Xe - dục số Cuộc – - thao Nghề l sống Cuộc Giới – trí Giải l ++ Thể l nghiệp Giáo số sống Cuộc Giới Giới – l Xe dục l - - số sống – trí Giải ++ thao Thể Nghề Giáo trí Giải Xe l nghiệp l số sống – trí l Giải ++ - thao Nghề - dục Giáo l – số sống – trí trí sống Giải l ++ Xe Thể l nghiệp dục Giáo l số - trí Giải l Xe thao - Thể nghiệp Nghề dục Giáo l số sống Giải ++ - l l Giải thao Nghề - dục Giáo l số số l ++ Xe - thao Thể l nghiệp Xe Nghề - l ++ Thể dục Giáo l - l ++ Xe thao l nghiệp - Giáo l dục ++ Xe - Thể Nghề thao l nghiệp - dục Giáo Xe - Thể Nghề l nghiệp - dục - thao thao Thể l nghiệp Nghề Thể nghiệp Nghề - l 19

21. CPM Buying
15.000
Standard
VNĐ
16.000
Extra Standard
VNĐ
16.000
Fiteye Banner
VNĐ
25.000
Big Balloon
VNĐ
25.000
H-Big Balloon
VNĐ
35.000
Page Take-over
VNĐ
22.000
Expandable
VNĐ
Min buying package 1000CPM Excluding 10% VAT
40.000
Tag Aclass, Game: Unit cost x 1,33 Free of charge for design, hosting, supporting services
20
Super Balloon
VNĐ

22. CPC Buying
Standard Banner 300x250
5.500/Click
VNĐ
250px
300px
Min buying package 1000CPM Excluding 10% VAT
Tag Aclass, Game: Unit cost x 1,33 Free of charge for design, hosting, supporting services
21

23. CPA Buying
2 PHASES
Phase 1: Pre-CPA
Trial running ads, evaluating results and estimating bidding cost
Buying type: CPM
Min buying package: 1000 CPM
Ta reach the best results, channels and ads are automatically assigned and monitored by Admicro
Maximum execution time: 1 week
Đã tích hợp sẵn hệ thống action tracking
After 1 week, providing a number of actions with client’s budget => Offer bidding cost
Phase 2: CPA
Executing advertisement with bidding cost in Phase 1
22

24. Tracking & Report system
Free sign-in account for tracking
Accept for reputed 3rd party tracking
Updating real-time report
23

25. Case Study - POND’S Acne Clear White Demo
CHALLENGE
Pond's brand of Unilever has just launched a new product line, providing a
comprehensive skin care solutions, beating 10 problems of acne & oily skin.
Campaign’s objective is to collect the target audience’s data via submitting form
for trial samples
SOLUTION
Timing: 02-April-2014 to 20-April-2014
Format: H-Big Balloon (with submit form)
Channel: Entertainment, Women & Beauty
CPM Book: 5500CPM
Commited CPA: 0.36$
RESULTS
251% ROI
21,230 submissions for trial samples
$ 0.25 CPA (44% lower than commited CPA)
24

26. Demo
Case Study - Oppo N1
CHALLENGE
OPPO launched a new smartphone, OPPO N1 with superior features: Rotate 206
degrees Camera, O-touch Sensor, Oclick. Comprehensive and innovative solution
from a Real smartphone
SOLUTION
Timing: 16-December-2013 to 15-January-2014
Format: Big Balloon (with simulation of a real OPPO N1 with outstanding features
Channel: Hitech & Technology
CPM Book: 4000CPM
RESULTS
1.2% CTR
4.0M Ads views by the target audience
500,000 ads viewers (8 views/user/campaign)
25

27. Demo
Case Study - Seabank
CHALLENGE
SeaBank has just offered a new incentive package for mortgage, auto and
consumer with interest rate from 0%/year
SOLUTION
Timing: 14-April-2014 to 27-April-2014
Format: Page Takeover (with incidentally impressive 0%)
Channel: A-Class
CPM Book: 3300CPM
RESULTS
14.37% CTR (20x higher than the related campaigns, 10X higher
than the Balloon Ad format standard)
3.3M ads views
26

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